Social Media Management Session III Kani Brewer, Marketing Specialist & Social Media Manager
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Social Media Management
Session III Kani Brewer,
Marketing Specialist & Social Media Manager
Understand and use different platform tools used to measure success.
Become comfortable using various networking sites in a professional and fun manner.
Workshop participants will be able to
MeasurementsTypes of information used to measure success in social media:
Number of Followers
Types of Followers
Updates
Follower/Following Ratio
Engagement
Get your message across in 140 characters or less….What are you doing right now?
Let’s talk Twitter…
Broadcast real time news and events
Share or RT relevant news articles
Research-find and join relevant groups
Link Twitter to your blogs and other social networking sites
Ok, but what can my department use Twitter for exactly?
The # symbol used to mark keywords or topics in a Tweet
Often used for online events such as #FF
Used to offer real time following of events such as #Casepoy
Serves as online grouping
What is a hashtag?
#Latestudent-upset about parking
#Casepoy-professor of the year event
It is a great conversation starter…
The @ symbol has many purposes on Twitter◦ Get someone’s attention◦ Calling out new followers…giving attention◦ Crediting a source
@reply aimed at one user but can be seen by the public
What is th@t?
Inter@ctions…..
More inter@ctions
DM:Twitter has the capabilities of sending and receiving direct messages which are private
You can organize your followers
You can choose to set your Twitter profile private or public
Always check your followers to make sure that they are in line with your brand.
Twitter Account Security & Privacy - Best Practices
http://tweet.grader.com/
http://klout.com/#/dashboard
Resources for your Twitter and or other social media pages
Looks like we received an A!
How do we compare to other colleges?
Influential followers according to Klout
For one-on-one training, or questions feel free to contact me: [email protected] 240.567.5348www.facebook.com/montgomerycollege
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