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Make Your Museum a Tour Magnet Laura Wallendal, Co-Founder, EdTrips
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Ed trips pk presentation

Sep 14, 2014

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Page 1: Ed trips pk presentation

Make Your Museum a Tour Magnet

Laura Wallendal, Co-Founder, EdTrips

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You need visitors stampeding!

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It helps: More revenue

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More engagementFinding a wider audience

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But being a magnet for groups is hard

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Whether you’re on the beaten track or not

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So how do we get groups eager to come on in?

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Marketing and Education must work hand in hand

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It starts with programs that tour groups love

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A wide variety of customizable programs from existing programming

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Hands-on art

Historic interpretation

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Work with other venues to create “make a day of it” packages

Be creative: “other venues” aren’t just museums

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Marketing: Find your audience and grab their interest

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Target your audience(s)!

Don’t be generic-create marketing specifically geared towards their interests to grab their attention in a crowded marketplace

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Tour group operator conferences, publications

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Create landing pages

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Video and photos are key

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Special interest groups

Adult learning, scouts, homeschooling

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Make it easy to sign up

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Thank You! Laura Wallendal, COO, EdTrips

[email protected]

www.EdTrips.com