Be a Modern Recruiter: Automate Your Pipeline with Your Brand -- Talent Connect Sydney 2015

Elle GreenTalent Brand Consultant

LinkedIn APAC

Be a Modern Recruiter:

Automate Your Pipeline with Your

Talent Brand

#intalent

Adam HerasemiukHead of APAC Talent Acquisition

Verizon

#intalent

heuristichjʊ(ə)ˈrɪstɪk/

adjective

1.

enabling a person to discover or learn something

for themselves.

Source: Google#intalent

herasemiukher-as-mick/

noun

1.

A person well-versed in enabling a person to

learn something for themselves

Source: Elle Green #intalent

In vital matters…… such as the choice of a mate or a

profession, the decision should come from the

unconscious, from somewhere within ourselves. In the

important decisions of personal life, we should be

governed, I think, by the deep inner needs of our nature

- Sigmund Freud

Talent Brand

The highly social, totally public version of your employer brand incorporating what

talent thinks, feels and shares about your company as a place to work

Employer Brand

The delivery of your EVP across every communication touch point both internal

and external

Building Blocks of your Brand

Employee Value Proposition

Why someone would want to work for you organisation

#intalent

Results from LinkedIn’s 2015 Global Recruiting Trends

4,125 TA leaders in 31 countries

Hire

Consideration

Known

Unknown

Attract

Convert

Engage

75%

influence @ 50%

#intalent

of global TA leaders say talent brand has a significant

impact on their ability to hire great talent*

Automate your talent pipeline Adam Herasemiuk

Head of Talent Acquisition APAC

Verizon

#intalent

Verizon who?

#intalent

Why am I here?

#intalent

#intalent

define connect engage

#intalent

PEOPLE PLATFORMSPOWERFUL

ANSWERS

#intalent

Common experience

Our brand promise of powerful technology

Content for digital natives

A digital experience for a new type of talent

#intalent

Social Media

Events AdvertisingCareers

Site

Engagement Plan

BUSINESS

DEMAND

SECURITY

BRANDBUDGET IDENTIFY ENGAGE

#intalent

>1900

Talent

Pool

>45,000

Profiles

TB Increase

5.5x

CTR

10.3x

Avg

33 Days

TTF

100%

Delivery

#intalent

Share approved

stories, news feeds

etc..

#intalent

Visit

duration

14mins

Jobboard

conversion

25%

‘New’

career site

visitors

83%

Niche

board

applicants

24%

#intalent

29%Social Media

19%Direct

2%Agency

27% Referral

23%Job boards

TTF

28days

#intalent