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1

A Study on Customer Perception with

reference to Big Bazaar in Noida

BY :-

SUBMITTED TO:-

NAMITA KAPOOR

JAI CHORARIA D-51

MANI BHATIA D-15

ROHIT SHARMA D-32

SANIYA KHATTAR D-17

SANYAM PANDEY D-05


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ACKNOWLEDGEMENT

I take this as an opportunity to thank with bottom of my hear all those without whom

the journey of doing my project would not have been as pleasant as it has been to me.

Working on my project was a constant learning experience with all sweat and tear

which was its due but not without being richly stimulating experience of life time.

I am very thankful to Prof. Namita Kapoor, MBA, Dept. for giving me their

valuable advice and guidance towards fulfillment of the project

I want to express my deep gratitude to our institution Amity University, Noida for

giving me the opportunity to undertake this project and enhance my knowledge.


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CONTENTS

S.NO CHAPTER

NO.

TOPIC PAGE

NO.

1 Executive Summary 6

2 1 Introduction

1.1Purpose of study

1.2Objective of study

1.3Hypothesis

7

7

8

8

3 2 Literature Review 9

4 3 Research design

3.1 Type of research design

3.2 Information needs

3.3 Data collection from primary sources

3.4 Data collection from secondary sources

3.5 Scaling techniques used

3.6 Questionnaire development

3.7 Sampling Techniques

3.8 Field work

10

10

10

10

10

11

11

11

11

5 4 Data Analysis and Interpretation

4.1 Results

4.2 Limitations

12

12

32

6 5 Conclusions and Recommendations 33

7 Bibliography and Reference 34

8 Annexure(s) 35


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List of Tables

Table No. Name of table Page No.

1 Average age of customers 12

2 Average of ratings given to

different parameters under study

19

3 Ratings of quality of services with

respect to gender.

21

4 ANOVA between income groupsand quality of service

23


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LIST OF GRAPHS & CHARTS

PAGE NO.

Annual income of the respondent13

Customers visit Big Bazaar..14

Source of information about Big Bazaar...15

Gender of respondents..15

Satisfaction level of customer of different Items

-Food items and Grocery...16

-Clothes..17

-Electronics.....17

-Home dcor...18

-Toys19

Rating the quality of service in terms of employee friendliness..26

Rating in terms of billing services26

.Rating in terms of customer support...27

Rating in terms of ambience.27

Rating in terms of security28

Experience of big bazaar helpline numbers..28

Rating of customers on prices of products...29

Rating of customers in locating the product.29

How frequently benefits are offered.30

Rating of convenience in availability of trolleys30

Rating of convenience in labelling of products..31


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EXECUTIVE SUMMARY

Big bazaar is a major shopping complex for todays customers. It is a place where

customers find variety of products at a reasonable price. Big bazaar has a good

reputation of itself in the market. It has positioned itself in the market as a discountedstore. It holds a huge customer base. The majority of customers belong to middle class

family. The youth generation also likes shopping and moving around big bazaar.

Volume sales always take place in big bazaar. Impulse buying behavior of customers

comes in to play most of the times in big bazaar.

Big bazaar is a hypermarket as it provides various kinds of goods like apparels,

grocery, stationary, food items, electronic items, leather items, watches, jewellery,

crockery, decorative items, sport items, chocolates and many more. It competes with

all the specialty stores of different products which provide goods at a discounted rate

all through the year. It holds a large customer base and it seemed from the study that

the customers are quite satisfied with big bazaar. As of now there are 34 big bazaars

in different cities of India, it seems that there is a vast growth of big bazaar lying as

customers demand is increasing for big bazaars.

Big bazaar is a hypermarket store where varieties of products are being sold on

different product category. It has emerged as a hub of shopping specially for middle

class people.

Different types of products starting from a baby food to pizzas all are available under

one roof. In Noida it is the middle class people who mostly do marketing from big

bazaar. Even most of the people do their monthly shopping from big bazaar. People

not only visit big bazaar to do shopping .. Grocery, apparels and food items are the

products which are demanded most by the customers of Noida in big bazaar. The

major drawback of big bazaar is that it lacks in providing enough parking space for its

customers. This may discourage the customers to come to big bazaar and shop as they

face difficulty in parking their vehicles. Even though some customers say that they

dont feel problem in parking their vehicle, it is because of the parking space available

to them by the mall.


