In what ways does your media product, use, develop or challenge forms and conventions of real media products?
May 25, 2015
In what ways does your media product, use, develop or challenge forms and conventions of
real media products?
Convention Research
From conducting research into similar products I have been able to identify the conventions of the media forms I have produced.
These include researching and analysing; three album covers, three album advertisements and three music video’s.
Conventions of an Album Cover
Bold Title
Relevant Background
Related Costume
Band/ Artist Logo
Parental Advisory Logo
Artist/ Band Name
Album Name
Eye-catching Font
Bright Colours
Image of Artist or Band
Meets the ‘Rule of Thirds’ principle Meets the ‘Route of the
Eye’ principle
Mid/Close up image
My Album Cover
In terms of producing an album cover for my ancillary task I intended to follow and use the main conventions that I had identified from my research into similar album covers.
In comparison I feel my album cover looks conventional and follows a similar layout and font style to real album covers
I believe that my album cover follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.
Album Name
Artist/ Band Name
Eye-catching Font
Bright Colours
Image of Artist or Band
Meets the ‘Rule of Thirds’ principle
Teenage Related Costume
How my album cover meets forms and conventions
Conventions of an Album Advert
Image of Album Cover
Price of album
Large Band Name
Bold Title
Release Date
One liner reviews
Website links
Image of Band/ ArtistQuote from established magazine/ newspaper
Record label logo
Meets the ‘Route of the Eye’ principle
My Album AdvertIn terms of producing an album advert for my ancillary task I followed the main conventions that I had identified from my research into similar album adverts.
In comparison I feel my album advert looks conventional and follows a similar layout, font styles and review features
How my album advert meets forms and conventions
I believe that my album advert follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.
One liner reviews Image of Band/ Artist
Release Date
Bold Title Website links
Quote from established magazine/ newspaper
Meets the ‘Route of the Eye’ principle
Conventions of a music video
Appearances from the artist/ band
Live performance from the artist/ band
Development of narrative
Relevant video to lyrical meaning
Conventional costume relating to target audience
Dance routines Varied use of camerawork
Fast/slow paced editing
Transitions
Relevant setting to music video
Slow motion effect
Close up/ Mid close upLong shot
Pan
Song overlay
Ambient sounds
How my music video meets forms and conventions?
In terms of producing a music video for my main audio-visual task I followed the main conventions that I had identified from my research into similar music video’s.
Relevant video to lyrical meaning
Appearances from the artist/ band
Song overlay
Varied use of camerawork
Fast/slow paced editing
Live performance from the artist/ band
Slow motion effect
Conventional costume relating to target audience
Transitions
Development of narrative
Conventions of Editing and SoundConventionally, music video’s feature;
• Split screens – we challenged this convention by not incorporating any split screens into our music video
• Fast or slow paced editing - we used both fast and slow paced editing styles throughout our music video where appropriate
• Transitions – we used these in order to split up the music video
• Diegetic sound of band playing - we followed this convention by filming the band playing on the rooftop
• Song overlay - we followed this convention by using Wheatus’ - Teenage Dirtbag as an over lay on the music video
Camerawork Conventions • Variety of shot types; Pan shots – moving from band member to band memberZoom in – on the lead singer’s faceLow angle shot – see the whole band performing Long shot – see the whole bandClose up – to show a band members importance
In our main audio-visual task of producing a music video as a group we aimed to follow as many identified conventions as possible. We used a variety of shot types when filming, including; a long shot at the start of the video showing the whole band playing on the rooftop. We then used
a variety of close up’s on the lead singer, Ben’s face. We also used pan shot’s to alternatively show all of the band members and the location they were playing in. The intended effect of following conventions of
camerawork was to have a wider appeal to our target audience.
Mise en Scene Conventions • Props – performance equipment band merchandise drums guitar microphone & stand bass guitar • Costume – teen related skinny jeans check shirt• Location – school outside concert halls street
In terms of conventions, I believe I followed, used and developed the conventions that I identified after analysing
similar products.