ASSESSING GENERATIONAL DIFFERENCES IN ORGANIZATIONAL COMMITMENT IN THE CONTEXT OF FACEBOOK An Undergraduate Thesis Presented to the Faculty of the Department of Arts and Communication College of Arts and Sciences University of the Philippines Manila In partial fulfillment of the requirements for the degree of Bachelor of Arts in Organizational Communication BEATRICE R. FORMALES May 2016
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ASSESSING GENERATIONAL DIFFERENCES IN
ORGANIZATIONAL COMMITMENT IN THE CONTEXT
OF FACEBOOK
An Undergraduate Thesis
Presented to the Faculty of the
Department of Arts and Communication
College of Arts and Sciences
University of the Philippines Manila
In partial fulfillment of the requirements for the degree of
Bachelor of Arts in Organizational Communication
BEATRICE R. FORMALES
May 2016
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Acknowledgments
I would want to express my deepest gratitude to those who have participated in this
study. I especially want to thank those who introduced me to the organizations I
gathered data from. This study would not have been accomplished without you.
To Professor Chadwick Sy Su, thank you for your patience and commitment in ensuring
that we do our best.
To my biological and spiritual families, thank you for being my source of encouragement
and joy during the times I needed them the most.
To Issa, Eva, and BG, thank you for your never ending support.
To my Father—my peace amidst storms and my strength in times of weakness—thank
You for giving me purpose and direction. Your love is the only thing that keeps me
going.
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Approval Sheet
This undergraduate thesis, entitled Assessing Generational Differences in
Organizational Commitment in the Context of Facebook, presented by Beatrice R.
Formales in partial fulfillment of the requirements for Organizational Communication
Heightened sense of responsibility Organizational Identification
Reinforcement Good company PR
2. What are its negative effects/disadvantages?
POSSIBLE ANSWERS:
Bad company PR Dissatisfaction Discouragement
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Decrease of personal life-career life boundary Demotivation
C. Do you think posting about work on social media affects your
organizational commitment?
1. Why?
2. If yes, how?
D. Organizational commitment
1. What is organizational commitment for you?
2. How can you say that an employee is committed to his/her organization?
3. Explain Meyer and Allen’s organizational commitment components.
Which of the three components of organizational commitment (affective,
normative, and continuance) are applicable to you?
DEFINITIONS
Based on Meyer & Allen (1991, p. 67)
AFFECTIVE COMMITMENT: Employees with this commitment remain in the
organization because they want to
CONTINUANCE COMMITMENT: Employees with this commitment remain in
the organization because they need to
NORMATIVE COMMITMENT: Employees with this commitment remain in the
organization because they ought to
4. Are you currently considering leaving this organization? Why or why not?
5. In a scale of 1-10, with 10 being the highest, rate your commitment to
your organization.
6. Explain
E. Organizational commitment factors outside of co-employee influence
1. Present Maslow’s Hierarchy of Needs. Think of these needs as your
needs at work.
2. Are any of these needs satisfied through social media? List down all.
3. Present Herzberg’s Motivation-Hygiene factors. Think of these
motivators and demotivators in the context of work
4. Are any of these motivators met on social media?
5. Are any of these demotivators met on social media?
F. Do you think organizations’ HR Departments can use social media to
improve employee behaviors such as commitment, motivation,
performance, loyalty, and the like?
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APPENDIX D
ANOVA RESULTS
Summary of the ANOVA between generations
α = 0.05
Source of Variation
SS Df MS F P-value F crit
Between Groups 0.257233102 2 0.128617 0.680538993 0.508745 3.090187
Within Groups 18.3322419 97 0.188992
Total 18.589475 99
Summary of the ANOVA between organizations
α = 0.05
Source of Variation
SS df MS F P-value F crit
Between Groups 3.204839 3 1.06828 6.519226 0.000474 2.702509
Within Groups 15.23954 93 0.163866
Total 18.44438 96
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Summary of the t-Test between sexes
α = 0.05
FEMALE MALE
Mean 3.710909091 3.69047619
Variance 0.202286195 0.182955865
Observations 55 42
Hypothesized Mean Difference 0
Df 90
t Stat 0.22796254
P(T<=t) one-tail 0.410096237
t Critical one-tail 1.661961084
P(T<=t) two-tail 0.820192473
t Critical two-tail 1.986674541
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APPENDIX E
INTERVIEW TRANSCRIPTIONS
RESPONDENT 1: MILLENNIAL
TYPE OF ORGANIZATION: Production
Anong social media ang ginagamit mo?
- Facebook, Instagram, YouTube, pero nanunuod-nood lang
Kailan mo pa sila ginagamit?
- Nung high school
Ano dun yung pinaka ginagamit mo talaga?
- Facebook, almost naka online lang ako pero hindi ginagalaw - Madalas kang nagpopost?
- Pag may special events tsaka pag may kailangan sa school
Yung Instagram?
- Scan scan lang sa mga fina-follow ko - Every day pero usual lang
Sa Facebook, mahilig ka din mag-share share?
- Oo
Bakit mo ginagamit yung social media?
- Pag dating sa organization, hindi mo na kailangan i-text or mag hintay ng updates kung may meetings, ipost mo nalang tas hintayin mo nalang sila. Pag text kasi, one on one yun pero sa Facebook meron nang chat at group.
- Sa organization meron kayong Facebook group?
- Oo - Aside dun, nagpopst ka ba ng personal photos, ganon?
- Oo naman - Ineexpress mo yung nararamdaman mo?
- Sharing lang ng mga thoughts, ng mga nakikita mo, yung mga nakakainspire sa’yo. - Kunwari nalulungkot?
- Hindi naman - Socialize?
- Oo, kasi minsan nagpapalit na sila ng number eh, dun ko nalang hinahanap - Sa posts?
- Paminsan lang
Top two na ginagawa mo sa social media?
- One update lang talaga tapos two, sharing ng mga inspiring thoughts
Ano usually themes ng messages sa social media? Sabi mo nga positive? Eh yung mga likes mo?
- Yung mga pages na gusto ko, kunwari si John Maxwell - Yung entertainment?
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- Yung mga foreign movies, Jennifer Lawrence, ganon - Ideas?
- Not really
Anong naffeel mo pag ginagamit yung social media?
- Pag gamit yung social media, kunwari may chat dun, sharing lang talaga, kwentuhan lang lalo na pag walang kasama sa bahay
- Pano naman pag nababasa mo yung message ng ibang tao? - If positive, nililike ko talaga, pag may natututunan ako, pero pag yung mga drama drama 'di ko na
binabasa - Eh pag yung mga national issue naman? Kunwari sa election ganyan?
- Shineshare ko yung parang help din sa mga voters, pag nag aagree ako
Nagpopost ka ba sa work sa social media aside sa groups?
- Di naman, usually pag may events, kunwari may seminar, popost yung picture - Usually, ano yung message nun?
- Inspired lang
Yung workmates mo, nagpopost kayo?
- Sa group lang, sa labas hindi masyado pero meron din
Ano yung top 3 na pinopost niyo sa social media?
- Yung sa work ko kasi, bawal ang phones, not just during work pero within the company kasi production kami. So pag nasa labas lang talaga. Pag kakain lang
Friends mo yung workmates mo sa social media?
- Oo, madami rin sila
Meron naman sa friends mo yung nagpopost ng negative, like pag stressed sa work?
- Stress lang, oo. Meron din. Ako di ako nagpopost ng ganon. Bale personal message na pag may
issues sa company. One on one na yun
Ano naman yung thoughts/feelings mo pag nakikita mo yung posts nila sa Facebook, kunwari pag nagpopost ng picture, nakita ng iba mong friends?
- Normal lang kasi bonding lang sa workmates, kung anong problema sa work, kasi di maiiwasan yung away away. So dinidiscuss parin namin yan kahit sa labas. Kunwari yung inspectors daw hindi sinusunod. Pag sa labas ka kasi, mas open-minded ka na. Mas relationship kaysa work-related.
Pero may issue ban a nangyari dahil sa social media?
- Wala naman, personal lang
Pag seminar, tapos nag post ng picture nila, positive naman feeling mo? Or proud ka ba?
- Oo naman. - Eh pag nagpopost kayo together?
- Kunwari sasama ako sakanila, kakain kami sa labas. Parang chill lang
Ano namang positive effects ng pag post sa work sa social media?
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- Mas stronger yung relationship niyo kasi sa Facebook, magpopost sila about family nila, hindi lang as workmate pero friend narin, relationship-building
- Yung bosses ba friend niyo sa Facebook?
- Opo - So nakakatulong ba yun sa relationship niyo with the boss?
- Sila kasi, sobrang busy, kaya wala na silang time makipag-chikahan. So imemessage mo lang, “Sir thank you kasi ganito,” mag rerespond naman siya
- How about motivation?
- Oo kasi may workmates akong sinasabi, “Stressed ako pero okay lang.” Pero habang nasa work, may interaction parin. Hindi mawawala yung respect nila sayo pero parang ka-level mo rin sila.
- Kapag pag stressed ka tapos nakita mo yung posts nila, maeencourage ka?
- Kapag nag post sila na stressed sila, ako yung mag aadjust. Di ko sila iinisin kasi hindi maganda yung mood nila
- Pero yung tingin mo sa organization? Kunwari stressed sila, naaapektuhan ka ba?
- Hindi naman kasi iba yung level ng work nila, so kailangan mag adjust talaga. Siguro maturity nalang din.
- Self-esteem?
- Okay lang, di naman masyado - Company promotion? Proud ka ba na part ka ng company?
- Oo naman, kasi minsan tatanungin ako ng parents ko, “Eto ba yung company mo?”, kasi nafeature sa ganito. At “bibili ako ng product.” Natatawa ako kasi yun yung gamit nila sa bahay
- Sense of responsibility?
- Hindi naman, hindi mo naman kailangan makipag-kumpetensya eh. Gagawin mo siya kasi yun yung responsibility ko, hindi para maging best ka.
- Reinforcement?
- Oo naman, yung mga opportunities na binibigay nila, so parang andun yung eagerness mo talaga na “Oo, gagawin ko to kasi ganyan”
May negative effects ba?
- Syempre sa work, hindi maiiwasan yung mga irritation, pero kailangan mo rin mag adjust ka talaga. Kasi hindi naman laging yung mas mababa sila yung mag aadjust. Kasi ikaw yung leader nila, ikaw dapat mag aadjust. Yung part ko naman, pinag sasabihan ako ng mga mas matagal saakin. Personally naming inaayos kasi pag sa social media, mamaya iba yung approach lalo na hindi mo verbally sinasabi.
- Aside sa stress, wala talaga?
- Wala naman, depende sa tao
May policy ba aside dun sa bawal mag cellphone sa work?
- Within the area, bawal mag picture don, sa labas lang talaga.
Do you think posting about work on social media affects your commitment?
- Kung minsan, oo din. Kasi the way na iapproach mo yung post nila, it’s either negative or positive sa’yo. Siguro pag negative, itetake mo as positive compliment. Andun yung part na maboboost yung eagerness mo na “ay, dapat baguhin ko to” Pero pag negative ka talaga, walang mangyayari sa’yo.
Between affective commitment, continuance commitment, and normative commitment, alin sa tatlo ang applicable sa’yo? (After explaining the three components)
- Yung pangalawa. Practical talaga. Pero andun naman yung part na habang tumatagal ka, magugustuhan mo talaga yung work mo, hindi dahil sa financial pero yung part na nandun nay ung puso mo sa work mo
- Sa’yo sa work mo?
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- Yung first talaga, kasi yung part na “Ay, part ako ng company”, makikita mo mafefeature yung company ko. Part ako ng pag gawa ng product.
- Sa social media, naapektuhan ba yung pangalawa, yung continuance commitment?
- Sakin hindi, sa ibang tao, pwede.
For you, what is organizational commitment?
- For me it’s not an obligation but it’s a responsibility kasi kung committed ka talaga, di mo kailangan i-oblige yung sarili mo na gawin mo kasi eto yung trabaho. Gagawin ko to kasi gusto ko.
Pano mo massabi na ang isang employee ay committed sa isang organization?
- Committed siya kapag hindi niya iniisip kung magkano yung sasahurin niya. Kasi kung tutuusin, may kakilala ako doong employee, I think more than 10 years na siya. Nandun lang siya, tahimik lang siya. Ayaw niya yung nababakante. Gusto niya continuous lang, hindi dahil nandun yung duties niya pero gusto niya tuloy-tuloy yung production naming at wag kami ma-short kasi magkakaron rin siya ng problem pag na-short kami. Kasi masisira rin yung product quality naming. Maingat talaga siya. Kung tutuusin bawat info dun sa product, tinitignan talaga niya. Para-maassure yung quality
- So pag committed ka talaga, gagawin mo yung best mo?
- Oo.
In terms of staying in the organization? Malaking aspeto ba yun ng pagiging committed.
- Oo kasi part yun eh. Bakit ka magsstay kung ayaw mo dun, diba? - Are you currently considering leaving the organization?
- Sakin, ayoko talaga. Kasi, yung mga tao dun parang iba na yung trato sakin parang barkada-barkada na pero andun parin yung limitations nila, alam talaga nila.
In a scale of 1, 10 being the highest, gaano ka committed sa organization mo?
- I think 8 kasi kung tutuusin, pag dating sa trabaho ko, hindi lang ako yung gumagawa. Kasi kapag pag alam ng mga production workers na kailangan ko ng ganito, “provide niyo naman ako”, Kahit kailangang habulin, tutulungan talaga nila akong habulin kahit madelay sila. Tutulungan ka talaga nila, kasi mas matagal na sila saakin. Tutulungan ka talaga nila. Sa tao lang talaga
- Yung trabaho mismo?
