SEO, LLC Internet Competitive Analysis Research and Advice 9/25/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 500 Chicago, IL 60611 920-285-7570 Date: 9/25/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 http://splinternetmarketing.com/default.asp http://twitter.splinternetmarketing.com http://facebook.splinternetmarketing.com http://youtube.splinternetmarketing.com This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba www.SplinternetMarketing.com 1 of 60 http://SplinternetMarketing.com/default.as
60
Embed
How to Rank in the search engines for the search phrase Wisconsin employment-law
Contact SEO LLC at 920-285-7570 for SEO advice on how to rank your website in Google for these or similar search engine phrases.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
SEO, LLC Internet CompetitiveAnalysis
500 N. Michigan Ave. Suite 500Chicago, IL 60611920-285-7570
Date: 9/25/2014
Recipient: Brian C. Bateman
SplinternetMarketing.com500 N. Michicgan Ave. Ste. 300CHICAGO IL 60611
This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for yourpersonalized plan to dominate in the search results on Google and Bing.
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Report overviewThis report helps you to optimize the web page "http://www.heinslawoffice.com/" for a highranking on Google.com (without Places) for the search term "Employment Law".
Your web page
http://www.heinslawoffice.com/
Title: Employment Law Attorneys - Wisconsin Employee Rights Lawyers
Description: [No meta description available.]
Your competitors for the search term "Employment Law" on Google.com (withoutPlaces)
1 http://www.dol.gov/compliance/guide/
Title: Employment Law Guide - A Companion to the FirstStep EmploymentLaw Advisor
Title: Bombay HC ruling mirrors US law on employment - The Times ofIndia
Description: Workplace hiring in the United States is underscored by theEqual Employment Opportunity Law, which goes back to the Kennedyyears and the Civil Rights movement.
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Your competitors for the search term "Employment Law" on Google.com (withoutPlaces)
Wisconsin employment lawyer.
Analyzed search terms
1. Employment Law
2. Employment
3. Law
Top 10 Ranking Requirements Score™
79%The Top 10 Ranking Requirements Score™ of 79% means that the web page www.heinslawoffice.com meets only 79% of the requirements for a top 10 ranking onGoogle.com (without Places) for the search term "Employment Law".
Note that not all ranking factors are weighted equally, and that there are some ranking factorsthat cannot be taken into account because search engines do not reveal the necessary data.
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page.This chapter tries to find out how to use the search term "Employment Law" in the document titleand if it's important for Google.com (without Places).
Example: <title>Your web page title</title>
Their contents
Rank Keyword use in document title
1 Employment Law Guide - A Companion to the FirstStep Employment Law Advisor
2 Employment | Wex Legal Dictionary / Encyclopedia | LII / Legal Information Institute
3 Bombay HC ruling mirrors US law on employment - The Times of India
4 Employment Law: Human Resources & Workplace Rights - Nolo.com
5 Employment Law - Guide to Labor Law - HG.org
6 Milwaukee Employment Law Lawyer | Wisconsin Unemployment CompensationAttorney | Nationwide Disability Benefits Law Firm
7 Consumer & Employment Law Center of Wisconsin Home Page
8 EEOC Home Page
9 Labour law - Wikipedia, the free encyclopedia
10 Wisconsin Employment Law Attorney | Chicago Civil Rights Lawyer | Whistleblower,Accident Injury
Your contents
Employment Law Attorneys - Wisconsin Employee Rights Lawyers
Advice for your document title
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 36% 29% OK OK
Search term: "Employment"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 18% 14% OK OK
Search term: "Law"
Competitors Your Site Advice
Number of keywords: 0 to 3 2 OK OK
Keyword density: 0% to 29% 29% OK OK
Keywords "Employment" or "Law"
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Number of backlinks
Essential
This chapter measures how many web pages link to your website domain according to the dataproviders Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number ofunique linking domains, not the number of all linking pages.
Keep in mind that the raw number of linking web pages is not as important as the quality of theweb pages that link to your site.
