High Ed Web Presentation

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@KellllllPeiffer

Build Manage

Execute

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@KellllllPeiffer

Do Not Forget My Name. Do Not Forget Me. 24601

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@KellllllPeiffer

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@KellllllPeiffer

•Private two-year institution offering transfer and

career oriented programs to traditional age and adult

students

•A SMALL college (750 enrollment)

•Offers career oriented programs

•95% commuter school

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@KellllllPeiffer

- December Photo A Day Challenge

- Results

- March Photo A Day Challenge

- Lessons Learned

- How You Can Implement - Brainstorming

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@KellllllPeiffer

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@KellllllPeiffer

•Commuter school – creating sense of “home/place” is tough

•Not involved campus life

•Non-traditional students who are not socially savvy

•Extremely diverse student body

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeiffer

•Popular on photography bloggers IG

•Noticed what students were posting on IG

•Saw example from Elizabethtown College – was inspired

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@KellllllPeiffer

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@KellllllPeiffer

An exclusive Instagram event

that is typically a month long

where someone or some

organization (school, NPO,

company, etc.) prompts its

users to post a photo everyday.

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@KellllllPeiffer

We wanted our students and Instagram

followers to have the following daily thought:

“I have to check the photo a day challenge

today”

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@KellllllPeiffer

But first…let’s go back to December

when we had all that…

SNOW. SNOW. SNOWWWWWW.

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@KellllllPeifferSTEP 1: GET INCENTIVES

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@KellllllPeifferSTEP 2: FIGURE OUR

LOGISTICS

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@KellllllPeifferSTEP 3: EXECUTE

TIP: MAKE SURE THE HOST ACCOUNT

POSTS EVERYDAY DURING THE CHALLENGE

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@KellllllPeifferSHOW & TELL

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@KellllllPeifferSHOW & TELL

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@KellllllPeifferSHOW & TELL

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@KellllllPeifferSHOW & TELL

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@KellllllPeifferSHOW & TELL

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@KellllllPeifferSHOW & TELL

Partnership Deal

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@KellllllPeifferSTEP 4: MANAGE

- CHECK ON MULTIPLE TIMES PER DAY

- COMMENT AND REMIND

- KEEP TRACK (NOTES APP)

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@KellllllPeifferSTEP 4: MANAGE

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@KellllllPeifferSTEP 5: GET FEEDBACK

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@KellllllPeifferRESULTS

13 students participated in the

December Photo a Day

Challenge for 20 days out of the

25!

150 pictures posted with

#manorphotoaday

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@KellllllPeiffer

YAY IT WORKED…NOW LET’S

DO IT AGAIN, RIGHT?

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeiffer

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@KellllllPeifferFLUB UPS

- STARTING ON WEEKEND

- SPRING BREAK

- LAME WEATHER

- LAME MONTH

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@KellllllPeifferSOME RESULTS

- 114 posts including #manorphotoaday

- 8 giveaway winners (most active users)

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@KellllllPeifferSo…what did I get

from this?

SARAH

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@KellllllPeifferTIPS FOR RUNNING A

PHOTO A DAY CHALLENGE

AT YOUR SCHOOL

- Resident Schools – get really campus specific

- Commuter Schools – think more general things

- Always include selfies, shoes, personal things

- Appeal to both men and women

- Timing, pick fun month

- Offer prizes for really active users (not just for everyone)

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@KellllllPeifferTAKEAWAYS

- Not going to work the same every time

- Photo A Day Challenges that build up to

something special is fun

- Lame Months are lame for a reason

- Flub ups affect things

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@KellllllPeifferMY ADVICE