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Community Initiatives Since the company’s foundation, as the ex- pansion of Honda operations has brought us into contact with more communities and many countries, we have always sought harmonious coexistence and acted as a good corporate citizen. The drive to create close ties with the community emerges from one of the basic principles of Honda philanthropy: “As a good corpo- rate citizen, we will deepen our commit- ment to all local communities where we do business.” Our hope is to provide the help people really need, and to be truly welcomed in each society.
13

honda社外活動2006

Sep 12, 2014

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Page 1: honda社外活動2006

Community

Initiatives

Since the company’s foundation, as the ex-

pansion of Honda operations has brought

us into contact with more communities

and many countries, we have always

sought harmonious coexistence and acted

as a good corporate citizen. The drive

to create close ties with the community

emerges from one of the basic principles

of Honda philanthropy: “As a good corpo-

rate citizen, we will deepen our commit-

ment to all local communities where we

do business.” Our hope is to provide the

help people really need, and to be truly

welcomed in each society.

Beyond developing ever-safer products, Honda is engaged in helping promote

better, more comfortable and safer driving and riding. It also promotes improved

traffic safety worldwide. Since the 1970s, Honda has been active in driver and

rider training, in the development of traffic safety simulation software and

equipment, and in many other traffic safety initiatives.

Working to ensure Safety for Everyone

Traffic Safety Initiatives

Training kids to ride bikes

Discovering weak points with a Driving Simulator

Traffic safety training for seniors

Traffic safety training is on the rise in Vietnam

At eight Traffic Safety Training Centers in Japan, Honda is providing training in

safe driving and riding to those seeking a driver’s license and to everyone from

the smallest children to senior citizens. The centers help not only individuals,

but also offer hands-on training for corporate and other groups. In recent years,

Honda has begun to dispatch instructors from the centers overseas, particularly

to Asian countries, providing training and guidance for trainers and drivers.

To help maximize the effect of traffic safety training, Honda is continuing to

develop new programs. The basic approach is not so much to focus on teaching

skills, but rather to create opportunities for drivers to improve. The driver goes

through a test drive or simulation and, with the help of a program, objectively

evaluates his or her own performance, identifying points for improvement and

working toward improved driving behavior.

●Research and Development

Honda helps provide continuing education for drivers and riders of all ages

throughout Japan. In collaboration with the city of Suzuka, Honda has expanded

its traffic safety training programs by adding a new program for senior citizen

pedestrians and cyclists. Also, for the last five years we’ve hosted a special

competition for driving safety instructors.

●A Wide Network

Honda traffic safety training programs are offered through some 26 affiliates in

20 countries. In China, Guangzhou Honda has started a new program of traffic

safety training for associates, designed to set a good example for customers. In

Russia, there are plans to introduce a local version of Japan’s Rainbow Dealer

system (see page 41). Throughout Asia, the scope of Honda motorcycle rider

training is growing all the time.

●International Activities

●Traffic Safety Training Centers

29 Traffic Safety Initiatives

Page 2: honda社外活動2006

New Experiences, New Discoveries

We want children to explore other cultures and run free in the great outdoors.

We want to offer growing boys and girls with inquisitive minds new experiences

and the opportunity to make their own discoveries and encounter new values.

That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s

Minato ward, the location of Honda headquarters. The theme is exchange, and

a key goal is to let the children learn about other nations and cultures, make

friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy

experiences as part of their cultural education.

Nations, Nature and the Sky are all on the Agenda!

This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda

headquarters, usually in June, to “Touch the World," plus another cross-cultural

exploration in August called “Hello Embassies.” In October or November, there's

an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the

occasion of the 2005 Touch the World, a new project character was introduced

and the kids named him “Kuribo.”

32Community Initiatives31 Community Initiatives

Cross-cultural exchange for kids

H-Kids Project

Touch the World: An International Adventure

Growing Popularity

Hello Embassies: Learning from Local Experts

Offering the kids an opportunity to learn a little more about their cultures, the

countries represented at Touch the World invite 3rd- to 6th-grade elementary

school participants to visit their embassies during the summer school holidays.

Embassy representatives talk about life in their home countries and the embassy

work they do, providing a fascinating view into other

cultural worlds. In 2005, the visits were also written

up for the new official project publication, the H-Kids

Report. Children were assigned to prepare and ask ques-

tions. They also learned about some of the interesting

differences between countries. The results of their inter-

views are featured in the report.

Enjoy the Sky! Flying with Friends

In this exciting program, children enjoy the great outdoors while gaining valuable

experience in teamwork. Kids meet new friends and form teams with program

staff members at Hello Woods at Twin Ring Motegi. They get to know each other

better really fast playing in the woods, and working

together learning to get a hot-air balloon into the air

and going for a ride! Enjoy the Sky!, a regular event,

was held twice in 2005. In addition, with affiliate Honda

Airways, Honda offered a special helicopter ride event.

The kids spent a wonderful half-day learning from a pilot

about how helicopters work, taking tests and of course

going for an exhilarating ride.

2004

2005

2006

900

900

1,100

38

47

52

FYTouch

the World

●Republic of Angola

●Republic of Panama

●Republic of Poland

●Republic of Turkey

FY 2006 Participating Embassies

HelloEmbassies

83

87

260

Enjoythe Sky!

Young reporters visit embassies

Cultures on exhibit

What could be more fun than a helicopter ride?

Touch the World is an event that allows children to meet and experience other

nations and cultures. Launched in 1999, the program takes advantage of the

unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda

headquarters and many foreign embassies. This program has already provided

hundreds of children with their first introduction to the people of some 29 na-

tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids

and their parents enjoy events like the “Mini World

Tour,” where young visitors use special passports to

travel to booths representing nations, and “World on

Stage,” where performers from around the world give

live performances. Presentations of Japanese culture

and a lottery for charity were also included.