Number of backlinks according to these data providers (the more the better)
Alexa SEOprofiler (uniquebacklinks)
Peak Value
To Your Site: 10 18 18
To Site 1: 19,514 64,070 64,070
To Site 2: 61,853 n/a 61,853
To Site 3: 53,162 n/a 53,162
To Site 4: 6,949 17,953 17,953
To Site 5: 2,849 7,195 7,195
To Site 6: 15 13 15
To Site 7: 8 12 12
To Site 8: 6,698 22,930 22,930
To Site 9: 1,855,495 n/a 1,855,495
To Site 10: 8 6 8
Range: 8 to 1,855,495 6 to 64,070 8 to 1,855,495
Advice for the number of backlinks
In average, less web pages link to your page than to the top ranked pages. The average linkpopularity of the top ranked pages is 208,269, the link popularity of your web page is 18.You must increase the number of web pages from different domains that link to your website. Keep in mind that all search engines also evaluate the anchor texts and the quality ofthe web pages that link to your web site.
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Anchor texts of backlinks
Essential
Backlinks are links from other web sites to your site. If many other sites link to your site, thensearch engines consider your site to be important. However, the number of links is not asimportant as is the relevance of the linking page and the anchor text used in linking to your site.
This chapter lists the most popular anchor texts used in linking to your site, as well as a sampleof the web pages that link to your site, along with the anchor text.
Most popular anchor texts used to link to your site
Anchor Text Popularity
heins law office 18.8%
http://www.heinslawoffice.com 18.8%
janet heins 12.5%
http://www.heinslawoffice.com/ 6.2%
erica reib 6.2%
executive order to ban contractors from lgbt discrimination - employmentlaw attorneys
6.2%
view site 6.2%
harassment 6.2%
heinslawoffice.com 6.2%
milwaukee employment law attorneys 6.2%
visit website 6.2%
Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
To get a high ranking on Google.com (without Places), make sure that the web pages thatlink to your site use the search term "Employment Law" in their anchor texts. The more linksto your web site contain "Employment Law" (or a part of it) in the anchor text, the morelikely it is that your web site will get a high ranking on Google.com (without Places) for thatsearch term.
It is advisable to use different but related keywords for the anchor texts. If all links to your
<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Advice for the anchor texts of backlinks
web site use exactly the same anchor text, then Google.com (without Places) might loweryour rankings because of unnatural linking patterns.
In addition, the quality and reputation of the web pages that link to your site is veryimportant to the search engines.
At least 10% of the analyzed backlink anchor texts contain the search term "EmploymentLaw". This is good.
OK
At least 20% of the analyzed backlink anchor texts contain the search term "EmploymentLaw". This is good.
OK
At least 40% of the analyzed backlink anchor texts contain the search term "EmploymentLaw". This is good.
OK
Less than 60% of the analyzed backlink anchor texts contain the search term "EmploymentLaw". You must increase the number of backlinks or anchor texts that contain that searchterm.
<<
Less than 80% of the analyzed backlink anchor texts contain the search term "EmploymentLaw". You must increase the number of backlinks or anchor texts that contain that searchterm.
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. Itdoes not include HTML commands, comments, etc. The more visible text there is on a web page,the more a search engine can index. The calculations include spaces and punctuation marks.