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CHAPTERI

INTRODUCTION

As customers tastes and preferences are changing, the market scenario is also

changing from time to time. Todays market scenario is very different from that of the

market scenario before 1990. There have been many factors responsible for the

changing market scenario. It is the changing tastes and preference of customer which

has bought in a change in the market. Income level of the people has changed; life

styles and social class of people have completely changed now than that of olden

days. There has been a shift in the market demand in todays world. Technology is

one of the major factors which is responsible for this paradigm shift in the mark. New

generation people are no more dependent on haat market and far off departmental

stores. Today we can see a new era in market with the opening up of many

departmental stores, hyper market, shoppers stop, malls, branded retail outlets and

specialty stores. In todays world shopping is not any more tiresome work rather its a

pleasant outing phenomenon now.

Our study is based on a survey done on customers of a hypermarket named big

bazaar. Big bazaar is a new type of market which came into existence in India since

1994. It is a type of market where various kinds of products are available under one

roof. My study is on determining the customers satisfaction level of in big bazaar.

This market field survey will help in knowing the present customers tastes and

preferences. It will help me in estimating the customers future needs , wants &

demands.

1.1Purpose

The research will show the rate of customer satisfaction level with Big Bazaar in

Noida. This market field survey will help in knowing the present customers tastes and

preferences . The study also estimates the customers future needs , wants &

demands.. Research say about main competitors in the field of organized retail sectors

to Big Bazaar. The study provides suggestions for further extension of Big Bazaar in

Noida.


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1.2Objectives of the study

1. To study the satisfaction level of customers in different attributes of Big Bazaar ,

Noida

Availability of products

Quality of Services

Price of products

Range of products

Extra benefits

Convenience

1.3Hypothesis

1.Overall satisfaction of customers in terms of quality of services differ significantly

in terms of gender.

2. Overall satisfaction of customers in terms of quality of services differs significantly

in terms of income.

3. Overall satisfaction level of customers in terms of convenience differs significantly

in terms of location of the product.


in terms of availability of trolleys.


in terms of labeling of products.


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CHAPTERII

LITERATURE REVIEW

Unique customer perception (UCP) (YEAR 2005)

BY SOUMEN CHATTERJEE (Lecturer Management Studies NSHM Academy

Durgapur West Bengal)

Objective- To find Unique Customer Perception is key to success instead of Unique

Selling Point.

Research Methodology- For the purpose of the study methodology has been divided

in following steps

Selection of the brand: Antihypertensive brand was selected as this segment is

fastest growing segment all over the world including India. Brand-N was

selected for this study.

Identifying the USP: After selecting brand, the USP was identified i.e. as

promoted by the company from various sources like print ads, sample catch

cover and detailing folder.

UCP concept: Instead of the USP, the focus should be on the UCP of the

product.

Identifying the UCP: As the important part of the research was to find out the

customer perception of the brand, it was accomplished by using questionnaire

approach of research methodology.

Formulating the UCP: A ranking technique was used to find the most

important customer perceptions for the brand. On the basis of these

perceptions the UCP was formulated.

Test the effectiveness of the UCP: A fresh survey was conducted to validate

the formulated UCP. Inferences and conclusions were drawn based on this

survey.

Conclusion- Unique Customer Perception is the key to success. It is ultimately that

customer look for satisfaction based on the picture of perception derived from various

sources. If these perceptions of customer can be analyzed then promotion would be

easier for customer centric marketing. This has lead to the concept - Customer

Perception is the Rule and not Customer Satisfaction.


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CHAPTER-III

RESEARCH DESIGNType of research design

We have used descriptive type of research.

Information needs

Data is collected from various customers through personal interaction. Specific

questionnaire is prepared for collecting data. Data is collected with mere interaction

and formal discussion with different respondents. Some other relevant information

collected through secondary data

Data collection from primary sources

Data is collected from various customers through personal interaction. Specific

questionnaire is prepared for collecting data. Some other relevant information

collected through secondary data .

Data collection from secondary sources

Sources for secondary research are:

Internet

Newspapers

Magazines, Journals etc

Business Reports

Analysis of the data gathered from Primary Research.

Scaling techniques used

We have used non-comaparative type of scaling i.e Likert scale


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Questionnaire development

Collection of the questionnaire

Sufficient time was given to the respondents to answer the questionnaire.

Problem faced while collecting and filling questionnaire

Some of the respondents were hesitant to answer the questionnaire.

Some respondents did not want to answer the questionnaire, so they left it

unanswered.

