Generational Differences

Generational DifferencesBy: Sandi Bullington/

GENERATIONAL DIFFERENCESGISilent/MatureBoomersGeneration XMillennial/YGeneration Z -Futuristic

High achievers, Fearless but not reckless, Patriotic, Duty, Honor, CountryDedication, SacrificeIdealistic, Morally consciences

1901-1924Greatest Generation

America's first astronauts, Nobel laureates, Legendary movie stars, Political leaders

1901-1924

"G.I." stand for general issue or government issue Throughout the G.I. life cycle, Federal government directed and supported its members with new programs and departments. A generation of "doers' and "believers," Survivors of the great depression

1901-1924

Good team player Put their trust in Government, Authority Community.

1901-1924

Fun FactA dollar in 1924 is equal to $11.37 in 2005 Birth Name (Death)1901 Walt Disney (1966)1902 Charles Lindbergh (1974)1902 John Steinbeck (1968)1907 John Wayne (1979)1916 Walter Cronkite (2009)1924 Lee Iacocca

1901-1924

Formative ExperiencesRoaring 20sGreat DepressionFDR AdministrationRationingPearl Harbor Atomic BombKorean War

1901-1924

They will remember where they were when:The stock market crashed in 1929 Black ThursdayPearl Harbor was bombed December 7, 1941

1901-1924

LifestyleBoy & Girl Scouts foundedElectricity discoveredFreon discoveredFirst retail stores establishedWoolworths

1901-1924

CautiousPatienceUnadventurous, Unimaginative, Withdrawn, Silent

1925-1945

Generation without a cause Many looking for cause (Peace Corp founded)Wanted job security offered by big corporations Earliest marrying group in American historyWomen became mothers and stayed at home Start of the "divorce epidemic"

1925-1945

Duty, honor, countryDedication, sacrificeConformityPatienceHard, hard times then great prosperityNational prideDoing a good job was most importantAge=Seniority

1925-1945

Fun factA dollar in 1942 is equal to $11.93Birth Name (death)1925 Margaret Thatcher1926 Queen Elizabeth II1928 Marin Luther King (1968)1936 Jim Henson (1980)1941 Bob Dylan

1925-1945

Formative Experiences-Grew up with social turmoilTelevisionKorean WarCold WarCivil RightsSpace Race

1925-1945

Will remember where they were whenJohn Kennedy was assassinatedNovember 20, 1962

1925-1945

LifestyleParents strict with their children. Pressure to conform came from the adults not from peers. Housing developments increasedMany moved to the suburbsSuburban life encouraged conformityWomen started to wear trousersTransistor radio, television, and electric typewriter mass marketed

1925-1945

In the WorkplaceMore direct because of life experiencesAppreciate formality and orderManagers dont always know how to treat women in workplaceLike to be asked about their past experiencesComfortable with top-down organizational structure-respectful of hierarchical authorityLoyal to their company

1925-1945

How to MotivatePersonal touchAllow them time to chat between tasksHonor their hard work and achievement with symbolsAsk them their life story

1925-1945

Developed under parent's care Dedicated to nurturing their children to successStay-at-home moms devoted to children's social, economic, & spiritual. well being Advice from Dr. Benjamin SpockDevelop personalities that mixed high self-esteem with self-indulgenceTaught to think critically by questioning everythingJustify, purify, and force change wherever they believed it was necessary. Made themselves heard by lighting social and political fuses

1946-1964

Formative Experiences-Grew up with social turmoilCold WarCivil RightsSpace RaceAssassinationsVietnam WarEnergy CrisisWatergate

1946-1964

Will remember what they were doing whenJohn F Kennedy was assassinatedThe Challenger exploded

1946-1964

LifestylesPoodle Skirts, bobby socksBell bottoms, bikiniJonas Edward Salk Develops PolioVaccine Dr. Christian Neethling, a South African surgeon, performed the first human heart-transplant

1946-1964

In the WorkplaceWork ethic = work ethic, workaholics, motivatedPositive, optimistic, over-confident, question authorityStill believe in hard work and serviceLike having a consensus to planLike face to face meetings; Like being star of showWant loose structure that has temporary powerDefined by their jobToday, hold majority of management & leadership positions

1946-1964

How to MotivatePublic recognitionGive them a chance to prove themselvesPerks associated with statusReward working long hours