Your contents
866-241-8444 Employment Law Home Privacy Policy Disclaimer Legal Services OverviewEmployment Contract Reviews Employee Discrimination FMLA Discrimination MilwaukeeDisability Discrimination Milwaukee Pregnancy Discrimination Employer Harassment EmployerRetaliation Federal Employee Rights Wrongful Discharge Attorneys Janet L. Heins Erica N.Reib Michael J. Gentry Mark L. Snell David Minko About our Law Firm Firm Overview HeinsLaw Testimonials Legal Resources FAQ's Blog Legal Careers Contact Heins Law Janet has agenuine passion for representing employees. Throughout my experience working for her, I wasinspired by her aggressive litigation style and attention to her clients' interests. She truly handlesevery case as if it were her own. I recommend Janet with the utmost confidence, and I amthankful for the skills and experiences I obtained while working for her. Lawyer Janet Heins |Top Attorney Employment Greater Milwaukee Wisconsin Employment Law Attorneys Heins &Minko - Fighting for Wisconsin Employee Rights Fighting for Wisconsin Employee RightsDiscrimination, harassment and retaliation are all wrong. You know it, we know it and youremployer knows it. If your rights have been violated by your employer, you can rely on the lawyers at Heins & Minko to aggressively fight for your rights. We investigate each case thoroughlyand use the facts and evidence to craft an effective legal strategy. Our attorneys are committedto doing the right thing for our clients. We will provide you with honest advice and treat you withthe respect you deserve. If your rights have been violated, you can rely on our firm to fighttenaciously to make sure your employer is held accountable. Call us toll free at 877-304-8819for a free initial consultation with one of our Milwaukee employment law attorneys. Fighting forthe Rights of Employees Our firm represents employees in employment law cases in state andfederal courts, including cases of: Wrongful discharge Employer Discrimination WorkplaceHarassment / Job Harassment Employer Retaliation / Unfair Treatment For more information onthe employment law services we offer, visit our practice areas overview page. Know YourRights In Wisconsin, employees without an employment contract are "at will" employees whocan be fired for any legal reason. However, employers can be held financially liable for harmsuffered by an employee when discrimination, harassment or unfair labor practices are involved.At Heins Law, we will fully explain your rights and fight aggressively to secure the best possibleoutcome in your case. Protect Yourself If you believe you have been the target of harassment ordiscrimination, there are steps you can take now to bolster your case, such as gatheringdocumentation including e-mails and memos. In order to avoid your employer's HR departmentbeing notified of your complaint, contact us before taking your case to the Equal Rights Division(ERD) or Equal Employment Opportunity Commission (EEOC). Most HR departments are moreconcerned about the company's best interests than your individual rights. Not sure if you have acase?
Contact us today for a consultation with a skilled employment law attorney. The attorneys atHeins Law handle each client’s case as a team, beginning immediately with your consultation.Our unique and personalized team approach assures you of superior service and prompt andfocused attention to your case. Let us put our team to work for you today! We are alwayslooking for knowledgeable, motivated individuals to join our firm. For more information on employment opportunities, call us toll free at 877-304-8819.
Web Design, SEO and Internet Marketing Services for Attorneys Provided by SEO LLC
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web sitethat has been around for a long time over one that is brand new. The age of the domain is seenas a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com andSEOprofiler.com.
Dates of the domain registration or of the first contents
URL Registration Date
Your Site http://www.heinslawoffice.com/ Tuesday, January 3, 2006
1 http://www.dol.gov/compliance/guide/ Saturday, November 2, 1996
5 http://www.hg.org/employ.html Thursday, June 15, 1995
6 http://www.employee-advocates.com/ Friday, October 10, 2003 (newest domain)
7 http://www.celcwi.com/ n/a
8 http://www.eeoc.gov/ Friday, May 30, 1997
9 http://en.wikipedia.org/wiki/Labour_law Saturday, January 13, 2001
10 http://www.fox-law.com/ Saturday, January 13, 2001
Range Monday, July 15, 1985 to Friday, October 10, 2003
Advice for the web site age
Your web site is about 8 years old. This is very good because the older your web site, thebetter it is for your rankings on Google.com (without Places).
OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML codeof a web page. Some search engines give extra relevance to search terms that appear in theheadline texts. This chapter examines if this applies to Google.com (without Places), too.
Example: <h1>your very big headline text</h1>
Your contents
[not used]
Advice for your H1 headline texts
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term"Employment Law" at least once but this isoptional.
<
Keyword density: 0% to 100% 0% You could increase the keyword densityfor the search term "Employment Law" butthis is optional.
