#MakeSurveysGreatAgain Gamify your surveys in 10 minutes Jason Anderson President, Datagame.io
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#MakeSurveysGreatAgain
Gamify your surveys in 10 minutes
Jason AndersonPresident, Datagame.io
#MakeSurveysGreatAgain
Three Gamified Survey Examples
or
How to makesurveys suck less
#MakeSurveysGreatAgain
MAD LIBS
#MakeSurveysGreatAgain
How we normally collect demographics
#MakeSurveysGreatAgain
Speak in human, please
#MakeSurveysGreatAgain
Really, just be humans
#MakeSurveysGreatAgain
When can/should I do this?
•Groups of questions in a common theme
•No more than 5 or 6 blanks on a page
•Don’t convert an entire survey(unless it’s a very short one)
#MakeSurveysGreatAgain
Online Survey Software
Must have custom HTML and JavaScript
support
If you’re paying for your survey software, you’re probably OK
HTML Form Builder
Free Examples• Bootsnipp.com• DIY HTML code (it’s
easy!)
Paid Examples• Formstack• Wufoo by SurveyMonkey
JavaScript Skills
Link your HTML form variables to your
hidden survey data fields
No skills?$50 on Upwork.com
What tools do I need?
#MakeSurveysGreatAgain
CHAT BOTS
#MakeSurveysGreatAgain
Aren’t chatbots difficult to make?
Intelligent chatbots are difficult
Dumb, single-question chatbots are remarkably easy
#MakeSurveysGreatAgain
Smart • Siri
• Allo• Tay• SyntaxNet• Parsey McParseface
Dumb • SupportAgents
• SlackBots• GameCharacters• Quester• DatagameChatbot
Intelligent vs. Dumb
#MakeSurveysGreatAgain
Another essay question? Really?
#MakeSurveysGreatAgain
#MakeSurveysGreatAgain
Online Survey Software
Must have custom HTML and
JavaScript support
If you’re paying for your survey software, you’re probably OK
Chatbot Builder
Free• PandoraBots• Microsoft Bot Framework
Paid• Datagame• Chatbots.io
JavaScript Skills
Embedding your chatbot into your
survey page
No skills?Most platforms offer professional services
What tools do I need?
#MakeSurveysGreatAgain
BOARD & CARD GAMES
#MakeSurveysGreatAgain
#MakeSurveysGreatAgain
Familiar. Intuitive. Cheap. Easy.
• #MakeSurveysGreatAgain
#MakeSurveysGreatAgain
Familiar. Intuitive. Cheap. Easy.
• #MakeSurveysGreatAgain
#MakeSurveysGreatAgain
SinglePlayer(Interviews)
CardGames• Solitaire(gamesofchoice)• TradingCards(setbuilding)
DiceGames• Yahtzee(simulation/response)
Multiplayer(FocusGroups)
CardGames• Uno• Rummy
BoardGames• SnakesandLadders• Candyland
Physical Games: Be a Copycat
#MakeSurveysGreatAgain
GraphicDesign
DIY• Photoshop• Shutterstock/AdobeStock
Paid• Upwork.com• Fiverr• deviantART
GameDesign
Free• Yourownideas• Windowshopping
Paid• Datagame• Upwork.com
Printing
CardDecks•PrinterStudio.com
GameBoards•TheGameCrafter.com•FedExOffice
CustomDice•Chessex
Physical Games: What tools do I need?
#MakeSurveysGreatAgain
Digital Game Considerations
Games are Software
Software Development Takes Time
Time Costs Money
#MakeSurveysGreatAgain
• Lookforgamificationshops,notgamestudios• 1to6+monthsdevelopment time• $10k+permonthofdevelopment• Highimpact/standaloneexperiences
CustomGameDevelopment
• Lookforconfigurabilityanddataintegration• Hoursorminutestoconfigure• $100to$5k
Off-the-Shelf
Digital Games: Custom vs. Off-the-Shelf
#MakeSurveysGreatAgain
Youdon’thavetothrowawaycurrentplatformsandprocesses
InexpensiveDIYoptionsexist
Gamificationalreadyexitedthehypecurve
Three Takeaways
#MakeSurveysGreatAgain
Jason AndersonPresident, Datagame.io
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