How effective is the combination of your main product and ancillary texts? In our music video we developed branding by using colours. We chose the colours red and blue to be our lead colours. Red connotes to power confidence complements the message of the song “Don’t Let go” which is an inspirational song encouraging listeners to be different and accumulate confidence to do so. On the other hand blue is colour which connotes loyalty and calmness. We placed the two colours together to symbolise that we need of both characteristics to help us achieve our dream. We used these two colours all though our campaign developing brand identification. Another way we developed branding elements is by using quotes from central London. Quotes such as “where there is a will there is away” and “vision is the art of seeing the invisible” are from famous wise people who have made a mark in history. This again supports the message of the song. It also adds intertexuality which people will enjoy and relate to as they identify where the quote’s origin. Furthermore the song also helped us develop branding. we used key lines from the song which where the most significant such as “Time doesn’t wait so why wait for time” and “you got a goal break it down into fractions”, these lines will trigger the audiences mind about the song once they read it on the DVD pack and remind them about the message of the song. Our poster and digi pack are all interlinked with each other and the video. We did this through the layout. We kept “don’t let go” in the centre and a picture of Mazeyboi behind that. The picture we used for mazeyboi reflects our first introduction of Mazeyboi in the music video. Furthermore the fonts we used are kept the same from the poster to the DVD pack. We used a bold “Don’t let go” clear font as it’s the name of the song and plus it’s a positive message which will capture the audience attention. On the DVD inside case all the pictures of Mazeyboi seen on the poster and on the DVD are laid out in a journey, reflecting the way the audience would have seen the campaign. The poster being one , the DVD cover case being two and the inside case being three.
How effective is the combination of your main product and ancillary texts
Jul 14, 2015
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How effective is the combination of your main product and ancillary texts?
In our music video we developed branding by using colours. We chose the colours red and blue to be our lead colours. Red connotes to power confidence complements the message of the song “Don’t Let go” which is an inspirational song encouraging listeners to be different and accumulate confidence to do so. On the other hand blue is colour which connotes loyalty and calmness. We placed the two colours together to symbolise that we need of both characteristics to help us achieve our dream. We used these two colours all though our campaign developing brand identification.
Another way we developed branding elements is by using quotes from central London. Quotes such as “where there is a will there is away” and “vision is the art of seeing the invisible” are from famous wise people who have made a mark in history. This again supports the message of the song. It also adds intertexuality which people will enjoy and relate to as they identify where the quote’s origin. Furthermore the song also helped us develop branding. we used key lines from the song which where the most significant such as “Time doesn’t wait so why wait for time” and “you got a goal break it down into fractions”, these lines will trigger the audiences mind about the song once they read it on the DVD pack and remind them about the message of the song.
Our poster and digi pack are all interlinked with each other and the video. We did this through the layout. We kept “don’t let go” in the centre and a picture of Mazeyboi behind that. The picture we used for mazeyboi reflects our first introduction of Mazeyboi in the music video. Furthermore the fonts we used are kept the same from the poster to the DVD pack. We used a bold “Don’t let go” clear font as it’s the name of the song and plus it’s a positive message which will capture the audience attention. On the DVD inside case all the pictures of Mazeyboi seen on the poster and on the DVD are laid
out in a journey, reflecting the way the audience would have seen the campaign. The poster being one , the DVD cover case being two and the inside case being three.
We created an inspirational campaign. The colours we used are bold and captivating. This reflects our video, very quick and attention grabbing. In the back ground we put key images from the music video, for example shots of Mazeyboi begging, following the shots of him training to be a boxer and finally him as a rapper. This reflects the journey which is told within the music video. We used this galactic brush to portray the universe this conveys the possibilities that we in the universe which are boundless.
In conclusion our Digipack was inspired by other digi packs. During our research we realised that Digi packs reflect the artist and the video creating a brand and reflecting an image. With our digi pack we reflected Mazeyboi as an inspirational figure and created continuity from the video to the digi pack so that audience can easily Identify MazeyBoi’s “Don’t let go” brand.
Here are some the stems of our inspiration all from the rap genre.
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