Where the respondents did not find the relevant answer in his choice provided, they

added they added their own choice or left it unanswered.

Sampling techniques:

Non Probability sampling- Convenience sampling

Sample Size:

250 Customers

Field work

The market survey about the techniques of marketing and nature of expenditure is

carried out by personally interacting with the potential customers in Big Bazaar.


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CHAPTERIV

DATA ANALYSIS AND INTERPRETATION OF

RESULTS

A market field survey was conducted on big bazaar. We have surveyed 250

respondents of Delhi & NCR who visit big bazaar. A specific questionnaire was

prepared for the customers and data is obtained from them by moving around big

bazaar and personally interacting with them. The customers gave us valuable

information regarding their consumption pattern in big bazaar. We collected all thoseinformation and a proper analysis is done.

All the analysis and its interpretations are discussed below. Each of the analysis is

done as per the information obtained from the customers and interpretation has been

done .

Table-1 Average age of customers of respondents

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Age of the respondent 250 20 56 28.16 8.129

Valid N (listwise) 250

Interpretation:

The average age of respondents visiting Big Bazaar Noida fall in the bracket 28 to 34

years.


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Graph 1 Annual income group of the respondent

Interpretation:

The above diagram shows the distribution of income level of customers coming in to

big bazaar. Among the 250 respondents 24% of customers are of higher income level

above Rs. 40000 and above . Least number of customers visiting Big bazaar are the

lower income level people between Rs. 50000 and Rs. 100000 that constitute only

3.2%. The middle income level of people coming to big bazaar constitutes of 14% ,

19% and 23% .

Big bazaar is the hub of shopping for middle level income group people because of its

reasonable price on its each product category. The higher level income group people

dont prefer to do shopping in big bazaar as it doesnt deal with branded products. The

higher level income group people are very status conscious and their psychology is

such type that they dont prefer much to visit big bazaar as it is a discounted store.

The lower income group people come in to big bazaar as they get goods at a

discounted price.


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Graph-2 Customers visits Big Bazaar

Interpretation:

From this we interpret that in big bazaar more than half that is 54.8% customers visit

once in a month, 32% customer visit twice in a month. 8% customers visit thrice and

4% customers visit more than thrice in a month to purchase their basic requirements.


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Chart-1 Source of Information

Interpretation:

Most popular source of information about Big Bazaar is newspaper that is 34.6% , tv

advertisements second at 34.4%. The least informative sources are radio and internet

constituting of 7.6% and 6.8% respectively.

Chart-2 Gender of people


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Interpretation:

Out of 250 respondents , 137 are males that is 54.8% and 113 are females consisting

of 45.2%.

Rating of satisfaction level of different Items

Graph -3 Satisfaction level of food items and grocery

Interpretation:

Almost half of the respondents are satisfied that is 46% with the food items and

grocery. 23.2% are neutrally satisfied and 5.2% and 11.2 % are dissatisfied and

highly dissatisfied respectively.


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Graph- 4 Satisfaction level of clothes

Interpretation:

30% of respondents are satisfied. 29% are neutral in their satisfaction level. Only 4%

are highly satisfied. It shows clothes are not preferred by respondents. It may be due

to quality of the clothes. 16% and 20% are dissatisfied and highly dissatisfied

respectively.

Graph 5-Satisfaction level with Electronics


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Interpretation:

Half of the respondents are neutral in their satisfaction level. Only 6% are

highly satisfied. Electronics are not popular items in Big Bazaar. Very few ,

only 10% are satisfied with the electronics.

Graph 6-Satisfaction level with Home Dcor

Interpretation:

34% respondents are neutrally satisfied and 30% are satisfied. Highly satisfied

and highly dissatisfied are the same percentage that is 12%.


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Graph 7 Satisfaction level with toys

Interpretation:

37% respondents are neutral whereas 27% are satisfied. 9% are highly dissatisfied and

18% are highly satisfied.

