my ED presentation

Creative Thinking

By Prasad Mahajan

• What is Creativity? Creativity is the ability to come up with ideas that

are new, surprising, and valuable. To get such ideas, we need a way of looking

at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first) which is called Creative Thinking.

Steps in Problem solving

Models of brain and creativity

• Freud’s model• Brian dominance theory• Computational model

Freud’s model of mind • Conscious mind : Does current thinking and object of attention

without long term information storage.• Pre-conscious mind : Stores information for long time.• Sub-conscious mind: It has a will and purpose of its own that cannot

be known to the conscious mind, and responsible for wishes or desires, traumatic memories, and painful emotions.

Brain dominance theory

• Gives relationship between right hemisphere and left hemisphere

• Left hemisphere handles information in analytical, rational, logical, sequential way.

• Right hemisphere function by recognize relationships, observing information in intuitive way.

• Best creativity is achieved with good communication between these two.

Computational model• Comparison is done between computer’s power vs brain

power on how well to process information.• Computers:

– More information processing capacity– Comparative low storage of information

• Human mind:– Low information processing capacity– Vast subliminal store of information– Superior in aspect of cognition– More input devise which are processed constantly– Can make more associations

Steps to enhance creative thinking

• Develop an creative attitude• Unlock your imagination• Be persistent• Develop an open mind• Suspend your judgment• Set problem boundaries

Barriers to creative thinking(mental block)

• J.L.ADAM’s Mental Blocks:– Perpetual block– Emotional block– Cultural block– Intellectual block– Environmental block

J.L.ADAM’s Mental Blocks:1. Perpetual block: – Stereotyping– Information overload– Limiting problem unnecessarily– Fixation– Provision of cues

2. Emotional block:– Fear of risk taking– Unease with chaos– Unwilling to incubate– motivation

J.L.ADAM’s Mental Blocks:

3. Cultural block:4. Intellectual block:– Poor choice of problem solving language– Memory block– Insufficient knowledge

5.Enviromental block:– Physical environment– Criticism

Von Oech’s Ten Mental Blocks:

1. The right answer2. That’s not logical3. Follow the rules4. Be practical5. Play is frivolous6. That’s not my area7. Don’t be foolish8. Avoid ambiguity9. To err is wrong10. I’m not creative

Refernces:

• Dieter Schmidt Engineering Design 4th edition• An article“CREATIVITY IN A NUTSHELL” by Margaret

A. Boden university of Sussex• Websites:– www.fcps.edu– www.criticalthinking.org– www.sustech.edu

Thank You