final ppt

WOMEN ENTREPRENEURSWOMEN ENTREPRENEURS IN INDIA IN INDIA

INTRODUCTIONINTRODUCTION

• What is an Entrepreneur?What is an Entrepreneur?

“ “ An entrepreneur is some one who is a risk taker and is An entrepreneur is some one who is a risk taker and is ready to face challenges.”ready to face challenges.”

• What is Women Entrepreneur?What is Women Entrepreneur?

“ “ It may be define as a woman or group of women who It may be define as a woman or group of women who initiate, organize and run business enterprise.”initiate, organize and run business enterprise.”

Government of India has defined women entrepreneurs Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women as an enterprise owned and controlled by a women having a minimum financial interest of 51 % of the having a minimum financial interest of 51 % of the capital and giving at least 51% of the employment capital and giving at least 51% of the employment generated in the enterprise to women.generated in the enterprise to women.

Why do Women Take-up Why do Women Take-up Employment?Employment?• Push FactorsPush Factors

– Death of bread winnerDeath of bread winner– Sudden fall in family incomeSudden fall in family income– Permanent inadequacy in income of the familyPermanent inadequacy in income of the family

• Pull FactorsPull Factors– Women’s desire to evaluate their talentWomen’s desire to evaluate their talent– To utilize their free time or educationTo utilize their free time or education– Need and perception of Women’s Liberation, Equity etc.Need and perception of Women’s Liberation, Equity etc.– To gain recognition, importance and social status.To gain recognition, importance and social status.– To get economic independenceTo get economic independence

PROBLEMS OFPROBLEMS OFWOMEN ENTREPRENEURSWOMEN ENTREPRENEURS

•Problem of financeProblem of finance•Scarcity of raw materialScarcity of raw material•Stiff competitionStiff competition•Family tiesFamily ties•Lack of educationLack of education•Male dominated societyMale dominated society•Low risk bearing abilityLow risk bearing ability

SCHEME FOR WOMEN ENTREPRENEURSHIPSCHEME FOR WOMEN ENTREPRENEURSHIP

Women can start a unit with a group of two to Women can start a unit with a group of two to three women promoters as a partnership venture three women promoters as a partnership venture or as a cluster of units. This will facilitate them to or as a cluster of units. This will facilitate them to take care of their family duties and at the same take care of their family duties and at the same time to look after the unit personally.time to look after the unit personally.

Service industry and food industry are some of Service industry and food industry are some of their tested areas of success.their tested areas of success. Suitable engineering industry with low labour Suitable engineering industry with low labour intensity can also be started.intensity can also be started.

Government policy since last two years is giving Government policy since last two years is giving more emphasis to SSI units and many easy and more emphasis to SSI units and many easy and innovative schemes are launched through innovative schemes are launched through commercial banks/ financial institutions. commercial banks/ financial institutions.

Promoter's equity/margin are reduced for women. Promoter's equity/margin are reduced for women.

Concession in rate of interest is also provided. Concession in rate of interest is also provided.

Seed capital schemes like National Equity Fund Seed capital schemes like National Equity Fund Scheme, wherein interest free equity type of Scheme, wherein interest free equity type of assistance upto 25 % of project cost is provided. assistance upto 25 % of project cost is provided.

Special schemes like Mahila Udyan Nidhi is Special schemes like Mahila Udyan Nidhi is operated by SIDBI through commercial banks operated by SIDBI through commercial banks exclusively for Women to set up SSI units and to exclusively for Women to set up SSI units and to start service activities. start service activities.

Entrepreneurs can bring in their capital as low as Entrepreneurs can bring in their capital as low as 10% and 25% is provided as equity at low rate of 10% and 25% is provided as equity at low rate of interest. Balance of 65% is funded by Banks with a interest. Balance of 65% is funded by Banks with a repayment period of over 10 years. repayment period of over 10 years. Under Credit Guarantee Fund Trust for Small Under Credit Guarantee Fund Trust for Small Industries Scheme commercial banks lend liberally Industries Scheme commercial banks lend liberally to SSI units upto Rs 25 lakhs without collateral to SSI units upto Rs 25 lakhs without collateral security.security.

Supportive Measures for Women’s Supportive Measures for Women’s Economic Activities and Economic Activities and EntrepreneurshipEntrepreneurship

• Direct & indirect financial supportDirect & indirect financial support

• Yojna schemes and programmesYojna schemes and programmes

• Technological training and awardsTechnological training and awards

• Federations and associationsFederations and associations

Department of Economics, Department of Economics, Faculty of Social Sciences, Faculty of Social Sciences, Banaras Hindu UniversityBanaras Hindu University

Direct & Indirect Financial Direct & Indirect Financial SupportSupport• Nationalized banksNationalized banks• State finance corporationState finance corporation• State industrial development corporationState industrial development corporation• District industries centersDistrict industries centers• Differential rate schemesDifferential rate schemes• Mahila Udyug Needhi schemeMahila Udyug Needhi scheme• Small Industries Development Bank of Small Industries Development Bank of

India (SIDBI)India (SIDBI)• State Small Industrial Development State Small Industrial Development

Corporations (SSIDCs)Corporations (SSIDCs)

Department of Economics, Department of Economics, Faculty of Social Sciences, Faculty of Social Sciences, Banaras Hindu UniversityBanaras Hindu University

