Make an IMPACT with a MULTIMEDIA Sponsorshippbs.bento.storage.s3.amazonaws.com/hostedbento-prod/filer... · 2015-04-09 · 4 Break through the media clutter. While most other stations

Make an IMPACT with aMULTIMEDIA Sponsorship

WUCF TV is the nation’s

newest andfastest growing

PBS station.

WUCF TV is Central Florida’s only PBS station. With that distinction,comes a responsibility to our community. We are proud and

committed to embracing that responsibility.

It is our mission to educate, inform and entertain by providinguniversally accessible, high quality and unbiased public media content

that inspires all people to broaden their horizons and be life-long learners.

CHARLIE ROSET H E W E E K

PBS’s primetime ratings for

news and public affairs

programming are

105% higher than

CNN’s primetime audience.

Nielsen NPOWER®, 9/23/13-9/21/14

5 Associate your company with PBS - America’s most trusted institution.

The PBS brand is more trusted by consumers than bothcourts of law and commercial broadcast television creatinga “halo effect” for your business.

4 Break through the media clutter.

While most other stations have about 15 non-programmingminutes per hour, PBS boasts just 3.5 non-programmingminutes per hour.

3 Reach an in�uential, exclusive audience.

PBS viewers are 50% more likely than the averageAmerican adult to own $150,000 plus in stocks.

2 Enhance your corporate image and bottom line.

According to a Harris Interactive survey, 52% of PBSviewers surveyed believe companies that sponsor PBShave a commitment to quality and excellence comparedto 14% for both cable networks and broadcast networks.

1 Increase your visibility before a large and loyal audience.

National data indicates that over the course of a year,90% of all television households will watch PBS.

Five Reasons to Sponsor WUCF TV

According to a Harris interactive survey,

47% of PBS viewers surveyed are more

likely to choose to buy a product or service

from a PBS sponsor, all things being equal

as compared to 16% for a cable advertiserand 12% for a broadcast advertiser.

For more sponsorshipopportunities, visit:

www.wucftv.org/sponsorship

12461 Research PkwySuite 550Orlando, FL 32826

LocalCorporateSponsorship

Thank you for your interest in WUCF TV. Thanks to

the ongoing support we receive from businesses like

yours, we are able to inform, inspire and entertain

nearly four million Central Floridians on a daily basis.

We're proud to be Central Florida’s PBS station and

we will remain committed to serving the community

for decades to come.Polly Anderson

Executive Director, WUCF TV

A message from our Executive Director

MultimediaSponsorship

Surround your audiencewith a high impactmultimedia sponsorship

Events

Television

wucfTV.orgDigital

Multimedia Benefits

“High Touch” community outreach eventsAds on wucftv.org put your company 1- click away

Broad reach of television

Channels 24.1 24.2 24.3 24.4

Children’s Programming Science and Nature

PBS is the #1 educational media

brand. WUCF TV is the place to

signal your support for high-quality,

educational children’s shows.

Associate your company with

programs that both kids and

parents love, like Sesame Street,

Curious George, and Daniel

Tiger’s Neighborhood.

More choices, more voices. Current

affairs fans find both on WUCF TV,

along with more of the in-depth

reporting, analysis and discussion

they value. From PBS NewsHour

and the World digital cable channel,

to Metro Center Outlook and

Global Perspectives, WUCF TV

offers the best in local, national

and international coverage.

WUCF TV makes science and

nature exciting! Nature has long

been the benchmark for natural

history TV, while NOVA continues

to reign as the undisputed star

of science television. WUCF TV

adds a local touch with Sci Tech

Central and gives children an early

introduction to science and nature

with inquisitive programs like Wild

Kratts, and Odd Squad.

.

You’ll Reach . . .

• Children of all ages

• Parents who value the trusted PBS environment


•

• Active investors

• Well-educated individuals


•

• Business decision makers

• Tech-savvy individuals

Source: Caravan ORC International, Jan 2015

WUCF TV’s Wide Range of Program Genres Reach Your Target Audience

Lifestyle (Home, Cooking &Travel)

From Julia Child, Martha Stewart,

and Rick Steves, to This Old

House and Hometime,

WUCF TV’s Lifestyle programming

enriches the lives of our viewers.

WUCF TV fans also tune in to our

digital lifestyle cable channel,

Create, for 24/7 do-it-yourself

programming.

