Creative Ideation
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Creative Ideation
Who am I?Thien-Bach Huynh: [email protected] Major @ USFSP-Passion in Tech-Started first business in High School
What Is Ideation?
The process of actively and creatively solving problems.
This process can be used with everyday life.
You Start with Brainstorm
Defer Judgment!
Why? When you’re judging, youconstrict the flow of ideas.
Wild & Crazy is OK!
Why? You’re practicing defer judgment and gaining ideas.
Example: You judge a solar energy startup idea based on it’s cost (too
expensive). You have all ready restricted different avenues for
growing the idea.
Diverge
Strive for quantity!It’s easier to pick great ideas from a bunch!
Work in Groups(4 or less)
Build on Each Other’s Ideas
Yes, ‘and’ instead of ‘but’.
Converge on Ideas
POINT Analysis
Positives
Find something good. No: “Oh That’s good.” Meaningful positives.
Opportunities
Capitalize on the opportunities. Point out the
‘constructors’ of the positives. Eg; “How might we get this
result if we do this?”
Improvements
The right questions provoke solutions that work with the innovative brain.
Originally, we would say “This idea won’t work because of <issue>.”
Instead, focus on overcoming the
issues.
Phrase issues as questions. “How might we overcome
<issues>?”
New Thinking
With New Thinking, you identify existing problems and come up with new solutions to existing problems.
POINT vs. SWOT
POINT helps you creatively solve
problems. SWOT is used to collect data.
Focus on Creating Value
Imagine what your customers use, how they use it, what they
worry about, and what they value.
Practice, practice, practice. Soon, you will
see a change in ideation!
Stay Wild and Crazy!
Special Thanks To:Dr. Nathan Schwagler
Sustainable Entrepreneruship Alliance
American Marketing Assoc. @ USFSP
NERD Corporation Free Consultation and Help For Your
Project!
Thien-Bach Huynh –Business [email protected]
Brian Welch –Technology [email protected]
We ARE poor college students, so donations are greatly appreciated!
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