#Winning at Twitter Chats by @KristiKellogg

#Winning at Twitter Chats

By Kristi Kellogg, Content Writer & Community Manager @ Bruce Clay, Inc.

@KristiKellogg

Content Writer and Community Manager at Bruce Clay, Inc. | Journalist

Southern California newspapers, magazines, all over the Internet and in books like “The Media Relations Guidebook 2014” and “Content Marketing Strategies for Professionals”

Twitter & Instagram: @KristiKellogg

LinkedIn: https://www.linkedin.com/in/kristikellogg

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

@BruceClayInc

International digital marketing firm specializing in SEO, PPC, content marketing, social media marketing and design.

Established in 1996.

Fortune 500|5000 List for seven consecutive years (!).

Call 1 (800) 517-1900 for a free consultation on any digital marketing concern.

Save $300 on training with this code: SocialMediaWeek


How many characters are in a tweet?


What has been proven to always improve a tweet’s engagement?


What’s the ideal amount of hashtags in a tweet?


When was Twitter founded?


Who has the highest Klout score in the audience?


Follow @KristiKellogg on Twitter for another chance to win!



Sharing Your

Content

Sharing Others Content

Promoted Tweets (Ads)

Customer Service

ConversationsInfluencer Outreach

Twitter Chats

What is a Twitter Chat?

A Twitter chat (also referred to as a Tweet chat) is real-time conversation conducted via tweets – each Twitter chat has its own hashtag which bands the conversation together.


There are Twitter chats on every subject you can imagine, from business, marketing, SEO and LinkedIn to fashion, mommy blogging, food service and fitness.


#B2BChat#AppChat#BlogChat#ContentChat#TechTalk#PPCChat#JournChat#AdChat#BrandChat


#YALitChat#GreenRoofChat (“green roofing”)#HayTalk (“a discussion on hay and forage issues”)#SalonSpaChat#CoffeeChat#VLLChat (“celebrating Latina lifestyle bloggers”)#ChinaChat (“business in China”)#FundChat (“nonprofit fundraising and marketing”)


Twitter Chat Schedule | TweetReports.com


Twitter Chat Schedule | TweetReports.com

What’s the benefit of a Twitter Chat?

RelationshipsEducationThought LeadershipStaying Top of MindNew Clients, Customers and FansIncreased FollowingIncreased Engagement


Increased Engagement: @KristiKellogg


Increased Engagement: @BruceClayInc


Twitter Chat Etiquette #Twittiquette

DO:

Use TweetDeck. Add a column for the Twitter chat’s hashtag and then follow along.

Keep it “light, bright and polite” - @JoshOchs

Use numbers when answering questions.

Use the hashtag.

Use pictures when applicable.

Favorite and retweet good answers!

Follow smart Twitter chatters.

Prepare tweets ahead of time if you know the topic.

Promote the chat on your social networks prior to the chat.#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc


DON’T:

Don’t retweet the question.

Be afraid to be funny!

Don’t engage with trolls.

Forget to say thank you to the host!

Write a novel. It should take ONE tweet to answer a question – two AT MOST. In which case, begin your tweet as follows: “(1/2) A1: This is my long answer …”



DON’T:

Write a novel. It should take ONE tweet to answer a question – two AT MOST.


Hosting a Twitter Chat

BRAINSTORM

What assets do I want to promote?

Is this topic relevant to the users participating?

Are the questions at the appropriate level?

What actionable items can users walk away with after participating in this conversation?

Has this topic been covered recently?

What experts can I invite to participate in this conversation?


Be Prepared

Promote your Twitter Chat (with hashtag) at least a week in advance! Here’s an example of an image we used at Bruce Clay, Inc. to promote #SEOchat.


Be Prepared

Prepare your questions ahead of time.

Make sure the questions fit the allotted 140 characters, with the hashtag.

If possible, have more than one person manning your brand’s social account. One person, for example, can ask the questions and share thoughts while another person retweets, favorites, and responds to others’ answers. If that’s not possible … drink a bunch of coffee and make it happen. #NoExcuses


Show Time


If you can, include pictures. This will call attention to your question tweets, which sometimes get lost in the flurry of tweets coming through. You can use the same picture for each question tweet, in fact.

Turning Twitter Chats into Content #Evergreen

Any content marketing worth their weight in social shares will tell you that curating content is necessary. Get more mileage out of a Twitter chat by turning it into a blog post! You can make the blog post read like a transcript, or divide it by topics and just relay key takeaways.

Tools:

Topsy #free

TweetReports #FreeTrial

TweetDeck Collections #Free


Thank You for Coming!

For articles from me and my awesome colleagues, visit BruceClay.com/blog. The blog is updated several times a week with guides, how-to’s and tips on all things digital marketing, including social media.

Put your Twitter chat skills to practice and join us each Thursday at 10 a.m. PT. @BruceClayInc and @KristiKellogg are always at #SEOchat.

To connect with me about anything, the easiest way to talk to me is on Twitter … because I’m always there Otherwise, email me at [email protected].


#Winning at Twitter Chats by @KristiKellogg

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