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Social Media For Business Introductory Session

May 09, 2015

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Business

inner-ear

Inner Ear and TVI present an introduction to how social media can be used effectively to market your business.

  • 1.Social Media for Business An introductory workshop SUIP January 26 2011

2. Workshop

    • What issocial media ?
    • How arebusinessesusing social media?
    • Who do you want totarget ?
    • Where are yourcustomers ?

3. Who are we?

  • Maurice Smith owner / manager of TVI, former journalist in newspaper and broadcasting sectors. Business strategist and content provider text, audio, video
  • Dougal Perman owner / manager of Inner Ear, internet entrepreneur. Social media planner and content provider.

4. Posting: What ? Where ? How ?

    • What topost
    • Whereto post it
    • How tosyndicateposts
    • Whento post (and how often)
    • How tomeasureeffectiveness
    • Whoshould post?
    • Social salesstrategy

5. What is social media?

    • Social media: http://en.wikipedia.org/wiki/Social_media
    • Evolved from Web 2.0
    • Three core elements of Web 2.0
      • RSS
      • Tags
      • Widgets
      • http://www.innerear.co.uk/glossary/
    • Objectives
      • Raise brand awareness
      • Reach customers
      • Promote products and services
    • Information inspires communication
      • http://jasonoke.wordpress.com/2008/06/12/the_purpose_of_information/

6. How are businesses usingsocial media?

    • Dell
      • Twitter - customer service, promo
      • Facebook - Social media for small business online tool service provision
    • CC&T
      • Facebook - active participation
    • TATE
      • Twitter - contests
      • Flickr - images
    • Inksters
      • Twitter - different strands
      • YouTube - introductions

7. Who do you want to target?

    • How well do you know your customer?
    • Exercise: group profiling
      • Ask three participants to describe their customer
      • All of us will define the demographic
      • Age
      • Sex
      • Location
      • Profession
      • Affluence
      • Interests
      • Etc.

8. Where are your customers (and what are they talking about)?

    • Who is on which network?
      • Facebook
      • LinkedIn
      • Twitter
      • Other networks?
    • How can you listen to what people are saying?
      • Google alerts
      • Twitter search
      • Facebook search
      • Brand mention
      • Social mention

9. 10. 11. What should you post?

    • You need to know your subject intimately
    • Be comfortable chatting about it
    • Exercise: 60 headlines
      • In ten minutes, write down as many headlines as you can about your subject (you want at least 60)
      • Headlines can be:
        • Individual tweets
        • Titles of blog posts
        • References to videos or podcasts
        • Links to interactive elements (polls, games, etc.)
    • Types of post: audio, video, text, image and interactive
    • Create (author) and Curate (aggregate)

12. Where to post it

    • Which services should you use, and why?
    • Tools
      • Google Docs
      • Doodle
      • Posterous
    • Platforms
      • YouTube
      • Audioboo
      • Flickr
    • Networks
      • Facebook
      • LinkedIn
      • Twitter

13. How to syndicate posts

    • When should you syndicate content?
      • When should you post manually?
    • Where should you syndicate content?
      • Which platforms and networks are most appropriate?
    • Which tools should you use?
      • Twitterfeed, Hootsuite, Seesmic, Ping.fm, Posterous
    • Post blogs on a variety of knowledge resources
      • Google Knol, HubPages, Wikipedia...
    • Syndicate video automatically
      • TubeMogul

14. When to post

    • How do you find the time?
    • What tools can help?
      • Google Calendar
      • Posterous
      • Twitter, LinkedIn and Facebook
      • TweetDeck and/or CoTweet
    • Types of post
      • Tips, headlines and quotes
    • Frequency of posting
      • 310 per day
      • Prepared in advance and scheduled
    • Homework: devise your own posting schedule

15. How to measure effectiveness

    • Setup statistics services
      • Google Analytics
      • Bit.ly
      • URL Builder
      • Howsociable
      • Tweetreach
      • Alexa
      • Feedburner
    • How to read, and use, the data
      • For yourself
      • When reporting to clients

16. Who should post?

    • Share the responsibility
    • Make sure everyone who posts is in the know
      • Make them do the 60 headlines exercise
    • Ask the team to collate content
      • Author and aggregate
    • Manage team tweeting
      • Using which account?
      • Lists and aggregated feeds
      • CoTweet or TweetDeck?
    • Guest blogging
      • Sharing content