Getting Closer to a 360- Degree View of Your Customer TLearn webinar 2 December 2014
Getting closer to a 360-degree view of your travel customer
Jul 09, 2015
Having rich 1:1 engagements with your customer – whether via email, online, mobile, in the call center or even in the cabin – starts with having a deep understanding of the individual traveler.
But getting all of the disparate sources of customer information collected, integrated and continually updated can seem like a momentous task.
Having a single view of your customer forms the foundation for insights and true 1:1 personalization.
During this TLearn session produced by Tnooz and Boxever we discuss:
Why traditionally it has been difficult to build a comprehensive customer profile in travel
What are the first steps to collecting information and building a profile
Key ways technology can help you resolve multiple guest identities and keep your profiles accurate and dynamic
Presenters for this FREE TLearn session are:
David O'Flanagan, CEO, Boxever
Ruadhan Barry, senior product manager, Boxever
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This TLearn webinar took place on Tuesday 2 December 2014
But getting all of the disparate sources of customer information collected, integrated and continually updated can seem like a momentous task.
Having a single view of your customer forms the foundation for insights and true 1:1 personalization.
During this TLearn session produced by Tnooz and Boxever we discuss:
Why traditionally it has been difficult to build a comprehensive customer profile in travel
What are the first steps to collecting information and building a profile
Key ways technology can help you resolve multiple guest identities and keep your profiles accurate and dynamic
Presenters for this FREE TLearn session are:
David O'Flanagan, CEO, Boxever
Ruadhan Barry, senior product manager, Boxever
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This TLearn webinar took place on Tuesday 2 December 2014
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Transcript
Getting Closer to a 360-
Degree
View of Your Customer
TLearn webinar
2 December 2014
Your hosts
Kevin May
Editor & moderator
Gene Quinn
CEO & producer
Your presenters
David O’Flanagan
CEO
Boxever
Ruadhan Barry
Sr. Product Manager
Boxever
Getting Closer to a 360-degree View of Your Customer
5 to 15 separate
databases of customer-related
information
Single Customer View
Identity ResolutionData from Multiple Channels
Customer 360°
Web UI
(Behavioural)
Mobile
(Behavioural)
CRS/
TransactionsSupport Loyalty
Social (Twitter/FB)
Demograhics
(Experian, etc)
• Lower Acquisition Costs
• Increase Conversion
• Improve Retention
Fast Track to 360-Degree View
Web Tagging & Tracking
Mobile Tagging& Track
TransactionData Integration
Other Systems
Sophistication/Completeness
Value
Anonymous & known visitors
Identity resolution cross devices
Marry purchases behavior
Call Center, Loyalty, Social, Etc.
Identity ResolutionIdentity Resolution
CustomerID
CookieID(s)
ProfileFFP ID
Credit Card
Name
Trip Data
Email Address
CONTEXTMatters…
See your customer across
- Channels
- Brands
- Region
- Time
Smart Acquisition
Personalising the experience
- Per Channel
- Omnichannel
Increase Conversion
Offers@SpinairTo: Dave TerlierDid you forget something?
Using Data
- Commuications
- Operations
Improve Retention
Thank Youwww.boxever.com@Boxever
Big Data That’s Going Places
Q & A
Thank you!
Send your questions and comments to
Replay and presentation of webinar will be available on
www.tnooz.com
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