Have you Got the Best MarTech Tools Yet? - Webflow

Have you Got theBest MarTechTools Yet?

The MarTech eBook

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The introduction of no-code in marketingThree superpowers marketers can access from no-code MarTech toolsBenefits of using no-code MarTech toolsHow does the future look like for MarTech?List of the Top MarTech tools

This eBook is a guide to modern marketers. It talks about no-codeMarTech tools, their benefits, and how they can help marketersenrich their marketing strategies. In fact, the eBook includes a listof the best MarTech tools that can help you build your brandbetter.

Key Takeaway

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What is MarTech?

The ‘No-code’ Story in MarTech

The Future MarTech Landscape

The Top MarTech Tools

Kickstart Building your Marketing

Tools Stack!

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Table of Content

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01 What is MarTech?

Why has it emerged as a significantaspect of business today?

Well, it’s because of the evolvingmarketing landscape.

Today, the role of technology in marketing has become moreprominent. As the ways of marketing continue to shift, MarTech isenabling brands to keep up with the changes in the customer journey.

In short, MarTech is your key to modern marketing.

With marketing technology, marketers can scale their efforts inmarketing holistically. Plus, MarTech helps in improvingcommunication and collaboration. Thus, it positively impacts thebrand’s relationships with its counterparts and customers.

MarTech is another name for Marketing Technology. It is the range of software and tools used by marketers to maximizetheir marketing efforts and achieve their goals.

A few examples of MarTech could be chatbot building platforms,CRM software, email marketing software, content marketingplatforms, and much more.

Why is MarTech Important?

Ever wondered about allthe buzz around MarTech?











02Gone are the days when people requiredcoding skills or had to hire professionals toget stuff done like building websites,designing, blogging, building bots, andmuch more.

The ‘No-code’ Story in MarTech

Now, no-code platforms and apps have opened new areas formarketing professionals. Marketers can dip their toes into potentialareas of marketing including the tech stuff.

Let’s take a website as an example.

A decade back nobody could even think of building a websitewithout writing a single piece of code. Fast forward to this day,marketing technologists like you can build their entire eCommercestore with Shopify.

With no-code platforms like Bubble, one can even build a newAirBnB without any code. Content creators can launch their websitein a day with the help of Webflow. Also, you can build a Chatbot in30 mins with Konverse without any technical knowledge.That is the power of No Code!

Know the Low Code/ No-Code Statistics!

Believe it or not, the Low Code/ no-code market is growing ata CAGR of more than 44% between 2017 and 2022. Between2019 and 2021, the CAGR was even higher at 50%.

According to Gartner, by 2024, around 70% of applications willbe created on Low Code/ no-code mechanism.


https://www.dronahq.com/low-code-no-code-platforms/

https://www.dronahq.com/low-code-no-code-platforms/











Low Code and No-Code platforms reduce your dependency on hiringtechnical professionals. It reduces the IT backlog and speeds up theentire digital transformation process. Also, no-code and low codeplatforms have the potential to reduce app/ software developmenttime by 90%.

So, more and more people are turning towards no-code platforms andsoftware applications. In fact, by 2024, more than 65% of appdevelopment is expected to be performed through no-code or lowcode platforms.

Low code and no-code platformsare easy to use and they efficientlycreate applications.

The fact that little to noexperience in coding does the job,the demand for these platformshas boomed.

3 No-Code Super-powers for Marketers

Nowadays, most MarTech solutions come with no-code technology.Hence, they are being widely used by marketers.

With no-code platforms and AI, marketers no longer think a zilliontimes before taking a critical step. No-code has allowed them toexperiment with a lot of different stuff.

Unsurprisingly, by 2027, the global no-code/ low code platform isforecasted to amount to approximately 65 billion US dollars.So, with so many benefits and forecasted growth, why won’tbusinesses switch to no-code platforms?!

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02 The ‘No-code’ Story in MarTech










https://userguiding.com/blog/no-code-low-code-statistics/

https://userguiding.com/blog/no-code-low-code-statistics/

In the quest to acquire new analytical capabilities and tools, no-codeis like a boon. For marketers (especially the non-coding ones), usinganalytical tools without coding is like a dream come true.Simply said, the not-so-technical marketers are now able to createwebsites, landing pages, apps, AI bots, and so much more without anycoding knowledge.