- Okay siya, applicable talaga siya sa pinag-aralan ko, so okay talaga.
Which of Maslow’s Hierarchy of Needs Theory are fulfilled by posting about work on social media? (After explanation)
- I think yung esteem tsaka yung love and belonging at self-actualization. - So pano mo nasabi?
- Love and belongingness kasi sa group, maffeel mo siya eh. Or other than the group, kung minsan may nagmemention sa’yo, parang cinoconsider ka talaga as a friend. Magpopost ng picture, ganon. Tapos dun sa esteem naman, may mga inspiring thoughts. Take it positively na “Ay ganon siya, dapat ganon din ako”, Parang iniinspire mo lang talaga yung sarili mo through the other persons. Tapos dun sa self-actualization siguro acceptance sa reality na normal na talaga yun, mga simpleng away. Pero happy naman.
Which of Herzberg’s Motivation and Hygiene Theory are fulfilled by posting about work on social media? (After explanation)
- Siguro yung responsibility dun sa satisfaction kasi kung tutuusin, hindi lahat nabibigyan ng pagkakataon eh, kasi depende din sa natapos mo. Parang sa company namin, production worker ka lang eh kasi ganito lang natapos mo pero sa company naming, yung katotohanan na matagal
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ka at nakita niyang kaya mo palang gawin yung responsibility ng higher position, he will give you a chance na paaralin ka. Hindi lang dahil may kapit siya. Ang gagawin ng boss ko, pag-aaralin niya para di mawala yung part na ganon lang yung pinag-aralan mo, may kapit ka kaya andun ka. Magiging ang tingin nila sa’yo, may utak ka kaya ka pinag-aral, kaya nandun ka sa posisyon na yun.
- Sa social media naffeel mo rin yun na “binigyan nila ako ng responsibility”?
- Oo. - Paano naman yung work itself? Pag may nakita ka bang posts about work, nafufulfill ba
yung feelings mo na “I like my work” dahil sa trabaho mismo
- Achievement sakin yung nafefeature nga. Kasi yung, ay, certified talaga na proven yung product naming, walang anomalya.
- Yung recognition? May workmates ka ba na pag may nagawa kang okay sa work magpopost ng “Uy congrats, good job,”
- Ano lang, magcocomment sila ng “Uy ingat”, “Wow naman”, “Grabe ibang level na”. Achievement din
- Nandun narin siguro yung growth dahil sa seminars?
- Oo. - Sa dissatisfaction naman? Diba sabi mo naman kanina, okay naman yung relastionship
mo with peers and with boss, salary hindi naman?
- May mga nagrereklamo rin. Kasi yung part ko naman, syempre may family na sila. Pero parang yung iba maiinis ka din kasi nakuha na nial yung sahod nila tapos magaadvance sila, buti sana kung totoo yung dinadahilan nila, syempre di din maiwasan yung mga taong ganon. Meron naman magsasabi sayo, “tulungan mo naman ako,” Syempre tutulungan mo naman kasi maaawa ka kasi yun yung excuse niya. Tapos malalaman mo nalang sa ibang tao na, hindi pala yun yung totoo so may part na maiinis ka rin, yun din yung nagkakaron ng gap din, didistansya ka nalang sakaniya, para di na magkaron ng gulo.
- Pero hindi ka naman naapektuhan na “ay, ang baba nga ng salary namin,” hindi naman?
- Hindi naman, kung masaya ka talaga sa trabaho, wala kang pakialam sa salary mo eh, magbubudget ka talaga eh
- Supervision naman?
- May time din, pero di mo rin masisisi eh kasi lahat may trabaho. Kasi lalo na ako, assistant ako ng supervisor dun. So yung part na “Gawin mo to,” Yung shock mon a may background a dun pero hindi yung totally alam mo so parang “Hala pano kaya to?”Pero siya naman supervisor, talagang busy, wala nang panahon mag turo kaya ang gagawin mo nalang, tatanungin mo nalang kung saan mo pwedeng aralin yun. So self nalang kasi maiintindihan mo naman yung part niya.
So summarize natin, sa satisfaction, halos lahat rin eh, no?
- Oo. - Sa dissatisfaction naman, depende sa tao, sa’yo hindi ka naapektuhan ng salary pero
yung iba?
- Possible talaga - Yung working conditions naman, para sa ibang tao?
- Depende, kasi kung talagang matigas yung ulo ng tao, kung minsan talagang nagviviolate sila ng rules so talagang sisitahin mo. Kung minsan, osige papayag lang, pero yung iba magrereklamo pa. So yung part na, “Hindi ka ba nainform? Alam mo naman eh, diba?” Alam mo naman tong pinasok mo
Pag nakakita ka naman ng posts ng ibang ao tungkol sa work nila, naeencourage k aba na “Uy, ang ganada ng trabaho niya.” Ganon?
- Siguro may part din pero hindi mo rin masisisi yung sarili mo. Yung “uy nakakalabas siya” kasi Monday to Saturday ako. So yung part na kung pano mo lang ihandle yung time mo, kung pano mo ischedule.
- So wala namang inggit, ganiyan?
- A little bit. Kasi yung time na nakakalabas sila.
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- So sa time lang talaga? Hindi naman sa “Uy mas maganda yung trabaho niya,”
- Hindi rin naman kasi hindi mo rin naman alam kung ano yung ramdam niya sa trabaho niya.
Do you think pwedeng gamitin ng HR Department yung social media para sa trabaho?
- I think oo, lalo na pag kulang na sa trabaho, kasi diba pag nag post ka, maglilike sila, magsesend sila ng resume. So parang mas madali sa HR namakahanap ng employees nila.
- O kaya kunwari kasi diba kayo may Facebook group na? Pano kaya yung idea na kunwari gagawa ng Facebook page yung company tapos popost dun yung pictures niyo, ganyan? Parang “We’re proud of these employees,” ganon?
- Uplifting naman siya. Okay naman siya - Ano sa tingin mo yung maiimprove noon na behavior sa employees? So kung uplifting
siya, sa commitment?
- Oo possible. - Sa motivation?
- Siguro oo - Performance?
- Oo din, kasama sa motivation kasi andun yung magiging actual result niya eh - Loyalty?
- Pwede din - May naisip ka bang maging possible na effect?
- Sakin yung positive effect niya yung “ay yung boss nila, ka-close nila” “Ay mabait talaga.” Sabi nga nila, kung aalagaan mo talaga yung employees mo, sila na bahala sa business mo
- So good image din siya for your company eh no?
- Oo. - Tingin mo naman may naiinggit sa work niyo? “Ay, ang ganda, ganon?”
- I think oo rin. Kasi kung tutuusin sa cosmetics kami eh. Yung curiosity nila na, pag ginamit nila, effective siya. Macucurious sila.
Yung mga kaklase mo sa college, nagwowork narin sila? Friends mo sa Facebook? Sila anong work nila?
- Bale yung iba, regulatory, mga store pharmacists, sa ospital - Hindi mo naman naiisip na “Ay parang okay yung ganyang trabaho ah”
- May part na gusto kong itry. Kasi pag tinitignan mo sila, ang saya nila. Pero masaya rin naman ako sa part ko pero yung part na, “Ano kayang meron dun?” Curiosity lang talaga
- So effective talaga no sa social media?
- Oo
Tingin mo ba may pakakaiba sa level ng organizational commitment ng mas nakakatandang generation versus sa mas nakababatang generation?
- Yes, and I think mas marami ang young na nagiging committed kasi kung tutuusin andun yung part na naghahanap sila ng belongingness. Not like adult na meron na talaga but because of physical weakness, old age, dun nababawasan. Eh ang teens, sobrang active at di napipigilan lalo na this generation
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RESPONDENT 2: GENERATION X
TYPE OF ORGANIZATION: Service
Ano po yung social media na ginagamit niyo ngayon?
- It’s usually Facebook - How about Twitter, Instagram?
- No, my daughter downloaded the Instagram but I haven’t used it. Medyo ang mother hindi masyadong techy
- Gaano niyo na po katagal ginagamit?
- Mga 3 years - How frequently do you access?
- Daily, mga 4 hours a day - Ano po yung purpose niyo for using Facebook?
- Checking updates from my friends, for learning kasi sometimes may pumapasok na information about health, no. To, at least have a constant communication with my far far friend. I used to work in another country. And those who I used to work with in my work before.
- How about sharing photos? - Yeah, but not really everyday you’re gonna download your face no. Pag may special occasions
na at least I want to share to my friends and relatives. - How about expression of thoughts and feelings?
- Very seldom. Kunwari may nabasa ako sa Bible na verses that I really wanted to share to my Christian friends. That’s the time when I will put it to my status and share it. But not every day.
- Sharing personal information?
- A little but not showing all what is happening to you. Especially may danger if you’re going to share everything. Especially yung may identity theft. At least may kaunting limitations
- How about entertainment?
- Usually interesting topics about this artists or politicians
From all that you’ve mentioned, ano po yung top 3 reasons niyo for using Facebook?
- Getting some updates, sharing personal experiences and information to my friends and then at least for my friends to know that I’m still alive
Ano po yung usual themes ng messages niyo sa Facebook?
- Usually beliefs, especially in God, in Jesus Christ. Because I am born again, I want to share my experiences in being a follower of Christ
- How about your take on issues? Like national issues?
- A little, especially that we now have the incoming elections. I very much update about who we are going to vote for and then giving my opinions to this politician who is running especially for the highest position as president. Of course, it helps eh when you say something about this president, at least a little information you shared to those who can read my shared information
- Usually po ba mga positive messages naman? Wala namang rants, etc?
- May negative naman. Of course hindi laging positive. When I am not happy about how the Aquino administration handles the country, of course I’m also sharing my negative thoughts with them. But not actually very brutal naman when it comes to foul words that you’re gonna use. Because I base my thoughts with the things that I’ve heard and read in the newspaper and Facebook.
- How about negative feelings, like if you’re sad?
- No. I don’t like posting yung “I’m lonely today because…” Saakin kasi, it’s too personal for you to say that, anong pakialam nila diba? At least sabi nga, happy lang. So any happy moments, you’re gonna share to others.
Ano po sa nadiscuss natin yung top 3?
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- It’s about my faith, I share it to everybody. Second, it’s all about my accomplishment here. Yung mga ginagawa naming in the department being department head, as friends. And then third is all about my family, my kids
Ano po yung usual thoughts and feelings niyo when using social media?
- Always happy naman
Do you post about work on social media?
- For example, the latest lang last Saturday when we had our departmental meeting, and the room attendants showcased their talents in doing the towel art. And then at the same time, during the departmental meeting, we also had training. So what I did, I took pictures while we had the meeting and while the room attendants showcased their talents in the towel art, I also took pictures of it and then posted it in social media, which other co-workers, colleagues in the other hotels that I’ve worked in before appreciate it. And then one room attendant pa nga where I worked 2007-2009, even told me “Ma’am I really wanted to learn on how your room attendants are doing that.” Diba, it’s really happy to know that even if you’re away from them from so many years still appreciate yung nagagawa ko in the work
Aside po from events like that, like trainings, how about personal experiences sa work? Like sarili niyong ginagawa sa work, do you share it?
- Yes. But not very often ano. I remember posting on my status my encouragement with regards to the work of the room attendants. Since they are under my department, yung pinost ko is all about even if their work is just taga-linis lang, I still give them good, positive views about their position. About their importance in the industry. So nung pinost ko yun, what made me happy is that a lot of my colleagues before in the industry—because this is my tenth hotel—give me some positive comments about that. Even the room attendants they said “This is the best boss that I’ve ever had.” Diba, palakpak tainga saakin yun. May sinabi pa na ako yung pinaka ma-ano mag-salita. Yung hindi nagagalit. Basta nakakataba ng puso, if you receive those positive comments about the thoughts on the works of the room attendants that I’ve shared in through my Facebook account
- How about photos, moments with workmates?
- Yes - Even outside the department?
- Yes, yung mga friends ko dito. Yun nga lang, hindi siya palagi. Pag may special occasions lang, nagpipicture-picture. Kaninang umaga, meron kami while we had the morning briefing with the rooms division meeting. So nagpipicture muna kami then mamaya yan posted na yan.
Yung workmates niyo po ba nagpopost din frequently about work, like you do?
- Yes, I guess. Kung siguro friends ko sila. But usually yes, but not also seldom.
Wala naman pong policy dito on posting about work on social media?
- Wala naman. Ang siguro, hindi kasi katulad sa ibang hotel ano, you cannot mention. Maybe a good things that you can say with your work but not the negative one of course cos when you say some negative comments about your work, hindi yun nagiging magandang representation, image ng kung san ka nagtatrabaho. If you say something positive lang,
Yung co-workers niyo naman po, ano yung mostly messages and posts nila about work?
- Mga happy moments while working here. For example, the FO manager is happy that he’s been in the company for many years. Yung mga ganon.
- Ano naman po yung thoughts and feelings niyo when you see your co-workers’ posts about work on Facebook?
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- Of course natutuwa. My feelings is that I am happy for them. That they’ve already reached the 11 years working here. And then also encouraged when they post something about their work in their department.
Yun po, napag-usapan narin natin pero just to specify, ano po yung tingin niyo yung advantages, yung positive effects about posting about work on social media?
