Final Landwave Social Media Session One w.notes June8

Presented to

Social Media Social Media

Landwave Landwave

Outbound vs. Inbound MarketingOutbound vs. Inbound Marketing

* Telemarketing * Tradeshows* Direct mail * Email blasts* Print ads * TV/radio ads

* SEO * PPC* Social Media * Blogging* Content * Buzz

Hub and Spoke

Social Media SessionsSocial Media Sessions

• Creating a Social Media Strategy

• Optimizing Brand Assets

• Blogging for Business

• Social Networking and Networks

SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]

Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.

It’s the democratization of information, transforming people from content readers into content publishers

Image from www.istrat.in/blog/?tag=/facebook

80% of adult Americans use the Internet.

SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, FEBRUARY 2012

78% of Internet users conduct product research online

.

SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, APRIL 2011

9 out of 10Internet usersvisited a socialnetworking site each month in 2011

83% of Millenials

have joined a social network

SOURCE: Pew Internet Generations 2010 report

YouTube is the 2nd largest search engine in the world

Facebook Facebook added over added over 200 million 200 million users in less users in less than a yearthan a year

Years to reach 50 million users...

IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3rd MOST POPULATED IN THE WORLD

1 out of every 5 minutes online is spent on Facebook

SOURCE: comScore Report: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed”

Creating Your Creating Your Social Media Social Media SystemSystem

SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]

Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.

It’s the democratization of information, transforming people and businesses from just content consumers into content publishers

Image from www.istrat.in/blog/?tag=/facebook

Strategy Strategy Before Before TacticsTactics

1. Align activities with objectives2. Create a listening station

LISTEN

• Customer experience• Prospect need/wants• C-suite mentions• Brand mentions• Name mentions• Competition• Accuracy• Content

• RSS Feeds• Google Reader• Google Alerts• Google News• Search.Twitter.com

RSSFEEDS

Google Reader

Google Alerts

Google News

Plug in what you want to search on

http://search.twitter.com/search.rss?q=marketing

But replace ‘marketing' at the end with whatever search word you want.

Session One Action Steps• Read Let’s Talk: Social Media for

Small Business whitepaper

• Set-up Google Reader and subscribe to five industry or related blogs (www.google.com/blogsearch)

• Create Google Alerts for your name, company, competitors, clients and prospects

• Set-up twitter account and save searches for your name, competitor and several keywords phrases

Questions?Questions?Patrick Giammarco

419.329.4256