This has created opportunities for everyone and not just the ITpeople. Anyone in your team can come up with ideas to use MarTechtools. And they can perform the tasks that once upon a time requiredcomplex coding.

1.Augmentation

In MarTech, no-code offers three superpowers that marketers caneasily access;

2. AutomationOne of the most essential superpowers of no-code in marketing isautomation. You can now find several automation tools out there tohelp you manage the workflow.

Marketing platforms like HubSpot, Salesforce, etc. have madeautomation easy now. Simply drag and drop to create even complexworkflows.

Konverse AI is another such platform that can help you withautomation. The no-code AI Chatbot platform lets you create andtrain bots without any complex coding.

3. Integration

MarTech tools aren’t used solo. They are mostly integrated bymarketers for the ease of data analysis.

For example, you can integrate your Shopify store with the Konverseplatform. This way you can easily access the contacts and your botswill be able to access customer contacts. Hence, with integration,your efforts are reduced.



https://www.konverse.ai/










The market is ever-changing and keeping with the fast-paced changeis challenging. Your no-code MarTech stack tools can help you createmarketing strategies without tapping into a heap of IT resources.

Your marketing team (without coding skills) will be able to learn anduse these MarTech tools without much training. Your team cancustomize these MarTech tools as per their needs.

The no-code MarTech tools are easily customizable. They can beintegrated to build up a potent MarTech stack.

When you begin counting the benefits of no-code MarTech tools, thefirst thing that you will notice is the low marketing costs.

The traditional marketing route is much more expensive than usingno-code MarTech tools. However, there are several other benefits ofusing these tools in your MarTech stack.

Take a look at these benefits to understand why more and morebusinesses are investing in no-code MarTech tools.

Benefits of No-Code MarTech Tools in Marketing

Efficient Innovation

We are changing the world with technology.- B I L L G A T E S












Life is easier with workflows, no?Marketers require workflows to achieve their project objectives.Previously, marketing teams used enterprise-level tools to createworkflows that fit the tool in use. But this has downsides. Not allteam members can use enterprise-level tools to create andunderstand workflows.

Switching to no-code MarTech tools, anyone can create quickworkflows to simplify the idea-to-execution process.

Just imagine that you need to create a new page for your website todrive traffic. With no-code MarTech tools, you can create the pageusing workflows, tweak it, and launch when required.

No more waiting on developers to work on your wireframes! Createpages on your own, edit, and launch right away!

Simplify Workflows

Automate for Higher Productivity

Sometimes responsibilities feel overwhelming, right?And you secretly wish to have assistants who could lessen yourburden?! We feel you!

It is exactly where automation comes in.

Most marketers have an obsession with automation. They believe insmart work. Getting most of the things in automation mode helpsthem increase their productivity.

No-code MarTech tools can be used by anyone and everyone. It’seasy to use. It can automate tasks, and you can get on withdeveloping other marketing strategies.

Take Slack, for example. Slack offers a workflow builder option. Youcan use this option to automate and streamline the daily recurringactivities.












As a brand, you must consistently put in yourefforts to build relations with your customers.

For instance, you can use CRM platforms likeSalesforce to develop customized softwaresolutions.

What do you need to keep customers hooked to your brand? Goodcontent, right?

MarTech tools can help you with content marketing too. Using arange of different tools, you can create video content, infographics,edit videos, run quality checks, and produce SEO content.

Having discussed the benefits of MarTech Tools, you must know howpractical it is to use these tools as marketers.Here’s a list of things you can do using no-code MarTech tools.

How to Use MarTech Tools to Your Benefit?

Establish Strong Customer Connections

Create Authentic Content

You can get insights into how customers feel about your brand andyour product. With such insights, you can spot issues early and get onwith the improvisation work. Your sales representatives can generate quotes and proposals in aninstant.

Plus, you can also create roadmaps and apt practices for end-to-endautomated services.Overall, customer-brand relations can be made better. No?












Approaching anyone does not help a business. It is necessary to sortout potential buyers.

