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Experian Cybersecurity Survey

Dec 02, 2014

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experianus

Lack of passwords, use of public Wi-Fi lead consumer cyber security risks. New survey from Experian's ProtectMyID® reveals how Americans can take greater control when securing their personal information. The study, conducted by Edelman Berland, reveals areas where consumers’ identities are at the most risk, including electronic devices and online accounts. The findings show that 93 percent of respondents believe that identify theft is a growing problem, yet are not doing enough to address the issue.

  • 1. 1 Experian Cybersecurity Survey EDELMAN BERLAND September 2014
  • 2. Research Methodology WHO HOW MANY ACCURACY WHEN HOW Adults Nationwide (18+) n=1,000 Margin of Error = 3.1% Data Collection Occurred September 2-5, 2014 Online Survey RESEARCH OBJECTIVE: To garner media-genic research around consumers online behaviors and perceptions around cybersecurity habits to protect their identities and credit 2 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 3. Key Findings Consumers recognize the growing importance of cybersecurity and are concerned that identify theft could impact them in the future More than nine in ten respondents agree that identify theft is a growing problem (93%) that people should be more concerned about (90%). Consumers overwhelmingly report taking steps to protect their physical and digital information, but 33% still do not feel confident that they are doing enough to protect their identity. There are many opportunities for consumers to take greater control in securing their personal information across devices and online accounts Three in ten Smartphones are not password protected, and 41% are not enabled for remote tracking and wiping Consumers rarely read privacy statements for mobile apps that are linked to their personal data, and very few read privacy policy changes or revise their privacy settings on social networks A third of consumers feel comfortable sharing their passwords with others (36%) and close browsers without logging off of their online accounts (32%) Most consumers check their bank and credit card statements, but many overlook the value of a credit monitoring service or reviewing their credit reports for errors or suspicious activity Among those who have received a notification that their account information has been compromised, 33% report taking advantage of an offer for free credit monitoring 3 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 4. CYBERSECURITY PERCEPTIONS
  • 5. Consumers perceive identity theft as a growing threat and are concerned that it could affect them in the future 93% 90% Identity Theft Concerns 88% 73% (Shown: % Agree) Identity theft is a growing problem People should be more concerned about identity theft I understand what could happen if my identity was stolen I am concerned that identity theft will affect me in the future Identity Theft Concerns (Shown: % Disagree) No one would want my identity, theives only want wealthy people's identities The chances of having your identity stolen are It would be very difficult for a person to steal my I rarely worry about my identity being stolen Q23-24: How much do you agree or disagree with each of the following statements? 71% 68% 58% 51% small identity 5 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 6. Consumers feel that companies are responsible for protecting their personally identifiable information, but they are not meeting expectations 87% Corporate Responsibility in Cybersecurity 70% 62% (Shown: % Agree) Companies that ask for my personally identifiable information are responsible for protecting it I am confident that companies that have my personally identifiable information work to keep it safe. Companies are more cyber secure today than they were 12 months ago Q23-24: How much do you agree or disagree with each of the following statements? 6 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 7. Consumers are taking steps to protect their own identities but many acknowledge that they could do more to secure their personal information 91% 88% Personal Responsibility in Cybersecurity 67% 42% (Shown: % Agree) I take steps to secure my digital information (e.g., privacy settings, passwords, anti-virus software) I take steps to secure my physical information (e.g., shredding personal documents, storing my Social Security card/number in a secure I am confident that I do enough to protect my identity It's too much of a hassle to constantly worry about securing my identity Q23-24: How much do you agree or disagree with each of the following statements? 7 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 8. DEVICE & ACCOUNT USAGE
  • 9. Password protection, regularly updated malware, and remote wiping capabilities can help secure consumers personal devices Laptop/ Notebook Computer Smartphone Password Protected Devices (Shown: % Use a password to unlock) Desktop Computer Tablet eReader Web-connected gaming console 79% 70% 69% 61% 32% 31% 20% 56% OF RESPONDENTS UPDATE THEIR ANTI-MALWARE OR ANTI-VIRUS SOFTWARE ON A YEARLY BASIS 59% OF SMARTPHONE OWNERS AND 39% OF TABLET OWNERS HAVE ENABLED REMOTE TRACKING AND WIPING CAPABILITIES ON THESE DEVICES Q6: On which, if any, of the following mobile devices have you enabled remote tracking and wiping capabilities? (Asked if owned each device) Q7: Which of the following types of devices do you typically use a password to unlock? (Asked if owned each device) Q13: Do you ever do any of the following? Update anti-malware or anti-virus software on a yearly basis Standard mobile phone 9 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 10. Consumers access online accounts through mobile apps without reading and assessing their privacy policies 50% 50% (Shown: % Access online account via mobile app) 35% 33% Mobile Account Usage 25% 20% 19% 18% 16% 10% 8% 22% OF RESPONDENTS READ MOBILE APP PRIVACY POLICIES BEFORE DOWNLOADING THEM Q10: Which of your online accounts, if any, have you ever accessed through a mobile application or app on your smartphone or tablet? (Asked if use each online account; Results shown off total base) Q13: Do you ever do any of the following? Review privacy policies of mobile apps before downloading them 10 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 11. Online account users vary their passwords but many use a written or digital management system and feel comfortable disclosing passwords to others Password Variance for Online Accounts (Shown: % Selected) 14% 50% 31% 4% I use the same (1) password I rotate between several passwords I use a unique password that I make up myself I use a unique, randomly-generated password 36% OF RESPONDENTS AND 48% OF MILLENNIALS FEEL COMFORTABLE SHARING THEIR PASSWORDS WITH FAMILY MEMBERS OR FRIENDS 25% OF RESPONDENTS KEEP A WRITTEN RECORD OF PASSWORDS AND 14% OF RESPONDENTS USE A PASSWORD MANAGER Q12: Which of the following best describes the passwords you use for your online accounts? (Asked if use online accounts, n=966) Q13: Do you ever do any of the following? Keep a written record of my passwords / Use a password manager Q24: To what extent do you agree or disagree with the following statements? I feel comfortable sharing passwords with family members or friends 11 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
  • 12. Many social network users personalize their privacy settings but few review policy changes or manage their preferences on an ongoing basis Privacy Settings on Social Networks 48% 38% 32% (Shown: % Selected) 22% 10% I set the privacy setting to share only certain information I manage my privacy settings on an ongoing basis I use the privacy settings already in place I review the privacy policy every time it gets updated I have never personally accessed the privacy settings 41% OF RESPONDENTS REVIEW PRIVACY POLICIES WHEN NOTIFIED OF CHANGES 18% OF RESPONDENTS POST PICTURES CONTAINING GEOLOCATION INFORMATION 15% OF RESPONDENTS POST PERSONALLY IDENTIFIABLE INFORMATION Q11: Which of the following statements, if any, describe how you use privacy settings on your social network profile(s)? (Asked if use social networks, n=756) Q13: Do you ever do any of the following? Review privacy policies when notified of changes by banks, online accounts, etc. / Post pictures containing geolocation information / Post personally identifiable information to public online accounts 12 Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement