BW11 Concurrent Session 11/13/2013 3:45 PM "How Experian Revolutionized Product Strategy and Management with Big Data" Presented by: Jeff Hassemer, Experian Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888C268C8770 E 904C278C0524 E [email protected]E www.sqe.com
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How Experian Revolutionized Product Strategy and Management with Big Data
Agile discussions often focus on stories, backlogs, development, and testing. At Experian they also brought product strategy management and strategy into the agile fold to ensure their teams were in lock-step with customer requirements and priorities. That resulted in the delivery of Experian’s first big data project—without adding a single new person or “big data expert.” How did they do it? Product guru Jeff Hassemer shares his (not-so) kumbaya moments of how he learned about the principles of agile within big data projects—in action. Jeff describes practical tools specifically focused on customer ROI valuation and developing the science behind embedding customer knowledge and prioritization. In addition, he shares the lessons he learned along the way as he implemented his first Hadoop/HBase project. Learn the key aspects of the process and practical tools he created and how you, too, can deploy big data within your organization.
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Jeff Hassemer is a global product marketing executive known for his thought leadership and notable product achievements in the areas of database-marketing, CRM, and marketing-automation technology solutions. Jeff serves as senior vice president of
Global Product Strategy for Experian Marketing Services. Experian’s clients gain competitive advantages and optimized marketing spends as a direct result of the profitable, state-of-the-art strategies, programs and processes that Jeff oversees and directs in his diverse product portfolio. Prior to joining Experian, Jeff held senior-level marketing positions in emerging tech and Fortune 500 companies including Doubleclick, Matchlogic, Entiera, Responsys, ROI Direct, and Customer Insight Company.