HubSpot is currently one of the best tools to help you with contentmarketing. The platform can help you unify all your marketingstrategies, data, tools, etc., and help you redefine marketing. WithHubSpot, you can run ad campaigns, produce optimized content,perform A/B testing, kickstart email marketing, and so much more. Strategic IC - a digital marketing B2B agency boosted revenue by 50%with HubSpot. So, if they can, why can’t you?!

You can find a wide range of such tools and use them depending onyour requirements. Simply identify the tools and build your MarTechstack soon!

Get Leads

However, generating leads is a tough call formarketers nowadays. Consumers have becomemuch more aware of sharing their details.

So, using the appropriate MarTech tools can helpyou generate potential leads. These tools canhelp you find better marketing techniques toreach more audiences.

Take the example of AI Chatbots. Konverse can build bots that canhelp you get leads. You can use a sales bot to ask website visitorsabout their interests. Plus, Konverse bots can detect high-intentbuyers with the use of AI. Once you identify potential buyers, you canapproach them proactively.

Note: Konverse AI offers a Conversation Starter feature. Read moreabout building bots with Konverse here.

Check out how you can build a bot within minutes with Konverse AI.



https://www.konverse.ai/

https://www.konverse.ai/blog/how-to-build-a-chatbot-for-website-in-minutes










Before creating marketing campaigns, you must research your marketthoroughly. And MarTech tools are perfect for that.Get your analytics right with these tools and forecast trends,consumer behavior, buying patterns, etc. Also, you can measure yourprogress to make further improvements.

SEMrush is a perfect tool to help you with market research. You canget all the market trends, analytics, competitor search, etc. employingthis smart MarTech tool. On the other hand, MarTech tools can also help you create andmanage marketing campaigns.

For instance, you can design and run a click-through ad on socialmedia that directs customers to your WhatsApp Business API. Then,you can employ a WhatsApp bot to handle customer queries.Other platforms like Google Ads, Marketo, etc. can help you driveyour marketing campaigns.

Google Ads lets you create and run ad campaigns to drive moreorganic traffic to your website.

Whereas Marketo makes marketing automation possible. Use it for managing interactions on various channels, real-timecustomizations, marketing management, and advanced reporting ofcustomer analytics.

Research your Market and Create Campaigns












04 How to Build a Chatbot? - A Step-by-Step Guide

03 The Future MarTech Landscape

Marketing technology is here to stay. The future holds immensepossibilities with MarTech.

Though we are pretty sure about the increasing significance ofMarTech, there are a few trends that we foresee in the years to come.

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DISTRIBUTED MARKETING

The age of distributed marketing has already begun.

The remote work model emerged out of necessity but it is likely tostay dominant in the future as well.

Marketers are adopting technology to make remote work seamless.Thus, they have already kickstarted the era of distributed marketing.

In the coming days of the distributed marketing era, marketers willincrease their adoption of cloud-based collaboration tools.

Through these MarTech tools, they will reimagine spaces likeseminars, expos, and conferences.

Along with the traditional events, these new digital spaces will thrive.With live streams and virtual events, both small and big brands will beable to reach the homes of their audience.











Cybersecurity was always a concern for businesses. Brands have beeninvesting in it for years. Then what changes in the future?

The exposure to digital spaces, innovation of new technology takessecurity threat to the next level. With companies moving to cloud-based apps, the potential vulnerabilities are likely to multiply.

While big data, MarTech tools, and such other tech innovations aregreat things for strategic marketing, brands will also have to shift theirfocus on security.

The more you use technology, the more you need to invest incybersecurity to ensure winning customer trust. Thus, prioritizingcybersecurity seems to be the top concern in the foreseeable future.

The rule of AI has already started. The future holds its dominanceacross industries.Marketers are well-aware of the capabilities of AI, its benefits, andhow they can use it to their advantage.

Thanks to the adoption of AI chatbots, automated sharing platforms,predictive analytics by several brands! People have got a glimpse oftechnology’s potential.But then, a lot more is still unexplored. AI marketing is one of thoseareas that will be gradually unleashed in the future.

Highly personalized experience, laser-focused targeting, top-notchcustomization and everything else brought together will trigger highlyengaging experiences for customers.

