From Idea to Reality - Startup Ideation Bootcamp

From Idea to RealityStartup Ideation Bootcamp

August 25th, 2015

G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m

• Co-founder of , the marketplace for authentic wine tasting events

• Founding team member & ex-CMO/CCO of (SaaS API Management solution provider)

• Ex strategy and management consultant at

• 12+ years of International experience in digital business innovation and strategy

• Focus on marketing, sales and business development

About me

Ice Bucket Challenge

how many startups fail?

90% of all startups fail

Source: Why startups fail, according to their founders by Erin Griffith

Do you know why?

#1 Reason lack of a market need

for their product

Source: Why startups fail, according to their founders by Erin Griffith

SO YOU HAVE AN IDEA…

NOW WHAT?

Check List

#1 - Problem

#2 - Solution

Your solution My problem

Source: Your solution is not my problem by Dave McClure

#3 - TAM

#4 - Target

#5 - Passion

“No one funds

idea on napkins”

- David S. Rose -

Get Started!

#1 - Think BIGGo for the best, for a breakthrough innovation or something

that at least improves 10 times what already exists.

Source: The Art of the Start by Guy Kawasaki

#2 - Find a partnerBut not just a “partner". Your soul mate.

Source: The Art of the Start by Guy Kawasaki

#3 - Polarize peopleYour innovation might not please anyone. Don’t be afraid

to piss people off.

Source: The Art of the Start by Guy Kawasaki

#4 - Think DifferentThere is not only one way to design products and

services.

Source: The Art of the Start by Guy Kawasaki

Follow Through !!!

“Action is the foundational key to all success.”

- Pablo Ruiz Picasso -

#5 - PrototypeMVP

Sketch. Video. Model.

Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles

Start with a Cupcake

Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer

#6 - TESTYou want/need to validate or discard your hypothesis.

#7 - ITERATE

Leverage insights gathered from your tests. Iterate on your idea and MVP.

What you are aiming for

Source: Lean Startup Analytics and MVP by Sebastian Fittko

“Success consists of going from failure to failure without loss of

enthusiasm” - Winston Churchill -

Thank you !

G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m

• “How to get startup ideas”, Paul Graham

• “Startup ideation in 4 steps”, Gravitytank

• “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR)

• “Idea evaluation checklist”, entrepreneur.com

• “The Secret Truth About Executing Great Ideas”, Frans Johansson

• “How To Make Innovative Ideas Happen”, Robert Hartland

• “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle

• Interview of Joe Gebbia by Greylock Partners

• “Startup Opportunity Discovery & Evaluation”, Neal Cabage

• “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle

• “Why startups fail, according to their founders”, Erin Griffith

• “The art of the start”, Guy Kawasaki

• “Your solution is not my problem”, Dave McClure

• “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer

• “Startup success by the numbers”, Stephanie Walden

• Lean Startup Principles

• Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank

• “Lean Startup Analytics and MVP”, Sebastian Fittko

• “On product/market fit for startups”, Marc Andreessen

Sour

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