Drama & Performance

When it comes to drama and the

performing arts, WUCF TV fans have

the best seats in the house! With

award-winning television series like

Masterpiece, American Masters,

and Great Performances along

with a spotlight on local artists with

Artisodes, WUCF TV attracts a large

and dedicated audience of arts and

culture enthusiasts.

History & Documentaries

Award-winning series like

American Experience, Frontline and

POV present incisive documentaries

that illuminate key figures from

America’s past and present while

covering the scope and complexity

of the human experience.


• Well-educated individuals

•

• Active community leaders


• Arts and culture enthusiasts

• Active community leaders

• Music lovers


•

•

• Gardening enthusiasts

WGBH’s Wide Range of Program Genres Reach Your Target Audience

Sunday night ratings continue

to grow for PBS stations

with Sunday average

primetime household ratings

up 37 percentsince the 2012-2013 season.

MARION

FLAGLER

VOLUSIA

SEMINOLE

ORANGE

OSCEOLA

BR

EVARD

SU

MTE

RLAKE

As Central Florida’s only

PBS station, WUCF TV

has a reach of almost

four million peoplein nine counties

across the region.





In 2014 alone, PBS was awarded

21 Emmys12 Peabody Awards 3 duPont-Columbia Journalism Awardsfor its primetime, daytime and

news & documentary programming.

HS Grad...................30.2%

Some College..........30.3%

College Degree...........23%

Advanced Degree....12.8%

EDUCATION

47.2% 52.8%

GENDER

18 - 49 49+

40.3% 59.7%

AGE

VIEWERSHIP STATISTICS

News, public affairsand documentaries

Cooking, travel andlifestyle programming

Spanish languageprogramming

Program Sponsorships

Genre Sponsorships

Run-of-Schedule Sponsorships

Digital Cable Channels

From NOVA and NewsHour to This Old House andSesame Street, align your brand with an iconicprogram and engage its loyal audience.

Sponsor a program genre to target audiences thathave a passion for the arts, news, nature, DIY orchildren's programming.

Broaden your reach of the valuable public TVaudience with a run-of-schedule sponsorshipacross a wide range of quality programs.

WUCF extends its quality program offerings withspecialized cable franchises.

Customized Sponsorships toMeet Your Marketing Goals





Television Associate your brandwith America's mosttrusted programming

89% of people surveyed

agreed that PBS is

a trusted and safe placeto visit online as compared to

commercial broadcast and cable TV.

Display advertisingExpand your reach to the WUCF TV audiencethrough online sponsorshipwith display ads positionedthroughout the site. Your300x250 display ad offersflexibility in messaging tocomplement broadcastsponsorship.

Online sponsorshipsbuild your brand anddrive visitors to your site.

Your digitalad here





DigitalOpportunities

wucfTV.orgExpand your Reach

Since July of 2013,wucfTV.org has seen a

50% increasein page views.

In 2014, more minutes

were spent viewing kids

video on PBSKIDS.orgthan any other kids site.





Children'sProgramming

PBS KIDSThe #1 EducationalTV/media Brand

77% of all kidsage two to eight

watch PBS.

WUCF TV's Kids programmingblock features some of the most

popular children's programson television including

Sesame StreetThomas and Friends

Daniel Tiger's NeighborhoodCurious George

and more.

52% of parentstune into PBS KIDS

with their children.

PBS had 7 of theTop 10 programs among

mothers of young childrenin November 2014

According to a Harris

Interactive survey, viewers are

3x more likelyto pay attention to sponsors

messages on PBS than they are on

commercial or cable networks.

Exclusive Premieres

CommunityDiscussions

Whether it's music lovers, thought leaders, or families, WUCF TV's special eventsoffer unique sponsorship opportunities that put sponsors face to face with theirtarget audience. Our audience appreciates the corporations that make theevents they value possible.

Loyal viewers of prime WUCF TV programs enjoyexclusive access to premier events indentifying

your brand with their primetime favorites.

Engaging local and national experts indiscussions that impact our community providesthe opportunity to connect viewers who arefocused on the issues.

Bring the whole familyand meet some of the mostbeloved characters in thePBS family.

Family Fun For more sponsorshipopportunities, visit:




Special Events

Make a lasting impressionon prospective clientswith a WUCF TV event

For more information about theseunique sponsorship opportunities

or for other inquiries please contact:

Eric StraussManager of Corporate Support

[email protected]

Make an IMPACT with a MULTIMEDIA Sponsorshippbs.bento.storage.s3.amazonaws.com/hostedbento-prod/filer... · 2015-04-09 · 4 Break through the media clutter. While most other stations

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