- Of course, advantages is, other people know that you’re happy with the work that you have right now. Advantages is that you’ve shared some information with your past colleagues in the industry. At least update on what is happening in their work.
- Do you think po na naghehelp yun mag build ng relationship niyo with your employees, or with your supervisors?
- Yes, oo. At least nakaka tulong yun. Malaking impact yun. - So kahit po yung mga under you, friends niyo po sila sa Facebook?
- Oo, - Pati po yung mga bosses?
- Actually, sa bosses, hindi masyado. Kasi in my own opinion, yung mga GM, RM, I don’t want to invite them to become my friends in Facebook, though my relationship with them is okay. Kasi parang naiisip ko, saakin ah, in my own opinion, it’s not really right because they’re your superior. And limit lang siguro yung I need to know from them is all about the work I have with them but not too personal, yung kailangan ko malaman pa yung what is happening to them to keep it professional.
- Sabi niyo nga po encouragement sa employees under you,
- Oo - Na-mention niyo narin po yung self-esteem, company promotion
- Oo - How about heightened sense of responsibility? Like when you post nagkakaroon po ba
kayo ng mas mataas na sense of responsibility niyo na “I have to do well,”
- Yes, oo. Kasi for example I post in Facebook yung mga achievements ko as department head or achievements ng staff ko nalalaman ko sa Facebook, nakakataba ng puso. Kasi nalalaman mo na nabubuild na yung kanilang self-esteem, responsibility especially here in the hotel industry.
- So you think po nagpopromote siya ng friendly organizational culture? Kahit po at least sa department niyo?
- Yes, oo - Close po talaga kayo? Like family?
- Yes, I treat my staff just like my kids. Being there for example yung mga supervisor ko kasing edad ko lang. I’m still your mother. And you are all my children and the room attendants are my apo.
So kung meron pong advantages, tingin niyo po ba meron namang disadvantages yung pag post about work on social media?
- I don’t think there are disadvantages. Siguro nalang if you post something negative about the work environment that you are in. But aside doon, I don’t see how pwedeng magkaroon ng negative impact yung posting about the situation you are working on
- Pero may nakikita po ba kayo or kayo po, do you personally post about being stressed at work, or anything negative?
- Ay no. Sabi ko nga sayo, when it’s negative thing that’s happening to me, I don’t tell it on Facebook. What I do know is that some of my friends are doing that.
- They work here?
- They don’t work here. Pero meron ding mga iba na dito nagtatrabaho na they say something, they send negative sentiments about work. Sabihin nila, “I’m really stressed out right now,” Yung mga ganiyan. Yung mga nakakainis. But me personally I don’t post any negative things in my Facebook page
- How do you feel naman po when you read their negative posts? Are you affected by it?
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- No, not actually. Unless it’s under my department. Kunwari sabihin niya “Nakakainis, nandiyan nanaman yung supervisor kong ganiyan,” Usually pag ganon, pag nakikita ko yun sa Facebook, I usually call the staff about any problem, they have. “Do you want me to discuss it with you?” At least naiinform ako though they don’t tell it straightly to me, but when they post it, naalarm ako.
- So at least naaaddress po yung problem?
- Yes - Pero di naman po naaapektuhan yung perspective niyo about working here? Kunwari sa
ibang department may nagpost sila ng ganoon?
- Partly yes naaapektuhan. Halimbawa they say something about management, maapektuhan ka in a way na magkakaroon ka ng question, “Bakit?” Ang mangyayari diyan you wanna answer the question, you gonna ask. Especially if you saw your colleague personally, tatanong ko, “Uy bakit ganon yung post mo?”
- So it gives a bad company image, and it causes discouragement or doubt?
- Yes. Others are doing yung saying some negative ano, ako in my own opinion it’s not right
Kayo po, do you think posting about work on social media affects your organizational commitment?
- Partial, yes. Kasi nagkakaroon ka ng question diba. And that question leads to checking kung ano ba talaga yung reason. Baka naman yun lang ang kaniyang pananaw. So ang mangyayari, mag iimbestiga ka, check mo kung totoo yung sinasabi niya.
How about yung positive posts naman po?
- Of course eventually, yung commitment ko in working in the company naiistrengthen. To think na “Uy, I’m going to stay here for long kasi magaganda yung mga sinasabi, no”
Since napag-usapan narin po natin yung organizational commitment, ano naman po yung organizational commitment for you?
- Organizational commitment for me is that when you’re working for the company you’re in, give your best to that company, be committed in the work that is given to you and then do your work properly, your responsibility as employee by the management and then be loyal to them.
- So it entails po staying dun sa work?
- Yes - Are you currently considering this organization at any level?
- Of course yes kasi in the business especially if you’re a department head, especially now that I have three kids, I’m the sole provider of the family, I have three kids who are all in college, if another company would offer me a bigger salary than what I have now, of course I’m gonna, there’s a possibility that I will consider. But sometimes it’s not also the money eh. You have to also consider the location. And then the kind of work that they have entrusted you kasi before, I’ve worked in a five star international hotel, comparing to a local family-owned hotel, here it’s not that stressful. When I used to work in an international-chain hotel. Grabe yung stress talaga ng time, you report to work ng 8 in the morning and you leave mga 9 ng gabi, and to think that I live in Dasmarinas Cavite and I’m working in Manila, that’s really exhausting. You have to consider din the location. Nag-iisip pero habang wala pa, be happy where you are working.
- May effect po ba sainyo yung relationship niyo with your workmates sa pag-consider niyo mag leave?
- Usually hindi kasi I tell you, ang dami ko nang hotel na napuntahan. Pang sampu na nga to eh. Of course at first, aalis ka, malulungkot ka because you’re going to leave them. Ang tagal niyo nang magkasama, nacreate na yung bondness niyo as co-employee, ang mga staff mo. And eto nanaman, you’re gonna build a new relationship. Change is inevitable. Maganda din kasi yung marami kang napapsukan kasi may mga comparison ka na with the people you work with, with the company that you work with, minsan maganda din na you explore, hindi yung dito ka na nag umpisa tapos dito ka narin tatanda. Kasi pagka ganon, wala kang growth. Tapos yung mga taong kakilala mo, sila-sila lang. Sa dami ng mga napasukan ko, my relationship with them as boss, as
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friend, as co-worker still exists. Meaning to say kahit saan ako mapunta, I’ve gained a lot of friends.
- So in a scale of one to ten po, with ten being the highest, paano niyo po marerate yung organizational commitment niyo?
- Siguro right now 7. Currently I’m happy naman here. With the work environment, with the salary that I’m getting, with my colleagues, with the location of my work. Masasabi kong 7 kasi right now, wala silang retirement plan. Siguro if this company have the retirement plan to offer their employees, maybe yes. But right now, alam ko wala pa. Ang sabi, winowork out pa daw. Pero kung yes, why not stay here? Kasi kumbaga tumanda man ako, alam kong may makukuha ako tumanda man ako. Security. Pero ngayon hindi pa. Yun nga yung sinasabi ko eh, kung may mag-ooffer, yes. Especially kung makikita ko yung mga benefits na entitled ako as an employee. Sabi kasi ng HR dito, wonowork out palang. Eh ilang taon na to, going to 30 years na. Ngayon palang sila. Ayaw ko namang tumanda ako dito na ang makukuha ko lang yung sweldo pero wala yung retirement plan.
Between affective commitment, continuance commitment, and normative commitment, alin po sa tatlo ang applicable sainyo? (After explaining the three components)
- Two, continuance. I need to, kasi as I’ve mentioned to you, I am the sole provider of the family, I need to stay here while getting the benefits of having the salary on th 15
th and 30
th. Pero kung
meron ngang mag-aalok ng mas magandang offer, why not? - Yung affective po?
- Medyo, kasi as I’ve mentioned to you, compared sa ibang hotels na I’ve worked in, here I can go home. Basta tapos na ko ng trabaho ko, I can go home ng 5 o’ clock. No one’s stopping me from going home basta natapos na yung 8-5 hours. Di tulad ng dati, di ka muna makakauwi kasi maaring tawagin ka pa ng GM, baka maraming meetings. Dito di siya ganoon ka-hectic.
Which of Maslow’s Hierarchy of Needs Theory are fulfilled by posting about work on social media? (After explanation)
- Esteem atsaka belonging. Siguro apat pero not physiological. - Paano po yung safety?
- In social media, you can even check news about at least aware ka na if you bring a bag na walang zipper, bantayan mo yung gamit mo. Pag nandodoon sa social media, naaalerto ka. Kailangan, pag ganitong oras umuwi na ako. Yun, kahit papaano nakakatulong.
- How about in terms of work, like yung security of employment?
- Depende. Kasi katulad dito, basta nagtatrabaho ka nang maayos, di ka tatanggalin. Prior to my stay here, yung last na executive housekeeper, despite of her staying here for two years, tinanggal siya ng may-ari. Syempre at first nakakatakot yun. Parang wala kang kumpiyansa, nung bago-bago ako inisip ko “Nako, baka hindi ako magustuhan,” Good thing naman I’m going to three years na here. Saakin siguro magtatrabaho ako nang maayos and I know that God will ensure that my work will be steady kasi siya naman ang great provider.
- How about yung relationship niyo po with your co-employees, does it affect your job security? Like, “Okay naman sila saakin eh”
- Yes. Knowing that your co-department heads are also nice with you tsaka yung under you. Kahit papaano napapaisip ka, “Ah okay yung relationship ko sakanila,” Kaya I think hindi naman siguro ako mawawalang ng trabaho. Kasi what I remember yung sinabi ko, yung tinanggal, hindi masyado okay yung relationship niya with other department heads.
- Yung self-actualization naman po, paano?
- It affects my working relationship with my other colleagues kasi marami kang nakikita na magagandang bagay when it comes to your work when it comes to your relationship with the other department, mas gumaganda yung samahan niyo.
Which of Herzberg’s Motivation and Hygiene Theory are fulfilled by posting about work on social media? (After explanation)
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- I think eto lahat, sa social media. Yung motivation. Achievement, recognition, responsibility, work itself, advancement, and growth. In a way meron din dito sometimes, hindi lahat yung sa dissatisfaction. Relationship with peers and work conditions, and relationship with boss, salary.
Do you think organizations’ HR department can use social media to improve employee behaviors like commitment, motivation, performance, loyalty, and similar characters? Kasi po ngayon diba medyo casual lang siya na you only post about it, not really a formal way.
- Pwede. Sabi ko nga sa’yo, mas magandang nagshshare ka sa social media about positive things about work
- So kunwari po, may page kayo na nagpopost about our employees.
- Yes, maganda yun kasi nakakaboost ng morale ng employees - Meron po ba kayong Facebook groups?
- Meron, yung saying something about positive things about the employees. Yung mismong staff dito, yung mga ginagawa ng empleyado na to, nag tagal na siya dito ng ganto kahaba,
- Kayo-kayo lang po nakakakita nun, mga employees?
- I think so, yes, oo. - You think po good idea rin na makita ng ibang tao?
- Actually naisip yan ng dati naming marketing communications head, naisip niya yun. Maganda, kasi nakaka-boost ng morale ng empleyado. I don’t know kung nakikita yun ng mga tao sa labas, kung nagppunta sila sa webpage.
Regarding commitment po pala, do you think there is a difference between the commitment of generations?
- Yes, katulad niyo, I can say, yung generation niyo today we are really loyal in the company that we work in. And then makikita mo yung commitment niya yung sa kaniyang trabaho. Unlike yung generations right now, ang gusto niya, exploring eh. Yung mapunta sa iba’t-ibang company tapos pag medyo na-achieve na niya yung gusto niyang yumaman, lilipat na sa ibang company, ganyan.
- You think po magagamit etong social media to influence the younger generations to be committed?
- Of course yes. At least imparting some positive notes about being loyal to the company is a good thing too.
How about when seeing others’ work, naiinfluence din po ba kayo? For example sa same industry, nakita niyo yung posts niya about work, maeencourage po ba kayo na, “Uy ang ganda ng work nila”
- Yes, pwede. Yung sinasabing “Uy sana, nandun din ako.” Yun lang, yung question is, nag match ba yung job mo doon? So hindi ka rin makakapasok.
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RESPONDENT 3: GENERATION X
TYPE OF ORGANIZATION: Service
Ano po yung social media na ginagamit niyo
- Facebook and Instagram - How frequently do you use these?
- I’m online the whole day eh, kasi I’m in sales diba, I monitor posts in our Facebook page. At the same time I need to know what is happening in the industry. I have friends na nagpopost so there I can see what’s new to the other properties. What are the promotions
- Aside for checking social media for work purposes, what else do you do on social media?
- I post also. Personal and work-related posts. If I feel like I’m upset, if I’m happy, I need to share experiences.
- How about getting or posting updates?
- Yes, part of it. Scroll. But not too focused on checking on what’s going on in my friends and family. I just scroll and when someone catches my attention medyo okay, like like lang but not so much on giving comments
- So this includes socialization narin po?
- Yes, networking also. - Aside from that, are you also interested in posts about entertainment like show business
and the like?
- Hindi eh, not so much about that - How about promoting this organization?
- Yeah, we’re into that. We’re utilizing social media in terms of our promotions. Kasi diba people are now very engaged in social media kaya we’re using it as a toolto promote the property.
- How about your personal Facebook, do you use it for promoting the organization?
- Yes, when I get press releases, plus if I see anything I repost it and share it - Among those we have discussesd, what are the top 3 things you do in social media?
- Feelings, emotions, activities, number one. Two, work related. I share posts about thus organization. Number three, competition checking
What are the common themes of your posts on social media?
