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5 15 th November 2010
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Page 1: Ignition five 15.11.10

5

15th November 2010

Page 2: Ignition five 15.11.10

1. Japan tourism facebook ski ap

Japan tourism have launched a campaign to showcase their snow boarding and skiing facilities. Its aimed at australians who would normally overlook the country when planning a ski trip…great

facebook game ap, good fun and great idea for getting out the

message…have a go!

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C

Is this the future of web browsing?A really clever simplified web browser making

everything you need on one page: no moving about, no tabs, just simple and effective

browsing. I think we could all be using this in a few months!

3. Rockmelt new browser experience

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3. The future of browsing??

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4. R-rated old spice spoof honours page 3 girls

Old Spice parody turns racy with this effort from Britain's Sun newspaper

honouring the 40th Anniversary of its Page 3 girls (who've famously graced the

tabloid's pages topless since Nov. 17, 1970). Obviously, the clip reminds men that Page 3 girls are the women they

secretly wish their women would be like. "To pay homage to this national institution that's been spicing up your life since 1970,

we got Page 3's gorgeous Rosie to show you boys her charms," the paper says.

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4. R-rated old spice spoof honours page 3 girls

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5. Toyota Change for good

Similar to the your country your call campaign (sort of)…Toyota recently introduced a social innovation campaign centered on

the theme “Ideas for Good,” a challenge that invites participants to imagine new uses of technology outside of the

automotive world. The campaign is largely based on the existing technologies invented by Toyota, such as a human

injury-simulation software that measures the impact of automotive crashes, a solar powered ventilation system (used

by the Prius), hands-free sensory parking guidance, touch activation on the steering wheel and more. The challenge asks contributors to draw upon one of these technologies, think of a creative way to improve our lives beyond cars, and share the

big idea that would make the world a better place.

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5. Toyota Ideas for good