How Air New Zealand Reinvented Their Talent Acquisition Business Talent Connect Sydney 2014

Angela FarrellyStrategy Manager Talent Acquisition

Air New Zealand

How Air New Zealand Reinvented

Their Talent Acquisition Business

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Why Proactive?

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Greater Accessibility to Talent

Perfect blend of HR & Marketing

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Air New Zealand Story

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ADKAR

A Awareness of the need for change

D Desire to participate and support the change

K Knowledge on how to change

A Ability to implement required skills and behaviours

R Reinforcement to sustain the change

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To step change people’s

capability you have to DO

something DIFFERENT.

That's why it is so complicated.

– Angela Farrelly

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People Capability – Pillar 1

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Best candidate or best applicant?

79% of working professionals around the world are considered passive candidates.

The other 21% are actively seeking a job.

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Candidate experience Pillar 2

Our new candidate journey

Digital

& Social

Media

Careers.airnz.co.nz

Targeted

attraction

strategies

Advertising

Events

Referrals

Networks

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Talent Pipelines

LinkedIn

Passive

SnapHire

Active

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Technology Enablers Pillar 4

Social Media

Channels

LinkedIn

Twitter

Facebook

Youtube

Partner

Programmes

Training Providers

Education Providers

WINZ/Govt Agencies

Direct Media

Channels

Job Boards

Print media

Ambient

Database

Comms

Email Alerts

Hi-Flyer Newsletter

Candidate Care

Progammes

The Korunet

Policy Information

and Advice

MyCareer

Career Pathways

Preferences

questionnaire

SNAPHIRE DATABASE

CAREER SITE

ACTIVE CANDIDATE

CHANNELS

INTERNAL

CHANNELSPASSIVE

CANDIDATE

CHANNELS

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January – December 2013

New CEO

New Strategy

Company Restructure

New Chief People Officer

HR Restructure

New GM Sourcing & Leadership

New Head of Talent

Evolution of the Strategy

New TA Leadership team

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CEO

CPO

GM

Head of Talent

Acquisition

Strategic Sourcing Leader

Systems & Reporting

TLVolume TL

Specialist TL

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CEO

CPO

GM

HTA

Strategy Manager

Strategy

Employment Brand

Exec Recruitment

Systems & Reporting TL

Systems

Reporting

Vetting

Ops TL

Volume

Recruitment

Corp TL

Corporate Recruitment

Tech TL

Engineering, Technical & Pilot

Recruitment

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2011 joined

Air NZ

Implement

change

2012 Cost

cutting

restructure

New CEO

Jan 2013

2013

business

restructure

New CPO

New GM

New HTA

2014

Evolution of

TA Strategy

Journey in milestones

What’s Next?

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Talent Acquisition Strategic ModelTo achieve great performance, the Talent Acquisition team will need to focus on

seven key areas

Delivery &

Process

improvement

Search

Engine

Enabled by

Technology

Talent Brand

Capability

Channel &

Selection

Architecture

Integration &

Workforce

Planning

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Key take outs

Change is constant

It’s hard work

Get buy in from everyone

Customer Acquisition same as Talent Acquisition, if you don’t understand –

get marketing to help you

Don’t do it alone