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•Heterogeneous capabilities exposed uniformly: SOA design
•3rd Party Ecosystem
•360 View of services and usage
•End to end service (widgets) life cycle management
•Define and enforce policies that govern consumption of services
•Understand business impact of SLA’s
•Integration with Operational Support Systems
•New Revenue Management models
8 6 July 2009
HP Services Governance FrameworkHP can help you start today your SDP journey …− Prepackaged software to manage
secure telco services exposure− Management Architecture that acts as
a central governance control point and provides management of • actors and entities• services across multiple protocol sets• End user services across multiple
channels• policies that govern consumption of
services and end user services• Implements Governance
Interoperability Framework
− Runtime Architecture that acts as the enforcement points for runtime governance for • Enforcing management/design time
policies• Providing the runtime management
information acting as a key change agent
9 6 July 2009
HP SDP evolution
Web
Services
Revenue
Management
Context
ManagementNext Gen
Portal
RestFull
Gateway
Enablers
A standards based architectural blueprint for development, deployment, integration and management of converged services
Network Infrastructure
Service Control Plane
Service Delivery Plane
Application Plane
User Equipment Plane
Service Enablers
Gateways & Network Services
IMS
Common
Framework
Circuit-switchedIPReal-Time IP
Services Lifecycle
Management
SIP Servlets ParlayX Web Service Web 2.0/REST
Profile Mgr
HLR/HSS OCMP XDMS PDE
Identity Device Profile
Presence
Single Sign-onCharging etc
NGINConferencingLocation Messaging
SS7/LegacyIPTV
Service Governance Framework
(SGF)
Subscriber Profile
Manager
Content Enablement
(CAAS)
Device Management
Context
Enablement
Testing &
Certification
Telecom App Server
HP SDP evolution …
Web 2.0
Revenue
Mgt
Module
Next Gen
Portal
Widget
Framework
Mashup
HP SDP Enabler Enhancements• Enrich HP SDP with OpenCall Enablers
− OpenCall is already present in 22 of largest 25 SPs− 100m subs use OC prepaid wireless solutions− 250m subs in 38 SP on 5 continents use HP HLR− 750k voice and video ports deployed− Largest VoiceXML media platform provider− 5000+ signalling protocol platforms deployed
• Real Time Service Control− NGIN, VAS− SCIM− Convergence incl IMS-IN11 6 July 2009
HP SGF
PersonalizationRich Com
Conferencing
Video Conf
Streaming
Video
Monitoring
etc
HLR
HSS
Profile Mgt
Subscriber Mgt
NAB
INAP, Camel
NGIN, SCIM
service broker
Real time
charging
Service enablers
Real Time service control
HP SDP Context Enablement
*HP Ontology platform : Jena platform, now opensource
Context Enabler
• Provides dynamic and personalized “context” to applications
— Subscriber context: location, devices, interests etc.
— Application context: device, bandwidth, number of concurrent users etc
• Provides dynamic and personalized “context” to applications
• Adaptors to different ‘context’ source• Simple Rule engine personalization
with UI & context execution• Simple APIs to enrich application and
service logic• Technology: HP Ontology* Platform,
Semantic web
HP SDP Service Governance RestFullGateway• Opens up HP SDP to web 2.0
environment− Example: social network, widgets,
web2.0 developers etc• Exposes Services as ATOM, REST API (=
Web2.0 API)• Accepts provisioning of ATOM, REST
services• Provides robustness and scalability• Enables seamless governance for web
and web 2.0 services HP SGF
Access Control
WSDL to REST
REST to WSDL
RestFull gateway
HP SDP Revenue Management Module• Provides simple revenue sharing
model brick for partners including web2.0 developers
• Complements existing billing system with a flexible solution that deals also with unknown developers, small transactions and complex revenue sharing models
• Web service flexible charging enabler
• E-wallet function for partners • On-line & off-line charging• Account Balance & Rating
HP SGF
Account Balance
Online-Offline charging
Rating
E-wallet
Partner Portal
UI
Revenue Management Module
HP SDP Next Gen Portal
Subscriber Developer Admin
Portal Gallery SDK
Access Gwy
Advertisement API Mashup Tool
Widget framework
Testing
Monetization
• Provide a Next Gen Portal for : • Subscribers to browse, try
& buy services (gallery)• Developers to create, test,
publish applications, widgets, mashups
• Enables Service providers to address web 2.0 developers
• Opens up to new business model including Long Tail
• Positions service providers as platform independent service aggregators (any mobile, any PC, web, consumer, enterprise)