Table 2 Average of ratings given to different parameters under study

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation Variance

availability of desired

product in the store250 1 5 2.11 .942 .887

rating the quality of service

in terms of employess

friendliness

250 1 5 3.50 1.088 1.183


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in terms of billing services250 1 5 3.27 1.020 1.040


in terms of customer support250 1 5 3.26 .954 .910


in terms of ambience 250 1 6 3.23 1.041 1.084


in terms of security250 1 5 3.40 1.076 1.157

experience on the big

bazaar's helpline number250 1 5 3.06 1.142 1.305

price of the product 250 1 5 3.27 1.147 1.315

rating of extra benefits

offered in terms of quantity

discounts

250 1 5 3.34 1.029 1.059

rating of extra benefitsoffered in terms of special

discounts

250 1 5 3.38 .963 .927


offered in terms of special

schemes

250 1 5 3.36 1.022 1.044

rating of convienance in

locating the product250 1 5 3.14 .961 .924


avalability of trolleys250 1 5 3.47 1.007 1.013


terms of labelling of

products

250 1 5 3.50 1.038 1.078

rating overall satisfaction

level with big bazaar noida250 1 5 2.90 .922 .850

Valid N (listwise) 250

Interpretation:

Mean value for almost all the parameters in the above table is within the range of 3-

3.5 with less variation , thus we can say that most of the respondents have rated all the

parameters neutrally, so they are neither satisfied nor dissatisfied with the services

offered by the Big Bazaar Noida.


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Table 3 Ratings of quality of services with respect to gender.

Independent Samples Test

Levene's

Test for

Equality of

Variances

t-test for Equality of Means

F Sig. t df Sig.

(2-

tailed

)

Mean

Differenc

e

Std. Error

Differenc

e

95%

Confidence

Interval of the

Difference

Lowe

r

Uppe

r

rating the

quality of

service in

terms of

employess

friendliness

Equal

variance

s

assumed

26.30

5

.00

0-.831 248 .407 -.116 .139 -.390 .158

Equal

variance

s not

assumed

-.877245.46

6.381 -.116 .132 -.375 .144

rating the

quality of

service in

terms of

billing

services

Equal

variance

s

assumed

6.038.01

5-.291 248 .772 -.038 .131 -.295 .219

Equal

variance

s not

assumed

-.301247.31

1.764 -.038 .126 -.287 .211

rating the

quality of

service in

terms of

customer

support

Equal

variance

s

assumed

2.074.15

1

-

1.44

4

248 .150 -.176 .122 -.415 .064

Equal

variance

s not

assumed

-

1.49

0

246.81

2.137 -.176 .118 -.408 .057

rating the

quality of

service in

terms of

Equal

variance

s

assumed

24.25

7

.00

0-.810 248 .419 -.108 .133 -.370 .154


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ambience Equal

variance

s not

assumed

-.866238.66

9.387 -.108 .125 -.353 .138

rating the

quality of

service in

terms of

security

Equal

variance

s

assumed

13.94

3

.00

0

-2.00

5

248 .046 -.274 .137 -.543 -.005

Equal

variance

s not

assumed

-

2.11

0

246.50

0.036 -.274 .130 -.530 -.018

rating ofconvienanc

e in locating

the product

Equal

variance

sassumed

1.892.17

0

-.135 248 .892 -.017 .123 -.259 .226

Equal

variance

s not

assumed

-.138241.98

4.890 -.017 .121 -.255 .221

rating of

convienanc

e inavalability

of trolleys

Equal

variance

s

assumed

.524.47

0

2.63

5248 .009 .335 .127 .085 .585

Equal

variance

s not

assumed

2.67

1

238.78

7.008 .335 .125 .088 .582

rating of

convienanc

e in terms

of labelling

of products

Equal

variance

s

assumed

10.79

5

.00

1.729 248 .467 .097 .133 -.165 .359

Equal

variances not

assumed

.760 247.997

.448 .097 .127 -.154 .348

price of the

product

Equal

variance

s

assumed

4.710.03

1

-

1.32

8

248 .185 -.194 .146 -.483 .094

Equal

variance

s not

assumed

-

1.36

8

246.30

0.173 -.194 .142 -.474 .086


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T-Test

Hypothesis

H0-Two means do not differ significantly

H1- Two means differ significantly

Interpretation

According to the independent sample t-test the two means differ significantly in terms

of quality of security and convenience in terms of availability of trolley because both

of the above mentioned quality parameters have a P-value less than .05, it means that

males and females perceive these qualities differently while all the other parameters

have a P-value greater than .05, thus male and female perceive these qualities in the

similar way.

