Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
EVERY DAY
people is being exposed by
THOUSANDS of brand
How to CONVINCE
them
which are the
TRUSTWORTHY BRAND?
CREDIBILI
TY !
Pronunciation: /krɛdɪˈbɪlɪti/[noun] the quality of being trusted and believed in
But …
NO ONEcan speak good about
themselves
to arrange and make it
HAPPENED!
NEUTRAL PARTIES
Ultimate Goal :
The Trust of the People
then you can sell more..
.. we craft your credibility that sells more !
Imogen’s Secret
Strategy
Maintain close relations with target media with informal activities
Create customized creative media event to meet brand expectation
Involve public figure/Key Opinion Leader to strengthen credibility of the brand
Present ‘experience’ for target media for they feel the sense of brand characteristic
Get to know us more by the
RESULTSof our work
New AvanzaNew Avanza“Journey of Million D“Journey of Million Drream”eam”
Our Best Coverages for SOur Best Coverages for Spport ort and Automotiveand Automotive
Autocar
Car & Tuning Guide
Sinar Harapan
Media Indonesia
Press Launching Press Launching ‘Kawasaki Two Brothers‘Kawasaki Two Brothers
Ninja 650 & ER6n’Ninja 650 & ER6n’
Our Best Coverages for SOur Best Coverages for Spport ort and Automotiveand Automotive
Koran Jakarta
Motorplus
Motorev Mags
Magnum Ice CreamMagnum Ice Cream
Our Best Coverages for Our Best Coverages for FMCG FMCG IndustriesIndustries
Selera (Jawa Pos Group), 6 hal –7 April 2011, Magnum Cafe
Selera (Jawa Pos Group), 6 hal –7 April 2011, Magnum Cafe
Selera (Jawa Pos Group), 6 hal –7 April 2011, Magnum Cafe
Investor Indonesia 2/3 hal –12 March 2011, Magnum Cafe
KOMPAS Full Page15 May 2011, Magnum Global
Investor Daily Indonesia
Seputar Indonesia
Toshiba NotebookToshiba Notebook
Our Best Coverages Our Best Coverages IT and IT and TechnologyTechnology
Jawa Pos, ¼ Hal, Jan 2001
Tempo, 1 Hal, Jan 2011
Gadget, 1 Hal, Jan 2011
Sindo 1 Halaman,Feb 2011
Our Best CoveragesOur Best Coveragesfor Pemda DKI for Pemda DKI
“Ubeg Ubeg Jakarta”“Ubeg Ubeg Jakarta”
Our Best Coverages for Our Best Coverages for Government and Government and NGONGO
Koran Tempo, 20 June 2011
Kontan, 20 June 2011
Kompas 20 Juni 2011, page 1
Jakarta Globe
Media Indonesia
Imogen TeamSuharjo Nugroho, General Manager
His experience as journalist for 6 years since 2002 before moving into PR field in 2002 make his media relation very strong. In Public relations, he was the man behind the success of Honda, Sampoerna and Magnum Unilever PR Campaign. This experience combined with his basic knowledge from Mass Communications, University of Indonesia ten years ago make him very keen to make very strong PR formula for several big multinational company
Dedicated himself as a journalist for more than a decade and has worked in various type of media,
ranging from daily (Rakyat Merdeka), online media (Antaranews.com), to broadcast media (i Radio). His
expertise makes him a knowledgeable figure amongst journalists. His excellent and thorough experience
working in media makes him appointed as the Chairman of Poros Wartawan Jakarta since 2009.
Widi Wahyu Widodo, Senior Media Relations
Keshia Narindra, Consultant
With more than five years experience in PR field, she has been handling various clients from different industry both local and multinational such as consumer goods, food and beverage, IT and telecommunication and healthcare. She holds MBA degree from Gadjah Mada University and Bachelor degree from University of Indonesia. Her experience, educational background and passion makes her strong in both strategy developing and execution.
Ika Fitriyanti, Senior Consultant
Holds MBA degree from Indonesian Defence University and University Bachelor degree from University of Indonesia,
Keshia is much familiar with various PR scope of work. She used to work for diverse clients, from cigaratte industry to
FMCG industries. In Imogen, Keshia is responsible for Sampoerna Kretek, Intel Corporation, Wall’s Dreamy
Creamy, Rexona, AMTI (an NGO of tobacco industries), and Kohler. Having an experience of taking Defense Course in
TU Dortmund, Germany, makes her used to craft strategist PR plan for every account she hold.
He has been a journalist for Detik.com since 2006 in lifestyle desk and entrusted to involve in Detik TV pilot project. In 2009, he extended his career with Gramedia Group to support Sportku.com, Kanal web portal automotive and sport and be the former editorial team of Kompas TV. With his fluent experience in several media, Acan have wide and strong network amongst sport and lifestyle media and know well how to treat journalists as Imogen and clients’ buddy.
Nurhasan, Consultant
He has been working in media & creative industry since 2006. As a copywriter for Narrada Communication and journalist for Djakarta! magazine, he developed his skill and enriched his experience in developing the editorial format, writing numerous articles, editing copy and copywriting campaign products. In Imogen, Frans is responsible for lifestyle-approach brand, such as Magnum, Axe, Sunsilk, Citra, and Tresemme. Frans holds Bachelor Degree from University of Indonesia.
Fransiscus X Siahaan, Consultant
Having a bachelor degree in International Relations from Universitas Indonesia, Lesly has a strong passion with Public Relations. He started working in the industry as an intern for a PR Agency and handle various kind of clients in different industries such as retail and finance. He excels in research and also other PR scope of work, including media relations, client management, media monitoring analysis, as well as brand activation. In Imogen, Lesly is the account team for Magnum, Intel Corp, Rexona, Sampoerna Kretek, and Kohler.
Lesly Gilbert, Consultant
Andrian Bachyudi, Consultant
Andrian was graduated from Public Relations major of Padjadjaran University (Unpad). He involved in many organizations which enabled this talented guy to act as a Public Relations practitioner. During his working experience in Public Relations field, Andrian has handled several big brands with various business focus, such as Axe, U Mild, Kawasaki Motor Indonesia, Toshiba, and AMTI.
Bogi Destiono, Media Tracking HeadHaving background as an IT Practitioner, made Bogi becoming the expertise in understanding the market and consumer needs as an essential requirement for his business as a founder of Trendreader and chief monitoring assessment of the company. Bogi held a bachelor degree in Faculty of Engineering from University of Indonesia and has rich experience in media monitoring for more than 5 years.
Graduated of Bachelor Degree from University of Indonesia majoring in Public Relations. Active in campuss organization, made herself as a fast learner in understanding the media and client needs. Manda handled several moms and womens brand such as Royco, Sariwangi, Walls Dreamy Creamy, Sampoerna Kretek, Google, and Toshiba washing machine. She also masters the reporting to measure strategies effectiveness and evaluation.
Amanda Diah, Consultant
"If I was down to my last dollar, I'd spend it on public relations."
-Bill Gates
Related Documents
