Loren Clifford Ashley Hinds Ambre McAlexander Ashley Smith Jessica Mingledorff Digital Audit
Objectives•Research how CentricsIT can obtain first page
ownership through major search engines
•Analyze CentricsIT top competitors to determine strengths and weaknesses, ultimately contributing to better execution of social media strategies/tactics
•Explore the idea of videos and info-graphs as possible new outlets
•Increase awareness of CentricsIT’s social media presence through monitoring and measuring specific channels
Strategies
•Performing a digital brand audit
•Examine top competitors’ social media usage
•Analyze keyword data, social media, share/social search engine/bookmarking, and 3rd party communities and blogs
•Observe current integral/tactical marketing campaign
•Obtain overall results of CentricsIT’s social media outlets
Company Overview• Founded in January 2007
• Located: Norcross, GA
• What: Hardware company that provides IT equipment, IT staffing solutions, and IT support services
• Target Market: B2B consumers, primarily large and middle sized businesses
• Reaches companies in North and South America, Europe, Asia, Africa and Australia
Blog Search
•Centrics IT resulted in 490 blogs
•Canvas Systems resulted in 2,310 blogs
•Atlantix Global Systems resulted in 235 blogs
•Corus360 resulted in 939 blogs
Brand Name Mentions
•CentricsIT (2 results)
•Canvas Systems (3 results)
•Atlantix Global Systems (2 results)
•Corus360 (results)
Youtube Mentions
• CentricsIT- 1 video posted, 1 subscriber and 484 video views.
• Canvas Systems- 4 videos posted, 6 subscribers and 880 video views.
• Atlantix Global Systems- 2 videos posted, 0 subscribers, but 141 video views.
• Corus360- 15 videos posted, 3 subscribers with 2,900 video views.
Forums
•Large number for industry
•CentricsIT brand name was not found on any of the forums comments
Open Site Explorer Results
•www.centricsit.com (31/100)
•www.canvassystems.com (38/100)
•www.atlantixglobal.com (38/100)
•www.corus360.com (44/100)
Channels
Keyword Data
Social Media and Trends
3rd Party Community / Blogs
Social/Share Search Engines
The highest ranked keywords, relating to CentricsIT and competitors according to
iSpionage
Search Volume:
110,00027,10022,2001,3001,300
Keyword:
Cisco SwitchesUsed Services
Used IT HardwareUsed Network
HardwareCisco Switches
Social Media Trends:Connecting Social Media
Accounts
News and Information on the Industry
Event postings for specials
Employee Spotlights
Extensive About sections
History of Company
Recommendations• Use SEO websites for info on CentricsIT and
Competitors
• Utilizing other blogs for information on Social Media Optimization and Search Engine Optimization
• More social media interaction/engagement
• Making social media pages personable
• Making information on the company and industry readily available