Sponsored by: A Service Of: How Strategic Public Relations Can Help Nonprofits Break Through the Media Clutter Charlotte Tomic December 7, 2011
How Strategic Public Relations Can Help Nonprofits Break Through the Media Clutter
Oct 19, 2014
Many non-profits don’t understand the benefits of public relations to help put their organization and mission into the spotlight of public opinion. Public Relations counsel can assist non-profits in boosting donations, increasing visibility for their leadership and getting mainstream support for their organization. In addition, success stories (case studies) of individuals who were helped by the non-profit can increase the numbers of volunteers they receive and boost their chances for grant monies.
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Sponsored by:A Service
Of:
How Strategic Public Relations
Can Help Nonprofits
Break Through the Media Clutter
Charlotte Tomic
December 7, 2011
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
Charlotte TomicPresident,
Tomic Communications
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
How Strategic Public Relations Can Help Nonprofits Break Through the Media Clutter
Make sure your public relations plan coincides with the overall strategic plan of your organization
Develop contacts with your local media and keep them on file
Become a valuable information resource for the media
Continued....PR Tips for Nonprofits
Consider hiring a professional consultant or agency to maximize your efforts and see if they will work within your budget
Prioritize on what you want to spend your public relations budget – don’t pay for a satellite media tour if you’d get better results appearing on a local morning television show
Continued: PR Tips for Nonprofits
Keep your volunteers, clients, donors and staff apprised of your organizations’ activities and news
Create co-marketing opportunities with other organizations
Train one key executive as the organization’s spokesperson who responds to media inquiries
PR Tips for Nonprofits
Develop a crisis communications plan
Monitor the media to see what's being written and said about other nonprofits in your arena
PR Tips for Nonprofits
Spend time “in the field” not just in your office, so you can create case studies that would generate interest in terms of your organization’s success.
PR TIPS FOR NONPROFITS
For example, if you work for a client that serves autistic children show how you helped an autistic child mainstream into public education after receiving your organization’s counseling. See if the parent would allow you to use their child’s success as an example of the impact of your staff. The more you can put a “face” on the work of your organization, the more success you will have.
PR Tips for Nonprofits
Charlotte Tomic, President, Tomic Communications, has spent her entire career working with academia and nonprofits to put their brand and mission in the spotlight. She works only with senior level professional communicators and is persistent in maximizing visibility for her clients. For more information or for a free introductory consultation, please contact her at 917-882-5243 or [email protected]. For more on her company, please go to www.tomiccommunications.com.
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Of:
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