<
Search term: "Employment"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term"Employment" at least once but this isoptional.
<
Keyword density: 0% to 100% 0% You could increase the keyword densityfor the search term "Employment" but thisis optional.
<
Search term: "Law"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term "Law" atleast once but this is optional.
<
Keyword density: 0% to 50% 0% You could increase the keyword densityfor the search term "Law" but this isoptional.
<
Keywords "Employment" or "Law"
Competitors Your Site Advice
Number of keywords: 0 to 4 0 You could use one of the keywords"Employment" or "Law" at least once butthis is optional.
<
Keyword density: 0% to 50% 0% You could increase the keyword densityfor the keywords "Employment" or "Law"but this is optional.
<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out ifGoogle.com (without Places) gives extra relevance to search terms within the domain name.
Example: "your-keyword" is the domain name of http://www.your-keyword.com
Their contents
Rank Words In Domain Name URL
1 dol http://www.dol.gov/compliance/guide/
2 law cornell http://www.law.cornell.edu/wex/employment
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries tofind out if Google.com (without Places) gives extra relevance to search terms within the pageURL. Separate your search terms in the page URL with slashes, dashes or underscores.
Example: "keyword/another-keyword.htm" is the page URL ofhttp://www.domain.com/keyword/another-keyword.htm
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Mentions on social sites
Important
On social network sites, people decide which web sites are popular. This means that thepopularity on social network sites cannot be easily influenced. For this reason, search enginesmight trust web sites more if they are popular on social networks. ("n/a" means "data notavailable".)
Mentions on social sites (the more the better)
Delicious.com FacebookMentions
Google +1 TwitterTweets
Total
To Your Site: 0 15 0 42 57
To Site 1: 0 4,390 6 630 5,026
To Site 2: 0 2,630 0 247 2,877
To Site 3: 0 37,107 0 47,060 84,167
To Site 4: 0 2,604 11 112,861 115,476
To Site 5: 0 304 11 439 754
To Site 6: 0 25 5 3 33
To Site 7: 0 12 0 2 14
To Site 8: 0 4,472 56 653 5,181
To Site 9: 0 152,359 6 419 152,784
To Site 10: 0 10 1 0 11
Range: all 0 10 to 152,359 0 to 56 0 to 112,861 11 to 152,784
Advice for the mentions on social sites
In average, less web pages link to your page than to the top ranked pages on these socialnetworks. The average link popularity of the top ranked pages is 33,302, the link popularityof your web page is 57. You must increase the number of web pages that link to your website on these social networks.
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportantsites. In addition, most search engines index more pages from fast web sites. This chaptershows you how long it takes on average for web pages on the top ranked sites to load. The datais based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a"means that Alexa.com does not have data about your server speed).
Server speed results
Average Page Load Time (measured in seconds, the lower the better)
Server Speed Relative To Other Servers On The Internet (the faster the better)
YourSite
1 2 3 4 5 6 7 8 9 10 Range
n/a veryfast:
top15%
veryfast:
top20%
veryslow:
bottom10%
average:
bottom45%
fast:
top30%
n/a n/a veryfast:
top 5%
average:
top50%
n/a veryslow:
bottom10% to
veryfast:
top 5%
Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site,the better it could be for your rankings on Google.com (without Places). If you have a slowweb site, you should contact or even switch your web hosting provider.
<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>,<h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extrarelevance to search terms that appear in the headline texts. This chapter examines if this appliesto Google.com (without Places), too.
