Branding: From Employer Brand to Talent Brand | Talent Connect Sydney 2014

  Elle Green  Solutions Consultant  Brand & Communications LinkedIn

From employer brand to talent brand

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2000199919981997199619951994

Our world yesterday

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Employer Brand

‘The unique and differentiating promise a business

makes to its employees and potential candidates’

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2000199919981997199619951994

Our world yesterday

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2010

2009

2007

2006

2005

2004

2003

Our world today

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Talent Brand

‘The highly social, totally public version of your

employer brand, incorporating what talent thinks, feels,

and shares about your company as a place to work’

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72%of all internet users are active on social media 89%

of those between 18 and 29 years are social media

users

72%of individuals aged 30 to 49

are engaged in social media

71%of users access social

media from a mobile device

Our world tomorrow – the big picture statistics

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The LinkedIn Hiring Solutions Insights Team conducted 7,250 online surveys of LinkedIn members worldwide

A COMPANY’S EMPLOYER BRAND IS TWICE AS LIKELY TO DRIVE JOB CONSIDERATIONS AS ITS COMPANY BRAND

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Victoria Redman, Employer Brand Manager

CBA How do you build your employer brand (to make TA more successful)?

Kellie Tomney, Senior Talent Acquisition Manager

Campbell ArnottsHow do you bring an employer brand to life (to make TA more successful)?

Victoria RedmanEmployer Brand ManagerCBA

How do you build your employer brand (to make Talent Acquisition more successful)?

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Kellie TomneySenior Talent Acquisition ManagerCampbell Arnott’s

How do you bring an employer BRAND TO LIFE (to make Talent Acquisition more successful)?

Our Journey from the bottom

18%

14% 14%

11%11%

Employer of choice

Weaker employer

brand

Last!18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

Campbell Arnotts

PEERS

Our Journey from the bottom

Employer of choice

Weaker employer

brand

First!1st

34%33%

32%

27%

24%

19% 18%

35%

30%

25%

20%

15%

10%

5%

0%

Campbell ArnottsPEERS

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Leverage what you have

1 2 3

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PEOPLE are valued.

And YOU can make a difference

Leverage what you have

1 2 3

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Leverage what you have

1 2 3

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Leverage what you have

1 2 3

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#intalent

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Really listen to your audience

1 2 3

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Live your brand in everything you do

1 2 3

First!1st

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NEW

Employer Brand Top Tips @tolliana

Be the EXPERT Get to know MARKETING

LOOK beyond careers

Do NEW stuff

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Talent Brand Top Tips @Kellie Tomney

1

LEVERAGEwhat you already have

3

LIVE YOUR BRAND

in everything you do

4

CONNECT

2

LISTEN to your audience

Really Kellie TomneySenior Talent Acquisition Manager

Campbell Arnotts

#loveyourwork

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