- Mostly status lang eh. Like if I get upset last week. I was in Bohol, my flight was delayed for two hours, ganon lang siya. Yun yung type niya. And mostly my kids eh, not about me. If they have accomplishments, activities, I post it
- Do you post about your likes and dislikes?
- Not so much - How about beliefs?
- Hindi rin - How about current events or news?
- If it’s about this company
What are your thoughts and feelings when using social media?
- If I read mga disgusting messages, of course I get disappointed, frustrated. But if I see mga accomplishments, yung mga inspirational, of course I feel happy. Nakaksira din ng mood. At nakaka-buo ng mood. Depende sa post
- With regards naman po with work, kunwari po you see posts?
- Oh I’m happy when I see na maraming nagsheshare nung post ko about this organization. When I caught their interest. Of course naiinspire ako to do more.
You’ve already mentioned that you post about work on social media. Aside po from promotions, do you post about your workmates, etc?
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- No. Kapag may birthday, may picture. I tag them. Like wedding. I attended the wedding of my staff. Events lang talaga, not really during the work.
- Ano po yung top 3 na pinpost niyo about work on social media?
- Normally, it is about promotions. Halimbawa for the Holy Week, we have the Easter Egg Hunt, kasi we have a person managing the social media of our property. So pag nagpopost siya, shineshare ko yun sa wall ko. Number 2 is photos because I want people to see how beautiful our property is.
- Those photos are from yourself?
- No because we have an HR manager who is very good in photography. So most of the photos are from him. The third one, hiring. I post about hiring also eh. Right now we are in need of a sales manager so I use social media to capture the attention of the market.
- And they’re responding po personally?
- I will include in my post my contact details like my email address. And then all of a sudden makakareceive ako ng CV. Not doon
Do your co-workers post about work on social media?
- Oo. I see some posts. - Even your department po meron?
- Yes - Do they post about their workmates? Do they post photos with you guys?
- Ganon din, if we have events, nagpopost din sila
What are your thoughts or feelings when you see their posts about work?
- I’m happy. Because I see that they are also proud about our property and they want to help promoting kung ano yung promotions naming. Kasi when they do not post anything about it, parang I feel like, “Ay dedma lang,” walang effort. But if I posted something and I shared it. “Ah, wow.” So they’re helping me reach more people
You already mentioned the advantage of company promotion in posting about work on social media. Do you have any other advantages in mind? Of posting about work on social media?
- There are advantages, really. As I’ve mentioned diba, people are now into social media. I don’t know, I just knew it that posting in Facebook, pwede mong i-target eh. The audience can be targeted, the area can be targeted so pwede mong ireach yung right market that we want to tap for a particular promotion
- How about your personal Facebook, ano po yung advantages ng pag post about work?
- Not just posting, if you’re talking about posting. Yung mga tao na I have not seen for quite a while, social media helps to bring back the people closer together. Family in different countries in different places. You get to get them engaged with you on social media
- Aside po from that, do you think it helps build your relationship with your co-employees and bosses?
- Yes but not naman to the point na you depend on your relationship with your bosses on social media. It helps but not to some extent
- How about motivation, encouragement, and self-esteem?
- Yes actually. If I have an employee or a staff who showed exemplary performance, if I posted something like “Congratulations, job well done.” On her page, it boosts her confidence eh. And it motivates her more. So I think social media can help.
- Does it also include a heightened sense of responsibility di lang sainyo pero patin narin po suguro sa employees niyo?
- Oo, because you have to handle social media with so much responsibility. Sometimes kasi too much posting, nawawala yung confidentiality ng mga information. And then sometimes it’s not proper. Kasi I told you kanina if I’m upset, emotions, personal. But if it’s about the company hindi dapat. You shouldn’t do that. You have to handle it with so much care.
- Since namention niyo narin po yun, meron po ba ditong policy about social media?
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- Oo, - Ano pong specific?
- I can’t give you the right phrases ah, pero the thought is you shouldn’t post about something that will give a bad impression to the company opr towards your co-employee. Like when you’re upset to someone, or yung mga frustrations mo sa company. You shouldn’t do that.
- Going back to the advantages, advantage rin po ba yung organizational identification? When you post, do you identify yourself more with this organization?
- Yes, advantage din siya because you’re not just expressing yourself but also promoting your company diba? Kasi there are employees who are known in the industry. If people knew na nandun ka sa organization nay un. If they like your post, you also promote your property.
- Lastly, nagkakaroon po ba ng reinforcement nung existing commitment niyo to this organization?
- I think posting on social media has nothing to do with my commitment sa company. It’s two different things. Commitment kasi depends on your own perspective. If you’re happy, you’re committed. If you see that the company is giving you what you deserve, you are committed. But social media has different meaning to me. It doesn’t work that way.
- It doesn’t really affect your commitment in any way?
- Hindi, walang kinalaman yung social media sa commitment ko, different
Do you think there are disadvantages aside po dun sa namention natin kanina na it’s bad for the company’s image, ganiyan?
- Oo, yung confidentiality nawawala. And then I think people are abusing it. And then sometimes we cannot avoid. In the company kasi some people are allowed and some are restricted. Some people use the company time to use social media to post, to read, or to probe or whatever.
Between affective commitment, continuance commitment, and normative commitment, alin po sa tatlo ang applicable sainyo? (After explaining the three components)
- Pwede bang lahat? Kasi I think I want to, I need to, I have to. Lahat yun. I want to because I’m happy being here. It feels like family here. And then I have to because I am a bread winner eh. I need to earn. At the same time, I need toearn while enjoying.
- Yung last naman po, yung normative, it’s a sense of obligation to your workmates
- Oh yeah, as I said, as head of the department, I feel responsible. For example if I get resignations, ako mismo as head nashashatter ako. How much more if yung head yung magreresign? I feel like I have to—yung may mission pa ko. I want people to learn from me. I want to share what I have. I want to bring them to the next level.
In your own words, what is organizational commitment?
- I think it’s about loving your own company not because you need them, not because you have to. It’s about everything. About yourself. Yung self-fulfillment. Because you believe in your company. Kasi mahirap especially saamin in sales. You cannot sell something you are not confident about. For me kasi yung commitment sa company ay putting little things together. First is loving yourself, loving your company, loving your employee, and making sure that you give your best for the company.
- Does it entail po staying in the company?
- Oh yes, syempre. Being loyal to the company, not bad-mouthing about the company because there’s no perfect company, believe me. Wala talaga. In one way or another, meron ditong advantages na some companies, disadvantage nila yun. Kaya nga what I told you earlier, it depends on your perspective eh. How you’ll accept your company as it is.You know in spite of the competition, what do I mean by competition? Ang daming hotels na nagbubukas, ang daming opening, diba very tempting. If happy ka sa company, if you love the company, if you love the people you are working with, di ka matetempt.
In a scale of 1 to 10, with 10 being the highest, rate your commitment to this organization.
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- I am very committed. 10, I can give. In spite of the difficulties. Because if not, walang 9 or 8 saakin. If I am not committed I won’t be here anymore.
- With that score, then you’re definitely not considering leaving this organization?
- No, not for the next years. Kasi ganon lang naman yun diba, if you feel like, “Ugh, di na ako motivated,” there’s no way of staying. There’s no reason for staying.
There has been a trend rin po in studies that they say that younger generations are less committed than the older generations. Do you think it’s true?
- I think so, yes, yes it’s true. Really because, yun nga, nowadays, ang dami nang option. So syempre napaka-dynamic ng mga bata. So normally, yung mga young generations, andiyan sila, tapos tempting yung isa. Unlike the old generations na you have proven yourself already. Parang ayan na, I have tried that na. So lesser na yung curiosity
Since you believe that younger generations are less committed, kung sainyo po hindi nakaka-affect ang social media sa commitment, do you think the human resource department of organizations can use social media to encourage younger generations to be more committed to the organization?
- Not social media I guess. Kasi I thnk social media, dun mo nga nakikita lahat ng temptations eh. The more that the HR will use social media, the more they are getting exposed to it. So I think they have to think of better ways and not social media
- You mentioned po kanina, you encourage your employees, ganiyan.
- Not the human resources but the department heads. Magka-iba kasi yun diba. I, as department head, it boosts their morale eh. Now if using social media will become the media of the HR, then you are inviting them to use social media more. And that exposes them to a lot of other things—other industries, other issues, other etc etc
- So that’s one of the disadvantages narin po?
- Oo. HR can think of other mediums but not social media - How about internal social media for the company? Diba po ginagawa yun ng ibang
company?
- Yeah, pwede. That can be. But not to the external social media
Which of Maslow’s Hierarchy of Needs Theory are fulfilled by posting about work on social media? (After explanation)
- Love and belonging and esteem. - Not much po about safety—security of employment?
- Hindi, hindi - Kahit perceived good relationship with the boss?
- Not really
Which of Herzberg’s Motivation and Hygiene Theory are fulfilled by posting about work on social media? (After explanation)
- Recognition lang sa satisfaction - Sa dissatisfaction naman po?
- Salary - So you know people po who post about their salary?
- Oo, tsaka yung relationship with boss. Sobra. Not really with management but with their direct boss diba. Pag may frustrations sa boss, nako, grabe. Tsaka relationship with peers
Pero common naman po dito yung friends niyo sa Facebook yung workmates niyo?
- Hindi, sa ibang tao. Sa ibang company. For example, in my previous company, friends ko sila sa Facebook. Now hindi ko na sila co-employee pero hindi naman ibig sabihin iuunfriend ko sila. SO when I see their posts parang, “Eew.” Alam mo yun, if I’m still there, I won’t allow them to do that.
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- But from here in this organization wala?
- So far wala - How about lighter ones po like stress?
- Stress, ako mismo nastress ako sa flight lagi na delayed. But not too much on dealing with clients, hindi naman ganon. It’s more about yung uncontrollable. I travel kasi most of the time for the work. Traffic. Stressful sakin yan.
But do you think social media can be used to improve other employee behaviors like motivation, performance, and the like?
- Pwede naman but with certain limitations. Dapat lang use it appropriately na wag abusuhin.
Last question, what do you think of the idea of posting about employees, achieving employees in yor main company page?
- Actually we’re doing that. We have this program we call “Our *company name* Family”. So in our Facebook page, we are posting some of our employees kasi it’s not about their personality but it’s more about work-related. So halimbawa, yung airport rep naming, “Meet our *company name* family… He is our airport representative. He welcomes you bla bla bla.” So that the guests who go the property, they recall. So little by little we are introducing our employees to them. Yun, not so much on their personal lives and I think it’s advantage, it’s good because you get to engage your clients. Kasi diba, when you go to the resort and familiar yung faces na nakikita nila, it feels like napaka-at home sila. So yun yung ginagawa namin. It’s part of our strategy.
- Aside namn po from the advantage on the client side, do you think there is an advantage on the employee side?
- Oo kasi yung mga employee diba if you get to see yourself in the official page of you company and thousands of people binoboost yun, diba. Ikaw nga lang, sarili mong post, pag madaming likes, happy ka, how much more yung official page ng company and you see thousands of likes. Tapos pag dumating yung client dun, “Uy ikaw yun!” ganiyan. You feel delighted. You feel happy about it
- Usually po ba yung mga front-liners lang yun?
- Ay no. Dito kasi we have mute-deaf na employees so yun, even them. Nasa housekeeping sila. Not just front-liners. Like recreation, ganon.
- So even in HR, ganiyan, marketing?
- Oo, nurse. Hindi pa nga yung frontliners eh kasi yung frontliners palagi na nilang nakikita yan eh. Yung mga behind the scene.
- Sino po yung in charge dun?
- Sa marketing. Meron kaming in charge sa social media, so siya dun. Nag photoshoot pa kami dun, tapos once a month may post kami nung “My *company name* Family”
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RESPONDENT 4: BABY BOOMER
TYPE OF ORGANIZATION: Government
Ano po yung ginagamit niyong social media?
- Facebook, dun lang ako ano eh, kasi di ko maupdate yung aking e-mail ad - Mga ilang beses po sa isang linggo niyo ginagamit?
- Tuwing gabi lang ako nag fe-Facebook - Araw araw po?
- Almost everyday. Wala lang, pampa-tulog
Para saan niyo po ginagamit yung Facebook?
- Para maupdate mo yung nangyayari sa friends mo, kung nasaan sila for the past days, o anon a yung itsura nila, especially yung mga kaklase mo nung elementary, high school
- Nag eexpress po ba kayo ng feelings?
- Ay no very seldom. Kunwari nung isang araw nag lagay lang ako ng “Happy Easter, God bless us all,” pero hindi masyado
- Sharing personal information po?
- Not really, pagka nasa abroad lang. Kasi parang for prestige, “Uy nakapunta ka sa ganyan” Not all, selected photos lang
Ano po yung usual messages ng mga pinopost niyo sa social media? Mga likes and dislikes po ba?
- Ay no, hindi ako masyado sa ganon. Uh, wala lang, yung mga bati lang nag anon pag may occasion lang. Pero hindi ako yung kada-ano may post, yung saluobin mo, diba may ganon? Yung sentiments mo, hindi ako nag gaganon.
- Tungkol po sa current events?
- Hindi ako nagaano. Basta I read and read lang. Para lang makakuha ng updates especially pag hindi ako nakakanuod ng TVor nakakapagbasa ng dyaryo
Ano naman po yung thoughts and feelings niyo pag gumagamit kayo ng Facebook?