Example: <h3>your big headline text</h3>
Your contents
No. Heading Texts
1. [H2] Employment Law
2. [H2] Greater Milwaukee Wisconsin Employment Law Attorneys
3. [H2] Heins & Minko - Fighting for Wisconsin Employee Rights
4. [H2] Fighting for the Rights of Employees
5. [H2] Know Your Rights
6. [H2] Protect Yourself
Advice for your H2-H6 headline texts
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 4 2 OK OK
Keyword density: 0% to 24% 14% OK OK
Search term: "Employment"
Competitors Your Site Advice
Number of keywords: 0 to 6 2 OK OK
Keyword density: 0% to 18% 7% OK OK
Search term: "Law"
Competitors Your Site Advice
Number of keywords: 0 to 6 2 OK OK
Keyword density: 0% to 18% 7% OK OK
Keywords "Employment" or "Law"
Competitors Your Site Advice
Number of keywords: 0 to 12 4 OK OK
Keyword density: 0% to 18% 7% OK OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browseror when the user has turned off the display of images in the web browser application. Microsoft'sInternet Explorer displays the alternative text if the user puts the cursor over the graphic. Thischapter tries to find out if it makes sense to include the search term in the <img alt> attributes toimprove your rankings.
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higherquality, trustworthy contents. For this reason, search engines might prefer web sites withrestricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, countrycode TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.
Your web site URL www.heinslawoffice.com contains the often used top level domain .com.This is neither good nor bad for your rankings on Google.com (without Places).
OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers.The bold body text uses a darker and heavier face than the regular type face. It appearsbetween <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS isnot recognized. The statistics include spaces and punctuation marks.
Their contents
Rank Keyword use in bold body text
1 Employment Law Guide: Laws, Regulations, and Technical Assistance ServicesPreface Overview I. Wages and Hours Worked II. Safety and Health Standards III. HealthBenefits, Retirement Standards, and Workers' Compensation IV. Other WorkplaceStandards V. Work Authorization for non-U.S. citizens VI. Federal Contracts: WorkingConditions VII. Federal Contracts: Equal Opportunity in Employment INDEX OF LAWSOF PARTICULAR APPLICABILITY TO AN INDUSTRY Agriculture Mining Construction
2 [not used]
3 The Times of India READ ALSO: Bombay HC - No govt can force anyone to list religionHelp us delete comments by marking them offensive
4 Your Rights in the Workplace
5 Law Center What is Employment Law? The “At Will” Presumption
6 WHAT SETS US APART? Our lawyers know employment law — and what it takes toget results. We work hard. We love what we do. View Attorney McLeod in PBS Video:"Benefits in Doubt"
7 [not used]
8 [not used]
9 Labour law Labour law labor law employment law Labour law needs additional citationsfor verification labour law ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 29 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b ^ Labour law Labour law Category Index Outline Portal
10 Ranked # 1 in Wisconsin 800-416-5368 Standing Up For Individuals Contact OurWisconsin And Chicago Civil Rights Attorneys 800-416-5368 Bold Email Address Pleaseenter a valid email address. Please enter a valid phone number. You may use 0-9,spaces and the ( ) - + characters. Please verify that you have read the disclaimer. I haveread the disclaimer. disclaimer . Fox & Fox, S.C. Milwaukee Office Chicago Office
Your contents
877-304-8819 Contact the Employment Attorneys of Heins Law Office, L.L.C.
Advice for your bold body text
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term"Employment Law" at least once but this isoptional.
<
Keyword density: 0% to 20% 0% You could increase the keyword density <
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, todetermine if your site is reputable and contains popular contents. The Alexa.com traffic rank isbased on three months of aggregated traffic data from millions of Alexa Toolbar users and is acombined measure of page views and number of site visitors.
Alexa.com Traffic Rank results (the lower the better)
URL Alexa Traffic Rank
Your Site http://www.heinslawoffice.com/ Rank #4,464,221
6 http://www.employee-advocates.com/ Rank #15,015,261 (least visitors of thecompetitors)
7 http://www.celcwi.com/ n/a
8 http://www.eeoc.gov/ Rank #64,622
9 http://en.wikipedia.org/wiki/Labour_law Rank #6 (most visitors of the competitors)
10 http://www.fox-law.com/ Rank #7,470,362
Range 6 to 15,015,261
(average rank: #2,509,580)
Advice for the number of visitors to your site
Your web site www.heinslawoffice.com does not appear to attract many visitors becauseyour traffic rank is above #100,000 and you have less visitors than the average of yourcompetitors. This could be disadvantageous to your rankings on Google.com (withoutPlaces).
