Hello We are Imogen Indonesia
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Hello We are Imogen Indonesia
2001 A Group of Business Consultants ready to give the best service with dedicated team on specified field since
We are part of
Imogen Public Relations is a leading local PR agency!in Indonesia with global network!
We are Partner of PR Organisation International (PROI), the world’s largest partnership of independent PR Firms!and also Committee of Indonesian PR Firm Association (APPRI).!
It's The Goldilocks Principle : Some are too small to handle your needsSome are too big to careBetween the specialty shops & multinational PR giants, IMOGEN is “JUST RIGHT”
IMOGEN IS JUST RIGHT
Our Strength
Strong national media networking and government relations !!Extensive Influencer (KoL) and & Community Network Nationwide!!Supported by a group of communications consultant and global network (PROI)!
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CLIENTSCurrent
CLIENTSPrevious
Behind The Gun
Suharjo Nugroho (Jojo) Managing Director IMOGEN PR
After completing bachelor degree in University of Indonesia majoring in Mass Communications, Jojo start his career as journalist for 6 years in major publications. He gained extensive experience over than 13 years in marketing communications and public relations when he worked as Marketing Communication Head at Honda Motor, and Marketing Public Relations at PT HM Sampoerna, Tbk. !!As a Managing Director of IMOGEN Public Relations, he lead the team to service clients across industries, from start-ups to Fortune 500 companies, He was the man behind the success of Magnum Ice Cream (Unilever) PR Campaign in 2012.!!Jojo also contribute more to the PR industry as Public Relations of APPRI (Asosiasi Perusahaan PR Indonesia) and become one and the only Indonesian partner of PROI (Public Relations Organization International)!!
Gita Nova Siregar Associate Business Director
Gita is graduated from University of Indonesia majoring in Criminology. Starting her career in woman media and experienced in printed media industry for 8 years. As Group Deputy Editor in Chief, she managed 4 magazines, Female Indonesia, SISTER, myTrip, You&Home. !!As Associate Business Director at Imogen Public Relations, she has strong insight in lifestyle, beauty and FMCG industry in Indonesia. Have strong networking in lifestyle and socialite communities.!
After completing his bachelor degree in Gadjah Mada University majoring in Marketing Management, Theo starts his career in marketing public relations for more than 5 years. !!Starting his career in marketing and he also been working as writer contributor at Femina Group for couple years. As Associate Business Director at Imogen Public Relations, he has lead the team for strategic communications plan and consultation for different industries. !!He has strong insight in lifestyle and FMCG industry in Indonesia. And he also has strong networking in various type of communities in Indonesia.!
A. Theoreza Herdiyanto Associate Business Director
Widi Wahyu Media Relations Manager
Starting his career as a journalist for more than a decade in first tier publication in Indonesia, has brought him to be someone who has close relationship with prominent media in Indonesia.!!During his career, he has been chosen as the Chairman of Poros Wartawan Jakarta in 2009, that makes his name known by Indonesian journalist nationwide, and also get in strong and close relationship with government.!!Currently as Media Relations Manager in Imogen Public Relations, Widi has discovered another potential channels.!
As the new product from BCA, BCA Life is significantly increasing its position among other competitor in insurance industry in Indonesia. Imogen PR is helping to build the thought leadership to compete to all of the insurance company in Indonesia on yearly retainer
CORPORATE
PR Value IDR 22 bio
Building and nurturing professional relationship with media, stakeholder
Expanding the business profile with good causes and engaging community and stakeholders to support
Storytelling strategy by managing relevant issues in media
Corporate profiling by increasing company credibility
BCA LIFE 2016
Lifestyle driven to increase product credibility and relevance
2016
450 NEWS
COVERAGE
Engaging target audience in memorable on ground, on air and online activation
CAMPAIGN 2016
MORE THAN
2,000 NEW IG FOLLOWERS
Otoritas Jasa Keuangan (OJK) has launch campaign “Sikapi Uangmu” in 2016. Align with OJK, the campaign objective is to raise public and consumers awareness about financial services institutions and its products and services through social media. OJK have all the main social media tools: Instagram, Twitter, and Facebook But the low engagement dan develop content which informative and visually appealing to audiences become the main concern while the campaign running.
2,500 FB FANPAGE
from 400
MORE THAN
3mio HASHTAG IMPRESSION IN MONTH
Establish content strategy and increase social media engagement
Prepare and publish daily content for social media SIkapi Uangmu, collaborate with selected influencers to deliver message about Sikapi Uangmu
Encourage audience to actively participate on weekly competition
Run the hashtag #AyoNabung & #KapanMapan to increase the engagement
Sikapi Uangmu – OJK 2016
Lifestyle driven to increase product credibility and relevance
Engaging target audience in memorable online activation
Brand journalism by engaging and managing 47 influencers from 4 cities who become our credible sources through all PR activities. These CS have interest in spesific fields: Automotive, EDM, and Travelling
Officially launched the new innovation of Marlboro, Marlboro Filter Black with three premium features: airflow filter, rounded packaging, pro-seal packaging. The new product is dedicated to adult smokers who crave kretek taste but with premium international image.
CAMPAIGN
I,069,341
There were no media engagement, the objective was to create honest conversation in social media platform.
Marlboro Filter Black 2016
They created relevant stories and posted in their social media accounts pre, during and post events. They told stories about brand campaign in their own words, so every postings had sincerity and originality factors.
Doing exclusive product seeding before the product hit the market as special previlege to all CS.
