5 1 st Feb 2010
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5
1st Feb 2010
1. Tv3 launch iphone app
A step ahead of competition, tv3 are first irish station to develop an iphone app. Available from the end of february the application will
launch end of february with news, weather, Xposé, Ireland am, Vincent Browne & The Celeb Apprentice catch up service.
1. Tv3 launch iphone app
2. First ikea cinema catalogue
Always ahead of the game in their clever use of media…using existing great movies with great actors in which IKEA products are seen accidentally they directed the people’s attention to the IKEA
product. Let the youtube do the talking…
3. Lexus Customized Magazine
To highlights Lexus’ 22 customizable settings…they partnered with Time Inc. Readers select 5 mags that Time editors will combine into a personalized magazine with 56
possible combinations. The magazine, called “Mine”, is essentially a printed, expanded RSS feed, which is a 5-issue, 10-week experiment. Lexus is the only advertiser, but with personalized messages for each subscriber targeting their interest. When users sign up to the service, they fill out an online survey that means that all of the Lexus ads in the
magazine are tailored to the reader, & will include their name
& where they live.
3. Lexus WIN the customization prize
4. Coca-Cola Happiness Machine
People love free stuff and the new online only video which is part of Coke’s global
“Open Happiness” campaign is testament to that. Set in a college cafeteria, the footage
captures the surprise and delight on the students faces as a magical Coke machine gives away bottle after bottle of free Coke, sunflowers, pizza, balloon animals and an
epically huge six-foot sub!
5. CNN give viewer a tour of Disaster…
Media giant CNN recently offered online viewers more ‘hands-on’ coverage of the Haiti disaster
zone. Users can access 360° manipulable footage taken at the scene by clicking and dragging their mouse, all whilst the footage is playing. Some
devastating scenes, with four different sites documented in all.
5. CNN Immerse the public in Haiti disaster
6. Ignition extra…… Rte’s paul cunninghams hat for Haiti
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