The H-Kids Project Character

“Kuribo”

*includes special helicopter ride events

The final H-Kids Report is released

*

*Lottery proceeds and program fees contributed to UNICEF

TOUCH THE WORLD

Page 3: honda社外活動2006

New Experiences, New Discoveries

We want children to explore other cultures and run free in the great outdoors.

We want to offer growing boys and girls with inquisitive minds new experiences

and the opportunity to make their own discoveries and encounter new values.

That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s

Minato ward, the location of Honda headquarters. The theme is exchange, and

a key goal is to let the children learn about other nations and cultures, make

friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy

experiences as part of their cultural education.

Nations, Nature and the Sky are all on the Agenda!

This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda

headquarters, usually in June, to “Touch the World," plus another cross-cultural

exploration in August called “Hello Embassies.” In October or November, there's

an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the

occasion of the 2005 Touch the World, a new project character was introduced

and the kids named him “Kuribo.”

32Community Initiatives31 Community Initiatives

Cross-cultural exchange for kids

H-Kids Project

Touch the World: An International Adventure

Growing Popularity

Hello Embassies: Learning from Local Experts

Offering the kids an opportunity to learn a little more about their cultures, the

countries represented at Touch the World invite 3rd- to 6th-grade elementary

school participants to visit their embassies during the summer school holidays.

Embassy representatives talk about life in their home countries and the embassy

work they do, providing a fascinating view into other

cultural worlds. In 2005, the visits were also written

up for the new official project publication, the H-Kids

Report. Children were assigned to prepare and ask ques-

tions. They also learned about some of the interesting

differences between countries. The results of their inter-

views are featured in the report.

Enjoy the Sky! Flying with Friends

In this exciting program, children enjoy the great outdoors while gaining valuable

experience in teamwork. Kids meet new friends and form teams with program

staff members at Hello Woods at Twin Ring Motegi. They get to know each other

better really fast playing in the woods, and working

together learning to get a hot-air balloon into the air

and going for a ride! Enjoy the Sky!, a regular event,

was held twice in 2005. In addition, with affiliate Honda

Airways, Honda offered a special helicopter ride event.

The kids spent a wonderful half-day learning from a pilot

about how helicopters work, taking tests and of course

going for an exhilarating ride.

2004

2005

2006

900

900

1,100

38

47

52

FYTouch

the World

●Republic of Angola

●Republic of Panama

●Republic of Poland

●Republic of Turkey

FY 2006 Participating Embassies

HelloEmbassies

83

87

260

Enjoythe Sky!

Young reporters visit embassies

Cultures on exhibit

What could be more fun than a helicopter ride?

Touch the World is an event that allows children to meet and experience other

nations and cultures. Launched in 1999, the program takes advantage of the

unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda

headquarters and many foreign embassies. This program has already provided

hundreds of children with their first introduction to the people of some 29 na-

tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids

and their parents enjoy events like the “Mini World

Tour,” where young visitors use special passports to

travel to booths representing nations, and “World on

Stage,” where performers from around the world give

live performances. Presentations of Japanese culture

and a lottery for charity were also included.

The H-Kids Project Character

“Kuribo”

*includes special helicopter ride events

The final H-Kids Report is released

*

*Lottery proceeds and program fees contributed to UNICEF

TOUCH THE WORLD

Page 4: honda社外活動2006

Saitama Factory Honda MotorHeadquarters

Hamamatsu Factory

Suzuka Factory

Kumamoto Factory

Tochigi Factory

Facilities

34Community Initiatives33 Community Initiatives

At Honda’s facilities, dealerships and affiliates throughout

Japan, we’re striving to be good corporate citizens

by working on initiatives alongside members of local

communities.

Honda Philanthropy Office at Honda headquarters and Phi-

lanthropy Offices in each of Honda's five factories constitute

the Honda Philanthropy Coordination Council. Each of them

is in charge of creating programs that suit local communities.

They also share ideas and join forces to realize nationwide

projects like the Nature Wagon, Dream Hands, afforestation

campaigns and traffic safety promotion programs.

Dealerships

As retailers of Honda automobiles, motorcycles and other

products, Honda dealerships are particularly active in support

of environmental and traffic safety initiatives, as well as in

providing special-needs vehicles. Their familiarity with local

needs also enables them to launch independent initiatives.

Affiliates

Handling a broad range of functions such as research and

development, sales, distribution, real estate, leisure, education

and parts manufacturing, affiliates offer factory tours, support

local events and participate in clean-up campaigns—applying

the power of individuals and Honda technology to contribute

to the well-being of local communities.

Shared programs and special projects:

Honda Group Activities in Japan

●Factory Tours

●Clean-up Campaigns

●Blood Donation Drives

Multi-FacilityActivities

Nature Wagon, Dream Hands, Forest Watershed Preservation Activities and Traffic Safety Caravan (presented on pages 15, 23 and 25–26) are

also multi-facility initiatives.

This section highlights initiatives of dealerships and Group companies in Japan. A more comprehensive overview is presented on pages 51–56.

Clean-up Campaigns

Blood Donation Drives

FY2006

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

288

717

167

199

26

13,166

46,548

3,950

6,556

601

Total

Total

1,397 70,821

Events ParticipantsFacility

Events ParticipantsFacility

Factory Tours

FY2006

Honda HQ

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

Total

Events ParticipantsFacility

Honda HQ

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

52

3

2

1

2

2

320

1,224

1,166

606

2,763

566

62 6,645

FY2006

3

3

6

4

3

2

268

207

412

704

577

91

21 2,259

Honda HQ: Coordination of global production, sales, service, marketing, logistics, management (accounting, administration)

Saitama Factory: Manufacture of automobiles and automobile engines

Suzuka Factory: Manufacture of automobiles and automobile engines

Hamamatsu Factory: Manufacture of mid-size and large motorcycles, power products (outboard engines), and automatic transmissions for automobiles

Kumamoto Factory: Manufacture of small motorcycles, minicar engines, power products, and power product engines

Tochigi Factory: Manufacture of automobile components

In keeping with the policy of making facilities open and accessible, Honda has

been holding factory tours since 1960 as a way of fostering greater appreciation

of its activities. Honda offers tours of

its factories to local elementary school

social studies classes, as well as to other

members of the community.

