Gourmet Ads Advertising Agency Presentation Feb 09

Our goal is to provide a premium advertising destination for food, wine, and beer brands

to engage with consumers online

Vertical Advertising Network

Powered by

• Recipe Websites • Food Blogs• User Gen Recipe Sites • Food Magazine Site• Food Video Portals • Restaurant Review sites • Food Forums• Cooking Communities

Food Glorious Food !

• Wine Video Reviews • Wine Review Sites• Wine Blogs• Wine Forums• Wine Communities

It’s all about Wine

• provides a niche, yet wide reaching media buy

• advertise where consumers are learning, reading and researching

Gourmet Ads…..

High Quality Click

High Relevancy

Increased Engagement

Sales

33.7 million Americanpages per month

Food – 25.3 million Wine – 8.4 million

American visitorsapprox 3 million

Traffic Snapshot

Our Typical Audience

• Female skew • 27-55 years old• medium to high income • household influencer

Tap the shoulders of household decision makers

• Cooks dinner at home most nights

• Likes to try different & new recipes

• Research recipes and ingredients online

• Drinks wine with dinner at least 2-3 times per week.

• Has purchased quality cookware and appliances

• Likes to dine our regularly

Audience Characteristics

Online survey (benjaminchristie.com) June 2008

• Behavioral Targeting• Geo Targeting • Sequential • Time / Day • Vertical

Targeting Options

2009 Widget Sponsorship

• Branded Widget• Publisher Content ie Recipes • 6 or 12 month sponsorship • Trafficked through Adify Platform • 100% measureable • MREC and Sky Scraper• Low CPM rate

Three new verticals;

• Coffee (including tea)• Restaurants / Dining • Barbeque

2009 New Verticals

• Unique Audience• Reach Main Grocery Buyer• Wide range of sites/blogs• Publisher qualification

Key Takeaway Points