Table 4 ANOVA BETWEEN INCOME GROUPS AND QUALITY

OF SERVICES

ANOVA

Sum of

Squares

df Mean

Square

F Sig.

availability of desired

product in the store

Between

Groups13.715 5 2.743 3.231 .008

Within Groups 207.149 244 .849

Total 220.864 249

rating the quality of

service in terms of

employess friendliness

Between

Groups20.157 5 4.031 3.586 .004

Within Groups 274.339 244 1.124

Total 294.496 249


service in terms of

billing services

Between

Groups22.991 5 4.598 4.753 .000


Total 259.044 249


service in terms of

customer support

Between

Groups31.385 5 6.277 7.846 .000


Total 226.576 249


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service in terms of

ambience

Between

Groups69.991 5 13.998 17.077 .000


Total 270.004 249


service in terms of

security

Between

Groups75.056 5 15.011 17.185 .000


Total 288.196 249

price of the product

Between

Groups9.124 5 1.825 1.399 .225

Within Groups 318.380 244 1.305

Total 327.504 249


offered in terms of

quantity discounts

BetweenGroups

18.234 5 3.647 3.624 .004

Within Groups 245.542 244 1.006

Total 263.776 249


offered in terms of

special discounts

Between

Groups5.090 5 1.018 1.100 .361


Total 230.900 249


offered in terms of

special schemes

Between

Groups18.324 5 3.665 3.702 .003


Total 259.876 249

rating of convienance

in locating the product

Between

Groups23.033 5 4.607 5.428 .000


Total 230.100 249


in avalability of trolleys

Between

Groups 55.366 5 11.073 13.719 .000


Total 252.304 249


in terms of labelling of

products

Between

Groups42.149 5 8.430 9.087 .000


Total 268.496 249

rating overall

satisfaction level with

Between

Groups6.395 5 1.279 1.520 .184


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big bazaar noida Within Groups 205.301 244 .841

Total 211.696 249

HypothesisH0- No two means differ significantly

H1- At least two means differ significantly

Interpretation

According to the analysis of the annova table, perception of customers towards

availability of desired product in the store differ significantly within different income

groups, since the P-value is .008(less than .05), so alternative hypothesis is accepted.

According to the analysis of the annova table, perception of customers towards

equality of services in the store differ significantly within different income groups,

since the P-value is less than .05, so alternative hypothesis is accepted.

According to the analysis of the annova table, perception of customers towards price

of the products in the store do not differ significantly within different income groups,

since the P-value is greater than .05(i.e.225) , so alternative hypothesis is accepted.

According to the analysis of the annova table, perception of customers towards extra

benefits offered in terms of quantity discounts and special schemes by the store differ

significantly within different income groups, since the P-value is less than .05, so

alternative hypothesis is accepted.

According to the analysis of the annova table, perception of customers in terms of

convenience in the store differ significantly within different income groups, since the

P-value is les than .05, so alternative hypothesis is accepted.

But the overall satisfaction level within income groups is perceived to be almost same

and do not differ significantly with a P-value of .184 which is greater than .05, so

there is no evidence to reject null hypothesis.


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Graph 6

Graph 7-


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Graph 8

Graph 9


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Graph 10

Graph 11


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Graph 12

Graph 13


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Graph 14

Graph 15


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Graph 16

Interpretation:

Respondents gave a satisfaction rating to price of the products, availability of product,

convenience in terms of availability of trolleys, labels on products and locating the

product in the store, billing services, while other parameters have been given neutral

rating. No parameter has been given dissatisfied as the rating.


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Limitations of study

Certain limitations do creep in a research study due to constraints of the time, money

and human efforts, the present study is also not free from certain limitation, which

were unavoidable.

Although all effort were taken to make the result of the work as accurate as possible

as survey but the survey have following constraints.

Due to very large size of the population, only a selected sample of customer

could be contacted.

Due to time constraint and other imperative work load during the period it

could not be made possible to explore more area of concern pertaining tostudy..

Due to fast pace of life, some customers were not able to do justification to the

questionnaire.

Personal biases might have come while answer the questionnaire.

Findings

1. Customers are not much satisfied with the electronics section of Big Bazaar while

other sections like home dcor and clothings have been rated as satisfied.

2. The customer perception of quality of services offered at Big Bazaar,Noida doesnt

get affected with gender. Both males and females perceive different parameters under

study in a similar way.

3. The customers mainly visiting Big Bazaar lie in the age group of 28 to 34 years.

4. Big Bazaar mainly deal in the income group of Rs. 400000 and above.

5. People have rated high on extra bebefits offered to them by Big Bazaar in terms of

quantity discounts and special schemes.

.

6. Customers with different income groups do not give much importance to prices of

the products rather they are more concerned with the quality of the services offered in

terms of convenience, customer support, billing services, security, etc.