In addition to keeping the surroundings of their own facilities clean, all of

Honda’s facilities engage in clean-up initiatives in their local communities.

Honda associates get together with col-

leagues and families to have fun while

beautifying the environment.

In cooperation with local blood banks, Honda factories hold associate blood

drives at their facilities throughout the year.

●Collecting and Redeeming New Year’s CardsEvery year Honda receives traditional Japanese New Year’s cards. Associates

check to see if any of them contain winning lottery numbers. Winning cards

are exchanged for their prizes, which are donated to welfare agencies in local

communities near Honda’s factories. In fiscal 2006, donations were based on

260 winning cards.

Suzuka Factory

Honda Group associates clean up the shores of Lake Hamana

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Page 5: honda社外活動2006

Saitama Factory Honda MotorHeadquarters

Hamamatsu Factory

Suzuka Factory

Kumamoto Factory

Tochigi Factory

Facilities

34Community Initiatives33 Community Initiatives

At Honda’s facilities, dealerships and affiliates throughout

Japan, we’re striving to be good corporate citizens

by working on initiatives alongside members of local

communities.

Honda Philanthropy Office at Honda headquarters and Phi-

lanthropy Offices in each of Honda's five factories constitute

the Honda Philanthropy Coordination Council. Each of them

is in charge of creating programs that suit local communities.

They also share ideas and join forces to realize nationwide

projects like the Nature Wagon, Dream Hands, afforestation

campaigns and traffic safety promotion programs.

Dealerships

As retailers of Honda automobiles, motorcycles and other

products, Honda dealerships are particularly active in support

of environmental and traffic safety initiatives, as well as in

providing special-needs vehicles. Their familiarity with local

needs also enables them to launch independent initiatives.

Affiliates

Handling a broad range of functions such as research and

development, sales, distribution, real estate, leisure, education

and parts manufacturing, affiliates offer factory tours, support

local events and participate in clean-up campaigns—applying

the power of individuals and Honda technology to contribute

to the well-being of local communities.

Shared programs and special projects:

Honda Group Activities in Japan

●Factory Tours

●Clean-up Campaigns

●Blood Donation Drives

Multi-FacilityActivities

Nature Wagon, Dream Hands, Forest Watershed Preservation Activities and Traffic Safety Caravan (presented on pages 15, 23 and 25–26) are

also multi-facility initiatives.

This section highlights initiatives of dealerships and Group companies in Japan. A more comprehensive overview is presented on pages 51–56.

Clean-up Campaigns

Blood Donation Drives

FY2006

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

288

717

167

199

26

13,166

46,548

3,950

6,556

601

Total

Total

1,397 70,821

Events ParticipantsFacility

Events ParticipantsFacility

Factory Tours

FY2006

Honda HQ

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

Total

Events ParticipantsFacility

Honda HQ

Saitama

Suzuka

Hamamatsu

Kumamoto

Tochigi

52

3

2

1

2

2

320

1,224

1,166

606

2,763

566

62 6,645

FY2006

3

3

6

4

3

2

268

207

412

704

577

91

21 2,259

Honda HQ: Coordination of global production, sales, service, marketing, logistics, management (accounting, administration)

Saitama Factory: Manufacture of automobiles and automobile engines

Suzuka Factory: Manufacture of automobiles and automobile engines

Hamamatsu Factory: Manufacture of mid-size and large motorcycles, power products (outboard engines), and automatic transmissions for automobiles

Kumamoto Factory: Manufacture of small motorcycles, minicar engines, power products, and power product engines

Tochigi Factory: Manufacture of automobile components

In keeping with the policy of making facilities open and accessible, Honda has

been holding factory tours since 1960 as a way of fostering greater appreciation

of its activities. Honda offers tours of

its factories to local elementary school

social studies classes, as well as to other

members of the community.

In addition to keeping the surroundings of their own facilities clean, all of

Honda’s facilities engage in clean-up initiatives in their local communities.

Honda associates get together with col-

leagues and families to have fun while

beautifying the environment.

In cooperation with local blood banks, Honda factories hold associate blood

drives at their facilities throughout the year.

●Collecting and Redeeming New Year’s CardsEvery year Honda receives traditional Japanese New Year’s cards. Associates

check to see if any of them contain winning lottery numbers. Winning cards

are exchanged for their prizes, which are donated to welfare agencies in local

communities near Honda’s factories. In fiscal 2006, donations were based on

260 winning cards.

Suzuka Factory

Honda Group associates clean up the shores of Lake Hamana

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Page 6: honda社外活動2006

36Community Initiatives35 Community Initiatives

The Saitama Factory makes its gymnasium facilities available throughout the year

to community members. The facilities were used by 2,900 people in 330 sessions

in FY2006.

To promote community sports, the Saitama Factory held two volleyball referee

training workshops, welcoming 400 people. It also lent its support to prefec-

tural volleyball, civic kendo and prefectural tug-o-war events. Some 495 Honda

associates participated as volunteers in these workshops and sporting-event

support activities.

Community motorcycle rider-training workshops were held in cooperation with

local driving schools. Five workshops were held in FY2006, with a total of 244

people participating. Instruction was given by 44 Honda associates who provided

technical guidance and administrative support.

Associates from the Saitama Factory stood guard at local intersections to ensure

children’s safety during Traffic Safety Week. This special assistance was offered in

the spring and fall, with 60 associates participating.

Suzuka FactorySaitama Factory

●Public Access to Gymnasiums

●School Traffic Safety Patrol

Once a year, it’s time to deck the factory with colored lights, and share in the joy

of the season. Some 3,000 current and retired associates and members of the

local community enjoy the festivities thanks to the help of some 70 associate

volunteers.

