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Growing Your Brand with Twitter Chat Presented by: Brandon Lewin Co-Founder of Down with the Man @BrandonLewin @DWTMio
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Page 1: Grow Your Brand with Twitter Chats

Growing Your Brand with

Twitter Chat

Presented by: Brandon LewinCo-Founder of Down with the Man

@BrandonLewin@DWTMio

Page 2: Grow Your Brand with Twitter Chats

Twitter Chats, Growth, & Live Chat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 3: Grow Your Brand with Twitter Chats

I. Why use Twitter Chats?

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 4: Grow Your Brand with Twitter Chats

New to Twitter or Not…It Helps to Grow Your Community

www.DownWithTheMan.io

@DWTMio @BrandonLewin

Page 5: Grow Your Brand with Twitter Chats

www.downwiththeman.io

@DWTMio @BrandonLewin

300 New Followers

Page 6: Grow Your Brand with Twitter Chats

Establish meaningful relationships

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 7: Grow Your Brand with Twitter Chats

Connect with like-minded people

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 8: Grow Your Brand with Twitter Chats

Be seen as an expert, a thought leader, and an influencer

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 9: Grow Your Brand with Twitter Chats

Expand your reach

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 10: Grow Your Brand with Twitter Chats

II. What to expect from Twitter Chats?

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 11: Grow Your Brand with Twitter Chats

If you don’t bring value expect…

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 12: Grow Your Brand with Twitter Chats

www.downwiththeman.io

@DWTMio @BrandonLewin

Page 13: Grow Your Brand with Twitter Chats

If done correctly…

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 14: Grow Your Brand with Twitter Chats

www.downwiththeman.io@DWTMio @BrandonLewin

Page 15: Grow Your Brand with Twitter Chats

Quality connections that will help you in ways you never thought possible

New clients, partners, advocates

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 16: Grow Your Brand with Twitter Chats

More reach on Twitter

Important when you share information and go for the ask

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 17: Grow Your Brand with Twitter Chats

Find new tools

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 18: Grow Your Brand with Twitter Chats

Learn

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 19: Grow Your Brand with Twitter Chats

Get content ideas

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 20: Grow Your Brand with Twitter Chats

III. How to use Twitter Chats?

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 21: Grow Your Brand with Twitter Chats

Find Twitter Chats

1. TweetReports.com2. Twubs.com3. ChatSalad.com4. TweetChat.com

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 22: Grow Your Brand with Twitter Chats

Jump into the chat at the time

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 23: Grow Your Brand with Twitter Chats

Twitter Chat Format: Think Q&A

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 24: Grow Your Brand with Twitter Chats

There is a moderator who ask the questions

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 25: Grow Your Brand with Twitter Chats

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 26: Grow Your Brand with Twitter Chats

Twitter Chat Format: Think Q&A

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 27: Grow Your Brand with Twitter Chats

You answer like this…

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 28: Grow Your Brand with Twitter Chats

www.downwiththeman.io

@DWTMio @BrandonLewin

Page 29: Grow Your Brand with Twitter Chats

Interact with others

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 30: Grow Your Brand with Twitter Chats

Participate in side conversations

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 31: Grow Your Brand with Twitter Chats

They last for 1 hour

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 32: Grow Your Brand with Twitter Chats

Larger chats move quicker

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 33: Grow Your Brand with Twitter Chats

It helps to use tools

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 34: Grow Your Brand with Twitter Chats

Nurph

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 35: Grow Your Brand with Twitter Chats

TweetChat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 36: Grow Your Brand with Twitter Chats

Twubs

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 37: Grow Your Brand with Twitter Chats

TweetDeck

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www.DownWithTheMan.io

Page 38: Grow Your Brand with Twitter Chats

HootSuite

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Page 39: Grow Your Brand with Twitter Chats

IV. Start your own chat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 40: Grow Your Brand with Twitter Chats

It’s not easy

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 41: Grow Your Brand with Twitter Chats

But there are a lot of opportunities in hosting

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 42: Grow Your Brand with Twitter Chats

Steps to Starting a Twitter Chat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 43: Grow Your Brand with Twitter Chats

1. Participate in a lot of chats

Builds your followingUse to promote your chat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 44: Grow Your Brand with Twitter Chats

2. Plan

Who’s the audience?Where are they located?

What do they want to know?

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www.DownWithTheMan.io

Page 45: Grow Your Brand with Twitter Chats

3. Choose a name

Builds your followingUse to promote your chat

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 46: Grow Your Brand with Twitter Chats

4. Pick a Hashtag

Descriptive of the chatShorter the better

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 47: Grow Your Brand with Twitter Chats

5. Pick a day & time

Think of your audienceScout other chats and times

Schedule around, before or after similar chatsTry not to compete

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 48: Grow Your Brand with Twitter Chats

6. Promote

Blog postsIn chats

Advertise on Twitter

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 49: Grow Your Brand with Twitter Chats

7. Plan topics and questions in advance

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Page 50: Grow Your Brand with Twitter Chats

8. Include Special Guest

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Page 51: Grow Your Brand with Twitter Chats

9. Track with Hashtracking

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Page 52: Grow Your Brand with Twitter Chats

10. Manage with Tools

NurphTwubs

TweetChatTweetDeckHootsuite

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www.DownWithTheMan.io

Page 53: Grow Your Brand with Twitter Chats

11. Build up the following

Then you can sell sponsorships

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Page 54: Grow Your Brand with Twitter Chats

Questions?

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 55: Grow Your Brand with Twitter Chats

Before You Leave…

Want to get a Free Copy of Chirp,

Chirp…Grow Your Brand on Twitter?

Write your email address in the

comments below

Or

Email me at

[email protected]

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 56: Grow Your Brand with Twitter Chats

What is Chirp, Chirp?

It’s an interactive eBook designed to

make anyone a master at using Twitter

effectively.

Chirp, Chirp is perfect for beginners,

novice, and even self proclaimed

experts.

Everyone is guaranteed to learn

something new.

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 57: Grow Your Brand with Twitter Chats

You can also…

Visit our blog for posts on Twitter at

www.DownWithTheMan.net

www.BrandonMLewin.com

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 58: Grow Your Brand with Twitter Chats

For Speaking Opportunities

Contact Brandon Lewin

773.818.2104

[email protected]

@DWTMio @BrandonLewin

www.DownWithTheMan.io

Page 59: Grow Your Brand with Twitter Chats

@DWTMio @BrandonLewin

Get Free Scientific,

Strategic, & Unconventional

Marketing Tips

www.DownWithTheMan.io

www.DownWithTheMan.io