Amplify the message by conducting exclusive launching party for CS and their squeads.
8.5 PERFORMANCE
INDICATOR
(Target7.5)
Engaging 47 active and prominent credible sources
POTENTIAL OUTREACH
These CS represented each community that closely related with Marlboro targeted audience: EDM (Music), Photography (Visual), Fashion, and Hospitality (Trendy Hang outs).
Officially announced the new packaging of Marlboro by positioning #IDecideTo Evolve” campaign in relevant channels to assure international premium signature taste for current smokers and cultivate trial opportunity among other adult smokers
CAMPAIGN
PR Value IDR 475 mio
Brand journalism by engaging and managing 4 influencers who became our credible sources through all PR activities.
Marlboro 2.0 (#iDecideToEvolve)
2016
100% NEWS
COVERAGE
They created relevant stories and posted in their social media accounts pre, during and post events. They told stories about brand campaign in their own words, so every postings had sincerity and originality factors.
Riding the hype of EDM party (ULTRA Bali) to amplify the brand campaign to get more buzz
The activities: Product Seeding, Evolve Party (exclusive party), DGTL_LVE, Ultra Bali)
*frominvitedmedia
8.5 PERFORMANCE
INDICATOR
(Target7.5)Engaging 4 active and prominent credible sources
As a worldwide brand that has always been talking about family, OREO initiated a campaign “Asyiknya Bersama,” an initiative to encourage mothers to play active role as social engineer that bonds the family together.
CAMPAIGN
PR Value IDR 8,4 bio
Initiating a survey that was conducted in Jakarta, Bandung and Surabaya. The results acted as key data to develop different news angle and define key messages. Thus OREO will always get different news angle from different activities.
Conducting several activities to support the campaign: press conference, community gathering, media briefing (2x), and journalist writing competition.
Engaging a key speaker, Child Psychologist, to have
a key role to support the campaign knowledge.
#AsyiknyaBersama Media Campaign
Aside from kick-off press conference, each
event has targeted audiences (women &
parenting media, newspaper & online,
bloggers) with particular issues to
discuss.
2014
144 NEWS
COVERAGE
After successfully opened in Surabaya and Bali, Igor’s offers their healthy products: gluten free, sugar free, egg free, low calories, organic, etc in Jakarta. As the market in Jakarta has been fierce, they had struggled to introduce products and increase their sales. PRODUCTS
PR Value IDR 2,29 bio
Socialite Launch: Launching event with number of invitees more than 50 VIP guests from media and socialite (most of them were corporate secretary).
Media gathering with number of invitees of more than 30 media from different media, especially the lifestyle and healthy desk.
Community Engagement &
Gathering, Inviting food bloggers, food
enthusiast to experience health
pastry.
Igor’s Pastry Launch in Jakarta
Digital activation by initiating regular
gathering and arrangement, and
community database mapping.
Igor’s pastry’s income reach 20 mio per day compare to the previous that only reached 4 mio per day.
IMPACT TO SALES
2014
37 NEWS
COVERAGE
For the first time, Indonesian Ministry of Sport established and sent out the National Team of Extreme Sport to the World Series Tournament in France 2016. Imogen PR needed to publicize the activities and achievement of the team.
TEAM HANDLING
IDR 2,085,000,000
Assisting the team leader from Kemenpora, to coordinate with the organiser about all schedule including competition and media requirement.
Developing PR story including the supporting action photos focusing on Indonesian athletes activities (departing, met with International heroes, competing, awarding)
Assisting TV station (CNN Sport and Net TV)
including the local contributors there.
Arranging the talkshow ‘Dialog Olahraga’ with
Sport Channel Indonesia, discussing
the achievement (after event)
Indonesian Team of Extreme Sport in FISE Montpelier 2016
Producing 9 press release along with the
photos within a week of event to be distributed
to the nation-wide media in Indonesia.
2016
52 NEWS
COVERAGE
Managed the operation of media center during the whole event in Pekanbaru.
MEDIA HOSPITALITY
Supervised all activities in media center including the media hospitality
Assisted the government representative (ministries and sport officers) who visited media center.
PON XVIII & Paralympic 2012 Pekanbaru Provided media footage of each sport competition to be distributed to the media and internal documentation.
2012
POSITIVE NEWS COVERAGE
THE RESULTS • Positive impression from media
about the hospitality of media center, so the operational hour become 24hr from only 16hr.
• Positive feedback from government representatives to local committee about press assistance.
Managed the operation of media center during the whole event in Jakarta. MEDIA
HOSPITALITY
Supervised all activities in media center including the media hospitality
Provided media footage of each sport competition to be distributed to the media and internal documentation.
Distributed all information related to all games in every venue for all media and participants,
SEA GAMES 2011
Produced the SOP for documenting the games and trained the government documentary crew internally.
2011
POSITIVE NEWS
COVERAGE
THE RESULTS Director of Media and Broadcasting, INASOC DKI Jakarta, could claim the professional management of regional sport event in Jakarta.
www.imogenpr.comwww.imogenpr.id
Suharjo Nugroho (Jojo) [email protected]
Gitanova [email protected]
Let’s Talks About Your Needs !
DisclaimerThe information contained in this document has been prepared, and is being provided, solely for informational purposes. This information is confidential and protected from discloure. Dissemination or use of its contents by persons or unauthorised employees of the intended organisation is strictly prohibited. Copyright IMOGEN PR © 2017
CONTACT
Jl. Kemang Timur Raya No. 56Jakarta, Indonesia 12730 (62 21) 718 1389
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