Ignition five 21.03.11

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21st March 2011

C 1. An interesting approach to recruitment

Here is a really nice campaign that saatchis in london are running for graduates. They are given 30 seconds in a lift to impress the people in there and the best people are brought back in for training and potentially a job.

Nice way of including everyone because sometimes the gems just don’t have the best CVs.

1. An interesting approach to recruitment

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2. Paddy Power TV Ad Competition

The Brief: create a 30-60 second video based on the existing TV campaign - a pretentious or clichéd scene interrupted by a person who suggests using Paddy Power on the iPhone.

Videos submitted to www.eyeka.com

The Prize: 10,000 pounds in prizes + fame

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2. Paddy Power’s Winning “1 to 1” Ad

Fact: Every 3 secs a bet is placed on Paddy Power using a mobile device

PaddyPowerVideo YouTube Channel has over 3.6 million views

C 3. Wedding Party in Mcdonalds??

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

If times are tough or you need a shotgun wedding here’s a really good option for you

(although you may have to fly to Hong Kong). Mc Donalds Hong Kong are now offering a

wedding service!! Mary If things fall through here you go….

3. Mc Donalds wedding party

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4. Nikon D700 Billboard Ad (Korea)

Inspired by Korea’s celebrity-obsessed culture, Nikon spun an interestingtwist on the launch of their D700 model in a Seoul subway.

At a busy Seoul subway station, Nikon mounted an interactive, light-box billboard displaying life-size images of paparazzi huddled together as if at a premiere.

Walking past this enormous interactive billboard, passersby triggered automatic flash sensors - sending a shower of camera flashes into action... which gave off a real paparazzi experience for everyday transport user.

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4. Nikon Interactive Paparazzi Billboard

The ad placement was brilliant as the accidental superstars then followed the path of red carpet all the way out of the station and directly into a store where they could purchase the new D700.

5. Warburtons one millionth loaf ad

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

This is a really nice campaign for warburtons bread in the UK. Simple

idea shows that the brand care about every loaf – because their name is on it.

5. Warburtons one millionth loaf ad