- Ano yung pleasure mo parang na-eentertain ko. Natatawa ka sa mga video. May sentimental na nakaraan niyo ng mga classmates niyo
Nagpopost po ba kayo tungkol sa work sa social media?
- Hindi, hindi ako ganong tao - Kahit po kayong mga workmates, ganon?
- Hindi - Bakit po?
- Kasi para saakin, personal thing ko na yung sa trabaho ko. Hindi ko na kailangan pang ipaalam sakanila. Very private akong tao
- So kahit po tungkol sa workmates niyo, kayong magffriends?
- Pag nagkakatuwaan lang, ganon. - Pictures po?
- Oo ganon lang. Kapag nag coment alang ako sa friends ko, dito sa mga ka-officemate ko. Pero yun lang
- So friends niyo po yung workmates niyo sa Facebook?
- Oo. - How about po encouragements sa trabaho, kunwari may nagawa silang maganda?
- Oo, meron din. Yung “Keep it up,” mga ganon lang. Hindi naman kasi ako yung maraming sinasabi.
- So yung mga comment comment lang po?
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- Bihira
Yung officemates niyo naman po, sila ba nagpopost about work sa Facebook?
- Oo, balitaan din - Ano pong mga sample na mga posts?
- Kunwari may sickness, or kunwari nasa seminar, ganon lang ang mga nilalagay sa Facebook. Tong mga batang to friends ko, mas madalas sila. Kayo mga bata kayo. Kami may edad na kami, 54 na ako.
- Ano naman po yung thoughts or feelings niyo pag nakakakita kayo ng posts ng officemates niyo about work?
- Yung encouragement din, yung mag cocongratulate ka sakanila pag yung job well done sila. - Ano naman po dating sainyo pag kayo naman po yung nakakakita ng posts nila?
- Ayun, natutuwa rin ako.
Tingin niyo po may advantages or positive effects yung pag post about work sa social media?
- Oo, meron din naman. May positive din. Yung mga encouragement nila pag may problema sa trabaho
- Tingin niyo ba nakakaapekto po to sa relationship with your workmates?
- Oo din - Yung mga boss po?
- Hindi ko friends yung mga boss - E sila po?
- Hindi rin. Kahit saakin. Diba kunwari boss nila ako, hindi nila ako iadd. Kasi ako hindi ako yung taong ma-koneksyon
- Eh motivation and self-esteem?
- Oo rin - E promotion po ng company niyo?
- Oo marami din naman sa mga friends ko ang gumagawa. Ako lang hindi ganon - Nagbbigay po ba ito ng sense of responsibility of your work?
- Medyo lang. Oo naman. - How about organizational identification?
- Pinapakilala ko naman yung organization, ganon
Kung may positive effects po, meron din naman po bang negative effects?
- Yung mas madali kang lapitan para sa pabor, ganon - Meron naman po ba kayong officemates na nagpopost ng negative about work? Kunwari
stressed po, okaya tungkol sa management?
- So far wala namang ganoong negative - How about po discouragement o nadedemotivate sa trabaho?
- Wala naman
Para po sainyo ano po yung organizational commitment?
- Ako kasi workaholic akong tao eh. Gusto ko work before pleasure. Basta hindi ako tatayo at magkwento at magkwento tungkol sa trabaho hanggat hindi ako tapos. Kailangan, binabayaran ka kahit underpaid, dapat giving your best
- Tingin niyo naman po ba kasama na dun yung pagiging loyal? Yung pagsstay sa organization?
- Oo, kasi galing ako sa private eh. 15 years din ako sa private. Dito 9 years na. Kaya syempre nalulungkot ako pag may nangyayari sa dibisyon naming. Kasi assistant ako eh, so parang dala ko rin. Tsaka commitment mo dun sa dibisyon mo, kailangan maayos.
Kayo, kino-consider niyo po ba ngayong lumipat ng trabaho?
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- Matanda na kasi ako eh. 45 nandito ako eh. Pero during those years palipat-lipat ako ng trabaho. Kung mabibigyan ako ng chance sa edad ko, gusto ko lumipat. Yun ay kung merong opportunity mas maganda. Kahit private, wag lang malayo. Pero ako naman hindi ko naman hinahanap eh. Hindi yung naghihintay na lang ako. Ano, hindi ko fate. Kasi nag-aral din ako ng pag-care giver nun eh. Hindi rin natuloy
In a scale of 1 to 10 with 10 being the highest, paano niyo po marerate yung commitment niyo to this organization?
- 9. Kasi nagtitira naman ako ng isa para sa sarili ko. Hindi naman yung puro trabaho, meron ding maiiwan. Parang sap ag-ibig, mag iwan ka na sa sarili mo, wag puro siya
Naniniwala po ba kayo na mas committed yung mga nakakatandang generation kaysa sa younger generations?
- Yung mga mas nakakatanda yung committed. Maturity na ang saming mga may edad na. Sa mga bata, magulo pa ang isip, pwede pa yan magpa-lipat lipat ng trabaho. Tyaka mas ano pa sa challenges yan. Yung mga bago sakanila, exciting yan. Saakin, gusto ko, magkaron man ako ng ganiyang challenges, gusto ko yung maging successful ako. Yung maabot ko talaga yung goal ko. Pero yung iiwan ko lang, ayaw ko na.
- So agree po kayo na mas committed po ang older generation?
- Oo
Tingin niyo po, yung pag post sa social media o yung pag-kita ng post about work sa social media, naaapektuhan po ba yung commitment niyo dito sa organization?
- Oo, naaapektuhan din naman ako ng ganon, kaunti lang. Yung mga classmates ko, may group photo sila, mga successful na sila, mga doctor na sila samantalang ako yung honor student nung high school. “Dentista na ‘to? Eh halos di makapag-salita ng English to?” Yung ganong tipo. Ano lang kaniya-kaniyang destiny
- So naiinfluence po kayo ng posts nila?
- Oo, - Eh positively naman po about your work dito? Naeencourage po ba kayo pag nagpopost
Between affective commitment, continuance commitment, and normative commitment, alin po sa tatlo ang applicable sainyo? (After explaining the three components)
- Yung second and third nalang. I need to tapos I have to. - Bakit niyo po kailangan?
- Kasi eto lang yung job ko. Eto yung organization ko diba? I need salary para meron akong pang gastos.
- Tsaka may sense of obligation po?
- Oo
Which of Maslow’s Hierarchy of Needs Theory are fulfilled by posting about work on social media? (After explanation)
- Esteem, belonging and safety. - Yung safety po paano?
- Ayan, yung sa trabaho, yung sa family niyo - Feeling niyo po dahil po sa relationship niyo with your co-workers, safe yung employment
niyo dito?
- Oo.
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Which of Herzberg’s Motivation and Hygiene Theory are fulfilled by posting about work on social media? (After explanation)
- Achievements, responsibility, advancement - Pano niyo po nasabi?
- Nagkaron ako ng achievement dito, napromote ako. Yung work ko naman gusto ko naman at talagang inaayos ko ng husto. Yung achievement and advancement goal ko rin yan
- Eh sa pag post po sa Facebook may nafufulfill ba?
- Parang hindi talaga kami nagpopost tungkol sa work sa social media - Eh sa dissatisfaction naman po?
- Wala
Do you think organizations’ HR department can use social media to improve employee behaviors
like commitment, motivation, performance, loyalty, and the like? Kunwari po gagawa ng Facebook
page tas ialalagay po dun, “Well done!”, ganon?
- Ah parang iaappreciate? Oo okay naman. Para saakin okay lang pero saakin naman private nalang.
- Pero sa tingin niyo po, sa ibang employees makakatulong po ba yun?
- Oo, makakatulong yun. Kaya lang magkakaroon ng inggit. Alam mo naman to gobyerno. Iba kasi yung nasa private ka eh. Dito kasi may napopromote because of connections.
- So tinigin niyo po iba yung effect pag sa private gagawin?
- Oo, iba yun. - Pero pwede naman po?
- Pwede naman. Kaso tingin ko sila din ayaw nila. Kasi maraming magtatanong “Bakit ako nandito 10 years na pero siya yung napromote?” Yung mga ganong tipo. Iba ang gobyerno eh
- Eh how about po yung irerecognize yung loyalty?
- Ah ayun okay yun. Achievement yun, kasi nakatiis sila
Sa tining niyo po magagamit ba yung Facebook para ma-encourage yung mga younger generations to be more committed to their work?
- Oo, malaking tulong yun. Isang factor din yun. Nagkakaroon sila ng drive para gumawa pa lalo.
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APPENDIX F
TRANSCRIPTION MATRIX
MILLENNIAL GEN X 1 GEN X 2 BABY BOOMER
SOCIAL MEDIA USE
Platforms - Facebook, Instagram, Youtube, pero nanunuod-nood lang
- It’s usually Facebook - No, my daughter downloaded
the Instagram but I haven’t used it. Medyo ang mother hindi masyadong techy
- Facebook and Instagram - Facebook, dun lang ako ano eh, kasi di ko maupdate yung aking e-mail ad
Frequency Facebook
- Facebook, almost naka online lang ako pero hindi ginagalaw
- Pag may special events tsaka pag may kailangan sa school
Instagram
- Scan scan lang sa mga fina-followko
- Every day pero usual lang
Facebook
- Daily, mga 4 hours a day
Facebook
- I’m online the whole day eh, kasi I’m in sales diba, I monitor posts in our Facebook page. At the same time I need to know what is happening in the industry. I have friends na nagpopost so there I can see what’s new to the other properties. What are the promotions
Facebook
- Tuwing gabi lang ako nag fe-Facebook
- Almost everyday. Wala lang, pampa-tulog
Purpose - Pag dating sa organization, hindi mo na kailangan i-text or mag hintay ng updates kung may meetings, ipost mo nalang tas
- Checking updates from my friends, for learning kasi sometimes may pumapasok na information about health, no. To, at least have a constant communication with my far far friend. I used to
- I post also. Personal and work-related posts. If I feel like I’m upset, if I’m happy, I need to share experiences.
- Para maupdate mo yung nangyayari sa friends mo, kung nasaan sila for the past days, o anon a yung itsura nila, especially yung mga kaklase mo
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hintayin mo nalnag sila. Pag text kasi, one on one yun pero sa Facebook meron nang chat at group.
- Sharing lang ng mga thoughts, ng mga nakikita mo, yung mga nakakainspire sa’yo.
- One update lang talaga tapos two, sharing ng mga inspiring thoughts
Personal photos
- Oo naman
Socialization
- Oo, kasi minsan nagpapalit na sila ng number eh, dun ko nalang hinahanap
work in another country. And those who I used to work with in my work before.
Sharing photos
- Yeah, but not really everyday you’re gonna download your face no. Pag may special
occasions na at least I want to share to my friends and relatives.
Expressing thoughts and feelings
- Very seldom. Kunwari may nabasa ako sa Bible na verses that I really wanted to share to my Christian friends. That’s the time when I will put it to my status and share it. But not every day.
Personal information
- A little but not showing all what is happening to you. Especially may danger if you’re going to share everything. Especially yung may identity theft. At least may konting limitations
Top 3
- Getting some updates, sharing personal experiences and information to my friends and then at least for my friends to know that I’m still alive
Updates
- Yes, part of it. Scroll. But not too focused on checking on what’s going on in my friends and family. I just scroll and when someone catches my attention medyo okay, like like lang but not so much on giving comments
Socialization
- Yes, networking also.
Entertainment
- Hindi eh, not so much about that
Company promotion
- Yeah, we’re into that. We’re utilizing social media in terms of our promotions. Kasi diba people are now very engaged in social media kaya we’re using it as a toolto promote the property.
- Yes, when I get press releases, plus if I see anything I repost it and share it
Top 3
- Feelings, emotions, activities, number one. Two, work related. I share posts about thus organization. Number
nung elementary, high school
Feelings
- Ay no very seldom. Kunwari nung isang araw nag lagay lang ako ng “Happy Easter, God bless us all,” pero hindi masyado
Personal information
- Not really, pagka nasa abroad lang. Kasi parang for prestige, “Uy nakapunta ka sa ganyan” Not all, selected photos lang
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three, competition checking
Common themes/messages
Likes/dislikes
- Yung mga pages na gusto ko, kunwari si John Maxwell
Entertainment
- Yung mga foreign movies, Jennifer Lwarence, ganon
Ideas
- Not really
Current events
- Shineshare ko yung parang help din sa mga voters, pag nag aagree ako
Entertainment
- Usually interesting topics about this artists or politicians
Beliefs
- Usually beliefs, especially in God, in Jesus Christ. Because I am born again, I wanna share my experiences in being a follower of Christ
Current events
- A little, especially that we now have the incoming elections. I very much update about who we are going to vote for and then giving my opinions to this politician who is running especially for the highest position as president. Of course, it helps eh when you say something about this president, at least a little information you shared to those who can read my shared information
Negative
- May negative naman. Of course hindi laging positive. When I am not happy about how the Aquino administration handles the country, of course I’m also sharing my negative thoughts with them. But not actually
- Mostly status lang eh. Like if I get upset last week. I was in Bohol, my flight was delayed for two hours, ganon lang siya. Yun yung type niya. And mostly my kids eh, not about me. If they have accomplishments, activities, I post it
Likes/dislikes
- Not so much
Beliefs
- Hindi rin
Current events
- If it’s about this company
Likes/dislikes
- Ay no, hindi ako masyado sa ganon. Uh, wala lang, yung mga bati lang nag anon pag may occasion lang. Pero hindi ako yung kada-ano may post, yung saluobin mo, diba may ganon? Yung sentiments mo, hindi ako nag gaganon.
