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Extending Reach & Improving Engagement: Best Practices for Conducting Successful Twitter Chats
Presenters: Melissa Beaupierre, Associate Managing Director @mpbeau
Carlos Chapman, Partnership & Outreach Coordinator Katie Mooney, Health Communication Specialist @theweisermooney
1 @DanyaIntl
@DanyaIntl
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• How to research & develop content for a Twi;er chat • What to include in a Twi;er chat guide
• How to measure the success of a Twi;er chat
• Best pracAces for Twi;er chat engagement
• “PracAce” Twi;er Chat (find your buddy)
#WiredChat
Overview
@DanyaIntl
Topics The Basics 1
Chat Benefits 2
Script Development & Day of Chat 4
Measurement 5
Pre-Planning: Topic Selection & Guests
3
Best Practices & Sample Chat
6
3
The Basics
Twitter Chats SecAon
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Twitter Basics
5 @DanyaIntl
What’s a Chat?
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• Public scheduled meeAng • People gather around a certain topic and create an online discussion on Twi;er
• ConversaAon “tracked” by using a unique hashtag
@DanyaIntl
Chat Benefits
Twitter Chats SecAon
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Benefits
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• Promote awareness of and parAcipaAon in your organizaAon’s acAviAes
• Increase conversaAons about certain topics, available resources and tools on Twi;er
• Expand depth of organizaAonal conversaAons in your network and develop new relaAonships
• Build your own organizaAon reach and reputaAon on Twi;er
@DanyaIntl
Pre-Planning: Topic Selection & Guests
Twitter Chats
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SecAon
3
Topic Selection
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• Area of experAse/ social media goals
• Consider your Audience • Are your Experts Available? • Do you offer a Unique View? • Who Else Already Addresses it?
@DanyaIntl
Creating the Hashtag
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• Hashtags should be – Short – Unique and creaAve – Easy to type – Focused around the topic – Memorable – Avoid double le;ers and symbols