Attack of the clones MarTech/AdTech Invasion
Attack of the clonesMarTech/AdTech Invasion
Evolution of Software
Salesreps armedwith palmtops
E-mailing software,Web Analytics
Automation, PersonalizationRTB,
Orchestration, Machine LearningBusiness Intelligence
Data Driven, Scoring,AI, PredicitiveAnalytics
Evolution of saas
SaaS Evolution
Time to market?
Photo: Paweł Kadysz https://tookapic.com/dvader
Do the market research!
Wannabe SaaS jedi? Read these:http://chiefmartec.com/
https://www.g2crowd.com/
https://www.trustradius.com/
http://www.gartner.com
https://go.forrester.com/
https://www.getapp.com/
http://www.saasgenius.com/
Discounts:https://www.facebook.com/saaswars/
Pricing ?Za niskie ceny abonamentów. Dzieki wsparciu inwestorów. Zawód Startuper/ CEO.
13 000 leadów 20% MoM – Marcin Szeląg
Ograniczona pula potencjalnych klientów
Klasyfikacja klientów
Coraz więcej narzędzi dla SMB
Specjalizacja narzędzi do danej branży – np. CRM/ERP dla fitness klubów
Kreator stron www dla małego lokalnego biznesu
Kreator logotypów
Kreator aplikacji mobilnych
or you will fail!
Pricing ?• Vendors tend to have too low prices, if they focus on fast exit!
• VCs support creates bubble and lack of profitability within newbies.
• Occupation: Startup Owner/CEO
• Weird Expectations for huge MoM – while there is a limited numberof prospects that can afford advanced tools and experimentsduring pilot.
• Learn leads nurturing – not every lead classifies to become yourcustomer.
Blue ocean in other sectors• RedOcean - Martech/Adtech is too crowded• Create dedicated tools for SMB – for example fitness clubs ERP –
Perfect Gym Solution • Agriculture not touched
• SaaS for SaaS creation – SaaS Manager • SaaS for App Development – Kinetise
• Deaf Communication Platform – Migam
The email galaxy• GetResponse (2001)
• SARE (2005)
• ExpertSender (2008)
• Freshmail (2008)
• Platforma3>Mail3 (2010)
• HotSend
• Beemail (2013)
• JetMail
• Sendingo
• Redlink
• Anomail
Founded in Poland: Popular in Europe:• Optivo
• Mailchimp (2001)
• Splio
• Mailigen
• Constant Contact (1995)
• Mailigen
• Responsys (1998)
• Apsis
• Emarsys (200)
• Emailvision> SmartFocus
• Aweber (1998)
• ExactTarget
• CampaignMonitor
• DotMailer
• JangoMail
• Mailjet
• VerticalResponse
• Sendigo
• Sendgrid
• Bluehornet
• Sengrid
• Mandrill
• Bronto
Galaxies Social, SEM• Brand24 (2011)
• SentiOne (2012)
• Monitori (2014)
• SoTrender (2010)
• Newspoint
• NapoleonCat
• BrandSpy
• Catvertiser
• FastTony
• Google Alerts (2003)
• Radian6 (2006)
• SocialBakers (2008)
• SproutSocial
• Brandwatch
• Replise
• Meltwater
• Sprinklr
• Hootsuite
• Positionly (2012)
• Senuto
• SEMRush
• MajesticSeo
Founded in Poland: Other social: SEM software:
Enterprise software galaxy• IBM
• Microsoft
• SAP
• Oracle
• Adobe
• Salesforce
• Neustar
• Doubleclick
• IgnitionOne
• Acxiom
• Criteo
• Adform
• Mediamath
• Omniture
• MixPanel
• Eloqua
• Google Analytics 360 Suite
• Neustar
• Lotame
• Krux
• Bluekai
• Appsflyer
• Marketo
• Hubspot
• Radian6
• Nanigans
• Optimizely
• Atlas by FB
New species in Martech
CRM :
• Base CRM
• Livespace CRM
• Sugar CRM
• MiniCRM
Agrregation:
• SumAll
• GeckoBoard
• Cojoin
CustomerServiceAutomation:
• UserEngage
• Intercom
• CallPage
Sales:
• Righthello
• Growbots
• Woodpecker
• Datanyze
UX:
• Usability Tools
• Marketizator
• Kissmetrics
• Hotjar
• Optimizely
• Landingi
• Landerapp
InfluencerMarketing:
• Indahash
• Brandbuddies
Proximity:
• Linteri
• Synerise
• SocialWifi
• JustWifi
• Social&Beyond
• HumanDemand
• AppAudience
Video:
• Muse
• Ghost
• Ellen
• Vidiq
• Videology
Martech universe
Tekst tekst tekst
Tekst tekst tekst
Millenials equal disruptiveWhy Generation Y is a rebellion for Enterprise Empire?
Millenials equal disruptiveStrong need for self development and achievements
Digital natives – how technologyand social media shaped theirself-confidence ?
Competitive intel – why youngpeople forget about it?
Millenials at work
7 / 10 millenials think they need more time fot themselves at a workplace
3 / 5 millenials expect to change their job earlier than in 5 years
1 / 4 millenials think that their job should be more appreciated
9 / 10 millenials are sure that they deserve their dream job.
Source: : „Millenials @ Work” Deloitte
Millenials At workWhat millenials want:
• Have more possibilites
• People to appreciate their opinions
• To get awards for their work
• Be promoted earlier
• Multitasking
• Experience acceptation
Vision of millenials atManagers heads: • Creative
• Self centered
• Demaning
• Want to be autonomous
• Concentrated on themselves
Source„Millenials @ Work” Deloitte
Millenials AT work
Source„Millenials @ Work” Deloitte
Millenialsi w pracy
Źródło: „Millenialsi w Pracy” Deloitte
Photo: Paweł Kadysz https://tookapic.com/dvader
Millenials rebellion
Rebellion of E-commerce
E-commerce eats traditional Retail:
- Creates processes from a scratch
- Cares for Customer Experience
- Flat structure
- Understands Digital Marketing and Digital Natives
- Understands power of big data
- Omnichannel oriented
Stop calling
me unicorn !
Rebellion vs EmpireLet’s buy Disruptive?
Midichlorians?No mate!
Not even once!
#Eatclean
You never know which one will succeed !
Even if he seems be to a chosen one...
High risk for vc’s and market reputation!
Self-serve vs full service
• OldSchool vs NewSchool
• IT Companies vs Startups
• Who is supposed to adjust: Vendor or Marketer?
• The speed of light to ROI
• Choose wisely my padawan
new hope – Ai!?
Machine Learning
Predictive Analysis
Big Data
Orchestration
Metatags
AI
Programmatic
Artificial intelligence?
Implementation done by AI? – I don’t think so.
Does it have access to all the data you gather?
Are you sure your software really, really can do the same?
From stupid robot to Ex_Machina
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Empire strikes backDMP
Empirestrikesback:dmp
What dmp can?
Gartner Magic quadrant
Source: Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Jake Sorofman and Martin Kihn
New episode : Adtech ?
Media house
Can you see this publisher Han?
He gave me bigger kickback!
Oh and by the way – our group
created own tool
Martech/Adtech jedi masterMichal Kreczmar
Digital TransformationDirector PwC Poland
Krzysztof Nowicki
603663766
www.ignitionone.com
Photo: Paweł Kadysz https://tookapic.com/dvader