Current events
- Hindi ako nagaano. Basta I read and read lang. Para lang makakuha ng updates especially pag hindi ako nakakanuod ng TVor nakakapagbasa ng dyaryo
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very brutal naman when it comes to foul words that you’re gonna use. Because I base my thoughts with the things that I’ve heard and read in the newspaper and Facebook.
Feelings
- No. I don’t like posting yung “I’m lonely today because…” Sakin kasi, it’s too personal for you to say that, anong pakialam nila diba? At least sabi nga, happylang. So any happy moments, you’re gonna share to others.
Top 3
- It’s about my faith, I share it to everybody. Second, it’s all about my accomplishment here. Yung mga ginagawa naming in the department being department head, as friends. And then third is all about my family, my kids
Thoughts/feelings when using social media
- Pag gamit yung social media, kunwari may chat dun, sharing lang talaga, kwentuhan lang lalo na pag walang kasama sa bahay
- If positive, nililike ko talaga, pag may natututunan ako,
Pero pag yung mga drama drama di ko na binabasa
- Always happy naman
- If I read mga disgusting messages, of course I get disappointed, frustrated. But if I see mga accomplishments, yung mga inspirational, of course I feel happy. Nakaksira din ng mood. At nakaka-buo ng mood. Depende sa post
- Ano yung pleasure mo parang na-eentertain ko. Natatawa ka sa mga video. May sentimental na nakaraan niyo ng mga classmates niyo
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SOCIAL MEDIA AND WORK
INDIVIDUAL ACTIVITY
- Di naman, usually pag may events, kunwari may seminar, popost yung picture
- Inspired lang
- For example, the latest lang last Saturday when we had our departmental meeting, and the room attendants showcased their talents in doing the towel art. And then at the same time, during the departmental meeting, we also had training. So what I did, I took pictures while we had the meeting and while the room attendants showcased their talents in the towel art, I also took pictures of it and then posted it in social media, which other co-workers, colleagues in the other hotels that I’ve worked in before appreciate it. And then one room attendant pa nga where I worked 2007-2009, even told me “Ma’am I really wanted to learn on how your room attendants are doing that.” Diba, it’s really happy to know that even if you’re away from them from so many years still appreciate yung nagagawa ko in the work
- Yes. But not very often ano. I remember posting on my status my encouragement with regards to the work of the room attendants. Since they are under my department, yung pinost ko is all about even if their work is just taga-linis lang, I still give them good, positive views about their position. About their importance in the industry. So nung pinost ko yun, what made me happy is that
- I’m online the whole day eh, kasi I’m in sales diba, I monitor posts in our Facebook page. At the same time I need to know what is happening in the industry. I have friends na nagpopost so there I can see what’s new to the other properties. What are the promotions
- Yeah, we’re into that. We’re utilizing social media in terms of our promotions. Kasi diba people are now very engaged in social media kaya we’re using it as a toolto promote the property.
- Yes, when I get press releases, plus if I see anything I repost it and share it
- Normally, it is about promotions. Halimbawa for the Holy Week, we have the Easter Egg Hunt, kasi we have a person managing the social media of our property. So pag nagpopost siya, shineshare ko yun sa wall ko. Number 2 is photos because I want people to see how beautiful our property is.
- Hindi, hindi ako ganong tao
- Kasi para saakin, personal thing ko na yung sa trabaho ko. Hindi ko na kailangan pang ipaalam sakanila. Very private akong tao
Workmates
- Hindi - Pag nagkakatuwaan
lang, ganon. - Yung encouragement
din, yung mag cocongratulate ka sakanila pag yung job well done sila.
Pictures
- Oo ganon lang. Kapag nag coment alang ako sa friends ko, dito sa mga ka-officemate ko. Pero yun lang
Friends with co-workers
- Oo
Encouragement
- Oo, meron din. Yung “Keep it up,” mga ganon lang. Hindi naman kasi ako yung maraming sinasabi.
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a lot of my colleagues before in the industry—because this is my tenth hotel—give me some positive comments about that. Even the room attendants they said “This is the best boss that I’ve ever had.” Diba, palakpak tainga sakin yun. May sinabi pa na ako yung pinaka ma-ano mag-salita. Yung hindi nagagalit. Basta nakakataba ng puso, if you receive those positive comments about the thoughts on the works of the room attendants that I’ve shared in through my Facebook account
Photos with workmates
- Yes - Yes, yung mga friends ko dito.
Yun nga lang, hindi siya palagi. Pag may special occasions lang, nagpipicture-picture. Kaninang umaga, meron kami while we had the morning briefing with the rooms division meeting. So nagpipicture muna kami then mamaya yan posted na yan.
- The third one, hiring. I post about hiring also eh. Right now we are in need of a sales manager so I use social media to capture the attention of the market.
Workmates
- No. Kapag may birthday, may picture. I tag them. Like wedding. I attended the wedding of my staff. Events lang talaga, not really during the work.
- Bihira
CO-WORKERS’ ACTIVITY
- Sa group lang, sa labas hindi masyado pero meron din
- Yung sa work ko kasi, bawal ang phones, not just during work pero within the company kasi production kami. So pag nasa labas lang talaga. Pag kakain lang
- Yes, I guess. Kung siguro friends ko sila. But usually yes, but not also seldom.
- Mga happy moments while working here. For example, the FO manager is happy that he’s been in the company for many years. Yung mga ganon.
- Oo. I see some posts.
Workmates
- Ganon din, if we have events, nagpopost din sila
- Oo, balitaan din - Kunwari may sickness,
or kunwari nasa seminar, ganon lang ang mga nilalagay sa Facebook. Tong mga batang to friends ko, mas madalas sila. Kayo mga bata kayo. Kami may edad na kami, 54 na ako.
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- Mas relationship kaysa work-related.
Friends with co-workers on Facebook
- Oo, madami rin sila
THOUGHTS/FEELINGS
- Normal lang kasi bonding lang sa workmates.
Proud feeling
- Oo naman
On negative posts (others’ stress)
- Hindi naman kasi iba yung level ng work nila, so kailangan mag adjust talaga. Suguro maturity nalang din
- Of course natutuwa. My feelings is that I am happy for them. That they’ve already reached the 11 years working here. And then also encouraged when they post something about their work in their department.
- Oh I’m happy when I see na maraming nagsheshare nung post ko about this organization. When I caught their interest. Of course naiinspire ako to do more.
- I’m happy. Because I see that they are also proud about our property and they want to help promoting kung ano yung promotions naming. Kasi when they do not post anything about it, parang I feel like, “Ay dedma lang,” walang effort. But if I posted something and I shared it. “Ah, wow.” So they’re helping me reach more people
- Ayun, natutuwa rin ako.
ADVANTAGES
- Mas stronger yung relationship niyo kasi sa Facebook, magpopost sila about family nila,
- Of course, advantages is, other people know that you’re happy with the work that you have right now. Advantages is that you’ve shared some information with your past colleagues in the
- There are advantages, really. As I’ve mentioned diba, people are now into social media. I don’t know, I just knew it that posting
- Oo, meron din naman. May positive din. Yung mga encouragement nila pag may problema sa trabaho
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hindi lang as workmate pero friend narin, relationship-building
Friends with boss
- Opo
- Sila kasi, sobrang busy, kaya wala na silang time makipag-chikahan. So imemessage mo lang, “Sir thank you kasi ganito,” mag rerespond naman siya
Motivation
- Oo kasi may workmates akong sinasabi, “Stressed ako pero okay lang.” Pero habang nasa work, may interaction parin. Hindi mawawala yung respect nila sayo pero parang ka-level mo rin sila.
Self-esteem
- Okay lang, di naman masyado
Company promotion
- Oo naman, kasi
industry. At least update on what is happening in their work.
Relationship with employees/boss
- Yes, oo. At least nakaktulong yun. Malaking impact yun.
Friends with employees
- Oo
Friends with boss
- Actually, sa bosses, hindi masyado. Kasi in my own opinion, yung mga GM, RM, I don’t want to invite them to become my friends in Facebook, though my relationship with them is okay. Kasi parang naiisip ko, saakin ah, in my own opinion, it’s not really right because they’re your superior. And limit lang siguro yung I need to know from them is all about the work I have with them but not too personal, yung kailangan ko malaman pa yung what is happening to them to keep it professional.
Encouragement, self-esteem and company promotion
- Oo
Heightened sense of responsibility
- Yes, oo. Kasi for example I post in Facebook yung mga achievements ko as department head or achievements ng staff ko nalalaman ko sa Facebook, nakakataba ng puso. Kasi nalalaman mo na nabubuild na
in Facebook, pwede mong i-target eh. The audience can be targeted, the area can be targeted so pwede mong ireach yung right market that we want to tap for a particular promotion
Relationship with employees/boss
- Yes but not naman to the point na you depend on your relationship with your bosses on social media. It helps but not to some extent
Motivation, encouragement, and self-esteem
- Yes actually. If I have an employee or a staff who showed exemplary performance, if I posted something like “Congratulations, job well done.” On her page, it boosts her confidence eh. And it motivates her more. So I think social media can help.
Organizational Identification
- Yes, advantage din siya because you’re not just expressing yourself but also promoting your company diba? Kasi there are employees who are known in the
Relationship with employees
- Oo din
Relationship with boss
- Hindi ko friends yung mga boss
- Hindi rin. Kahit saakin. Diba kunwari boss nila ako, hindi nila ako iadd. Kasi ako hindi ako yung taong ma-koneksyon
Motivation and self-esteem
- Oo rin
Company promotion
- Oo marami din naman sa mga friends ko ang gumagawa. Ako lang hindi ganon
Sense of responsibility
- Medyo lang. Oo naman.
Encouragement
- Oo, syempre. Kailangan yun
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minsan tatanungin ako ng parents ko, “Eto ba yung company mo?”, kasi nafeature sa ganito. At “bibili ako ng product.” Natatwa ako kasi yun yung gamit nila sa bahay
Sense of responsibility
- Hindi naman, hindi mo naman kailangan makipag-kumpetensya eh. Gagawin mo siya kasi yun yung responsibility ko, hindi para maging best ka.
Reinforcement of feelings toward organization
- Oo naman, yung mga opportunities na binibigay nila, so parang andun yung eagerness mo talaga na “Oo, gagawin ko to kasi ganyan”
yung kanilang self-esteem, responsibility especially here in the hotel industry.
Friendly organizational culture
- Yes, oo - Yes, I treat my staff just like my
kids. Being there for example yung mga supervisor ko kasing edad ko lang. I’m still your mother. And you are all my children and the room attendants are my apo.
industry. If people knew na nandun ka sa organization nay un. If they like your post, you also promote your property.
DISADVANTAGES
Negative posts
- Stress lang, oo. Meron din. Ako di ako nagpopost ng ganon. Bale
personal
- I don’t think there are disadvanteges. Siguro nalang if you post something negative about the work environment that you are in. But aside dun, I don’t see how pwedeng magkaron ng negative impact yung posting
- Oo, yung confidentiality nawawala. And then I think people are abusing it. And then sometimes we cannot avoid. In the company kasi some people are
Negative posts
- So far wala namang ganoong negative
Discouragements
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message na pag may issues sa company. One on one na yun
Issues caused by social media
- Wala naman, personal lang
- kung anong problema sa work, kasi di maiiwasan yung away away. So dinidiscuss parin namin yan kahit sa labas. Kunwari yung inspectors daw hindi sinusunod. Pag sa labas ka kasi, mas open-minded ka na.
- Personally naming inaayos kasi pag sa social media, mamaya iba yung approach lalo na hindi mo verbally sinasabi.
Other
- Wala naman, depende sa tao
Other people’s work
- Siguro may part din pero hindi mo rin masisisi yung sarili mo. Yung “uy nakakalabas
about the situation you are working on
Negative posts
- Ay no. Sabi ko nga sayo, when it’s negative thing that’s happening to me, I don’t tell it on Facebook. What I do know is that some of my friends are doing that.
- They don’t work here. Pero meron ding mga iba na dito nagtatrabaho na they say something, they send negative sentiments about work. Sabihin nila, “I’m really stressed out right now,” Yung mga ganiyan. Yung mga nakakainis. But me personally I don’t post any negative things in my Facebook page
- No, not actually. Unless it’s under my department. Kunwari sabihin niya “Nakakainis, nandiyan nanaman yung supervisor kong ganiyan,” Usually pag ganon, pag nakikita ko yun sa Facebook, I usually call the staff about any problem, they have. “Do you want me to discuss it with you?” At least naiinform ako though they don’t tell it straightly to me, but when they post it, naalarm ako.
- Partly yes naaapektuhan. Halimbawa they say something about management, maapektuhan ka in a way na magkakaroon ka ng question, “Bakit?” Ang mangyayari siyan you wanna answer the question, you gonna ask. Especially if you saw your colleague personally, tatanong ko, “Uy bakit ganon
allowed and some are restricted. Some people use the company time to use social media to post, to read, or to probe or whatever.
Negative posts
- Stress, ako mismo nastress ako sa flight lagi na delayed. But not too much on dealing with clients, hindi naman ganon. It’s more about yung uncontrollable. I travel kasi most of the time for the work. Traffic. Stressful sakin yan.
- Wala naman
Other peoples’ work
- Oo, naaapektuhan din naman ako ng ganon, kaunti lang. Yung mga classmates ko, may group photo sila, mga successful na sila, mga doctor na sila samantalang ako yung honor student nung high school. “Dentista na ‘to? Eh halos di makapag-salita ng English to?” Yung ganong tipo. Ano lang kaniya-kaniyang destiny
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siya” kasi Monday to Saturday ako. So yung part na kung pano mo lang ihandle yung time mo, kung pano mo ischedule.