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in same domain anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Same domain anchor texts are theanchor texts of the links that point to a web page on the same domain. This chapter examines ifGoogle.com (without Places) takes search terms in same domain anchor texts into account.
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the samedomain anchor text "Contact information".
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in outbound anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Outbound anchor texts are thetexts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. Thischapter examines if Google.com (without Places) gives relevance to search terms in outboundanchor texts.
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About thecompany</a> contains the outbound anchor text "About the company".
6. Top Attorney Employment http://www.avvo.com/employment-labor-lawyer/wi/mequon.html?utm_campaign=avvo_rating&utm_content=1522652&utm_medium=avvo_badge&utm_source=avvo
7. Web Design, SEO and Internet MarketingServices for Attorneys Provided by SEOLLC
http://SplinternetMarketing.com
Advice for your outbound anchor texts
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 7 0 You could use the search term"Employment Law" at least once but this isoptional.
<
Keyword density: 0% to 21% 0% You could increase the keyword densityfor the search term "Employment Law" butthis is optional.
<
Search term: "Employment"
Competitors Your Site Advice
Number of keywords: 0 to 13 1 OK OK
Keyword density: 0% to 10% 5% OK OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributesthat point to other pages on the same domain. This chapter examines if search terms in samedomain link URLs are relevant to Google.com (without Places).
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the samedomain link URL "contact.htm".
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point toweb pages on other web sites, i.e. links to other domains. This chapter examines if Google.com(without Places) gives relevance to search terms in outbound links
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a>contains the outbound link URL "www.not-your-site.com/info.htm".
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out ifGoogle.com (without Places) takes the Meta Description tag into account. Some search enginesdisplay the text to the user in the search results.
Example: <meta name="description" content="This sentence describes the contents of your website.">
Even if the Meta Description tag might not be important for ranking purposes, you should usethe Meta Description tag to make sure that your web site is displayed with an attractivedescription in the search results.
Their contents
Rank Keyword use in meta description
1 [not used]
2 [not used]
3 Workplace hiring in the United States is underscored by the Equal EmploymentOpportunity Law, which goes back to the Kennedy years and the Civil Rights movement.
4 Whether you're a small business owner, an HR professional, or an employee, you canlearn the rules of employment law here.
5 Employment law governs the rights and duties between employers and workers. Alsoreferred to as labor law.
6 Milwaukee employment attorneys Alan C. Olson & Associates aid clients withemployment law, discrimination law, and sexual harassment lawsuit legal matters.
7 Consumer and Employment Law Center of Wisconsin, Protecting People from UnlawfulConsumer and Employment Practices
8 EEOC Home Page
9 [not used]
10 Experienced Wisconsin and Illinois employment law attorneys. Contact Fox & Fox todayat 800-416-5368 to speak with a Wisconsin employment lawyer.
Your contents
[not used]
Advice for your meta description
Search term: "Employment Law"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You should use the search term"Employment Law" at least once.
<<
Keyword density: 0% to 17% 0% You should increase the keyword densityfor the search term "Employment Law".
<<
Search term: "Employment"
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overallhierarchy. If the URL contains many trailing slashes, meaning it is placed in asub-sub-directory, then the webmaster does not seem to think that the page is important inrelation to the other pages.
Number of trailing slashes
YourSite
1 2 3 4 5 6 7 8 9 10 Range
0 2 1 4 1 0 0 0 0 1 0 0 to 4
Advice for the number of trailing slashes in your web site URL
The URL www.heinslawoffice.com does not contain more or less trailing slashes than thetop ranked pages. This means that you do not have to change the number of trailingslashes in your URL.
OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. If there are errors in theHTML code of your web page, then search engines might not be able to read everything of yourweb page. You should also check the CSS code of your web page (see link below).
