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UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations
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UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Jul 19, 2020

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Page 1: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

UNDERSTANDING

GENERATIONAL

DIFFERENCES

2014 ADMAN Conference

Mikael Villalobos

Office of Campus Community Relations

Page 2: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Flow

Goals/Guidelines

Defining the Generations

Case Study

Similarities Across Generations

Managing Across Generations

Tips

Page 3: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Objectives

To understand the generational differences in values,

perspectives, and communication styles

To explore skills in effectively communicating and working

across generations

To explore ideas in creating work environments that

nurture everyone’s talents and ideas

Page 4: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Guidelines

Respect

Encourage Participation

Have FUN!

“I speak to be understood, not to convince you I am right. I listen to understand, not to formulate my rebuttal.”

-Hispanic Outlook Journal

Page 5: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Caveats

• Still a growing area of study

• Patterns of values in different generations

• Cultural considerations

• Baseline for understanding differences

Page 6: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Icebreaker

How would you like to be referred to by someone younger than you?

Growing up at home, what were some of your favorite TV or radio programs?

As a teenager, who were two of your favorite celebrities?

What is a movie that defines your generation?

Who are two historical figures you really admire?

What is an historic event that had a great impact on you? How would you describe that impact?

Page 7: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations
Page 8: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

DEFINING THE

GENERATIONS

Page 9: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Generations at Work

Traditionalists (born before 1946)

Baby Boomers (1946 – 1964)

Generation X (1965 – 1981)

Millennials (1982 – 2000)

Generation Z/Digital Natives (born after 2000)

Source: Generations at Work (Zemke, Raines and Filipczak, 2000); When Generations Collide (Lancaster and Stillman, 2002)

Page 10: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Traditionalists

Believe in conformity, authority and rules

Values loyalty, discipline

View an understanding of history as a way to plan for the

future

Prefer hierarchical organizational structures

Faith in institutions

Reluctance to change

Page 11: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Baby Boomers

Long hours at the office; evenings and weekends

Building career over the long term

Loyalty to employer

Identity is defined by career

“Hanging tough” through difficult work situations and

policies

Being in charge; respecting authority

Page 12: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Generation X

Multi-tasking

Balance work and life; flexible working hours; job-sharing

Independent; see themselves as free agents

Comfortable with authority, but not impressed by titles

Technically competent

Importance of diversity in organizations

Page 13: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Millennials

Expressing themselves rather than defining themselves

through work

Multi-tasking…all the time

Unimpressed by authority

Flexibility in work hours and appearance; a relaxed work

environment; informality

Getting everything immediately

Technoliteracy

Balance of work and life

Entrepreneurial

Page 14: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Reflection

What do you like about your generation?

What are the values that are important to your

generation?

How do other generations perceive members of your

generation?

Page 15: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

http://www.youtube.com/watch?v=wiIFWmyvZu4

Page 16: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Discussion

Which generations are the most prevalent in your

organization?

What do you perceive as the biggest differences you have

with others from different generations? Challenges?

What is it about other generations that you appreciate?

Page 17: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

BOOK OF RULES

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Case Study

What are the issues?

What elements may be related to generational

differences?

What are some ways the conflict may be addressed?

Page 19: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Managing Across Generations:

Play to the Strengths

• Be clear about desired expectations/results and the rewards that will be provided for high performance/productivity

• Communicate the impact and contribution they are making to the organization or team

• Express appreciation for dedication, hard work and long hours

Source: (2012 HR Beat: A Survey on the Pulse of Today’s Global Workforce)

Page 20: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Gen-Flexing

Gen-flexing means to treat and understand others from

different generations how they want to be treated.

It is about accepting and respecting differences.

Page 21: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Gen-flexing to

Other Generations

Finish these sentences:

I prefer to be treated…

What’s important to me is/are…

The one thing I would like other generations to know about my generation is…

Page 22: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

Similarities (and Differences) Across

Generations • All generations place great importance on family

• The all want respect…but define respect differently • “Giving my opinions the weight they deserve” VS “Listen to me, pay attention to what I have to say”

• Leaders must be trustworthy

• Nobody likes change • Resistance to change has nothing to do with age, but with how much one stands to gain or lose as a

result of change

• Loyalty is important…but depends on context • Amount of hours one puts in each day has to do with the person’s level in the organization

• Loyalty isn’t defined by longevity

• Everyone wants to learn…training is important to do the job well

• Everyone likes feedback • Differences in how one prefers to receive feedback

Source: American Management Association

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Tips

• Conflicts across generations usually is the result of miscommunication and misunderstanding

• Acknowledge different styles

• Vary methods to meet individual needs

• Encourage understanding

• Value every member of the team

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“It is not our differences that divide us…

It is our inability to recognize, accept, and

celebrate those differences.”

Audre Lorde

Page 26: UNDERSTANDING GENERATIONAL DIFFERENCES · UNDERSTANDING GENERATIONAL DIFFERENCES 2014 ADMAN Conference Mikael Villalobos Office of Campus Community Relations

THANK YOU!!!

Mikael Villalobos [email protected]