- May part na gusto kong itry. Kasi pag tinitignan mo sila, ang saya nila. Pero masaya rin naman ako sa part ko pero yung part na, “Ano kayang meron dun?” Curiosity lang talaga
yung post mo?”
Bad company image, discouragement, and doubt
- Yes. Others are doing yung saying some negative ano, ako in my own opinion it’s not right
Other people’s work
- Yes, pwede. Yung sinasabing “Uy sana, nandun din ako.” Yun lang, yung question is, nag match ba yung job mo doon? So hindi ka rin makakapasok
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COMPANY POLICY ON SOCIAL MEDIA USE
- Yung sa work ko kasi, bawal ang phones, not just during work pero within the company kasi production kami.
- Within the area, bawal mag picture don, sa labas lang talaga.
- Wala naman. Ang siguro, hindi kasi katulad sa ibang hotel ano, you cannot mention. Maybe a good things that you can say with your work but not the negative one of course cos when you say some negative comments about your work, hindi yun nagiging magandang representation, image ng kung san ka nagtatrabaho. If you say something positive lang,
- I can’t give you the right phrases ah, pero the thought is you shouldn’t post about something that will give a bad impression to the company opr towards your co-employee. Like when you’re upset to someone, or yung mga frustrations mo sa company. You shouldn’t do that.
SOCIAL MEDIA AND ORGANIZATIONAL COMMITMENT
EFFECTS OF WORK IN SOCIAL MEDIA ON ORGANIZATIONAL COMMITMENT
- Kung minsan, oo din. Kasi the way na iapproach mo yung post nila, it’s either negative or positive sa’yo. Siguro pag negative, itetake mo as positive compliment. Andun yung part na maboboost yung eagerness mo na
- Partial, yes. Kasi nagkakaron ka ng question diba. And that question leads to checking kung ano ba talaga yung reason. Baka naman yun lang ang kaniyang pananaw. So ang mangyayari, mag iimbestiga ka, check mo kung totoo yung sinasabi niya.
- Of course eventually, yung commitment ko in working in the company naiistrengthen. To think na “Uy, I’m going to stay
- I think posting on social media has nothing to do with my commitment sa company. It’s two different things. Commitment kasi depends on your own perspective. If you’re happy, you’re committed. If you see that the company is giving you what you
- Oo
Encouragement
- Oo, syempre. Kailangan yun
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“ay, dapat baguhin ko to” Pero pag negative ka talaga, walang mangyayari sa’yo.
Continuance commitment
- Sakin hindi, sa ibang tao, pwede.
here for long kasi magaganda yung mga sinasabi, no”
deserve, you are committed. But social media has different meaning to me. It doesn’t work that way.
- Hindi, walang kinalaman yung social media sa commitment ko, different
Maslow’s Hierarchy of Needs
- I think yung esteem tsaka yung love and belonging at self-actualization.
- Love and belongingness kasi sa group, maffeel mo siya eh. Or other than the group, kung minsan may nagmemention sa’yo, parang cinoconsider ka talaga as a friend. Magpopost ng picture, ganon. Tapos dun sa esteem naman, may mga inspiring thoughts. Take it positively na “Ay ganon siya, dapat ganon din ako”, Parang iniinspire mo lang talaga yung sarili mo through the other persons. Tapos dun sa self-actualization siguro
- Esteem atsaka belonging. Siguro apat pero not physiological.
Safety/job security
- Yes. Knowing that your co-department heads are also nice with you tsaka yung under you. Kahit papaano napapaisip ka, “Ah okay yung relationship ko sakanila,” Kaya I think hindi naman siguro ako mawawalang ng trabaho. Kasi what I remember yung sinabi ko, yung tinanggal, hindi masyado okay yung relationship niya with other department heads.
- Love and belonging and esteem.
Security of employment
- Not really
- Esteem, belonging and safety.
Safety of employment because of relationship with co-employees
- Oo.
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acceptance sa reality na normal na talaga yun, mga simpleng away. Pero happy naman.
Herzberg’s Motivation-Hygiene Theory
- Siguro yung responsibility dun sa satisfaction kasi kung tutuusin, hindi lahat nabibigyan ng pagkakataon eh, kasi depende din sa natapos mo. Parang sa company namin, production worker ka lang eh kasi ganito lang natapos mo pero sa company naming, yung katotohanan na matagal ka at nakita niyang kaya mo palang gawin yung responsibility ng higher position, he will give you a chance na paaralin ka. Hindi lang dahil may kapit siya. Ang gagawin ng boss ko, pag-aaralin niya para di mawala yung part na ganon lang yung pinag-aralan mo, may kapit ka kaya andun ka. Magiging ang tingin nila sa’yo, may utak ka kaya ka pinag-aral, kaya nandun ka sa posisyon na yun.
- I think eto lahat, sa social media. Yung motivation. Achievement, recognition, responsibility, work itself, advancement, and growth. In a way meron din dito sometimes, hindi lahat yung sa dissatisfaction. Relationship with peers and work conditions, and relationship with boss, salary.
- Recognition lang sa satisfaction
Dissatisfaction
- Salary
- Oo, tsaka yung relationship with boss. Sobra. Not really with management but with their direct boss diba. Pag may frustrations sa boss, nako, grabe. Tsaka relationship with peers
- Hindi, sa ibang tao. Sa ibang company. For example, in my previous company, friends ko sila sa Facebook. Now hindi ko na sila co-employee pero hindi naman ibig sabihin iuunfriend ko sila. So when I see their posts parang, “Eew.” Alam mo yun, if I’m still there, I won’t allow them to do that.
- Parang hindi talaga kami nagpopost tungkol sa work sa social media
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Responsibility
- Oo.
Work itself
- Achievement sakin yung nafefeature nga. Kasi yung, ay, certified talaga na proven yung product naming, walang anomalya.
Recognition
- Ano lang, magcocomment sila ng “Uy ingat”, “Wow naman”, “Grabe ibang level na”. Achievement din
Salary
- May mga nagrereklamo rin. Kasi yung part ko naman, syempre may family na sila.
- Hindi naman, kung masaya ka talaga sa trabaho, wala kang pakialam sa salary mo eh, magbubudget ka talaga eh
Official use of social media for HR
- I think oo, lalo na pag kulang na sa trabaho, kasi diba pag nag post ka, maglilike sila, magsesend sila ng resume. So parang
- Pwede. Sabi ko nga sa’yo, mas magandang nagshshare ka sa social media about positive things about work
- Yes, maganda yun kasi nakakaboost ng morale ng employees
Encouraging other employees to be committed
- Not social media I guess. Kasi I thnk social media, dun mo nga nakikita lahat ng
- Ah parang iaappreciate? Oo okay naman. Para saakin okay lang pero saakin naman private nalang.
- Oo, makakatulong yun. Kaya lang magkakaroon
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mas madali sa HR namakahanap ng employees nila.
Facebook Page for employee recognition
- Uplifting naman siya. Okay naman siya
Commitment
- Oo possible.
Motivation
- Siguro oo
Performance
- Oo din, kasama sa motivation kasi andun yung magiging actual result niya eh
Loyalty
- Pwede din
Other positive effects
- Sakin yung positive effect niya yung “ay yung boss nila, ka-close nila” “Ay mabait talaga.” Sabi nga nila, kung aalagaan mo talaga yung employees mo, sila na bahala sa business mo
- Actually naisip yan ng dati naming marketing communications head, naisip niya yun. Maganda, kasi nakaka-boost ng morale ng empleyado. I don’t know kung nakikita yun ng mga tao sa labas, kung nagppunta sila sa webpage.
Encouraging other generations to be more committed
- Of course yes. At least imparting some positive notes about being loyal to the company is a good thing too.
temptations eh. The more that the HR will use social media, the more they are getting exposed to it. So I think they have to think of better ways and not social media
- Not the human resources but the department heads. Magka-iba kasi yun diba. I, as department head, it boosts their morale eh. Now if using social media will become the media of the HR, then you are inviting them to use social media more. And that exposes them to a lot of other things—other industries, other issues, other etc etc
- Oo. HR can think of other mediums but not social media
Internal social media
- Yeah, pwede. That can be. But not to the external social media
- Pwede naman but with certain limitations. Dapat lang use it appropriately na wag
ng inggit. Alam mo naman to gobyerno. Iba kasi yung nasa private ka eh. Dito kasi may napopromote because of connections.
Possible negative effect
- Pwede naman. Kaso tingin ko sila din ayaw nila. Kasi maraming magtatanong “Bakit ako nandito 10 years na pero siya yung napromote?” Yung mga ganong tipo. Iba ang gobyerno eh
Loyalty
- Ah ayun okay yun. Achievement yun, kasi nakatiis sila
Encouraging other generations to be more committed
- Oo, malaking tulong yun. Isang factor din yun. Nagkakaroon sila ng drive para gumawa pa lalo.
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abusuhin.
Facebook Page
- Actually we’re doing that. We have this program we call “Our *company name* Family”. So in our Facebook page, we are posting some of our employees kasi it’s not about their personality but it’s more about work-related. So halimbawa, yung airport rep naming, “Meet our *company name* family… He is our airport representative. He welcomes you bla bla bla.” So that the guests who go the property, they recall. So little by little we are introducing our employees to them. Yun, not so much on their personal lives and I think it’s advantage, it’s good because you get to engage your clients. Kasi diba, when you go to the resort and familiar yung faces na nakikita nila, it feels like napaka-at home sila. So yun yung ginagawa namin. It’s part of our strategy.
- Oo kasi yung mga employee diba if you
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get to see yourself in the official page of you company and thousands of people binoboost yun, diba. Ikaw nga lang, sarili mong post, pag madaming likes, happy ka, how much more yung official page ng company and you see thousands of likes. Tapos pag dumating yung client dun, “Uy ikaw yun!” ganiyan. You feel delighted. You feel happy about it
COMMITMENT
AFFECTIVE, CONTINUANCE, AND NORMATIVE COMMITMENT
- Yung pangalawa. Practical talaga. Pero andun naman yung part na habang tumatagal ka, magugustuhan mo talaga yung work mo, hindi dahil sa financial pero yung part na nandun nay ung puso mo sa work mo
- Yung first talaga, kasi yung part na “Ay, part ako ng company”, makikita mo mafefeature yung company ko. Part ako ng pag gawa ng product.
- Two, continuance. I need to, kasi as I’ve mentioned to you, I am the sole provider of the family, I need to stay here while getting the benefits of having the salary on th 15
th and
30th
. Pero kung meron ngang mag-aalok ng mas magandang offer, why not?
Affective
- Medyo, kasi as I’ve mentioned to you, compared sa ibang hotels na I’ve worked in, here I can go home. Basta tapos na ko ng trabaho ko, I can go home ng 5 o’ clock. No one’s stopping me from going home basta natapos na yung 8-5 hours. Di tulad ng dati, di ka muna makakauwi kasi maaring
- Pwede bang lahat? Kasi I think I want to, I need to, I have to. Lahat yun. I want to because I’m happy being here. It feels like family here. And then I have to because I am a bread winner eh. I need to earn. At the same time, I need to earn while enjoying.
Normative
- Oh yeah, as I said, as head of the department, I feel responsible. For example if I get resignations, ako
- Yung second and third nalang. I need to tapos I have to.
- Kasi eto lang yung job ko. Eto yung organization ko diba? I need salary para meron akong pang gastos.
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tawagin ka pa ng GM, baka maraming meetings. Dito di siya ganoon ka-hectic.
mismo as head nashashatter ako. How much more if yung head yung magreresign? I feel like I have to—yung may mission pa ko. I want people to learn from me. I want to share what I have. I want to bring them to the next level.
OWN DEFINITION OF ORGANIZATIONAL COMMITMENT
- For me it’s not an obligation but it’s a responsibility kasi kung committed ka talaga, di mo kailangan i-oblige yung sarili mo na gawin mo kasi eto yung trabaho. Gagawin ko to kasi gusto ko.
- Committed siya kapag hindi niya iniisip kung magkano yung sasahurin niya. Kasi kung tutuusin, may kakilala ako doong employee, I think more than 10 years na siya. Nandun lang siya, tahimik lang siya. Ayaw niya yung nababakante. Gusto niya continuous lang, hindi dahil nandun yung duties niya pero gusto niya tuloy-tuloy yung production naming at wag kami ma-
- Organizational commitment for me is that when you’re working for the company you’re in, give your best to that company, be committed in the work that is given to you and then do your work properly, your responsibility as employee by the management and then be loyal to them.
Staying in the organization
- Yes
- I think it’s about loving your own company not because you need them, not because you have to. It’s about everything. About yourself. Yung self-fulfillment. Because you believe in your company. Kasi mahirap especially saamin in sales. You cannot sell something you are not confident about. For me kasi yung commitment sa company ay putting little things together. First is loving yourself, loving your company, loving your employee, and making sure that you give your best for the company.
Staying in the organization
- Oh yes, syempre. Being loyal to the company, not bad-
- Ako kasi workaholic akong tao eh. Gusto ko work before pleasure. Basta hindi ako tatayo at magkwento at magkwento tungkol sa trabaho hanggat hindi ako tapos. Kailangan, binabayaran ka kahit underpaid, dapat giving your best
Staying in the organization
- Oo, kasi galing ako sa private eh. 15 years din ako sa private. Dito 9 years na. Kaya syempre nalulungkot ako pag may nangyayari sa dibisyon naming. Kasi assistant ako eh, so parang dala ko rin. Tsaka commitment mo dun sa dibisyon mo, kailangan maayos.