●Christmas Events

●Motorcycle Rider-Training Workshops

Fifty-four current and retired Honda associates provided transportation to and

from a variety of charitable events, including a mini-concert and social gather-

ing sponsored by the Kawagoe City Social Welfare Committee, and a sporting

event for physically disabled athletes held by the Saitama chapter of the Honda

Motor Workers’ Union.

●Transportation for the Disabled

Summer festivals are held for the enjoyment of associates and their families

along with members of the local community. Some 80 associates volunteer, and

some 3,000 people attend.

●Holding Festivals

●Support for Community Sports Activities

Some 26,119 members of Honda associates’ families and members of the local

community attended the Suzuka Factory’s annual Summer Festival at Suzuka

Circuit.

●Honda Summer Festival at Suzuka Circuit

Starting in fiscal 2004 the Suzuka Factory added sign language lessons to its

lineup of volunteer education programs. A retired Honda associate qualified

to teach sign language offers 40 lessons, on Mondays and Wednesdays, over a

period of six months. In fiscal 2006, 20 Honda associates participated.

●Sign Language Employee Education

Children’s handicraft workshops are held in cooperation with a variety of

events in Suzuka City and at Suzuka Circuit, including the Safety and Security

Festival Suzuka, the pre-race festival for the Suzuka 8-Hour Endurance Race

and the Solar Car Race.

●Crafts Workshops at Local Events

The Suzuka factory makes its Active Land sports complex, which includes an

indoor gymnasium, tennis courts, gateball courts and a field track, available to

the public throughout the year. In FY2006, 19,335 people used the facilities.

●Public Access to Sports Facilities

Thirty-two current and retired Honda associates took part in Oin Suzuka, an

event sponsored by the local chamber of commerce. The volunteers staffed a

Honda products display and children’s crafts corner.

●Oin Suzuka

Suzuka Factory volunteers provided handball lessons for elementary school and

junior high school students on the second and fourth Saturday of every month.

Classes were held 19 times this year, attracting a total of 1,364 participants. In

addition, Honda volunteers provided gateball lessons every Saturday for local

enthusiasts, with 504 people participating in 48 sessions.

●Handball and Gateball Lessons

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Oin Suzuka: learning to make things

Mini-concert

Sports for the physically disabled

A special stall for everyone

Spreading Christmas joy

Solar Car Race workshop

Handball clinic

Gateball lessons

Safety and Security Festival SuzukaCommunity members enjoy the summer festival

Page 7: honda社外活動2006

36Community Initiatives35 Community Initiatives

The Saitama Factory makes its gymnasium facilities available throughout the year

to community members. The facilities were used by 2,900 people in 330 sessions

in FY2006.

To promote community sports, the Saitama Factory held two volleyball referee

training workshops, welcoming 400 people. It also lent its support to prefec-

tural volleyball, civic kendo and prefectural tug-o-war events. Some 495 Honda

associates participated as volunteers in these workshops and sporting-event

support activities.

Community motorcycle rider-training workshops were held in cooperation with

local driving schools. Five workshops were held in FY2006, with a total of 244

people participating. Instruction was given by 44 Honda associates who provided

technical guidance and administrative support.

Associates from the Saitama Factory stood guard at local intersections to ensure

children’s safety during Traffic Safety Week. This special assistance was offered in

the spring and fall, with 60 associates participating.

Suzuka FactorySaitama Factory

●Public Access to Gymnasiums

●School Traffic Safety Patrol

Once a year, it’s time to deck the factory with colored lights, and share in the joy

of the season. Some 3,000 current and retired associates and members of the

local community enjoy the festivities thanks to the help of some 70 associate

volunteers.

●Christmas Events

●Motorcycle Rider-Training Workshops

Fifty-four current and retired Honda associates provided transportation to and

from a variety of charitable events, including a mini-concert and social gather-

ing sponsored by the Kawagoe City Social Welfare Committee, and a sporting

event for physically disabled athletes held by the Saitama chapter of the Honda

Motor Workers’ Union.

●Transportation for the Disabled

Summer festivals are held for the enjoyment of associates and their families

along with members of the local community. Some 80 associates volunteer, and

some 3,000 people attend.

●Holding Festivals

●Support for Community Sports Activities

Some 26,119 members of Honda associates’ families and members of the local

community attended the Suzuka Factory’s annual Summer Festival at Suzuka

Circuit.

●Honda Summer Festival at Suzuka Circuit

Starting in fiscal 2004 the Suzuka Factory added sign language lessons to its

lineup of volunteer education programs. A retired Honda associate qualified

to teach sign language offers 40 lessons, on Mondays and Wednesdays, over a

period of six months. In fiscal 2006, 20 Honda associates participated.

●Sign Language Employee Education

Children’s handicraft workshops are held in cooperation with a variety of

events in Suzuka City and at Suzuka Circuit, including the Safety and Security

Festival Suzuka, the pre-race festival for the Suzuka 8-Hour Endurance Race

and the Solar Car Race.

●Crafts Workshops at Local Events

The Suzuka factory makes its Active Land sports complex, which includes an

indoor gymnasium, tennis courts, gateball courts and a field track, available to

the public throughout the year. In FY2006, 19,335 people used the facilities.

●Public Access to Sports Facilities

Thirty-two current and retired Honda associates took part in Oin Suzuka, an

event sponsored by the local chamber of commerce. The volunteers staffed a

Honda products display and children’s crafts corner.

●Oin Suzuka

Suzuka Factory volunteers provided handball lessons for elementary school and

junior high school students on the second and fourth Saturday of every month.

Classes were held 19 times this year, attracting a total of 1,364 participants. In

addition, Honda volunteers provided gateball lessons every Saturday for local

enthusiasts, with 504 people participating in 48 sessions.