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CHAPTER V

CONCLUSION & RECOMMENDATIONS

Conclusion

From the study we are able to conclude that the customers mainly visiting Big Bazaar

lie in the age group of 28 to 34 years. Big Bazaar customers fall in the income group

of Rs. 400000 and above. Customers are not much satisfied with the electronics

section of Big Bazaar while other sections like home dcor and clothing have been

rated as satisfied. The customer perception of quality of services offered at Big

Bazaar, Noida doesnt get affected with gender. Both males and females perceive

different parameters under study in a similar way. People have rated high on extra

benefits offered to them by Big Bazaar in terms of quantity discounts and special

schemes. Customers with different income groups do not give much importance to

prices of the products rather they are more concerned with the quality of the services

offered in terms of convenience, customer support, billing services, security, etc. Thus

the customers gave a neutral rating to satisfaction level with Big Bazaar Noida.

Recommendations

Big bazaar should improve its electronics and toys section by keeping more

variety of branded and good quality products.

Since the rating by the customers to their experience in terms of Big Bazaar

helpline service is neutral, thus the store can improvise on their dealings with

customers and attending their post purchase grievances regarding the product. Big Bazaar, Noida as a retail store can also improvise on the ambience of the

store. This would make the purchasing or shopping more comfortable for the

existing customers and it can attract the other potential customers. Now days,

customers not only see the price of the product but also other facilities

provided by the store which includes a good ambience.


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Bibliography

BOOKS

Kotler Philip, marketing management, (Pearson education, 12th

edition)

Berman B and Evans J.R, Retail Management (Pearson education, 10th

edition)

Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th

edition )

Newman A.J. and Cullen P,Retailing,Environment and operations(Vikas,1st

Ed.)

REFERENCES

Bigbazaar.co.in

Literature review on Big Bazaar.com

Retailing.co.in

Malhotra K. Naresh, marketing research (An applied orientation), Research

design, (Prentice hall of India pvt. 5th

edition)


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ANNEXURE(S)

Questionnaire

A study on customer perception with reference to Big

Bazaar(Noida)

This survey will help us to understand the customer perception about Big

Bazaar(Noida), the survey is conducted by the students of Amity Business School.

* Required

PART ONE

1.Name *

2.Age *

3.Gender *

Male

Female

4. Which income group do you belong to? * (Below the income is given annually.)

Below Rs50000

Rs50000-100000

Rs100000-200000

Rs200000-300000

Rs300000-400000

Rs400000 and above


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5.Phone Number *

6.How did you come to know about Big Bazaar(Noida) ? *

Newspaper

T.V. Advertisement

Magazines

Radio

Internet

PART TWO

2.How many times in a month do you visit Big Bazaar(Noida) ? *

Once

Twice

Thrice

More Than three times

3.The desired product are available in the store. *

Strongly Agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree


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4.Rate the satisfaction level with range of products in different segments. * (1 highly

dissatisfied and 5 being highly satisfied.)

1 2 3 4 5

Food Items and

Grocery

Clothing

Electronics

Home Decor

Toys and Games

5.Rate the quality of service on the following parameters. * (1 being very poor, 5

being very good.)

1 2 3 4 5

EmployeeFriendliness

Billing Services

Customer Support

Ambiance

Security

6.Have you used Big Bazaar(Noida) helpline number, if yes rate your experience on a

scale of 1 to 5. * (1 highly dissatisfied and 5 being highly satisfied.)

1

2

3


38/39

38

4

5

7.I find the price of the product reasonable at Big Bazaar(Noida). * (1 being strongly

disagree and 5 being strongly agree.)

1

2

3

4

5

8.How do you rate the extra benefits offered by Big Bazaar(Noida)? * (1 being very

bad and 5 being very good.)

1 2 3 4 5

Quantity Discounts

Special Discounts

Special

Schemes/Offers

9.How frequently these benefits are offered? *

Very Often

Often

Not often

Rarely


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10.How do you rate these parameters on the basis of convenience? * (5 being very

good, 1 being very poor.)

1 2 3 4 5

Locating the

product in the store

Availability of

trolleys

Products well

labelled

11.What is your overall satisfaction level with Big Bazaar(Noida)? *

Highly Satisfied

Satisfied

Neither satisfied nor dissatisfied

Dissatisfied

Highly dissatisfied

THANKING YOU

Final Mr Edited)

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