Community Initiatives Since the company’s foundation, as the ex- pansion of Honda operations has brought us into contact with more communities and many countries, we have always sought harmonious coexistence and acted as a good corporate citizen. The drive to create close ties with the community emerges from one of the basic principles of Honda philanthropy: “As a good corpo- rate citizen, we will deepen our commit- ment to all local communities where we do business.” Our hope is to provide the help people really need, and to be truly welcomed in each society.
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Community
Initiatives
Since the company’s foundation, as the ex-
pansion of Honda operations has brought
us into contact with more communities
and many countries, we have always
sought harmonious coexistence and acted
as a good corporate citizen. The drive
to create close ties with the community
emerges from one of the basic principles
of Honda philanthropy: “As a good corpo-
rate citizen, we will deepen our commit-
ment to all local communities where we
do business.” Our hope is to provide the
help people really need, and to be truly
welcomed in each society.
Beyond developing ever-safer products, Honda is engaged in helping promote
better, more comfortable and safer driving and riding. It also promotes improved
traffic safety worldwide. Since the 1970s, Honda has been active in driver and
rider training, in the development of traffic safety simulation software and
equipment, and in many other traffic safety initiatives.
Working to ensure Safety for Everyone
Traffic Safety Initiatives
Training kids to ride bikes
Discovering weak points with a Driving Simulator
Traffic safety training for seniors
Traffic safety training is on the rise in Vietnam
At eight Traffic Safety Training Centers in Japan, Honda is providing training in
safe driving and riding to those seeking a driver’s license and to everyone from
the smallest children to senior citizens. The centers help not only individuals,
but also offer hands-on training for corporate and other groups. In recent years,
Honda has begun to dispatch instructors from the centers overseas, particularly
to Asian countries, providing training and guidance for trainers and drivers.
To help maximize the effect of traffic safety training, Honda is continuing to
develop new programs. The basic approach is not so much to focus on teaching
skills, but rather to create opportunities for drivers to improve. The driver goes
through a test drive or simulation and, with the help of a program, objectively
evaluates his or her own performance, identifying points for improvement and
working toward improved driving behavior.
●Research and Development
Honda helps provide continuing education for drivers and riders of all ages
throughout Japan. In collaboration with the city of Suzuka, Honda has expanded
its traffic safety training programs by adding a new program for senior citizen
pedestrians and cyclists. Also, for the last five years we’ve hosted a special
competition for driving safety instructors.
●A Wide Network
Honda traffic safety training programs are offered through some 26 affiliates in
20 countries. In China, Guangzhou Honda has started a new program of traffic
safety training for associates, designed to set a good example for customers. In
Russia, there are plans to introduce a local version of Japan’s Rainbow Dealer
system (see page 41). Throughout Asia, the scope of Honda motorcycle rider
training is growing all the time.
●International Activities
●Traffic Safety Training Centers
29 Traffic Safety Initiatives
New Experiences, New Discoveries
We want children to explore other cultures and run free in the great outdoors.
We want to offer growing boys and girls with inquisitive minds new experiences
and the opportunity to make their own discoveries and encounter new values.
That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s
Minato ward, the location of Honda headquarters. The theme is exchange, and
a key goal is to let the children learn about other nations and cultures, make
friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy
experiences as part of their cultural education.
Nations, Nature and the Sky are all on the Agenda!
This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda
headquarters, usually in June, to “Touch the World," plus another cross-cultural
exploration in August called “Hello Embassies.” In October or November, there's
an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the
occasion of the 2005 Touch the World, a new project character was introduced
and the kids named him “Kuribo.”
32Community Initiatives31 Community Initiatives
Cross-cultural exchange for kids
H-Kids Project
Touch the World: An International Adventure
Growing Popularity
Hello Embassies: Learning from Local Experts
Offering the kids an opportunity to learn a little more about their cultures, the
countries represented at Touch the World invite 3rd- to 6th-grade elementary
school participants to visit their embassies during the summer school holidays.
Embassy representatives talk about life in their home countries and the embassy
work they do, providing a fascinating view into other
cultural worlds. In 2005, the visits were also written
up for the new official project publication, the H-Kids
Report. Children were assigned to prepare and ask ques-
tions. They also learned about some of the interesting
differences between countries. The results of their inter-
views are featured in the report.