●Handball and Gateball Lessons

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Oin Suzuka: learning to make things

Mini-concert

Sports for the physically disabled

A special stall for everyone

Spreading Christmas joy

Solar Car Race workshop

Handball clinic

Gateball lessons

Safety and Security Festival SuzukaCommunity members enjoy the summer festival

Page 8: honda社外活動2006

Together with local university students, Hamamatsu Factory associates created

a build-it-yourself go-cart kit. The Yaramai Car program shows local children

how to assemble the kits and lets them test-drive the go-carts. The program

was held four times in fiscal 2006, with 180 children participating. Thirty-one

Honda associates administered the program.

Every August during school vacation, the Hamamatsu Factory opens its

swimming pool to the families of associates and the local community. This year

1,300 people used the facility.

The Hamamatsu Factory held a ground golf event for residents of Hamamatsu

City who live in facilities for senior and disabled citizens. Twenty Honda

associates volunteered to help with the event, which attracted 69 participants.

Twelve associates visited welfare facilities for the disabled and offered their

services, cleaning wheelchairs, gardening, washing cars and holding cardboard

craft workshops.

Thirty associates took part in an event reaching out to the residents of a

facility for the physically disabled who rarely have the opportunity to go on

excursions. The volunteers took 26 participants for a pleasant day of boating

and shell-gathering, and a luncheon.

Kumamoto FactoryHamamatsu Factory

●Yaramai Car Go-Carts Assembly Program

●Outreach Program for the Physically Disabled

●Ground Golf Event

A mini-patrol car handcrafted by ten volunteer associates was donated to the

Hamamatsu Central Regional Traffic Safety Association.

●Donation of Mini-Patrol Car

●Public Access to Swimming Pool

●Welfare Facilities Drop-in Program

The factory’s baseball club sponsored a rubber ball baseball tournament among

local area junior high schools, with 30 club volunteers acting as umpires and

tournament officials. Also, associates from the club are coaching local

elementary school kids who want to become baseball stars.

●Baseball Clinic and Tournament

38Community Initiatives37 Community Initiatives

Country Gold

Ground golf event

Test-driving Yaramai Car Go-Carts

Cleaning wheelchairs

Donation of mini-patrol car Traffic Safety Caravan local event

Traffic safety workshop

Cardboard crafts

Tomorrow’s stars of the diamond

Honda co-sponsored festivals with the town of Ozu: the Azalea Festival, the Jizo

Festival and the Sweet Potato Festival, which are collectively known as the “Big

Three” festivals. The associates provided a cardboard crafts workshop and

Honda products display.

The factory proudly co-sponsors Country Gold, an annual country music festival

held at Aspecta in the village of Minamiaso each November. For the event,

associate volunteers contribute a Honda products display and cardboard crafts

workshop.

Honda provided official race vehicles for the Kyushu Corporate Women’s

Ekiden, held on a course that runs around the factory’s campus. Twelve associ-

ates volunteered to act as drivers and course officials.

●Ozu’s Big Three Festivals

●Parent-Child Traffic Safety Workshop

Honda participated in Parenting Support Group Sukoyaka 2006, held at Grand

Messe Kumamoto. Child-centered programs such as Traffic Safety Caravan and

Dream Hands were offered. Children who participated had fun learning about

traffic safety and were able to experience making things with their own hands.

●Parenting Support Group Sukoyaka 2006

●Country Gold Country Music Festival Sponsorship

●Kyushu Corporate Women’s Ekiden Relay Race

At this workshop held in cooperation with the Ozu Police Department, 210

pre-school children and their parents listened to lectures on traffic safety and

learned interactively about how accidents can occur.

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Shell-gathering

Page 9: honda社外活動2006

Together with local university students, Hamamatsu Factory associates created

a build-it-yourself go-cart kit. The Yaramai Car program shows local children

how to assemble the kits and lets them test-drive the go-carts. The program

was held four times in fiscal 2006, with 180 children participating. Thirty-one

Honda associates administered the program.

Every August during school vacation, the Hamamatsu Factory opens its

swimming pool to the families of associates and the local community. This year

1,300 people used the facility.

The Hamamatsu Factory held a ground golf event for residents of Hamamatsu

City who live in facilities for senior and disabled citizens. Twenty Honda

associates volunteered to help with the event, which attracted 69 participants.

Twelve associates visited welfare facilities for the disabled and offered their

services, cleaning wheelchairs, gardening, washing cars and holding cardboard

craft workshops.

Thirty associates took part in an event reaching out to the residents of a

facility for the physically disabled who rarely have the opportunity to go on

excursions. The volunteers took 26 participants for a pleasant day of boating

and shell-gathering, and a luncheon.

Kumamoto FactoryHamamatsu Factory

●Yaramai Car Go-Carts Assembly Program

●Outreach Program for the Physically Disabled

●Ground Golf Event

A mini-patrol car handcrafted by ten volunteer associates was donated to the

Hamamatsu Central Regional Traffic Safety Association.

●Donation of Mini-Patrol Car

●Public Access to Swimming Pool

●Welfare Facilities Drop-in Program

The factory’s baseball club sponsored a rubber ball baseball tournament among

local area junior high schools, with 30 club volunteers acting as umpires and

tournament officials. Also, associates from the club are coaching local

elementary school kids who want to become baseball stars.

●Baseball Clinic and Tournament

38Community Initiatives37 Community Initiatives

Country Gold

Ground golf event

Test-driving Yaramai Car Go-Carts

Cleaning wheelchairs

Donation of mini-patrol car Traffic Safety Caravan local event

Traffic safety workshop

Cardboard crafts

Tomorrow’s stars of the diamond

Honda co-sponsored festivals with the town of Ozu: the Azalea Festival, the Jizo

Festival and the Sweet Potato Festival, which are collectively known as the “Big

Three” festivals. The associates provided a cardboard crafts workshop and

Honda products display.

The factory proudly co-sponsors Country Gold, an annual country music festival

held at Aspecta in the village of Minamiaso each November. For the event,

associate volunteers contribute a Honda products display and cardboard crafts

workshop.

