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2012U.S. Army

All-American BowlScore a Touchdown for

Reading Program

2012U.S. Army

All-American BowlScore a Touchdown for

Reading Program

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

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What is the U.S. ArmyAll-American Bowl?

What is the U.S. ArmyAll-American Bowl?

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders, dance squads and fans.

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders, dance squads and fans.

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2012 Bowl Game Vitals2012 Bowl Game VitalsGame Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

Game Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

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U.S. Army All-American BowlScore a Touchdown for

Reading Program Sponsorship

Unique opportunity for a business to support education within the San Antonio community

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Score a Touchdown for Reading Program

The Score a Touchdown for Reading Program was created to encourage education and reading in elementary and middle school students within the San Antonio community. The program is targeted towards schools districts within the the San Antonio area.

The U.S Army All-American Bowl (USAAB) and the U.S. Army developed this incentive based program to entice students to read more and score a “touchdown.”

Through this program the USAAB is confident it will leave a positive long lasting impression for a sponsor with students, faculty and families in the San Antonio community.

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U.S. Army All-American Bowl – Score a Touchdown for Reading

Concept:• Students who read for six hours score a “touchdown” for reading and receive a

free ticket voucher to the 2012 U.S. Army All-American Bowl, which will be played in San Antonio’s Alamodome on Saturday, January 7, 2012. A student will receive a free ticket voucher for each six hours he or she reads, with the ability to receive a maximum of five free ticket vouchers. As an added incentive, an additional discount ticket voucher will be offered to the student’s family.

• The school that scores the most combined touchdowns over the designated program timeframe will receive a “Score a Touchdown for Reading” event during bowl week January 4 – 6, 2012, where select U.S. Army All-American players will celebrate with the winning school, along with high school football’s all-time leading rusher Ken “Sugar Land Express” Hall. The USAAB will make a donation to the winning school on behalf of the sponsor.

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2009 Score a Touchdown for Reading Vitals

2009 Score a Touchdown for Reading Vitals

School Participation: 21 schools

Student Participation: 10,000+ students

Teacher Participation: 200 teachers

School Districts: Southside, Harlandale, Randolph, Northside

Total Touchdowns: 1,585 touchdowns scored

Total Hours Read: 9,500+ hours read

Winning School: Pearce Primary School

School Participation: 21 schools

Student Participation: 10,000+ students

Teacher Participation: 200 teachers

School Districts: Southside, Harlandale, Randolph, Northside

Total Touchdowns: 1,585 touchdowns scored

Total Hours Read: 9,500+ hours read

Winning School: Pearce Primary School

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U.S. Army All-American Bowl – Score a Touchdown for Reading

Sponsorship Elements:• Program will be branded as the SPONSOR NAME Score a Touchdown

for Reading Program in conjunction with the U.S. Army All-American Bowl

• Sponsor mentioned on all press-related materials surrounding event

• Minimum of two (2) press releases – event kick-off press release in September and winning school pep rally press release in January

• Company name and logo on all Score a Touchdown for Reading materials

• Materials include information sheet to schools and teachers

• Touchdown tracker handed to every participating student

• Potential student reach – 10,000+ (estimated)

• Potential parent reach – 20,000+ (estimated)

• Recognition during Rotary Luncheon in November/December

• Recognition during Score a Touchdown for Reading pep rally event at winning school

• Banner signage posted during event (signage provided by sponsor)

• Opportunity for sponsor representative to speak during the event

• Event to include select 2012 U.S. Army All-American players and Ken “Sugar Land Express” Hall

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U.S. Army All-American Bowl – Score a Touchdown for Reading

Sponsorship Elements:

• Two (2) 10-second public address announcements and video wall spots during the 2012 U.S. Army All-American Bowl

• Logo inclusion in San Antonio Express-News Special All-American Bowl Insert during Bowl Week

• Company logo displayed on U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• Ten (10) premium mid-field reserved tickets for 2012 U.S. Army All-American Bowl

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Presenting Sponsorship Fee: $10,000