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short kasi magkakaron rin siya ng problem pag na-short kami. Kasi masisira rin yung product quality naming. Maingat talaga siya. Kung tutuusin bawat info dun sa product, tinitignan talaga niya. Para-maassure yung quality
Doing your best
- Oo.
Staying in the organization
- Oo kasi part yun eh. Bakit ka magsstay kung ayaw mo dun, diba?
mouthing about the company because there’s no perfect company, believe me. Wala talaga. In one way or another, meron ditong advantages na some companies, disadvantage nila yun. Kaya nga what I told you earlier, it depends on your perspective eh. How you’ll accept your company as it is.You know in spite of the competition, what do I mean by competition? Ang daming hotels na nagbubukas, ang daming opening, diba very tempting. If happy ka sa company, if you love the company, if you love the people you are working with, di ka matetempt.
CONSIDERING LEAVING THE ORGANIZATION
- Sakin, ayoko talaga. Kasi, yung mga tao dun parang iba na yung trato sakin parang barkada-barkada na pero andun parin yung limitations nila, alam talaga nila.
- Of course yes kasi in the business especially if you’re a department head, especially now that I have three kids, I’m the sole provider of the family, I have three kids who are all in college, if another company would offer me a bigger salary than what I have now, of course I’m gonna, there’s a possibility that I will consider. But sometimes it’s not also the
- No, not for the next years. Kasi ganon lang naman yun diba, if you feel like, “Ugh, di na ako motivated,” there’s no way of staying. There’s no reason for staying.
- Matanda na kasi ako eh. 45 nandito ako eh. Pero during those years palipat-lipat ako ng trabaho. Kung mabibigyan ako ng chance sa edad ko, gusto ko lumipat. Yun ay kung merong opportunity mas maganda. Kahit private, wag lang malayo. Pero
ako naman hindi ko naman hinahanap eh.
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money eh. You have to also consider the location. And then the kind of work that they have entrusted you kasi before, I’ve worked in a five star international hotel, comparing to a local family-owned hotel, here it’s not that stressful. When I used to work in an international-chain hotel. Grabe yung stress talaga ng time, you report to work ng 8 in the morning and you leave mga 9 ng gabi, and to think that I live in Dasmarinas Cavite and I’m working in Manila, that’s really exhausting. You have to consider din the location.Nag-iisip pero habang wala pa, be happy where you are working.
Effect of relationship with workmates
- Usually hindi kasi I tell you, ang dami ko nang hotel na napuntahan. Pang sampu na nga to eh. Of course at first, aalis ka, malulungkot ka because you’re going to leave them. Ang tagal niyo nang magkasama, nacreate na yung bondness niyo as co-employee, ang mga staff mo. And eto nanaman, you’re gonna build a new relationship. Change is inevitable. Maganda din kasi yung marami kang napapsukan kasi may mga comparison ka na with the people you work with, with the company that you work with, minsan maganda din na you explore, hindi yung dito ka na nag umpisa tapos dito ka narin tatanda. Kasi pagka ganon,
Hindi yung naghihintay na lang ako. Ano, hindi ko fate. Kasi nag-aral din ako ng pag-care giver nun eh. Hindi rin natuloy
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wala kang growth. Tapos yung mga taong kakilala mo, sila-sila lang. Sa dami ng mga napasukan ko, my relationship with them as boss, as friend, as co-worker still exists. Meaning to say kahit saan ako mapunta, I’ve gained a lot of friends.
COMMITMENT RATING
- I think 8 kasi kung tutuusin, pag dating sa trabaho ko, hindi lang ako yung gumagawa. Kasi kapag pag alam ng mga production workers na kailangan ko ng ganito, “provide niyo naman ako”, Kahit kailangang habulin, tutulungan talaga nila akong habulin kahit madelay sila. Tutulungan ka talaga nila, kasi mas matagal na sila saakin. Tutulungan ka talaga nila. Sa tao lang talaga
Work itself
- Okay siya, applicable talaga siya sa pinag-aralan ko, so okay talaga.
- Siguro right now 7. Currently I’m happy naman here. With the work environment, with the salary that I’m getting, with my colleagues, with the location of my work. Masasabi kong 7 kasi right now, wala silang retirement plan. Siguro if this company have the retirement plan to offer their employees, maybe yes. But right now, alam ko wala pa. Ang sabi, winowork out pa daw. Pero kung yes, why not stay here? Kasi kumbaga tumanda man ako, alam kong may makukuha ako tumanda man ako. Security. Pero ngayon hindi pa. Yun nga yung sinasabi ko eh, kung may mag-ooffer, yes. Especially kung makikita ko yung mga benefits na entitled ako as an employee. Sabi kasi ng HR dito, wonowork out palang. Eh ilang taon na to, going to 30 years na. Ngayon palang sila. Ayaw ko namang tumanda ako dito na ang makukuha ko lang yung sweldo pero wala yung retirement plan.
- I am very committed. 10, I can give. In spite of the difficulties. Because if not, walang 9 or 8 saakin. If I am not committed I won’t be here anymore.
- 9. Kasi nagtitira naman ako ng isa para sa sarili ko. Hindi naman yung puro trabaho, meron ding maiiwan. Parang sap ag-ibig, mag iwan ka na sa sarili mo, wag puro siya
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PERCEPTION ON GENERATIONAL DIFFERENCES IN ORGANIZATIONAL COMMITMENT
- Yes, and I think mas marami ang young na nagiging committed kasi kung tutuusin andun yung part na naghahanap sila ng belongingness. Not like adult na meron na talaga but because of physical weakness, old age, dun nababawasan. Eh ang teens, sobrang active at di napipigilan lalo na this generation
- Yes, katulad niyo, I can say, yung generation niyo today we are really loyal in the company that we work in. And then makikita mo yung commitment niya yung sa kaniyang trabaho. Unlike yung generations right now, ang gusto niya, exploring eh. Yung mapunta sa iba’t-ibang company tapos pag medyo na-achieve na niya yung gusto niyang yumaman, lilipat na sa ibang company, ganyan.
- I think so, yes, yes it’s true. Really because, yun nga, nowadays, ang dami nang option. So syempre napaka-dynamic ng mga bata. So normally, yung mga young generations, andiyan sila, tapos tempting yung isa. Unlike the old generations na you have proven yourself already. Parang ayan na, I have tried that na. So lesser na yung curiosity
- Yung mga mas nakakatanda yung committed. Maturity na ang saming mga may edad na. Sa mga bata, magulo pa ang isip, pwede pa yan magpa-lipat lipat ng trabaho. Tyaka mas ano pa sa challenges yan. Yung mga bago sakanila, exciting yan. Saakin, gusto ko, magkaron man ako ng ganiyang challenges, gusto ko yung maging successful ako. Yung maabot ko talaga yung goal ko. Pero yung iiwan ko lang, ayaw ko na.
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APPENDIX G
MATRIX SUMMARY
MILLENNIAL GEN X 1 GEN X 2 BABY BOOMER
SOCIAL MEDIA USE
Platform
- Facebook, Instagram, YouTube
Platform
- Facebook - Used
Platform
- Facebook
Platform
- Facebook
Frequency
- Always online -
Frequency
- Four hours a day
Frequency
- Online the whole day -
Frequency
- Daily at night -
Purpose
- Updates regarding work
- Personal photos - Socialization
-
Purpose
- Updates from friends - Personal photos, not
frequent - Thoughts, beliefs - Personal information,
employees - NOT friends with boss - Motivation - Self-esteem - Company promotion - Sense of responsibility
(moderately)
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(family)
Disadvantages
- No issues caused by social media use
- Becomes partly jealous and curious of other people’s work (probed)
- Disadvantages are dependent upon the users
Disadvantages
- Disadvantages are dependent upon the users (posting negative things about work)
- Not done in this particular organization but is observed to be done by others
- Negative posts about the staff’s supervisors within the department inform the department head of the problems
- Bad company image - Discouragement - Doubt when seeing
posts about the management
- Becomes jealous of other people’s work (probed)
Disadvantages
- Serves as a risk for company confidentiality
- Use social media during work hours
- Posts about stress
Disadvantages
- Does not see negative posts about organization
- Becomes jealous of other peoples’ work (probed)
Company policy
- Being a production company, phones are not allowed inside the workplace
Company policy
- None - Implied policy of not
posting negative things about the organization
Company policy
- Yes - Not allowed to post
negative things about the organization
Company policy
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SOCIAL MEDIA AND ORGANIZATIONAL COMMITMENT
Effect of work in social media on organizational commitment
- Social media may sometimes affect my commitment
- Taking either positive or negative posts and using them to encourage self
Effect of work in social media on organizational commitment
- Yes, because seeing others’ negative posts about the management may lead me to question the organization
- Others’ positive posts on the company will also strengthen my commitment
Effect of work in social media on organizational commitment
- No, social media has nothing to do with commitment
- Commitment depends on your own perspective
- Happiness and compensation affects commitment
Effect of work in social media on organizational commitment
- Yes, it can be a platform for encouragement
Maslow’s Hierarchy of Needs
- Esteem through inspiring thoughts
- Love and belonging through our Facebook group, posts, and photos with my friends from work
- Self-actualization by learning to accept reality
Maslow’s Hierarchy of Needs
- Esteem - Love and belonging - Self-actualization - Safety of employment
through a good relationship with co-employees
Maslow’s Hierarchy of Needs
- Love and belonging - Esteem
Maslow’s Hierarchy of Needs
- Esteem - Love and belonging - Safety of employment
through a good relationship with co-workers
Herzberg’s Motivation and Hygiene Theory
- Responsibility - Work itself - Recognition through
others’ comments - Salary
Herzberg’s Motivation and Hygiene Theory
- Everything under satisfaction
- Relationship with peers, relationship with boss, working conditions, and salary
Herzberg’s Motivation and Hygiene Theory
- Recognition under satisfaction
- Salary and relationship with boss under dissatisfaction
Herzberg’s Motivation and Hygiene Theory
- Not applicable
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under dissatisfaction
Official use of social media on HR
- Yes, for hiring/job openings
- Recognizing employees is uplifting
- May affect one’s commitment, motivation and performance
Official use of social media on HR
- Yes, boosts employee morale
- May be used to encourage younger generations to be more committed
Official use of social media on HR
- Not social media because it presents many other job opportunities for employees which may tempt them to leave the organization
- Other medium, not social media
- Internal social media - May improve
motivation, performance, and commitment but with certain limitations
- Company already posts about employees as a marketing strategy
- May also be beneficial for employees, not only clients
Official use of social media on HR
- Yes but it might cause jealousy among employees
- May not be applicable to government organizations because many here get promoted just because of their connection and not because of their performance
- One’s loyalty to the organization may be appreciate
- Yes, it may be used to encourage younger generations to be more committed. It gives them the drive
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ORGANIZATIONAL COMMITMENT
Own definition of Organizational Commitment
- Responsibility rooted in the desire to do the work
- No need to consider the salary
- Doing one’s best for the company
- Believing in the mission of the company
- Staying in the organization (prompted)
Own definition of Organizational Commitment
- Giving one’s best for the work
- Loyalty - Staying in the
organization (prompted)
Own definition of Organizational Commitment
- Not from needing the organization
- Depends on self - Loving yourself,
loving the organization, loving your employees
- Giving one’s best for the organization
- Believing in your company
- Staying in the organization (prompted)
Own definition of Organizational Commitment
- Giving one’s best for the organization
- Staying in the organization (prompted)
Affective, Continuance, and Normative Commitment
- Continuance commitment is the reason why you stay in your organization but eventually you will start loving your organization
- I have affective commitment towards my organization because I feel accomplished by being part of the production
Affective, Continuance, and Normative Commitment
- Continuance commitment because I need to provide for my family
- Somehow, I have affective commitment because this job is less stressful than my previous jobs
Affective, Continuance, and Normative Commitment
- All - I’m happy being here - I’m the breadwinner
of our family - As head of the
department, I feel responsible.
Affective, Continuance, and Normative Commitment
- Continuance commitment
- Normative commitment
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Considering leaving the organization
- No - Good relationship
with co-employees
Considering leaving the organization
- Yes if offered a better salary
- Sole provider of the family
- No retirement plan - Relationship with co-
employees have no effect
- But the location and workload of other possible jobs are also important factors
Considering leaving the organization
- No
Considering leaving the organization
- No because there are barely new opportunities for people my age
- Yes if given the opportunity
- Location of other possible jobs is also an important factor
Commitment rating
- 8 because my co-employees are very cooperative
- Good working relationship with co-employees
- Work is relevant to degree finished
Commitment rating
- 7 - Happy with
environment, salary, colleagues, and location
- No retirement plan
Commitment rating
- 10 - Not being completely
committed is not an option
Commitment rating
- 9 - Leave the 1 of 10 for
myself
Perception on generational differences in organizational commitment
- Yes, the younger generations are more committed because they are looking for belongingess
- The younger generation is more
Perception on generational differences in organizational commitment
- Yes, the younger generations like exploring
- They transfer when they have already achieved their goals in a certain organization
Perception on generational differences in organizational commitment
- Yes, the youth are dynamic and they are considering more options
- Employees of older generations do not find the need to transfer jobs because
Perception on generational differences in organizational commitment
- Yes because the youth seeks excitement and they always change their minds