CYBERSECURITY TOPPING THE LISTOF PRIORITIES

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RULE OF ARTIFICIAL INTELLIGENCE(AI)












Content has evolved all along the way. While ‘content is king’ isn’ta new saying, the meaning of it today has been enhanced.

Previously, the content was focused on information. But now, it ismore about personalization and storytelling.

In the coming years, we’ll get to see the increasing use ofgamification elements in digital experiences. This will increase thelevel of engagement.

Also, the use of virtual reality and augmented reality will increase.Marketers will use these cutting-edge technologies to tellengaging stories, capture attention, and market products to theirtarget audience.

ENRICHED CONTENT EXPERIENCES0 4

0 5

RISE OF MORE MARTECH SOLUTIONSWell, the above trends do suggest that MarTech solutions are goingto increase in the future.

As marketers will face issues, they will adopt more MarTech tools.Also, new MarTech tools stack will be established balancing betweentoo less and too many MarTech tools.

The number of MarTech solutions isn'tslowing down anytime soon. So, it will beimportant for marketers to find out theirperfect fit.

It is only through finding the rightsolutions that marketers will be able toreach their goals.












A MarTech tool that can make your life easier. Konverse AI offers aneasy-building, no-code platform for developing and training NLP-powered chatbots.

Using Konverse AI, you can deploy your bots across multiplechannels, thus, building an omnichannel strategy.

Plus, you can automate marketing campaigns, get the statistics,analyze results, from the platform alone. Konverse AI offers third-party integrations too!

KONVERSE AI

M A R T E C H T O O L S F O R A U T O M A T I O N

04 The Top MarTech Tools

MarTech tools can satisfy different requirements. Whether you want itfor automation or content creation, perfect MarTech tools are rightthere waiting for you!To make your work easier, we have listed the best MarTech tools thatare high in demand. So, explore and pick the ones that you need!











The super user-friendly pack of tools lets you schedule meetings,collaborate, store data safely and in an organized way, createdocuments, and share them.

Google tools are indeed the all-in-one package for marketers. Butwhen you are creating content, go for the combination of a fewMarTech tools instead of Google tools. The users with theinformation they have been inquiring about.

GOOGLE TOOLS

MAILCHIMP & HUBSPOT

INTEGROMAT

SLACK

The best MarTech tools you have for email marketing and CRM areHubSpot and Mailchimp. Using these awesome tools you can createand send effective emails to customers and optimize your emailmarketing strategy.

With Integromat, automate all your standard processes like sendingemails, updates, handling errors, responding to customers, etc.Integromat is here to save your time and help you work smartly.

Looking for a professional communication platform? Slack is oneplatform where you can rely on effortless conversations. Share files,strike conversations with your team, plan strategies, and react withemojis on messages.

Explore the different features available on Slack and makeconversations fun. You can also integrate Slack with google drive,your Zoom account, etc.













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STRIPECustomers always prefer easy and safe payment modes. So, if you arelooking to provide your customers with a hassle-free paymentprocess, look no further.

Stripe is the best platform for payment products. You can acceptpayments, send payouts, and enjoy an easy payment method. Stripealso offers integration with third-party apps.

HOOTSUITE OR BUFFERWith so many responsibilities, marketers are often found hustling.While they create social media campaigns, posts, they often missmanaging the posts and tracking the campaigns. Hootsuite and Buffer are two such tools that allow you to scheduleyour posts. You can line up all your social media posts and publishthem across different channels. These tools also offer social analyticsand help to create visual content.

M A R T E C H T O O L S F O RC R E A T I N G C O N T E N T

SHOPIFYNowadays, brands are quickly making themselves available online.But, is setting up an online shop that easy? Well, with Shopify, it is!Shopify enables setting up your online shop in an instant.

The MarTech tool allows automation for almost every standardprocess – inventory updates, checkouts, delivery updates, cartupdates, and so much more.

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The Top MarTech Tools










BUBBLE

CANVA

Create your web pages with Bubble, instead of waiting on adeveloper. This no-code MarTech tool is exactly what you need tocreate interactive web pages designed as per your customers’choices.

Canva is your one-stop solution for creating featured content.You can create social media posts (be it LinkedIn or Facebook) onCanva.

