Gopherscout Pitch Deck

Pitch Deck

ProblemProblem

The disparity between undiscovered musicians and signedartists on major record labels is huge. The one, single factorcausing this disparity is Exposure. Exposure = units sold.

There are two ways to gain exposure:1. Signed with Record Label

• One in a Million shot• A high level of exposure needed

2. Gorilla Online Marketing• Book own shows• Manage online presence (Youtube, Twitter, FB, etc)• Record own albums (ex. Kickstarter artists)

SolutionSolution

The solution is Gopherscout. Gopherscout is a music radio app that showcases unsigned musicians and empowers its listeners to vote, critique, and share their discoveries with their social networks. It is “Pandora meets American Idol”.

Gopherscout Features:• High quality unsigned music• User Voting (thumbs up and down)

• Gopherscore - (crowd-curated score; similar to a Klout score)

• Song attribute tagging• User leveling up• Social Integrated

• Sharing• User Following

Business ModelBusiness Model

• Instagram route• User traction and community is priority• No charge to artists or users

Freemium Model

Possible Revenue Streams (if needed/future)• Video/Audio ads between songs• Artist fees per upload

Business Model Business Model cont.cont.

Copyright HackCopyright Hack

• Unlike signed artists, unsigned artists own their music copyrights

• Upon registration, artists must agree to waive any royalty payments for plays on Gopherscout

• Therefore, Gopherscout will not pay DMCA license fees• Result: a Lean Operation and higher Operating Margin

• Artists join Gopherscout for Exposure, not sales

MarketMarket

Music Streaming Market- Pandora and Spotify dominate the market- Difficult to enter and differentiate

Competition1. Direct

- Myspace, Reverbnation, and Youtube- These sites host unsigned music, yet are organized as

libraries. They require users to actively search the catalogues for unsigned music.

2. Indirect- Pandora and Spotify

- These sites offer signed music, however still compete with Gopherscout over “User Listening Time”.

DifferentiationDifferentiation

Delivery Model - Music consumption is a passive behavior. Users listen to

music while driving, working, exercising, cooking, etc.- Therefore, Gopherscout will deliver music actively to user

(streaming radio) making music discovery second nature.

User Empowerment- Voting makes a difference. It creates the Gopherscore, which

validates the song/artist’s quality.- User opinion. Users can express the “why” behind their votes

by choosing musical attributes associated to the song.- Music appreciation is re-imagined with Gopherscout.

Social Integration- Sharing - Users can expose their music discoveries to their

social networks (Facebook, Twitter, etc).- Following - Users can follow each other and listen to music

other’s have “liked” (ex. Simon Cowell Gopherstation).

TeamTeam

Francis Galvez - Founder / CEO

Gopherscout is Francis’ brainchild. He is a natural artist driven by passion, spirit, and the undiscovered. A pragmatist who embraces the process of creative destruction; iterate and rebuild. Francis is fueled, humbled, and inspired by music.

Quentin Garcia - Co-founder

Quentin drives the artist experience and vision for Gopherscout. An analytical rocker that lived the unsigned life and understands the modern musician. Quentin eats, breathes, and dreams music.

TimelineTimeline

Seed

Mon

ey A

cquir

ed

App B

uilt

App T

este

d

Soft L

aunc

h - w

/ con

trolle

d

user

gro

up

Full L

aunc

h

2 to 3 months 1 month 1 month 1 month

Check out the live demo

www.GOPHERSCOUT.com