Google Analytics - Charleston WordPress user group

Tina Arnoldi

Coastal Community Foundation

360 Internet Strategy, LLC

UniqueAndHandmade.com

Coastal Community Foundation

SCTechAcademy.org

ReStartSC.org

It’s not retroactive

Always keep a raw profile

User is logged into their Google account

◦ Impacts analytics, not paid search

Check “search queries” in webmaster

tools

Custom filters

There is an easy workaround within analytics to determine intent

Who’s not there?

-site:coastalcommunityfoundation.org "coastal community foundation"

Audience ◦ Mobile

Overview

Email newsletters

Website changes

New feature

PPC campaigns

Speaking engagement

New/updates referral site campaigns

Is it a blog post?

Did people complete a task?

Consider a segment for your landing pages, can also do this for your blog

People have to leave from somewhere

Monetize the top exit pages

Did you expect them to go somewhere else? ◦ Ex. Learn about XYZ nonprofit

Make a donation or volunteer

Caution against daily

Weekly for 3-12 months

Monthly for < 12 months

Use a metric other than visits or page views ◦ Ex content reports

Reorders row based on metric and traffic, top rows are the ones to pay attention to

If you’re running a big PPC campaign, you want to see traffic beyond organic search.

Where do people drop off?

What leads to a conversion?

Is channel X at the end of the conversion process or driving traffic toward conversion?

29

Based on user IP

30

31

Is social media providing an assist with conversions?

Conversions ◦Multi-Channel Funnels Assisted conversions Can drill down

35

Make notes on big changes

Numbers in context

Combine metrics

Remember the big picture

What’s your “so what”?

360 Internet Strategy, LLC

UniqueAndHandmade.com

Coastal Community Foundation

SCTechAcademy.org

ReStartSC.org

[email protected] * 843.793.6036

[email protected] * 843.410.9320