How You Can Use Social Media to Grow Your Business

Matthew T. GrantManaging Editor,

MarketingProfs

How You Can Use Social Media to Grow Your Business

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So, Let’s Review…

The Social Media are Tools for Publishing and Sharing Content

Tools

– Not ends in themselves

Publishing

– Media you own

Sharing

– That’s the “social” part!

Content

– The food

Biggest Platforms

Monthly Users

Blogging is the Granddaddy

But Blogging is a Slog!

East West’s Blog

East West on Facebook

Which is just to say…

You don’t HAVE to use social media to grow your

business.

Also…

You don’t have to DO social media to USE social media.

You Could Advertise

Status Targeting

Email Targeting

If you DO want to use social media…

Focus on your business goals (not the tools)

What CAN Social Media Do?

Drive Traffic

Search (SEO)

Business Goal: Conversion!

Start with your blog…

Start with your blog…

CTA

Use Social Media to Promote…

Reap the Rewards!

Build Relationships

Kaufman, Rossin & Co.

Kaufman, Rossin & Co.

50 Year Old Accounting Firm In Florida

2nd largest in the state

“People are buying a relationship”

Business Goal: Employee Recruitment and Retention

Focus on People and Culture

Focus on Networking

Focus on Content

Build Personal Brand

Establish Authority

Don’t Forget the Call to Action!

Getting Started

Have a BUSINESS GOAL!

Site Traffic and SEO

– What happens when they get to your site?

Building Relationships

– Lead generation

– Retention

– Customer Service

– Community Management

Building Brand

– Awareness

– Authority

Have a Destination

Have Content!

What do your customers actually care

about?

Write (or podcast or make videos or

share great content you find) about

that!

Get in Touch!

Twitter: @MattTGrant

Email: [email protected]

Podcast: Marketing Smarts!

– http://www.marketingprofs.com/podcasts/

Thanks!

Image Credits

http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/

http://www.mediabistro.com/alltwitter/social-media-users_b22556

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http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg

http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg

http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm

http://cdn2-

b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg

http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg

http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you

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http://www.gutenberg.org/files/25075/25075-h/25075-

h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html