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SoYouHaveaStartupIdea?StartupIdea0on11
@AceLiu@DaveParkerSEA
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Agenda
Whatinvestorslookfor? BigIdeas/BigMarket Businessmodel? 7Rules Example YourTurn
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Dontbeafraidtoshareyouridea!
Ideas dont matter feedback and iteration doYou have more to gain than to loseNobody is going to steal your stupid ideaDont ask an Investor to sign your NDA
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Mostofyou
havebadideas,
anyway.
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Really.
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HowInvestorsSeeYou
BigMarket/BigIdeaTeamthatcanexecuteScalableProductTrac0on
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AboutMarkets?
B2BorB2C Billions $1M Ifyouownthemarkethowbigwouldyourbe Establishedvs.Immature MarketLeadervs.FirstMover Knownorunknown Go-To-Market
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BigIdeas?
Simple Ahaidea Transforma0onalvs.Incremental Changestheworld Changesthemarket EstablishedorNewIdea
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Passion! Ideas! Product
Doesntmakeitagreatbusiness
Execu0on
Company
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13ConsumerModels
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13ConsumerModels
TechCrunchTeardown:13ConsumerInternetBusinessModels(PartI)TheWorldAccordingTo
Carph^p://fndri.com/jEvuYa-StevenCarpenter Media PaidService PhysicalCommerce
Yourideahastofoottoamodel! Benchmarks
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Yourexamples
Whatmodelwillyouuse?Howwillyoumodelit
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7Rules
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7Rules
1. Simpleideaswin2. Youhaveonerevenuestream3. Nameyourcustomer4. Makesomethingexplainable5. Smallmarketssuck6. Mixinsecretsauce7. Beoriginal
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ExplainYourIdea
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I want to develop
to help
(solve a problem)
(with secret sauce)
(a defined offering)
(a target audience)
IdealibsforStartups
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TheOffering
BeSpecific asocialu0lity"vs"anecommercewebsite"
AvoidBuzzwords "mobilesocialCRM"vs"aniPhoneapplica0on"
SkiptheAdjec0vesandSuperla0ves "arevolu0onaryservice"vs"backendsoware"
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TheAudience
Iden0fyDemographics "femaleconsumers"vsnewmothers"
SpecifyYourMarket "ar0stsandmusicians"vs"unsignedalterna0vebands"
ClarifytheBuyer "largebusinesses"vs"purchasingmanagersat
mul0na0onalcompanies"
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TheProblem
Makesureeveryonecanunderstandtheoffering. Hintataviablerevenuemodel.
"finddealsonline"vs"shopforhipbabyproductsatwholesaleprices"
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TheSecretSauce
Explainwhatmakesyourbusinessunique. "faster"vs"withautomatedorderingfordiapersandother
staples
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Workshop
YourTurn!
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I am developing
(solve a problem)
(a target
audience)
(with secret sauce).
(a definedoffering) to help
Step1:Arculate
Step2:Evaluate
Simpleidea? Onerevenuestream?
Idenfiablecustomer? Easilyexplainable?
Largeenoughmarket? Legimatesecretsauce?
Original?
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ThankYou!
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AndyLiu@AceLiu
/AceLiu
InspiredStartup.com
DaveParker@DaveParkerSEA
/DaveParker
ForestTreesBark.com
www.FI.co/join/nwen
Applica0onDeadlineFeb26thSessionStartsMar5th
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FI.co/Join/NWEN
16WeekProgramwithLocalandSVMentors Idea0ontofundraising Officehours/Individualcoaching Mondaynightmeals Costs
$5Applica0onFee/Test $995CourseFee 3.5%ofcompanyintosharedpool(peers,mentorsandFI)
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Mentors
AndyLiu ToddHooper DanSchapiro T.A.McCann RebeccaLovell
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fi.com/join/nwen
Beoneofthefirst1ApplicantsacceptedintotheprogramandreceiveafreeSeasonsPassto
NWENa$249Value
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