Enjoy the Sky! Flying with Friends
In this exciting program, children enjoy the great outdoors while gaining valuable
experience in teamwork. Kids meet new friends and form teams with program
staff members at Hello Woods at Twin Ring Motegi. They get to know each other
better really fast playing in the woods, and working
together learning to get a hot-air balloon into the air
and going for a ride! Enjoy the Sky!, a regular event,
was held twice in 2005. In addition, with affiliate Honda
Airways, Honda offered a special helicopter ride event.
The kids spent a wonderful half-day learning from a pilot
about how helicopters work, taking tests and of course
going for an exhilarating ride.
2004
2005
2006
900
900
1,100
38
47
52
FYTouch
the World
●Republic of Angola
●Republic of Panama
●Republic of Poland
●Republic of Turkey
FY 2006 Participating Embassies
HelloEmbassies
83
87
260
Enjoythe Sky!
Young reporters visit embassies
Cultures on exhibit
What could be more fun than a helicopter ride?
Touch the World is an event that allows children to meet and experience other
nations and cultures. Launched in 1999, the program takes advantage of the
unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda
headquarters and many foreign embassies. This program has already provided
hundreds of children with their first introduction to the people of some 29 na-
tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids
and their parents enjoy events like the “Mini World
Tour,” where young visitors use special passports to
travel to booths representing nations, and “World on
Stage,” where performers from around the world give
live performances. Presentations of Japanese culture
and a lottery for charity were also included.
The H-Kids Project Character
“Kuribo”
*includes special helicopter ride events
The final H-Kids Report is released
*
*Lottery proceeds and program fees contributed to UNICEF
TOUCH THE WORLD
New Experiences, New Discoveries
We want children to explore other cultures and run free in the great outdoors.
We want to offer growing boys and girls with inquisitive minds new experiences
and the opportunity to make their own discoveries and encounter new values.
That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s
Minato ward, the location of Honda headquarters. The theme is exchange, and
a key goal is to let the children learn about other nations and cultures, make
friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy
experiences as part of their cultural education.
Nations, Nature and the Sky are all on the Agenda!
This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda
headquarters, usually in June, to “Touch the World," plus another cross-cultural
exploration in August called “Hello Embassies.” In October or November, there's
an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the
occasion of the 2005 Touch the World, a new project character was introduced
and the kids named him “Kuribo.”
32Community Initiatives31 Community Initiatives
Cross-cultural exchange for kids
H-Kids Project
Touch the World: An International Adventure
Growing Popularity
Hello Embassies: Learning from Local Experts
Offering the kids an opportunity to learn a little more about their cultures, the
countries represented at Touch the World invite 3rd- to 6th-grade elementary
school participants to visit their embassies during the summer school holidays.
Embassy representatives talk about life in their home countries and the embassy
work they do, providing a fascinating view into other
cultural worlds. In 2005, the visits were also written
up for the new official project publication, the H-Kids
Report. Children were assigned to prepare and ask ques-
tions. They also learned about some of the interesting
differences between countries. The results of their inter-
views are featured in the report.
Enjoy the Sky! Flying with Friends
In this exciting program, children enjoy the great outdoors while gaining valuable
experience in teamwork. Kids meet new friends and form teams with program
staff members at Hello Woods at Twin Ring Motegi. They get to know each other
better really fast playing in the woods, and working
together learning to get a hot-air balloon into the air
and going for a ride! Enjoy the Sky!, a regular event,
was held twice in 2005. In addition, with affiliate Honda
Airways, Honda offered a special helicopter ride event.
The kids spent a wonderful half-day learning from a pilot
about how helicopters work, taking tests and of course
going for an exhilarating ride.
2004
2005
2006
900
900
1,100
38
47
52
FYTouch
the World
●Republic of Angola
●Republic of Panama
●Republic of Poland
●Republic of Turkey
FY 2006 Participating Embassies
HelloEmbassies
83
87
260
Enjoythe Sky!
Young reporters visit embassies
Cultures on exhibit
What could be more fun than a helicopter ride?