Yojna Schemes and Yojna Schemes and ProgrammesProgrammes

• Nehru Rojgar YojnaNehru Rojgar Yojna

• Jawahar Rojgar YojnaJawahar Rojgar Yojna

• TRYSEMTRYSEM

• DWACRADWACRA

Department of Economics, Department of Economics, Faculty of Social Sciences, Faculty of Social Sciences, Banaras Hindu UniversityBanaras Hindu University

Technological Training and Technological Training and AwardsAwards

• Stree Shakti Package by SBIStree Shakti Package by SBI• Entrepreneurship Development Institute of IndiaEntrepreneurship Development Institute of India

• Trade Related Entrepreneurship Assistance and Trade Related Entrepreneurship Assistance and Development (TREAD)Development (TREAD)

• National Institute of Small Business Extension National Institute of Small Business Extension Training (NSIBET)Training (NSIBET)

• Women’s University of MumbaiWomen’s University of Mumbai

Department of Economics, Department of Economics, Faculty of Social Sciences, Faculty of Social Sciences, Banaras Hindu UniversityBanaras Hindu University

Some examplesSome examples

• Mahila Grih UdyogMahila Grih Udyog– 7 ladies started in 1959: 7 ladies started in 1959:

Lizzat PappadLizzat Pappad

• LakmeLakme– Simon TataSimon Tata

• Shipping coorporationShipping coorporation– Mrs. Sumati MorarjiMrs. Sumati Morarji

• ExportsExports– Ms. Nina MehrotraMs. Nina Mehrotra

• Herbal HeritageHerbal Heritage– Ms. Shahnaz HussainMs. Shahnaz Hussain

• Balaji filmsBalaji films– Ekta KapoorEkta Kapoor

Powerful women Entrepreneurs in India-Indra Nooyi, S.Gandhi, Lalita & Kalpana,Vidya Manohar, Anu Aga,Simone Tata, Indu Jain, Priya Paul, Sulajja, Neelam Dhawan

Indra Nooyi- 4th position- Chief Executive—designate, Pepsi Co.

This Madras born woman was a straight “A” student in her school. Nooyi did her bachelors from Madras Christian College and MBA from Indian Institute of Management, Calcutta. Nooyi then went to USA and attended Yale University. From Yale, she obtained degree on management. This brilliant corporate woman started her career in Boston Consulting Group and moved on to Motorola and Asea Brown Boveri. She joined Pepsi Co. in 1994. She turned the company into a bold risk taker. In 1998, Pepsi acquired Tropicana. In 1997, Pepsi started its own fast food chain. In 2001, she became President of Pepsi Cola. Wall Street Journal included her name in their top 50 women to watch in 2005. Fortune magazine declared her 11th most powerful women in business.

Lalita Gupte & Kalpana Morparia—93rd position—Joint Managing Directors, ICICI Bank

Kalpana Morparia and Lalita Gupte are Joint Managing Directors of ICIC Bank, the second largest bank of India. Lalita Gupte holds a Master’s Degree in Management Studies from Jamnalal Bajaj Institute of Management Studies. She joined ICIC Bank in 1971. Her reason behind success is her supportive family. She got great support from her husband and in laws.Ms. Kalpana Morparia is a graduate in law from Mumbai University. She joined ICIC in 1975 as a senior legal officer. In 1996, she became General Manager. She became Executive Director in 2001. In 1999, for her contribution in Finance and Banking sector in India, Indian Merchants' Chamber awarded her.

ProblemsProblems

• Dual role to play at workplace & at Dual role to play at workplace & at home placehome place

• Subordinate to menSubordinate to men

• Just that her being womenJust that her being women

• Non-awareness of facilities provided by Non-awareness of facilities provided by governmentgovernment

• Competition with large scale unitsCompetition with large scale units

• Problems related to marketingProblems related to marketing

SuggestionsSuggestions

• Procedure of getting finance should Procedure of getting finance should be simplebe simple

• Effective propagation of Effective propagation of programmes and yojnaprogrammes and yojna

• Linkages between product, services Linkages between product, services and market centers.and market centers.

• Encouragement to technical and Encouragement to technical and professional education.professional education.

ConclusionConclusion

            Henceforth, promoting entrepreneurship among             Henceforth, promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and women is certainly a short-cut to rapid economic growth and development.  Let us try to development.  Let us try to eliminate all forms of gender eliminate all forms of gender discriminationdiscrimination and thus allow ‘women’ to be an entrepreneur and thus allow ‘women’ to be an entrepreneur at par with men.at par with men.                                                          I encourage you to take the time to think about what             I encourage you to take the time to think about what inspires you.  Do you wake up each morning eager to get inspires you.  Do you wake up each morning eager to get started?  If not, it might be time to reanalyze your career started?  If not, it might be time to reanalyze your career choices. If you feel stuck, tap into a broader community of choices. If you feel stuck, tap into a broader community of women that are smart, savvy and successful.  These women women that are smart, savvy and successful.  These women can help you breakthrough to the next level in your business can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs.so you too can be a part of the rise of women entrepreneurs.              For hundred, even thousands of year, women have             For hundred, even thousands of year, women have been successful entrepreneurs.  Our unique mindset, been successful entrepreneurs.  Our unique mindset, viewpoints, attitudes and skills as women have all contributed viewpoints, attitudes and skills as women have all contributed to our successes in business.to our successes in business.

THANK YOUTHANK YOU