Honda provided official race vehicles for the Kyushu Corporate Women’s

Ekiden, held on a course that runs around the factory’s campus. Twelve associ-

ates volunteered to act as drivers and course officials.

●Ozu’s Big Three Festivals

●Parent-Child Traffic Safety Workshop

Honda participated in Parenting Support Group Sukoyaka 2006, held at Grand

Messe Kumamoto. Child-centered programs such as Traffic Safety Caravan and

Dream Hands were offered. Children who participated had fun learning about

traffic safety and were able to experience making things with their own hands.

●Parenting Support Group Sukoyaka 2006

●Country Gold Country Music Festival Sponsorship

●Kyushu Corporate Women’s Ekiden Relay Race

At this workshop held in cooperation with the Ozu Police Department, 210

pre-school children and their parents listened to lectures on traffic safety and

learned interactively about how accidents can occur.

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Shell-gathering

Page 10: honda社外活動2006

40Community Initiatives39 Community Initiatives

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Honda MotorHeadquarters

Honda Sun

Other Operations

Tochigi Factory

The factory launched this event in 1994 as a way of promoting healthy exercise

and community spirit. It has since become a regular rite of summer, attracting

many participants to the factory’s campus this year, including local Honda

partners. The festival is organized by volunteer associates.

●24-Hour Endurance Ekiden Festival

A summer festival was held for associates, their families and the people of the

community. Some 8,000 people turned out to enjoy themselves, with many

associates volunteering.

The factory’s women’s softball team sponsored a two-day softball clinic for local

elementary and junior high school girls. Receiving instruction from Honda players

and coaches were 774 girls from 37 local teams .

●Softball Clinic

The Tochigi Factory makes its gymnasium facilities available to the public

throughout the year. In fiscal 2006, some 5,400 people made use of them.

●Public Access to Gymnasium Facilities

Associates from the Tochigi Factory stood guard at local intersections to help

ensure children’s safety during Traffic Safety Week. This special assistance was

offered in the spring and fall, with 12 associates participating.

●School Traffic Safety Patrol

Honda provided three cars for the festival and volunteers held crafts workshops

to teach youngsters how to build cardboard models and assemble a solar car.

Twelve current and retired associates participated in the festival.

Honda special-needs vehicles were displayed at Tochigi citizens’ day events and

the Human Festa Tochigi, where their functions and operation were explained to

visitors.

●Special-Needs Vehicles On Display

●Moka City Industry Festival

●2005 Summer Festival

Honda Welcome Plaza Aoyama, located on the first floor of Honda’s head office

in Aoyama, Tokyo, is not just for exhibiting Honda cars, motorcycles and power

products. It’s a free communication space open to the local community and a

venue for many different types of cultural activities.

Honda has been helping out at a fifth-grade social studies class at a local

Aoyama elementary school since 1999. Associates speak to the class about the

history of the automobile and environmental issues, as well as offer advice on

car pamphlets created by students.

Honda helped sponsor the Tokyo Youth Council’s 8th Annual Minato Ward Inter-

national Futsal Tournament, which helps foster international youth exchange.

Some 216 elementary school students took part, joined by 230 family members

and volunteers.

Minato-Net is a philanthropic network set up by community outreach coordina-

tors of various corporations in Minato Ward and the Minato Ward Social

Welfare Council Volunteer Center. Minato-Net holds one or two volunteer events

each year, and fosters both information exchange designed to promote social

volunteerism as well as interaction between corporate employees and residents

of the community. In FY2006, lectures were given on earthquake preparedness.

Honda’s Wako Building, the Automobile New Model Center in Tochigi and

other regional management offices are also active in their local communities,

participating in community clean-up and various local events.

●Honda Welcome Plaza Aoyama

●Minato Ward Futsal Tournament

●Aoyama Elementary School Social Studies Class Visit

●Minato-Net

Honda Sun Co., Ltd. is a Honda affiliate. As a member of the Honda Philanthropy

Coordination Council, Honda Sun operates a Philanthropy Office like those

at Honda’s five factories. The center engages in information exchanges every

quarter, and proactively supports wheelchair

marathons, wheelchair basketball and other ac-

tivities that give physically disabled associates

an opportunity to challenge themselves

through sports.

Moka City Industry Festival

Making things

Support for summer festivals

Lecture at a local social studies class

Minato Ward Futsal Tournament

ASIMO leads an event at Welcome Plaza

Special-needs vehicles

Softball clinic

Page 11: honda社外活動2006

40Community Initiatives39 Community Initiatives

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Honda MotorHeadquarters

Honda Sun

Other Operations

Tochigi Factory

The factory launched this event in 1994 as a way of promoting healthy exercise

and community spirit. It has since become a regular rite of summer, attracting

many participants to the factory’s campus this year, including local Honda

partners. The festival is organized by volunteer associates.

●24-Hour Endurance Ekiden Festival

A summer festival was held for associates, their families and the people of the

community. Some 8,000 people turned out to enjoy themselves, with many

associates volunteering.

The factory’s women’s softball team sponsored a two-day softball clinic for local

elementary and junior high school girls. Receiving instruction from Honda players

and coaches were 774 girls from 37 local teams .

●Softball Clinic

The Tochigi Factory makes its gymnasium facilities available to the public

throughout the year. In fiscal 2006, some 5,400 people made use of them.

●Public Access to Gymnasium Facilities

Associates from the Tochigi Factory stood guard at local intersections to help

ensure children’s safety during Traffic Safety Week. This special assistance was

offered in the spring and fall, with 12 associates participating.

●School Traffic Safety Patrol

Honda provided three cars for the festival and volunteers held crafts workshops

to teach youngsters how to build cardboard models and assemble a solar car.

Twelve current and retired associates participated in the festival.

Honda special-needs vehicles were displayed at Tochigi citizens’ day events and

the Human Festa Tochigi, where their functions and operation were explained to

visitors.

