How To Build, Engage, and Grow Your Jewelry Business With Social Media Presented By: Nicole Kroese VP, Marketing and Partnerships Likeable Local @NicoleKroese | #LikeableLearning | @LikeableLocal
Aug 12, 2015
How To Build, Engage, and Grow Your Jewelry
Business With Social Media
Presented By: Nicole Kroese
VP, Marketing and PartnershipsLikeable Local
@NicoleKroese | #LikeableLearning | @LikeableLocal
ABOUT ME
o Seattle native o NYU Grad o Formerly a professional
dancero Connect with me on Twitter/
@NicoleKroese and FB/LinkedIn
o Email me [email protected]
@NicoleKroese | #LikeableLearning | @LikeableLocal
LET’S GET TO KNOW EACH OTHER
(Raise your hand if it’s true for you!)
o I consider myself a social media expert.o I know what’s going on, but am not an expert. o Let’s cover the basics, I’m a social media novice! o I believe in social media as a business growth
tool. o I’m a bit of a social media skeptic. o My business has benefited from word of mouth. o My business currently has a social media
presence. o My business has an effective social presence that
is driving new customers!
@NicoleKroese | #LikeableLearning | @LikeableLocal
TODAY’S GOALS
1. Understanding and appreciating social media
2. 7 Proven Ways to Succeed With Social Media For Your Business
3. How Likeable Hub can help!
@NicoleKroese | #LikeableLearning | @LikeableLocal
@NicoleKroese | #LikeableLearning | @LikeableJeweler
3/5 SMBssay they’ve already gained customers with social
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
70% of marketers will
increase spend on social in 2015
SOCIAL MEDIA IS YOUR MARKETING WEAPON
of consumers trust recommendations from both their families and friends
77%
23% of Facebook Users check
their accounts at least 5 times a day
71% of peopletrust products and services they find
on Facebook
*AdWeek, Business Insider, WERSM, CMO
75% of retailers have a social media
presence
TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL
1.To find out about your latest promotions and discounts
2.New product announcements and information
3.Customer service
4.Entertaining content
5.Ability to provide feedback
@NicoleKroese | #LikeableLearning | @LikeableLocal
7 Proven Ways to Succeed With Social Media For Your Jewelry Business
@NicoleKroese | #LikeableLearning | @LikeableLocal
The 7 Ways to Succeed with Social Media
2. Prepare for Facebook Reachageddon
4. Recycle great content
6. Join the Conversation
7. Practice gratitude the old fashioned way3. Inspire with stories
5. Incentivize referrals (You can pay to play, too)
1.Engage with great content
@NicoleKroese | #LikeableLearning | @LikeableLocal
Engage through: EDUCATING, ENTERTAINING, AND INSPIRING
1. Engage With Great Content
@NicoleKroese | #LikeableLearning | @LikeableLocal
@NicoleKroese | #LikeableLearning | @LikeableLocal
It used to be like…
If you build it, they will come!
@NicoleKroese | #LikeableLearning | @LikeableLocal
2. Preparefor Facebook Reachageddon
“Failure to plan is planning to fail.”-Benjamin Franklin
oThe internet became a little cluttered
oThings like “Facebook Reachageddon” made us Pay-to-Play
@NicoleKroese | #LikeableLearning | @LikeableLocal
Then…
Now it’s happening to SMBs
Only a small portion their following reached organically!
@NicoleKroese | #LikeableLearning | @LikeableLocal
Facebook Reachageddon = The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will
see your posts organically
It’s OK!
Marketers who know what they are doing on social can blow away the competition with strategic ads.
You’ve never been able to
market smarter!
@NicoleKroese | #LikeableLearning | @LikeableLocal
Perfect the Audience Reach Who is your perfect new customer?
Reach them with Facebook, Twitter, & LinkedIn Ads• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like
Ads”
• Twitter Cards • Promoted
Tweets
• LinkedIn Targeted Ads
@NicoleKroese | #LikeableLearning | @LikeableLocal
Oh, the possibilities!
@NicoleKroese | #LikeableLearning | @LikeableLocal
@NicoleKroese | #LikeableLearning | @LikeableJeweler
Custom TargetingSpecify everything for gender, to income, to job title, to interests, to location!
Make it easy with TURBOPOST ™
@NicoleKroese | #LikeableLearning | @LikeableLocal
3. Inspire With Stories
@NicoleKroese | #LikeableLearning | @LikeableLocal
Why Storytelling?
•Storytelling is the most powerful way to put ideas into the world
•Hearing a story causes an emotional connection to that company
•Figure out what stories will resonate with customers/prospects
@NicoleKroese | #LikeableLearning | @LikeableLocal
AND Use Your Unique Brand Voice
@NicoleKroese | #LikeableLearning | @LikeableLocal
@NicoleKroese | #LikeableLearning | @LikeableLocal
4. RecycleGreat Content.
@NicoleKroese | #LikeableLearning | @LikeableLocal
Recycling Content Works
@NicoleKroese | #LikeableLearning | @LikeableLocal
5. IncentivizeReferrals. You can pay to play too.
“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi
@NicoleKroese | #LikeableLearning | @LikeableLocal
@dens
Referrals: Incentivize and Ask
@NicoleKroese | #LikeableLearning | @LikeableLocal
Take a Look at Another Example…
@NicoleKroese | #LikeableLearning | @LikeableLocal
6. Join the ConversationBy Effectively Listening and Responding
When people interact, comment back!
This is your chance to showcase your
expertise!
@NicoleKroese | #LikeableLearning | @LikeableLocal
Responding on Social Media: Rules of Thumb
•Respond to all customer comments on social media–Embrace ALL comments
•Respond quickly and publically •Remember your “thank you’s” and “I’m sorry’s”
@NicoleKroese | #LikeableLearning | @LikeableLocal
Did You Know?
80% of Customer Service inquiries go
unanswered on social mediaBy being in the top 20%, you
can establish your company as a leader
@NicoleKroese | #LikeableLearning | @LikeableLocal
Responding to Negative Comments: 2 Best Practices
1.Do-not-delete
2.No response is a response
@NicoleKroese | #LikeableLearning | @LikeableLocal
How to Respond to Negative Comments
1.Respond quickly and publically– Indicate that you will send a
private message to the customer
2.Resolve Privately– This takes any back and forth
offline @NicoleKroese | #LikeableLearning |
@LikeableLocal
7. PRACTICE Gratitude
"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
@NicoleKroese | #LikeableLearning | @LikeableLocal
Say Thank You
@NicoleKroese | #LikeableLearning | @LikeableLocal
PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
JOIN THE CONVERSATION by listening and responding
PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP
ENGAGE with Great Content
@NicoleKroese | #LikeableLearning | @LikeableLocal
HOW CANLIKEABLE HELP?
@NicoleKroese | #LikeableLearning | @LikeableLocal
@NicoleKroese | #LikeableLearning | @LikeableLocal
Content Scheduled and Managed For You
Thousands of content ideas at your fingertips & a smart scheduling tool
@NicoleKroese | #LikeableLearning | @LikeableLocal
TURBOPOST ™ Technology
Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
#TSBetterBusiness @nicolekroese
Likeable Hub Site
WANT TOLEARN MORE?Today: Schedule a demo of Likeable Hub now or later!
Or visit: www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH for attending this session!
To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.
@NicoleKroese | #LikeableLearning | @LikeableLocal
GRAND PRIZE!CONTACTNicole Kroese
TWITTER@nicolekroese
PHONE212-359-4347
QUESTIONS?Don’t forget to grab my card or set up a time to talk later if you have questions
@NicoleKroese | #LikeableLearning | @LikeableLocal