Gourmet pakistan Presentation

GROUP NO. 7

Roll No. 02

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38

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NameMuhammad Abdullah(Leader)

Sarmad Ali

Hashaam Altaf

Syed Muhammad Hanif Shah

Nouman Rasool

GOURMET PAKISTANSweets & Bakers

GOURMET PAKISTAN

• Introduction:

. Gourmet is the number one brand in the market of bakers and sweets due to its quality and valuable services. Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. Nawaz Chatthastarted his business from one out let in Muslim Town with bakers in 1987. After seeing the profitable result he decided to introduce new product like sweets, milk, ice-cream and gourmet cola. In continuous success of gourmet, gourmet also started a family restaurant.

GROWTH RATE

• Since the emergence of Gourmet bakers, it has shown explosive annual growth of more than 25% in its business. It has 1700 employees working in its all departments. It has around 120 branches and will enhance its coverage to Two hundred branches making it The Largest Bakers and Confectionaries of the city as well as the country.

Vision

• “We are a bakery company with one goal in mind to meet the needs of our customers we focus on our customers as our clients.”

Mission Statement• “To provide delicious, wholesome baked foods without sacrificing health and

well-being.”

Company Objectives• To build profitable customer relationship by delivering superior value.

• To provide such products those can increase targeted markets.

• To become a leader in the bakery and confectionary industry.

• To provide the quality products to the target market.

Product Lines of Gourmet

1) Sweets:

• It has a huge product length in sweets like Gulab Jaaman, Barfi, Laddoo, Halwas, Rassgula, Patisa, Jalaibee, Amarti, Ras malai and others.

2) Bakers:

• It includes Bread, Buns, Rusk’s, Cookies, Biscuits, Cakes, Pastries, Patties, Pizzas, Nimko, Vegetables rolls, Chicken rolls, Hot dogs, Sandwiches.

3) Dairy Products:

• It includes milk and ice cream products.

4) Beverages:

• It includes Gourmet Cola, Gourmet ice-cream soda, Apple Sidra and Gourmet Lemonade etc.

5) Filtered Water:

It also offers gourmet water.

Business Portfolio of GourmetStar:

Gourmet bread and other bakery Products come under star as they

have a high relative market share and high growth rate. They are in

maturity stage of its product life cycle.

Cash Cow:

Gourmet Cola, Gourmet Water and Dairy Products are Cash cow

products for Gourmet as they have a low market Growth rate and a

high relative market share.

Question Mark:

Gourmet new products like Dry Milk and the same for Tea as well

come under Question mark. Or any other new product that Gourmet

offers or is planning to offer will come in question mark category.

Dogs:

Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products.

Marketing Mix of Gourmet

1) Product:

• Products of Gourmet show attributes like quality, features, style and design. Its quality is always good and innovative having differentiated features. Gourmet designs begins with the deep understanding of customer needs.

2) Price:

• Gourmet earns low and negligible profit that’s why its prices are always less than market. It keeps low prices according to market penetration pricing strategy in order to attract a large number of buyers and a large market share.

3) Place:

• Being accessible to customers increases the value for customers. Gourmet is a market leader as “Gourmet Foods”. Its growing size of all branches has become more easily accessible and convenient to customers. It has around 95 branches in Lahore.

4) Promotion:

• Gourmet does its promotion only in its stores. Whenever it introduces its new branch it gives 25% discount which is for promotion and other promotion mix tools used as sales promotion which is short term incentive to encourage the purchase of a product.

S.W.O.T. analysis of Gourmet

1) Strengths:

• Gourmet is one of the strongest brand names in Lahore.

• Strength of Gourmet bakers is a quality product with reasonable price

• They follow their strategies in accordance with customers mind.

• It is easily accessible almost everywhere in the city.

• They are following concentration on customer’s needs and mind along with suitable price.

• Gourmet does not give franchise or partnership to anyone.

• Strong distribution channel

• High market share

• Customer Retention

2) Weaknesses:

• Gourmet is not focusing properly on promotion tools such as advertisements.

• Proper Parking is not available on each and every branch.

3) Opportunities:

• Gourmet can increase their target market by capturing other cities which consist of the potential customers.

• Because of the brand worth Gourmet can come up with the different market of bakery products.

• It is the great opportunity for Gourmet to expand their business and market by exploring the new markets nation wide and internationally.

4) Threats:

• Changing of consumer preferences is a major threat of any organization. As if we talk about Gourmet sweet now people prefer cakes over sweets which have become a major threat.

• Lack of new technology.

• No innovative product.

Recommendation/Conclusion

• Gourmet must use new technology like Information system to centralize its Database. It will need processes like Data ware housing and data mining.

• It can also improve its security measures by implementing security cameras.

• Gourmet should also work for enhancing the parking area.

• . The company should also open its outlets in other major cities and spend capital on advertising the company in those cities.

• They should give discounts to its regular customers.

• Gourmet should also do work for innovation in products and for the atmosphere of its stores.