●Special-Needs Vehicles On Display

●Moka City Industry Festival

●2005 Summer Festival

Honda Welcome Plaza Aoyama, located on the first floor of Honda’s head office

in Aoyama, Tokyo, is not just for exhibiting Honda cars, motorcycles and power

products. It’s a free communication space open to the local community and a

venue for many different types of cultural activities.

Honda has been helping out at a fifth-grade social studies class at a local

Aoyama elementary school since 1999. Associates speak to the class about the

history of the automobile and environmental issues, as well as offer advice on

car pamphlets created by students.

Honda helped sponsor the Tokyo Youth Council’s 8th Annual Minato Ward Inter-

national Futsal Tournament, which helps foster international youth exchange.

Some 216 elementary school students took part, joined by 230 family members

and volunteers.

Minato-Net is a philanthropic network set up by community outreach coordina-

tors of various corporations in Minato Ward and the Minato Ward Social

Welfare Council Volunteer Center. Minato-Net holds one or two volunteer events

each year, and fosters both information exchange designed to promote social

volunteerism as well as interaction between corporate employees and residents

of the community. In FY2006, lectures were given on earthquake preparedness.

Honda’s Wako Building, the Automobile New Model Center in Tochigi and

other regional management offices are also active in their local communities,

participating in community clean-up and various local events.

●Honda Welcome Plaza Aoyama

●Minato Ward Futsal Tournament

●Aoyama Elementary School Social Studies Class Visit

●Minato-Net

Honda Sun Co., Ltd. is a Honda affiliate. As a member of the Honda Philanthropy

Coordination Council, Honda Sun operates a Philanthropy Office like those

at Honda’s five factories. The center engages in information exchanges every

quarter, and proactively supports wheelchair

marathons, wheelchair basketball and other ac-

tivities that give physically disabled associates

an opportunity to challenge themselves

through sports.

Moka City Industry Festival

Making things

Support for summer festivals

Lecture at a local social studies class

Minato Ward Futsal Tournament

ASIMO leads an event at Welcome Plaza

Special-needs vehicles

Softball clinic

Page 12: honda社外活動2006

Removing graffiti

42Community Initiatives41 Community Initiatives

Honda has established its own standards governing the activities of its automo-

bile sales/service centers in regard to safety, public welfare and the environment.

Honda is asking its affiliated motorcycle and automobile dealers for their coopera-

tion in setting up donation boxes throughout Japan to collect contributions for the

Japanese Guide Dog Training Association. In fiscal 2006, 1,136 dealers were par-

ticipating in the program and a total of 2,080,000 yen in donations was gathered.

Affiliate ActivitiesDealershipActivities

●Environment, Safety and Public Welfare Certification

●Support for Guide Dog Training

Honda Cars Minami Kawachi is cooperating with the Osaka Prefectural

government’s Child Watch crime-prevention program. All dealers display a

sign indicating their cooperation with the program, and 18 company vehicles

display ‘Child Watch On Patrol’ stickers.

Honda Body Service Okayama, a Honda affiliate that provides automobile repair

and servicing, participated along with other members of the Okayama Auto Body

Repair Association in a campaign to eliminate graffiti from the Nakaicho area

of Okayama in preparation for the 2005 Okayama National Sports Festival. The

campaign saw five associates help remove graffiti from factory walls.

In order to maintain the beauty of nearby Mt. Fuji for future generations,

volunteer associates carry out monthly summer clean-up activities in the Mt.

Fuji foothills in cooperation with Fujisan Club, an NPO.

In response to requests from elementary and junior high schools, associates

gave lectures to children titled ‘Environmental Issues’ and ‘Dreams and

Aspirations for the Future.’ One dealership also made a section of its office

available at no charge for weekly children’s English conversation classes.

Customers, interested parties, associates and their families get together with

Honda Dream Sagamihara Group representatives every year for the U-Media

Charity Auction and Appreciation Event. All proceeds and contributions go to

help social welfare organizations and disaster-stricken areas.

Green DealersDealers who show a commitment to environ-ment-friendly practices

Rainbow DealersDealers who contribute to customer awareness of safe driving practices

Orange DealersDealers who make their facilities barrier-free and make special-needs ve-hicles available

●Campaign to Eliminate GraffitiHonda Body Service Okayama Co., Ltd. (Headquarters: Okayama Pre.)

Musashi Seimitsu Industry Co., Ltd. (Headquarters: Aichi Prefecture)

Yanagawa Seiki Co., Ltd. (Headquarters: Tokyo)

Honda R&D Co., Ltd. (Headquarters: Saitama Prefecture)

Musashi Seimitsu Industry, which manufactures suspensions, camshafts and

other precision parts, responded to a program by a nearby elementary school

that focused on investigating local companies. A plant tour was provided. Fifteen

children and teachers received explanations of the company’s environmental

initiatives, waste separation and processing methods, the recycling process

and other topics. Students were allowed to actually handle recycled products,

promoting a deeper understanding of the issues.

Yanagawa Seiki, which manufactures transmissions and other functional compo-

nents, posts traffic guards at the two entrances to its Kameyama Factory each

morning to help prevent traffic accidents involving associates or children on their

way to school. They also hoist seasonal traffic safety flags alongside the public

roadways in the industrial park. Roadside traffic safety guidance is also provided

by distributing leaflets to drivers at intersections inside the park.

Improving the environment in which a marathon is run contributes to faster

times. The Dream Queen electric marathon lead vehicle, created by 15 members

from the Motorcycle R&D Center at Honda R&D, is based on a large-displacement

Silver Wing scooter. It made its debut at the 9th Tokyo Arakawa Marathon.