The HTML code validation of your web page www.heinslawoffice.com failed. This meansthat Google.com (without Places) might not be able to read your web page. You should fixany HTML errors.
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easya text is to read. It measures the approximate level of education necessary to understand theweb page content. Higher scores indicate the text that is easier to read, and lower numbersmark harder-to-read texts. Scores among different languages are not comparable.
Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier tounderstand)
YourSite
1 2 3 4 5 6 7 8 9 10 Range
50 28 38 43 53 45 65 34 42 51 46 28 to65
Flesch-Kincaid Grade Level (shows the number of years of education required tounderstand the text)
YourSite
1 2 3 4 5 6 7 8 9 10 Range
11 12 9 11 9 11 7 14 11 9 11 7 to 14
Advice for the readability of your web site
The Flesch Reading Ease Score of your web page www.heinslawoffice.com is 50. A scoreof 60 to 80 is considered to be optimal. This means that the text of your web page is toodifficult to comprehend. If the language of your web page is not English, then the scoremight be alright.
To improve your score, break long sentences into shorter sentences and use shorterwords. In addition, make sure that you end sentences with punctuation (a period, questionmark, or exclamation point). There should be one space between each word, and after anypunctuation, including commas.
<<
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Keyword use in the first sentence of the body text
Slightly Important
The first sentence of the body text is the first sentence after the <body> tag in the HTML code ofyour web page. Some search engines give more relevance to search terms when they appear inthe first sentence. Some will use your first sentence as the description of your page on thesearch result page.
Example: <body>Here goes the first sentence. This text is not the first sentence.
Their contents
Rank Keyword use in the first sentence of the body text
1 Skip to page content
2 Jump to navigation Cornell University Law School Search Cornell Toggle navigationSupport Us!
3 Indiatimes | The Times of India | The Economic Times | More More Follow India BusinessThe Times of India The Times of India Indiatimes Web (by Google) Video PhotosAdvanced Search » Home City India World Business Tech Sports Entertainment Life &Style Women Spirituality NRI Photos Videos Mumbai doctor held for aborting rapesurvivor’s foetus Jadavpur University to keep ‘kolorob’ decibe.
4 Sign In Support Show Cart in association with Go Get Informed Free Legal InformationAccidents & Injuries Bankruptcy Business Formation: LLCs & Corporations Criminal LawDebt Management Disability Law Divorce & Family Law DUI / DWI & Traffic TicketsEmployment Law Foreclosure Immigration Landlords LGBT Law Nonprofits Patent,Copyright & Trademark Personal Finance Real Estate Small Business Small Claims Court& Lawsuits Social Security & Retiremen [and 758 additional characters]
5 HG.org Legal Resources Sign in Add Firm Affiliate Contact us Search Lawyers LegalSupport The Law Areas of Practice Business Law Divorce Estate Planning U.S.
6 Skip to navigation Skip to content Jump To Navigation Search Home What We Do This isJob Law Contract Claims How to Get the Best Severance Package Every Time PostEmployment Competition Union Failure Employment Discrimination Age DiscriminationAmericans with Disabilities Act Gender Discrimination Pregnancy DiscriminationDiscrimination According to Race / National Origin / Religion Discrimination Based onSexual Orientation Sexual Harassment Qui [and 933 additional characters]
7 Tel: (414) 431-1920 Home Practice Areas Contact Directions Wisconsin Consumer Blogby Gordon Leech Employment Credit Reporting Background Reports Renter ScreeningReports Car Fraud Debt & Bankruptcy Health & Disability Benefits
8 Skip to content Español | Other Languages
9 Labour law From Wikipedia, the free encyclopedia Jump to: navigation , search Part of aseries on
10 Menu 800.416.5368 Home Firm Overview Attorneys Practice Areas Case Results ArticlesContact Close Ranked # 1 in Wisconsin - Chambers USA “smartest and toughestnegotiators and litigators” Click Here To Contact Us Online Madison Milwaukee ChicagoMadison Milwaukee Chicago Wisconsin And Chicago Metro Area Law Firm
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Search engine compatibilityThis chapter examines the general search engine compatibility of your web page.
