Imogen Casebourne - why won't they comply?

Imogen CasebourneDirector of LearningEpic

Why won’t they comply?

Techniques for making compliance training powerful, persuasive, effective and fun

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What’s wrong with compliance e-learning?

It’s boring

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Influencing behaviour


Courses

e-learning

Multi-device learning

Persuasive technologies

RemindersSidekicks

1 2 3MotivationAbility Triggers

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Five things that can go wrong

“Most of the course was irrelevant to me.”

‘‘The course was sooo boring. It felt like a waste of my valuable time. ”

“I did this course last year, and the year before!”5

“There is so much info that it’s hard to remember and apply anything in the workplace. ”

“It’s so inflexible. It makes me feel that they have no interest in me.”

Doing the same course every year

“I did this course last year, and the year before!”

Solution:Let learners show they know the material

It isn’t flexible

“It’s so inflexible. It makes me feel that they have no interest in me.”

Solution :Make it multi-device!

Wading through irrelevant material

“Most of the course was irrelevant to me.”

Solution :Personalise it

Dense, text-heavy or slow narrator-driven courses

‘‘The course was sooo boring. It felt like a waste of my valuable time.”

Solution :Make it visual and make it fun!

Solution :Make it visual and make it fun!

It’s all about ‘awareness’

‘‘There is so much info that it’s hard to remember and apply anything in the workplace.’’

What do you want people to do?

How will you tell they are doing it? Align training with performance

Solution :Define clear goals


Solution :Offer practice opportunities

Five things that can go right

5Diagnostics

Role-filters Engaging visuals, animation and media

Multi-device delivery putting learners in control

Goal and performance focused courses that offer practice opportunities

Motivation: harness the power of storytelling


Motivation: harness the power of games


Harness the power of games

Triggers: use mobile technology to situate learning


Triggers: use mobile technology to trigger action

Tying it all together

Use mobile devices to build triggers

into the workplace

1 2 33Ability MotivationTriggers

Free learners with multi-device

design

Define specific goals

Employ diagnostics and

role filtersUse engaging visuals and media

Use persuasive techniques such as engaging visuals,

storytelling, games


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But what do you think?


Imogen Casebourne - why won't they comply?

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