Touch the World is an event that allows children to meet and experience other
nations and cultures. Launched in 1999, the program takes advantage of the
unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda
headquarters and many foreign embassies. This program has already provided
hundreds of children with their first introduction to the people of some 29 na-
tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids
and their parents enjoy events like the “Mini World
Tour,” where young visitors use special passports to
travel to booths representing nations, and “World on
Stage,” where performers from around the world give
live performances. Presentations of Japanese culture
and a lottery for charity were also included.
The H-Kids Project Character
“Kuribo”
*includes special helicopter ride events
The final H-Kids Report is released
*
*Lottery proceeds and program fees contributed to UNICEF
TOUCH THE WORLD
Saitama Factory Honda MotorHeadquarters
Hamamatsu Factory
Suzuka Factory
Kumamoto Factory
Tochigi Factory
Facilities
34Community Initiatives33 Community Initiatives
At Honda’s facilities, dealerships and affiliates throughout
Japan, we’re striving to be good corporate citizens
by working on initiatives alongside members of local
communities.
Honda Philanthropy Office at Honda headquarters and Phi-
lanthropy Offices in each of Honda's five factories constitute
the Honda Philanthropy Coordination Council. Each of them
is in charge of creating programs that suit local communities.
They also share ideas and join forces to realize nationwide
projects like the Nature Wagon, Dream Hands, afforestation
campaigns and traffic safety promotion programs.
Dealerships
As retailers of Honda automobiles, motorcycles and other
products, Honda dealerships are particularly active in support
of environmental and traffic safety initiatives, as well as in
providing special-needs vehicles. Their familiarity with local
needs also enables them to launch independent initiatives.
Affiliates
Handling a broad range of functions such as research and
development, sales, distribution, real estate, leisure, education
and parts manufacturing, affiliates offer factory tours, support
local events and participate in clean-up campaigns—applying
the power of individuals and Honda technology to contribute
to the well-being of local communities.
Shared programs and special projects:
Honda Group Activities in Japan
●Factory Tours
●Clean-up Campaigns
●Blood Donation Drives
Multi-FacilityActivities
Nature Wagon, Dream Hands, Forest Watershed Preservation Activities and Traffic Safety Caravan (presented on pages 15, 23 and 25–26) are
also multi-facility initiatives.
This section highlights initiatives of dealerships and Group companies in Japan. A more comprehensive overview is presented on pages 51–56.
Clean-up Campaigns
Blood Donation Drives
FY2006
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
288
717
167
199
26
13,166
46,548
3,950
6,556
601
Total
Total
1,397 70,821
Events ParticipantsFacility
Events ParticipantsFacility
Factory Tours
FY2006
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
Total
Events ParticipantsFacility
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
52
3
2
1
2
2
320
1,224
1,166
606
2,763
566
62 6,645
FY2006
3
3
6
4
3
2
268
207
412
704
577
91
21 2,259
Honda HQ: Coordination of global production, sales, service, marketing, logistics, management (accounting, administration)
Saitama Factory: Manufacture of automobiles and automobile engines
Suzuka Factory: Manufacture of automobiles and automobile engines
Hamamatsu Factory: Manufacture of mid-size and large motorcycles, power products (outboard engines), and automatic transmissions for automobiles
Kumamoto Factory: Manufacture of small motorcycles, minicar engines, power products, and power product engines
Tochigi Factory: Manufacture of automobile components
In keeping with the policy of making facilities open and accessible, Honda has
been holding factory tours since 1960 as a way of fostering greater appreciation
of its activities. Honda offers tours of
its factories to local elementary school
social studies classes, as well as to other
members of the community.
In addition to keeping the surroundings of their own facilities clean, all of
Honda’s facilities engage in clean-up initiatives in their local communities.
Honda associates get together with col-
leagues and families to have fun while
beautifying the environment.
In cooperation with local blood banks, Honda factories hold associate blood
drives at their facilities throughout the year.
●Collecting and Redeeming New Year’s CardsEvery year Honda receives traditional Japanese New Year’s cards. Associates
check to see if any of them contain winning lottery numbers. Winning cards
are exchanged for their prizes, which are donated to welfare agencies in local
communities near Honda’s factories. In fiscal 2006, donations were based on
260 winning cards.
Suzuka Factory
Honda Group associates clean up the shores of Lake Hamana