Use the template variety to make infographics, newsletters,carousels, and much more. Also, you can link your Canva accountto your social media for easy publishing!

SEMRUSH

MINDMEISTERPlanning the content or working out its flow is rightly done withMindmeister. Using this tool, your thoughts and ideas can beshaped and shared with your team.

One of the best MarTech tools in the market, Mindmeister helpsyou create a clear big picture through mind maps.

Setting 2022 organic positioning goals?

Then SEMrush is the MarTech tool you must invest in. WithSEMrush, SEO becomes super easy.

Plus, you can conduct competitors' research, site auditing,performance monitoring, topic research, keyword research, andwhatnot.












KONVERSE AI

GOOGLE ADSOne of the most impressive advertising tools, Google Ads hascountless features that you have to learn over a span of time.

The tool responds to around 40,000 searches every second,corresponding to 3.5 billion searches per day and 1.2 trillion per year.In short, you can jumpstart your ad campaigns using Google Ads toboost your reach to the audience.

M A R T E C H T O O L S F O RL E A D E N H A N C E M E N T

WISTIA

The Konverse AI platform can help you collect data and analyze it aswell. From a single platform, you can ensure better lead generation.With Konverse AI NLP bots, you can collect customer informationthrough engaging conversations.

Plus, you can analyze the data, create reports, and track metrics on theKonverse dashboard.

Video content is high on demand. Brands are using videos to engagecustomers, provide demos, tutorials, product clips, etc. So, to createthese videos, Wistia is your best option. With Wistia, create high-quality videos and let customers experience the best.

Wistia videos can be embedded in websites for better traffic andengagement.

Plus, integrating Wistia with analytical tools can help you measureyour success rate.












GOOGLE FORMS

CALLRAIL

DATABOX

SALESFORCE

Whether you want to collect customer feedback or opinions andcontact details, Google Forms is your destination.

Make forms for surveys, or create feedback forms, this tool makes iteasy to ask questions. It offers the option of including texts, images,and multiple-choice questions too.

For marketers, making data comparisons is frequent. So, Databox is acommon MarTech tool used by most brands.

Using this tool, you can compare data for making informed decisions.To ensure the best results, integrate Databox with other data-driventools.

If voice calls are something you always use for managing leads or yourmarketing campaigns, then CallRail is a must for you. This MarTechtool automates the tracking of call leads from both online and offlinesources.

For a better experience, try integrating CallRail with other suitableMarTech tools.

A perfect lead enrichment Martech tool, Salesforce provides you withdeeper insights into prospective customers.

With this data, your sales reps can identify the qualified leads andreach them out to seal the deal.












05 Kickstart Building your MarketingTools Stack!

Today’s customers are smart. They are tech-savvy and futuristic. So,marketers must offer their products in a way that appeals to them.That’s where MarTech tools are needed.

These technology-driven tools ensure better marketing of yourproducts. Not just that, it also takes your brand promotion to the nextlevel.

Looking at the future trends, we are pretty sure that the digital spacewill exist. In fact, it will expand exponentially. So, building andimplementing a MarTech tools stack is what the next-gen marketersmust do.

Here’s a quick guide to help you get started with your MarTech stack!

Set your goals - Before you can build your Martech tools stack,determine the goals that you want to achieve. Get your Team’s Opinions - Ask your team about the tasks to beautomated, the ones to be taken off, and the most difficult ones.This will help you pick the best tools.Set your Budget - Your budget lets you determine how much roomyou have. In other words, once you have a budget, you can pickthe MarTech tools that you need the most. Considering thebudget, you can go for the basic and the premium versions of thetools to start.Research Some more - You can find several MarTech tools outthere. In fact, there is a range of tools for each category like socialmedia management, content creation, CRM, automation,marketing, etc. Research and pick the best one perfect for yourneeds.












Integrate Data - Once you have selected your MarTech tools,ensure that the transferred data is organized and clean. Compileddata can make your analysis easier. Scale your Success - Using tools isn’t enough. You must track theresults as well. How well the ad has performed, which content isgrabbing the most attention, etc. must be monitored to ensure abetter brand performance.So, start using the best MarTech tools and turn around yourbrand’s marketing game!

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Kickstart Building your Marketing Tools!05










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