Advice
Search engines need text to index your web pages, to determine the theme of your web siteand to produce a site summary. They cannot read what is written on your graphical imagesor in a Flash movie. Google recommends to create a useful, information-rich site. Fresh,continuously updated content is one of the best ways to ensure that search engines returnto your web site (and your visitors, too). Your web page "www.heinslawoffice.com" contains658 words which should be enough for search engines.
OK
Your web page doesn't use the Meta Refresh tag so there won't be any problems with thesearch engines in this aspect.
OK
Your web page doesn't use the Meta Robots tag so there won't be any problems with thesearch engines in this aspect.
OK
Your web page doesn't use the Meta Title tag so there won't be any problems with thesearch engines in this aspect.
OK
Your web page doesn't use any Dublin Core meta tags so there won't be any problems withthe search engines in this aspect.
OK
Your web page doesn't use any Meta tags twice so there won't be any problems with thesearch engines in this aspect.
OK
Your web page doesn't use the <title> tag twice so there won't be any problems with searchengines in this aspect.
OK
Your web page uses script code in an external file so you've already minimized theproblems with scripts and the search engines.
OK
Your web page uses style sheet code in an external file so you've already minimized theproblems with style sheets and the search engines.
OK
Your web page doesn't use frames so there won't be any problems with the search enginesin this aspect.
OK
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the searchengines. Some webmasters have abused tiny text in the past to hide dozens of keywords ona web page that human web surfers cannot see. Your web page doesn't seem to use tinytext so there shouldn't be any problems with the search engines in this aspect.
OK
Your web page URL "www.heinslawoffice.com" doesn't indicate a dynamically served webpage so there shouldn't be any problems with the search engines in this aspect.
OK
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Factors that could prevent your top rankingSome ranking factors cannot be measured because the search engines do not reveal thenecessary data, or it would be extremely time-consuming to measure the data. Make sure youpay attention to the following factors because they could prevent a top ranking forwww.heinslawoffice.com on Google.com (without Places).
Advice
Backlinks to your web page
Are the web pages linking to your web page relevant to the search term "Employment Law"?
How fast does your web page get new links pointing to it?
Do the web sites which link to your page belong to the same content category?
Since when do the links to your page exist?
Is the text surrounding the link to your page relevant to the search term "Employment Law"?
Your web page
How many important links from your other pages point to your web page?
Do the links on your web page point to high quality, topically-related pages?
How often and how many changes do you make to your web page over time? Is your contentup-to-date?
How often and how many web pages do you add to your web site?
How long do your visitors spend time on your web page?
Search engine result page
Do your competitors on the search engine result page get a manual ranking boost byGoogle.com (without Places), for example Amazon or Wikipedia?
How many visitors of the search engine result pages click through to your page?
How often do search engine visitors search for your company name or web page URL onGoogle.com (without Places)?
Negative ranking factors (you should be able to say "no" to all the following questions)
Is your content very similar or a duplicate of existing content?
Is your server often down when search engine crawlers try to access it?
Do you link to web sites that do not deserve a link?
Do you use the same title or meta tags for many web pages?
Do you overuse the same keyword or key phrase?
Do you participate in link schemes?
Do you actively sell links on your web page?
Do a majority of your backlinks come from low quality or spam sites?
Does your web page have any spelling or grammar mistakes?
Created by SEO, LLC dba www.SplinternetMarketing.com
SEO, LLC Internet Competitive AnalysisResearch and Advice
9/25/2014
Table: Ranking factors digestThis chapter shows some of the search engine ranking factors in tabular form. Some of thevalues may have been abbreviated by using "k" which means that the value must be multiplied by1000. ("n/a" means "data not available".)
Digest
YourSite
1 2 3 4 5 6 7 8 9 10 Range
Number of backlinks according to these data providers (the more the better)