© Copyright 2013 FLIMP Media Inc. All rights reserved. ® FLIMP is a registered trademark of Flimp Media Inc. Flimp Media, Inc. 2 Hayden Rowe Street | Hopkinton, MA 01748 Phone: 877.FLIMP.IT (877.354.6748) Fax: 508.974.1776 Email: | Web: About CSC Worldwide Marketing Objective Video Postcard Campaigns Video Postcard Campaign Results About Flimp Video Postcards Flimp Case Study: B2B Direct Marketing Video Postcard Email Marketing Campaign C CSC Worldwide lient: 1 Headquartered in Columbus, Ohio, CSC Worldwide designs and manufactures high quality display equipment for retailers and grocers. For more than 110 years, CSC Worldwide has served as an industry leader providing inspired design soluons. The company’s main focus is on developing bakery and prepared food merchandising soluons, specialty retail displays, and turn-key installaon services. As a Business-to-Business (B2B) marketer, CSC Worldwide wanted an innovave way to reach and engage customers and prospecve customers. “The impact of images is much stronger than words in an email world. We were looking for an effecve visual markeng tool that would make us stand out. Flimp took us beyond email and direct mail into a fresh way to get our message across,” said Jennifer Bobbi, Markeng Coordinator at CSC Worldwide. The ability to analyze a campaign’s performance was another reason CSC Worldwide selected video postcards. “Direct mail can get lost in the cluer, is harder to track and does not offer the immediate results we get from video postcards,” Bobbi remarked. Also, since the Flimp Plaorm was easy to use and backed with knowledgeable support, CSC Worldwide was able to easily integrate them into the sales and markeng mix. CSC Worldwide developed a variety of interacve digital collateral pieces using flimp and executed a number of different video postcard campaigns. Some video postcards showcased the company’s new products, while others served as calling cards sent aſter major industry events and as holiday greeng cards. Video postcards were also used to introduce Worldwide’s experienced team of employees. “By using a strong visual medium, our video postcards help us make an impression on our key customers and potenal customers,” Bobbi noted. While each CSC Worldwide video postcard focused on a specific markeng or sales iniave, all the video postcards had the same look and feel. CSC Worldwide was able to easily create video postcards using the FLIMP Plaorm’s drag and drop creave editor. Each video postcard concept included a unique piece of audiovisual content, typically slideshows set to music. Addionally, by using video postcards, CSC Worldwide was able to include very specific calls to acon, such as request a brochure or contact us. “I entered this with high hopes that we would make an impression on some key customers we were working to close business with. It was great to watch the stascs roll in and to see that the plan worked. Not only were they watching once, but mulple mes, somemes weeks apart,” Bobbi said. “It is fun to make video postcards and the Plaorm offers endless creavity and opportunies to make an impression.” Each video postcard was distributed by email. CSC Worldwide sent flimp emails using both the built-in FlimpMail one- to-one email tool and the Publicaster ESP. Regarding the campaigns’ perfor- mances, Bobbi noted that “the results were immediate and energec.” According to data collected by Flimp’s viewer analycs for seven separate campaigns, the average CSC Worldwide video postcard generated an open rate between 11 and 24%, while the email click through rate ranged from 33 to 74%. The average flimp video length was 1 minute, 15 seconds. The average amount of video viewed by each viewer was 1 minute, 25 seconds. Over 20 hours of video were viewed across the seven campaigns. CSC Worldwide believes it is very cost effecve to create a video postcard. “The cost per impression is very reasonable, especially when you know you are in front of a potenal client and you didn’t need to book a flight or request a meeng,” Bobbi shared. “If you could pay under $2.00 to be in front of a potenal client for a few minutes, wouldn’t you?” Flimp Media Inc. allows direct email marketers to communicate more effecvely with video postcards. Using the Flimp plaorm, marketers can easily create, distribute and track engaging, agency-quality video postcards. Flimp allows its clients to track the Web acvity of its audience by email address, turning each traffic stasc into an aconable sales lead. Best of all, the Flimp plaorm does not require programming knowledge or IT resources. With Flimp, anyone can create a powerfully engaging video postcard to encourage viewer interacon and enhance lead generaon. For more informaon, visit www.flimp.net