1946-1964

What Boomer Women brought to the WorkplaceJob sharingDaycare in businessFlex-timeTelecommunity

1946-1964

Older generations classify this generation as Irresponsible, Reckless, Uneducated, Violent Xers find this criticism both overblown and very unfair.Suspicious of Boomer valuesNo common heros

1965-1985Baby Busters 1965-1980 MTV Boomerang Generation 1975-1985

Xers observed adults not in control of their own lives or their countryVietnam War Three Mile Island; Skyrocketing divorces Working mothers created "latchkey" kids Children without a childhoodForced to grow up fast Overloaded with information, Had to learn to fend for themselves

1965-1985

Xers find it hard to understand What is truth, Right from wrong,How to achieve successConfronted with Drug addiction, AIDS, Sexual freedom, Uncontrollable violence,Environmental and world problems created by past generations.

1965-1985

Fun FactsA dollar in 1961 is worth $6.51 in 2005Popular Toys: Game Boy,Rubik's Cube Transformers Popular Movies 1982 - The Extra Terrestrial 1991 - Close Encounters of the Third KindBirth Name (death)1963 Michael Jordan1961 Princess Diana (1997)1961 Eddie Murphy

1965-1985

Formative ExperiencesRoe vs WadeChallenger ExplosionLatchkey KidsFall of Berlin WallPersian Gulf WarAIDSClinton Administration

1965-1985

Important EventsRoe versus Wade - 1986 - Abortion Case Challenger Shuttle Explodes on Takeoff - 1986 Berlin Wall Dismantled - 1989

1965-1985

LifestyleMost households have parents working full-time jobs trying to give their kids the best of life, especially materially, yet at the same time leaving many of the Xers to fend for themselves Communication between family members is done only by portable telephone, beepers or e-mail.Best expresses their feeling through music groups, Internet communication, and with what they wear.

1965-1985

LifestyleA preppie is an upper-middle class conservatively dressed in fifties retro country club styleAdult Preppies are better known as Yuppies. Internet - 1995 First to develop an ease and comfort with technologyFirst Test Tube Baby

1965-1985

WorkplaceWatched parents get downsized and dont believe in corporate loyaltyGrew up with computers and tend to be techno-savvy and entrepreneurialVery self-reliantWant to build skills that will transfer to a new job

1965-1985

Politicians and parents are taking an interest in improving conditions today that allows this generation to grow up in a nurturing environment Stay away from drugs, alcohol, profanity, improper TV, unchaperoned gatherings, aggressive behavior, beware of AIDS, and avoid teen pregnancy. Ambitious yet cluelessGeneration of hopeSometimes called the Y Generation

1978 1990Generation Y also know as Echo Boomers

Fun Facts $1 in 1982 is worth $2.02 in 2005Popular MoviesBraveheart 1997Titanic 1998

1978 - 1990

Formative Experiences Oklahoma City BombingWorld Trade Center Collapse

1978 - 1990

LifestylesStyles from past generations make comebacks (bell bottoms)Women cloths expose more of the bodyDress to feel good about self Live in the momentHang with palsUse Immediate technologyEarn money for immediate consumptionThink Matures are cool!

1978-1990

In the WorkplaceBeginning to become employment ageRacially and ethnically diverseIndividualistic, yet group-orientedShort attention spanQuestion everythingGoal orientedEntrepreneurialAcknowledge and admire some authoritiesDemonstrate respect only after being treated with respect

1978-1990

How to MotivateChallenge themLet them work with friendsConstant, constructive feedbackUse latest technologyCombine work and play

1978-1990

Generation Z the New Silent GenerationRise of the Information Age/Internet/dot com bubbleDigital Globalization

Still to be determined!1995-2007

If your boss is a BoomerMy way is the right wayLook over shoulderMay not give enough respect

How you can improve your relations with a Boomer bossCome in earlyStay lateAsk for their advice

REFERENCESGenerational Differences, David Adams, Missouri Training Institute, Lecture 2004Generational Change in the Workplace, John McMahan, Center for Real Estate Enterprise Management, 2001http://www.onpoint-marketing.com/generation-y.htmhttp://library.thinkquest.org/23440http://www.bls.gov/cpi/#tables

Assignment1. Design a power point with each demographic segment-GI, Silent Mature, Boomers, Gen x, Millennial, Futuristic (6 slides)2. Using only pictures show appealing brands of the following categories:FoodTechnologyServiceClothingEntertainment