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YOU INC FOLLOW YOUR PASSIONS. BUILD YOUR BRAND. CARLA ECHEVARRIA, FACEBOOK
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#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

Oct 28, 2014

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We're beyond thrilled to announce that the fourth installment of our full-day career conference Find & Follow Your Passion will take place on Saturday, November 9th, in partnership with the Eugene Lang College The New School for Liberal Arts.
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Page 1: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

YOU INCFOLLOW YOUR PASSIONS. BUILD YOUR BRAND.

CARLA ECHEVARRIA, FACEBOOK

Page 2: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

YOURBRAND

Page 3: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

NAME THIS BRAND

Page 4: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

NAME THIS BRAND

Page 5: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

NAME THIS BRAND

Page 6: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

BRANDSIGNALS

Page 7: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

WHYI’M HERE

Page 8: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

ONEHALLO-WEEN...

Page 9: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

BRANDGUIDE-LINES

Page 10: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
Page 11: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

SURPRISINGA GREAT BRAND IS

Page 12: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

VIRGIN

Page 13: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

VIRGIN

Page 14: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
Page 15: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

STANDS OUTA GREAT BRANDSTANDS OUTA GREAT BRAND

Page 16: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

APPLE

Page 17: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

APPLE

Page 18: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

TRUTHFULA GREAT BRAND IS

Page 19: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
Page 20: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

ZAPPOS

Page 21: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

ZAPPOS

Page 22: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

WHATMAKES YOUR

BRAND?

Page 23: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
Page 24: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

ABILITIESPASSIONS

Page 25: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

WHATCAN I DO?

WHAT DO I CARE ABOUT?

Page 26: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

DESIGN& TECH THIRD

WORLD

Page 27: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

MANILA,PHILIPPINES

Page 28: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

ECONOMICOBSTACLES

Page 29: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

LACK OFINFRA-STRUCTURE

Page 30: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

COMMITMENTTO EDUCATION

Page 31: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

NEED FORCONNECTION

Page 32: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

DESIGN TECH SOLU-TIONS

FOR THIRD WORLDCITIZENS

Page 33: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

WHOYOUARE

Page 34: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

WHOYOUARENOT

Page 35: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

LEARN TO SAY NOCURATEYOUR CV

Page 36: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

LEARN TO SAY NO

Page 37: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

DOES IT FIT YOURBRAND?

Page 38: #FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

“BE YOURSELF. EVERYONE ELSE IS ALREADYTAKEN.”