2011 wordpress and seo presented to charleston wordpress users group

WordPress SEOor

It’s all about the organizationfor

Organic results

presented to

Charleston WordPress Users GroupNovember 8, 2011

organic seo

• Finding diamonds• Standing out• Being different

panda rules

• Summer 2011• Google Panda• We are family• Connected• Interesting• Involved• Useful

norms

Source: Google’s Summer 2011 Benchmarking Newsletter

SEO and WordPress

what are you working towards?

• Know your goal• Research• What do they type?• Keyword tool• Alexa• Competitor analysis

hand holds

• URL keyword focused if possible

• Copy written for your goals

content is king

• Create• Distribute• Share• Comment

wordpress SEO

• Best in class• Light weight• Easy to configure• Updated regularly

taxonomy

• Map it out• Identify primary• Supporting branches• Categories

– One per post• Tags as modifiers

– Not contained in post titles

all ins• Title

– page– file media library

• Text• Tags

– alt– post– H2, H3

• Page• Subheads• Descriptions

other considerations

• Inbound links• Pingbacks• Bold• Cross site links as on-

page navigation• No “click this link”

rather, “click for map to our location”

author, author

• Google Profile– rel=”author” and

rel=”me”• Best writer about this is

Joost de Valk aka Yoasthttp://yoast.com/wordpress-rel-author-

rel-me/

be social• Important

– Google– Bing

• Channels– Facebook– Twitter– Google+– SlideShare– Flickr– Bookmarks– Reddit

questions?

References:– WordPress.org– Yoast– Google Webmaster Tools SEO Guide

photo creditsSome images are iStock purchases. Some are from Flickr creative commons attribution

license area. • Squirrel -- http://www.flickr.com/photos/johne777/• Target – stock.xchng http://www.sxc.hu/photo/1078183• Rock climbing --

http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog

http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/• Gossipy ladies -- http://www.flickr.com/photos/kamshots/• Diamond in matrix attributed to the Smithsonian Institution

http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/