Strong winds prevented runners from turning in top times, but expectations are

high for future events.Associates help with clean-up activities in the Mount Fuji foothills

Charity event draws a large crowd

Children learn about recycling

Children are guided safely to school

First electric motorcycle to lead the marathon

●Recycling and Environmental Tour for School Children

●Traffic Safety Promotion

●Zero-Emissions Marathon Lead Vehicle

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Honda Dream Sagamihara (Kanagawa Prefecture)

●Charity Auction and Appreciation Event

Motorcycle Dealerships

Honda Cars Fuji Chuo (Shizuoka Prefecture)

●Clean-up Activities in the Mt. Fuji Foothills

Automobile Dealerships

Honda Cars Minami Kawachi (Osaka Prefecture)

●Osaka Child Watch Program

Automobile Dealerships

Honda Cars Shizuoka-nishi (Shizuoka Prefecture)

●Lectures at Local Elementary and Junior High Schools

Automobile Dealerships

Honda dealerships and affiliates throughout Japan contribute to community festivals and events, as well as clean-up

campaigns. Always supportive of the community, they also collaborate in the holding of sporting events, blood donation

drives, traffic safety campaigns, factory tours and more. A more comprehensive summary of Honda dealership and

affiliate activities in FY2006 is presented on pages 51–56.

Company vehicle displaying ‘Child Watch On Patrol’ sticker

Page 13: honda社外活動2006

Removing graffiti

42Community Initiatives41 Community Initiatives

Honda has established its own standards governing the activities of its automo-

bile sales/service centers in regard to safety, public welfare and the environment.

Honda is asking its affiliated motorcycle and automobile dealers for their coopera-

tion in setting up donation boxes throughout Japan to collect contributions for the

Japanese Guide Dog Training Association. In fiscal 2006, 1,136 dealers were par-

ticipating in the program and a total of 2,080,000 yen in donations was gathered.

Affiliate ActivitiesDealershipActivities

●Environment, Safety and Public Welfare Certification

●Support for Guide Dog Training

Honda Cars Minami Kawachi is cooperating with the Osaka Prefectural

government’s Child Watch crime-prevention program. All dealers display a

sign indicating their cooperation with the program, and 18 company vehicles

display ‘Child Watch On Patrol’ stickers.

Honda Body Service Okayama, a Honda affiliate that provides automobile repair

and servicing, participated along with other members of the Okayama Auto Body

Repair Association in a campaign to eliminate graffiti from the Nakaicho area

of Okayama in preparation for the 2005 Okayama National Sports Festival. The

campaign saw five associates help remove graffiti from factory walls.

In order to maintain the beauty of nearby Mt. Fuji for future generations,

volunteer associates carry out monthly summer clean-up activities in the Mt.

Fuji foothills in cooperation with Fujisan Club, an NPO.

In response to requests from elementary and junior high schools, associates

gave lectures to children titled ‘Environmental Issues’ and ‘Dreams and

Aspirations for the Future.’ One dealership also made a section of its office

available at no charge for weekly children’s English conversation classes.

Customers, interested parties, associates and their families get together with

Honda Dream Sagamihara Group representatives every year for the U-Media

Charity Auction and Appreciation Event. All proceeds and contributions go to

help social welfare organizations and disaster-stricken areas.

Green DealersDealers who show a commitment to environ-ment-friendly practices

Rainbow DealersDealers who contribute to customer awareness of safe driving practices

Orange DealersDealers who make their facilities barrier-free and make special-needs ve-hicles available

●Campaign to Eliminate GraffitiHonda Body Service Okayama Co., Ltd. (Headquarters: Okayama Pre.)

Musashi Seimitsu Industry Co., Ltd. (Headquarters: Aichi Prefecture)

Yanagawa Seiki Co., Ltd. (Headquarters: Tokyo)

Honda R&D Co., Ltd. (Headquarters: Saitama Prefecture)

Musashi Seimitsu Industry, which manufactures suspensions, camshafts and

other precision parts, responded to a program by a nearby elementary school

that focused on investigating local companies. A plant tour was provided. Fifteen

children and teachers received explanations of the company’s environmental

initiatives, waste separation and processing methods, the recycling process

and other topics. Students were allowed to actually handle recycled products,

promoting a deeper understanding of the issues.

Yanagawa Seiki, which manufactures transmissions and other functional compo-

nents, posts traffic guards at the two entrances to its Kameyama Factory each

morning to help prevent traffic accidents involving associates or children on their

way to school. They also hoist seasonal traffic safety flags alongside the public

roadways in the industrial park. Roadside traffic safety guidance is also provided

by distributing leaflets to drivers at intersections inside the park.

Improving the environment in which a marathon is run contributes to faster

times. The Dream Queen electric marathon lead vehicle, created by 15 members

from the Motorcycle R&D Center at Honda R&D, is based on a large-displacement

Silver Wing scooter. It made its debut at the 9th Tokyo Arakawa Marathon.

Strong winds prevented runners from turning in top times, but expectations are

high for future events.Associates help with clean-up activities in the Mount Fuji foothills

Charity event draws a large crowd

Children learn about recycling

Children are guided safely to school

First electric motorcycle to lead the marathon

●Recycling and Environmental Tour for School Children

●Traffic Safety Promotion

●Zero-Emissions Marathon Lead Vehicle

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Honda Dream Sagamihara (Kanagawa Prefecture)

●Charity Auction and Appreciation Event

Motorcycle Dealerships

Honda Cars Fuji Chuo (Shizuoka Prefecture)

●Clean-up Activities in the Mt. Fuji Foothills

Automobile Dealerships

Honda Cars Minami Kawachi (Osaka Prefecture)

●Osaka Child Watch Program

Automobile Dealerships

Honda Cars Shizuoka-nishi (Shizuoka Prefecture)

●Lectures at Local Elementary and Junior High Schools

Automobile Dealerships

Honda dealerships and affiliates throughout Japan contribute to community festivals and events, as well as clean-up

campaigns. Always supportive of the community, they also collaborate in the holding of sporting events, blood donation

drives, traffic safety campaigns, factory tours and more. A more comprehensive summary of Honda dealership and

affiliate activities in FY2006 is presented on pages 51–56.

Company vehicle displaying ‘Child Watch On Patrol’ sticker